BAREFOOT 2018 TITLE SPONSORSHIP. Lisa Wall Director of Promotions & Events Emmis Indianapolis

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1 BAREFOOT 2018 TITLE SPONSORSHIP Lisa Wall Director of Promotions & Events Emmis Indianapolis

2 ABOUT THE EVENT - Launched in 2017 (Did not have a Title Sponsor) - Takes place at the Murat Theatre at Old National Center (Capacity 2500) - Features 3-4 acts in an acoustic guitar pull - Majority of tickets are FREE given away through sponsor activations WHY DID WE TARGET BAREFOOT? - Previously involved in other HANK FM Concerts (including 2017 AS&G) but at smaller levels - Had a desire to have a bigger presence with the station - Pitched this sponsorship the day before the 2017 Event - Customized our Title Sponsorship opportunity to specifically fit Barefoot s objectives

3 SPONSPORSHIP OBJECTIVES - Capitalize on the existing partnership between Barefoot & HANK FM - Provide an opportunity for Barefoot s distributor, Monarch Beverages to leverage additional case sales, price features, and display activity for Barefoot at grocery & liquor stores in Q Use an established & popular event to create a consumer sweepstakes & in-store events to drive traffic to retail - Provide significant on-air, digital, and onsite marketing exposure for Barefoot over 8 weeks from December - February

4 TITLE SPONSORSHIP ELEMENTS: RETAIL CAMPAIGN SWEEPSTAKES & TICKET STOPS - 4-week online sweepstakes for the chance to win a pair of VIP tickets for the concert (including access to the pre-show VIP Party) Supported with: - In-Store Retail POP Signage driving people to online contest - 60x :15 spots over 4 weeks supported contest - 1 Social Media Post each week linking to contest - 100K Targeted Display Impressions over 4 weeks - 5x 1-Hour Ticket Stop events at retail location for the chance to spin to win 1 of 50 pairs of tickets to the concert Supported with: - 15x :10 live promos supporting each ticket stop (75x Total) - 1 Social Media Post supporting each ticket stop (5x Total) - 10K Geo-Targeted display impressions for each stop (50K Total) - Facebook Events & hankfm.com Event Listings for each stop

5 TITLE SPONSORSHIP ELEMENTS: MARKETING CAMPAIGN: ON-AIR & DIGITAL Over 8 weeks, Barefoot will receive extensive exposure in all elements associated with Barefoot Acoustic Stars & Guitar, both on-air & online as our title sponsor. The on-air exposure includes: - Inclusion in a minimum of 700 on-air promos over 8 weeks - Combination of :10 Live, :10 Recorded, :30 Recorded Promos - 4x :60 Client Interview Commercials the day of the concert announce (Dec) - 40x :60 Artist Profiles over 2 Weeks in February (:30 Artist Profile / :30 Barefoot Sponsorship Ad) - 4x :60 Client Interview Commercials the day of the concert (Feb) - Barefoot will receive a sponsorship ID included in: - Any on-air giveaway of tickets to the concert - Back-sell of the concert whenever an artist coming to the show is played on HANK FM (as the clock allows)

6 TITLE SPONSORSHIP ELEMENTS: MARKETING CAMPAIGN: ON-AIR & DIGITAL Over 8 weeks, Barefoot will receive extensive exposure in all elements associated with Barefoot Acoustic Stars & Guitar, both on-air & online as our title sponsor. The digital exposure includes: - Barefoot Acoustic Stars & Guitars prominently featured on hankfm.com for the duration of the 8 weeks - Event Info Page & Facebook Event Live for 8 Weeks - Extensive social media presence & posts on all HANK FM Social Channels - Including: Concert Announce, Ticket Sales, Contests, etc. - Sponsorship Integration into a variety of digital content pieces over 8 Weeks - Including: Artist Blogs, Videos, Quizzes, etc. - Minimum of 150K Digital Display ads specifically highlighting Barefoot s Title Sponsorship activations

7 TITLE SPONSORSHIP ELEMENTS: DAY OF SHOW EXPOSURE At the concert, Barefoot will have prominent exposure in the following ways: - Barefoot Logo inclusion in all physical & digital signage at the venue - Name inclusion on the venue Marquee - Significant onsite display space within the venue for custom activation - Such as: Product Sampling, Photo Booth, Premiums, etc. - Barefoot included in all on-stage accouncements at the show - Barefoot to receive an additional 20 pairs of VIP tickets to the show for their use TITLE SPONSORSHIP INVESTMENT: $40,000 NET

8 CAMPAIGN RECAP Following the event, Barefoot was very pleased with their sponsorship and it s ability to meet all of their objectives & over deliver in virtually all areas. - Event SOLD OUT in just 5 days driving demand for FREE tickets from Barefoot - Served more than 1 million digital impressions over the campaign through a combination of social media, display, content, and more! - Barefoot Acoustic Stars & Guitars OWNED the radio station for 8 weeks, with more than 20 mentions per day via on-air promos, spots, and live mentions - Barefoot was able to leverage an 8 week display in 23 Kroger locations - Barefoot saw a 35% increase in sales in Kroger alone over the same period year to year equaling 73K in additional revenue - More than 1000 people attended the 5 ticket stops turning into more than 20 cases of Barefoot sold in just 5 hours!

9 CAMPAIGN RECAP IN STORE DISPLAY / TICKET STOPS

10 CAMPAIGN RECAP DIGITAL MARKETING

11 CAMPAIGN RECAP DIGITAL MARKETING

12 CAMPAIGN RECAP DAY OF SHOW