Mobile Advertising & Sponsorship Trends for Events

Transcription

1 Mobile Advertising & Sponsorship Trends for Events Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Tuesday, October 22, 2013 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass by Cvent Moderated by Eric Andersen emedia Content Developer Meetings Focus

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3 Housekeeping This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

4 Today s Speakers: Kevin Long VP of Marketing and Operations klong@crowdcompass.com Matthew Donegan-Ryan Director of Mobile Strategy mdoneganryan@crowdcompass.com

5 Learning Objectives Major mobile advertising trends and what they mean for event sponsorships Top 5 mobile advertising areas that planners should be leveraging How to integrate mobile sponsorships and create a bigger brand impact How to gain sponsors and increase ROI and you ll get for free:

6 Mobile Advertising Mobile Sponsorships

7 Net mobile ad revenues examples Source: dazeinfo.com

8 Net mobile ad revenues examples Source: dazeinfo.com

9 Digital ad revenue by format Source: Business Insider

10 Constantly connected 1 in 5 people check every 10 minutes

11 Time spent on smartphones is increasing every year minutes per day minutes per day minutes per day minutes per day Source: Flurry.com

12 Smartphone market penetration % % % % Source: Nielsen & Pew Internet

13 Mobile app usage vs. mobile web usage Mobile apps Mobile web % vs. 15% 64% vs. 36% Source: Comscore & Nielsen

14 Changes in smartphone ownership

15 What does this mean for event planners? Relatively new opportunities are emerging Common place experiences are easier to leverage Plenty of time to start small and build on success

16 Mobile advertising areas that planners should be leveraging

17 1 Sponsored splash page In-app banners

18 Get sponsorship dollars with splash pages and banners

19 Sponsor listings 2 Highlighted exhibitors Interactive map

20 Include sponsor listings, highlighted exhibitors & maps

21 Include sponsor listings, highlighted exhibitors & maps

22 3 Push notifications

23 Add value with sponsored push notifications

24 Surveys 4

25 Get valuable feedback with in-app surveys

26 Gamification 5

27 Get sponsors to donate prizes for in-app games

28 Advertising areas

29 How to integrate mobile sponsorships and create a bigger brand impact

30 Effectiveness of native mobile ads for branding campaigns* *according to US Digital Advertising Professionals, Aug 2013 Source: emarketer.com

31 Your attendees are familiar with mobile ads 66% are more comfortable with mobile advertising vs. TV or online ads

32 How to integrate it? Option 1: Winner takes all

33 How to integrate it? Option 2: Divide and concur Gold, Silver, Bronze

34 Creating Impact Native mobile ads are effective If done right, acceptance is high Integrate mobile sponsorships based on the path of least resistance

35 How to gain sponsors and increase their ROI

36 Mix between value and understanding

37 High level value

38 Deep dive for better understanding

39 Show the ROI: both numerically and visually

40 Make It Work for Everyone Match the needs of your sponsors Be clear about your offering Clearly show the ROI so they come back for more

41 Questions? Kevin Long VP of Marketing and Operations Matthew Donegan-Ryan Director of Mobile Strategy Eric Andersen emedia Content Developer

42 Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an coming soon! Upcoming Events Innovative CVB Services presented by: Bonnie Wallsh, MA, CMP, CMM Wednesday, October 30 th at 1pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!

43 Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit:

44 Thank you for joining today s webinar! Mobile Advertising & Sponsorship Trends for Events Please stay connected as you will be redirected to a short survey provided by CrowdCompass Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not redirected visit: