INTRODUCTION TO SKINCITY DRIVEN BY VALUES AND GREAT SERVICE. 274% more Clicks 185% more Impressions 348% more Conversions 927% Increased Revenue

Transcription

1 INTRODUCTION TO SKINCITY DRIVEN BY VALUES AND GREAT SERVICE Skincity is an online skincare clinic that offers a finely-tuned selection of professional skincare products and make-up. One of the particular strengths of their unique concept is their attention to detail. They always offer the most advanced skincare products on the market and they provide unique skincare analyses, lovingly wrapped parcels and free samples with each order, allowing their customers to experience a service on a par with that of a regular in-store visit. They are also extremely proud of their efficient customer support staff, consisting entirely of certified skincare therapists. 274% more Clicks 185% more Impressions 348% more Conversions 927% Increased Revenue Numbers for 2014 vs 2017 FROM DREAM TO REALITY Skincity s virtual doors opened in Back then, it was just a small family business with only two employees, but they were proud to be one of the very first online shops to deliver professional skincare products to wherever the customer wanted and provide a level of service equivalent to that of a physical store. Skincity was conceived as an online skincare clinic by its founders, skincare therapist and former PR and product manager Annica Forsgren Kjellman, who also runs the blog Hudspecialisten.se, and Mikael Kjellman, an entrepreneur with a lengthy track record in online business. They wanted to be the first to develop the idea. They had a vision: they wanted to make the very highest quality products on the market available to everyone and to teach more people about skincare.

2 3 YEARS OF IMPRESSIVE GROWTH HARD WORK AND 34 VERSIONS OF THE KEYWORDIO SOFTWARE One of the hardest things to achieve in online marketing is sustained growth over the course of several years. 34 software versions and countless hours later, we are extremely proud of the results and of our contribution to the tremendous growth that Skincity has experienced. The numbers speak for themselves: as you can see, growth has been strong, despite a considerable increase in competition over the past few years. KEYWORD MANAGEMENT UNIQUE VALUE PROPOSITIONS EFFECTIVE CALL-TO-ACTION HOW WE MADE IT HAPPEN Scaling AdWords is not easy. Since Keywordio took over the Skincity account, the Maria Åkerberg brand has seen a Cost per Click (CPC) increase of more than 304%, but we have still kept the Skincity AdWords account in growth. Overall, we are buying three times the number of clicks we did before, but on average we are paying only twice as much for those clicks. That s the power of smart programmatic advertising. Keywordio has developed 34 new and improved versions of our programmatic advertising software since we started working with Skincity. We are constantly trying to provide our clients with even better service, and are prepared to develop specific software features for individual clients like Skincity. Keywordio software helps manage the 5-10 Skincity offers that run on the AdWords account every day. This provides a cheap and efficient solution that helps Skincity achieve more sales, while sparing them countless hours managing different offers. Of course, our software is not only designed to locate the most profitable traffic. It also protects clients from the most expensive and unprofitable. Our software s ability to correlate search terms across the entire account cut Skincity s costs by 1.5M SEK in 2017 alone: funds which have been put to good use growing the profitable parts of Skincity s campaigns.

3 WINNER OF THE E-COMMERCE SHOP OF THE YEAR AND GAZELLE PRIZE WE ARE PROUD OF MANY THINGS - BUT FIRST AND FOREMOST WE ARE ALWAYS PROUD OF OUR CLIENTS! Gazelle companies are very important in today s industry. Awards are based on performance. The most prominent companies have grown rapidly in recent years. RETAIL AWARDS, WINNER SKINCITY.SE At the annual Retail Awards, Dagens and Svensk Handel give prizes to stores that have done especially well that year. The beauty shop Skincity won the e-commerce award in In 2015, Skincity had increased its sales by 88%. In a conversation with Ehandel.se, CEO Mikael Kjellman attributed the company s success, among other things, to its ability to attract so many loyal customers. ENTREPRENEUR OF THE YEAR, 2017 Annica Forsgren Kjellman and Mikael Kjellman of Skincity Sweden aim to make the best skincare on the market available to the public, while also disseminating knowledge about skincare and offering specialised customer support provided by a team of licensed skincare therapists. For their work with Skincity, they were named Entrepreneurs of the Year in Stockholm in Annica and Mikael founded skincity.se in It was one of the first stores to offer professional skin care online. They provide skin type testing, immaculate packaging and free gifts with each order, giving the customer a salon-like experience online.

4 WHAT WE CAN DO FOR YOU Keywordio is a full service agency with Google-trained experts who can help you get the most out of world-class programmatic software. Our work is focused and centred on you and we are prepared to adapt to meet your business goals. We will strive to keep your business growing year after year. We can offer help both within and outside AdWords. Visit our website at and sign up for a free business insights report to explore your potential to increase your ad returns and achieve excellent growth. Your strategic partnership with Keywordio Prospects Gender Device Shop! Geography Age Weather

5 OUR APPROACH TO GROWING YOUR BUSINESS DATA IS IN OUR DNA Key features to address your challenges Word Optimizer, WO, conversion-driven keyword expansion and automated performance tracking Micromoment bidding for search and Google shopping automation and campaign management Unique features adapted to your business challenges 04 OPTIMISE 05 GROW 03 AUTOMATE glyphicon-usd 01 TRACK 02 ANALYSE Our Keywordio solution covers the main challenges our clients face and provides a 360 solution that includes Fully managed SaaS solution Global team of ex-google specialists Fast on-ramp, in less than 1 day Reporting and business insights Predictable performance Fully transparent operating methodology