Pass4sure.adwords-reporting.187.QA

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1 Pass4sure.adwords-reporting.187.QA Number: adwords-reporting Passing Score: 800 Time Limit: 120 min File Version: 16.0 adwords-reporting Google Reporting and Analysis Exam I am found out a ton by this awesome dump, and make awe inspiring progress. There is definitely no other source better than this which can give top quality planning material to certificate exam. There are such a large number of dumps in Certification world however Examcollection is one of a kind in itself. In the event that you need to score high checks in exam then strive for this dump. I have by and by utilized it and trust me I scored more than 90% in my exam. Spare your time and get on time accomplishment in confirmation exams by utilizing our most recent dumps.

2 Exam A QUESTION 1 You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet? A. var google_conversion_format B. var google_conversion_value C. var Google_conversion id D. var google_conversion_language /Reference: QUESTION 2 You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal? A. This report generates statistics for your entire account, or for a portion of your account. B. This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network. C. This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period. D. This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads. /Reference: QUESTION 3 Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?

3 A. 15 conversions within the last 30 days B. Keywords that are generating at least 1,000 impressions per day C. Website Optimizer setup for his account D. Participation in the Google Content Network /Reference: QUESTION 4 You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics? A. Network properties B. Visitor trending C. Map overlay D. Visitors overview /Reference: QUESTION 5 John creates a report every week for his client. He customizes the report and would like to save the options from week-to-week. Which of the following steps is the correct method to creating a report template that John can use again?

4 A. Reporting tab, Create New Report, Customize the report, and then Save as Template B. Reporting tab, Create New Report, Customize the report, and then Save Report C. Reporting tab, Create New Report, Customize the report, and then Name Your Report D. Reporting tab, Create New Report Template, Customize the report, and then Save ReportTemplate /Reference: QUESTION 6 Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement? A. The higher the quality score, the higher the bid for the ad position. B. The lower the quality score, the higher the Google AdWords costs, and the better the ad po sition. C. The higher the quality score, the lower the Google AdWords costs, and the better the ad po sition. D. The lower the quality score, the lower the Google AdWords costs. /Reference: QUESTION 7 You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data.google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics? A. Traffic to a subdirectory B. Excluding trading from a specific IP address C. User logins D. Excluding traffic from domains

5 /Reference: QUESTION 8 Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list? A. Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks. B. Too many keywords will cause Tom's ad to not show in the Google Content Network. C. None! Tom should include as many keywords as possible to generate clicks to his site. D. Too many keywords will consume Tom's entire budget. /Reference: QUESTION 9 You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics? A. Pages per visit B. Time on site goal C. Referrers D. URL destination goal /Reference:

6 QUESTION 10 You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers? A. With multiple campaigns in one account you can set different daily budgets. B. Only with multiple campaigns can the store use the geographical locations. C. Multiple campaigns allow the store to target multiple countries. D. Multiple campaigns will reduce the cost per click. /Reference: QUESTION 11 Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking? A. View of a Key Page B. Sign-ups C. Purchase/Sale D. Leads Correct Answer: D /Reference: QUESTION 12 You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget? A. A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.

7 B. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page. C. A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown. D. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions. /Reference: QUESTION 13 Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue A. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network. B. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network. C. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network. D. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network. Correct Answer: D /Reference: QUESTION 14 John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value? A. Total cost divided by the number of ad clicks B. Total cost minus the ad clicks C. Total ad clicks divided by the total ad costs D. Total cost divided by the ROI of the sale

8 /Reference: QUESTION 15 You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance? A. Placement performance report B. Keyword performance report C. Ad performance report D. Account performance report /Reference: QUESTION 16 You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate? A. Content > Top Landing Pages > Comparison View B. Goals > Funnel Visualization C. Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources >Keywords > Goals/E-Commerce Tab D. Content > Site Search > Search Terms /Reference: QUESTION 17 Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

9 A. Directly before the </head> tag of her page B. Directly after the </title> tag of her page C. Directly before the </body> tag of her page D. Directly after the </body> tag of her page /Reference: QUESTION 18 What Google tool would a webmaster prefer to use if they are getting lots of web traffic to their website but they want to convert even more customers? A. Website Optimizer B. Google AdWords C. Google Analytics D. Google Analytics Benchmarking Service /Reference: QUESTION 19 You are using the Website Optimizer to test different versions of your landing page. One of your primary goals is to determine which content draws visitors deeper into your website from your landing page. You want to determine if people are just looking at your landing page and leaving, or are they looking at content beyond the landing page. What type of a goal is this for Website Optimizer?

10 A. Content-driven B. Time on page C. Tracking multiple types of conversions D. Tracking all movement past the landing page Correct Answer: D /Reference: QUESTION 20 Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer? A. The variation wasn't performing as well as the original. B. There is not variation to measure. C. The variation is performing at the same level as the original. D. The variation wasn't measured. /Reference: QUESTION 21 Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the

11 following choices is the correct path for Karen to use inside of Google Analytics? A. Choose Reports, then Traffic Sources, then Referrers B. Choosing Traffic Sources, then Inbound Links C. Choose Traffic Sources, then Traffic Inbound, then Referring Sites D. Choose Traffic Sources, then Referring Sites Correct Answer: D /Reference: QUESTION 22 Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment? A percent B. $13,000 C percent D. $21,000 /Reference: QUESTION 23 Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking? A. Jane should actually use Google Analytics for this task. B. Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page. C. Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page." D. Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.

12 /Reference: QUESTION 24 Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client? A. Larry's client doesn't have adequate permission to view the report. B. Larry's client is using Linux. C. Larry's client won't see the report as the report exists on Larry's computer, not the client's computer. D. Larry's client has an outdated version of Firefox. /Reference: QUESTION 25 Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance? A. Ineligible B. Paused/Deleted C. Eligible D. Disapproved /Reference:

13 Still Valid. QUESTION 26 Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center? A. Joan can click the "Sample Report" from the bottom of the Report Center. B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report. C. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report. D. Joan will need to run the report once to see the details included in the report. /Reference: QUESTION 27 What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear? A. Managed placements B. Choice advertising C. Selective placements D. Media selection /Reference: QUESTION 28 A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended cost-per-acquisition maximum cost-per-acquisition bid. What does the term recommended maximum bid mean? A. It's the ratio of the cost of advertising relative to the profit generated from conversions.

14 B. It's the average cost for each conversion. C. It's the most you're willing to pay for each conversion. D. It's the average of the keyword bids, weighted by the number of conversions for each keyw ord. Correct Answer: D /Reference: QUESTION 29 What term does Google use to describe the Return on Investment for Google AdWords campaigns? A. Return on Ad Campaign B. Return on Traffic C. Return on Ad Investment D. Return on Ad Spend Correct Answer: D /Reference: QUESTION 30 Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads? A. Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords. B. Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad. C. Quality score is calculated daily based on the ad text, keywords, and landing page. D. Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.

15 /Reference: QUESTION 31 Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site? A. The e-commerce tracking code should be included on all pages of Fred's website. B. The e-commerce tracking code should be included on the receipt page of Fred's website. C. The e-commerce tracking code should be included on the shopping cart page of Fred's web site. D. The e-commerce tracking code should be included on the footer section of all pages in Fred's website. /Reference: QUESTION 32 Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords? A. An optimized website will receive more conversions. B. An optimized website will receive a better quality score. C. An optimized website will help organic search results. D. An optimized website will receive a better landing page. /Reference: QUESTION 33 What is the difference between a goal and funnel?

16 A. A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal. B. A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal. C. A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal. D. A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal. /Reference: QUESTION 34 You are the webmaster for your organization. You have configured Google Analytics for the past year and have configured several profiles for websites you manage. You would like to participate in the Google Analytics Benchmarking Service. How many profiles in one Google Analytics account can participate in the Benchmarking Service? A. 1 B. All - all profiles must participate since the benchmarking service is set at the account level. C. 50 D. 10 /Reference: QUESTION 35 You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI? A. Create keywords for unadvertised parts of your website. B. Reduce the cost of your ads by improving the quality score. C. Use the Google Content Network.

17 D. Use keywords in your ad title and text. /Reference: QUESTION 36 You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics? A. You will need to create a new profile for the user to access their report only. B. You can create a new user with the access type "view reports only" for your client. C. You can add a new user with the access type "view reports only" and then designate the website profile the new user can view. D. You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code. /Reference: QUESTION 37 Sid is trying to create a new conversion for his website's signup page, but he is facing difficulties. Which of the following steps should Sid take, to create the conversion code? A. Click Reporting, choose Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code.

18 B. Click Settings, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. C. Click Conversions, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. D. Click Campaigns, choose Conversion Tracking, click New conversion, assign action name, choose signup, choose Save and Continue, define code settings (if any), and choose Save and get code. /Reference: QUESTION 38 Which of the following is an example of a negative keyword option for the keyword wallet? A. Neg:wallet B. Old wallet C. -wallet D. No "wallet" /Reference: QUESTION 39 You are a Google AdWords consultant for a client who sells hair products online. You have configured the conversion tracking code for the consultant's website and you need to get the code to the web designer. Which of the following choices is the most appropriate for getting the code to the web designer? A. You can create a guest account in the Google AdWords and send the designer a link to login intogoogle AdWords, access the conversion tracking, and copy the code. B. You can copy and paste the code into an message and send the code to the designer. C. There's no reason for the designer to add the conversion code - it's attached to the GoogleAdWords ad that your client is running on Google search and the Google Content Network. D. You can choose to have Google AdWords send the conversion tracking code to the web designer through the conversion options.

19 Correct Answer: D /Reference: QUESTION 40 Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options? A. Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL. B. Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL. C. Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL. D. Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL. /Reference: QUESTION 41 Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use? A. Multi-variation test B. A/B test C. Multivariate test D. B/A test /Reference:

20 QUESTION 42 You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings? A. Read only users B. Guest users C. View reports only users D. Object viewers /Reference: QUESTION 43 If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose? A. [pink umbrellas] B. "pink umbrellas" C. Pink umbrellas D. "pink+umbrellas" /Reference: QUESTION 44 Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action? A. View-through conversion window value B. Page security level

21 C. View-through conversion search de-duplication value D. Revenue for conversion field Correct Answer: D /Reference: QUESTION 45 Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe has created eight goals but the data is time consuming to view and make use of. What tool, within Google Analytics, can Joe use to make a better sense of the data he has collected? A. Filter Manager B. Analytics Manager C. Data Manager D. Website Profiler /Reference: QUESTION 46 Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate? A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab. B. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. C. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well. D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign'sopportunities tab.

22 /Reference: QUESTION 47 When you create a custom report in Google Analytics there are two criterion that you may use. What are they? A. Metrics and Facets B. Dimensions and Metrics C. Views and Reports D. Views and Visitors /Reference: QUESTION 48 Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this? A. Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. B. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results. C. Duplicate keywords across the ad groups make the cost-per-click higher. D. Duplicate keywords across the ad groups will double (if not more) her advertising costs. /Reference: QUESTION 49 Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

23 A. 25 B. 2 C. Unlimited D. 30 Correct Answer: D /Reference: QUESTION 50 Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded? A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. C. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. /Reference: Answer is Valid. QUESTION 51 Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine? A. Content by Title B. Top Landing Pages C. Content Drilldown D. Top Content

24 /Reference: QUESTION 52 Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem? A. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. B. The tracking code doesn't work for blogs - only for static pages. C. All pages in the blog need to have the tracking code installed, not just the home page. D. The poorly designed site is showing that people are leaving the site because the colors are drab and boring. /Reference: QUESTION 53 Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords? A. Conversion tracking helps the client see before and after performance for website optimizat ion. B. Conversion tracking allows the client to see the profitability of a keyword. C. Conversion tracking allows the client to see overall website performance. D. Conversion tracking allows the client to track changes in bids for better return on investme nt. /Reference:

25 QUESTION 54 Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad? A. 10 days B. 7 days C. 30 days D. 60 days /Reference: QUESTION 55 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages? A. Create four ads - one for each language. B. Create four ad groups - one for each language. C. Create four campaigns - one for each language. D. Use English only, as it's the most common of the four languages she's targeting. /Reference: QUESTION 56 You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords? A. (Revenue from sales - Advertising costs)/revenue from Sales B. (Revenue from sales - Advertising costs)/duration of Ad

26 C. (Revenue from sales - Advertising costs)/advertising costs D. (Revenue from sales - Advertising costs) /Reference: QUESTION 57 In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords? A. You can have the report ed to you in.csv format. B. You can see the details on your Keywords tab. C. You can see the details on your Account Performance Tab. D. You can see the details on the Networks tab. Correct Answer: D /Reference: QUESTION 58 Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website? A. On her home page B. On her index page C. On her Google Analytics destination URL D. On every page of her website Correct Answer: D

27 /Reference: QUESTION 59 How is an ad's Clickthrough rate calculated? A. It's the number of clicks an ad receives divided by the number of impressions. B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network. C. It's the total number of clicks an ad receives from the Google Content Network. D. It's the number of clicks an ad receives divided by the cost of each click. /Reference: QUESTION 60 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords? A. Conversion Tracking B. Google Analytics C. Keyword Tool D. Traffic Estimator /Reference: QUESTION 61 You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

28 A. Define a clear call-to-action B. Filter out unqualified clicks C. Relate ads to their landing pages D. Include deals and benefits Correct Answer: D /Reference: QUESTION 62 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products? A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes. B. Create one campaign for all of their products to maximize ad exposure. C. Create a campaign based on their products and use placements to target their audience. D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes. /Reference: QUESTION 63 You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics? A. 20 B. 100 C. 50 D. 10

29 /Reference: QUESTION 64 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use? A. Keyword Tool Supercharger B. Google Analytics C. Keyword Tool D. AdWords Editor /Reference: QUESTION 65 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment? A. Doug would need to know the value of the newsletter. B. Doug needs to know the product cost of the client, to find the return on investment. C. You can't track the ROI if there's nothing for sale as a result of the conversion. D. Doug needs to know what the final cost of the newsletter would be. /Reference:

30 QUESTION 66 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many dimensions can she include in the report? A. Seven B. One C. Five D. Ten /Reference: QUESTION 67 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize? A. Total revenue B. Visits to Purchase C. Conversion rate D. Average order value /Reference: QUESTION 68 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display? A. Only searches for "coffee cups" as it's using the exact match options. B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options. C. Any queries that search for "coffee cups" in quotation marks. D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.

31 Correct Answer: D /Reference: QUESTION 69 When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages? A. Landing page and conversion page B. Landing page and conversion page C. Test page and live page D. Test page and conversion page Correct Answer: D /Reference: QUESTION 70 There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics? A. Driving valuable traffic B. Maximizing conversions of your website C. Increasing web revenue D. Decreasing unnecessary costs /Reference:

32 QUESTION 71 You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics? A. View of a key page B. Other C. Leads D. Sign-ups /Reference: QUESTION 72 Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well? A. Run Google Analytics B. Increase the cost-per-click bids C. Run the website optimizer D. Add more keywords

33 /Reference: QUESTION 73 Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding? A. Jerry should use automatic placements with the CPM bidding. B. Jerry should use managed placements with CPC bidding. C. Jerry should use automatic placements with the CPC bidding. D. Jerry should use managed placements with CPM bidding. /Reference: QUESTION 74 Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need? A. Control script B. Tracking script C. Conversion script D. User-ID script /Reference: QUESTION 75 Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

34 A. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab. B. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab. C. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well. D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign'sopportunities tab. /Reference: QUESTION 76 When you create a custom report in Google Analytics there are two criterion that you may use. What are they? A. Metrics and Facets B. Dimensions and Metrics C. Views and Reports D. Views and Visitors /Reference: QUESTION 77 Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this? A. Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser. B. Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results. C. Duplicate keywords across the ad groups make the cost-per-click higher. D. Duplicate keywords across the ad groups will double (if not more) her advertising costs.

35 /Reference: QUESTION 78 Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature? A. 25 B. 2 C. Unlimited D. 30 Correct Answer: D /Reference: QUESTION 79 Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded? A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded. C. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic. D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out. /Reference:

36 QUESTION 80 Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment? A percent B. $13,000 C percent D. $21,000 /Reference: QUESTION 81 You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics? A. User logins B. Excluding trading from a specific IP address C. Traffic to a subdirectory D. Excluding traffic from domains /Reference: QUESTION 82 You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics? A. Referrers

37 B. Time on site goal C. URL destination goal D. Pages per visit /Reference: QUESTION 83 Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem? A. The poorly designed site is showing that people are leaving the site because the colors are drab and boring. B. The tracking code doesn't work for blogs - only for static pages. C. All pages in the blog need to have the tracking code installed, not just the home page. D. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog. Correct Answer: D /Reference: QUESTION 84 You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?

38 A. CTR B. Impressions C. Average CPC D. Clicks /Reference: QUESTION 85 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages? A. Create four campaigns - one for each language. B. Create four ads - one for each language. C. Use English only, as it's the most common of the four languages she's targeting. D. Create four ad groups - one for each language. /Reference:

39 QUESTION 86 You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet? A. var google_conversion_language B. var google_conversion_format C. var google_conversion_value D. var Google_conversion id /Reference: QUESTION 87 Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client? A. Alice can see which clicks are most valuable. B. Alice can see when people are buying products. C. Alice can see from where people are clicking. D. Alice can see how good of a job she's doing. /Reference: QUESTION 88 Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

40 A. Kenny should wait for at least 24 hours before expecting to see the statistics generated. B. The client's site probably hasn't had any visitors yet. C. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics. D. Kenny won't see the statistics on the client's site because he's also using Google AdWords. /Reference: QUESTION 89 If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose? A. "pink+umbrellas" B. "pink umbrellas" C. [pink umbrellas] D. Pink umbrellas /Reference: QUESTION 90 You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers? A. Multiple campaigns allow the store to target multiple countries. B. Only with multiple campaigns can the store use the geographical locations. C. With multiple campaigns in one account you can set different daily budgets. D. Multiple campaigns will reduce the cost per click.

41 /Reference: QUESTION 91 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to? A. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value. B. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website. C. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI. D. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics. /Reference: QUESTION 92 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment? A. Doug needs to know what the final cost of the newsletter would be. B. You can't track the ROI if there's nothing for sale as a result of the conversion. C. Doug would need to know the value of the newsletter. D. Doug needs to know the product cost of the client, to find the return on investment. /Reference: