S WEEPING. Audience. Why advertise to the NCSG? enewslink. Advertising Opportunities

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1 2017 NCSG Media Kit

2 Audience Why advertise to the NCSG? Advertising Opportunities S WEEPING The Journal of Chimney & Venting Technology The business, technical and industry news within the full-color pages of Sweeping: The Journal of Chimney & Venting Technology lands in the mailboxes of each of our member companies eleven times each year. enewslink With a strong 33% open rate and a loyal readership, our monthly electronic newsletter is a great option to reach out to Guild members. enewslink is sent in 3 editions twelve times each year and archived online in the Members Only area at Association advertising is one of the most cost-effective ways to market as you re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession. According to a recent National Chimney Sweep Guild and Chimney Safety Institute of America survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members. What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry. Looking for more ways to partner with the NCSG? Join as an NCSG Supplier Member for $729/year and receive discounts on advertising and more! Contact Membership Coordinator Debbie Cornelius at or dcornelius@ncsg.org 2

3 Sweeping: The Journal of Chimney & Venting Technology Sweeping: The Journal of Chimney & Venting Technology publishes 11 times annually and mails to over 1000 chimney businesses, reaching over 3000 chimney sweeps across the United States, Canada and Europe. SWEEPING gives advertisers exposure to the owners and their employees (2-3 technicians employed at each sweep company) increasing readership to over 3x the circulation. Advertisers also get more for their advertising dollars through the e-edition of the magazine. Each month s issue is published through issuu.com as a digital magazine that can be accessed on a computer, tablet or phone. Your ad in SWEEPING will allow online SWEEPING readers to connect to your company website or address through your weblinks! In addition to the e-edition that is ed out, the newest edition of the magazine (clickable ads included) will always be archived on the NCSG page on issuu.com EDITORIAL DEADLINE Issue Ad Order Deadline Editorial Theme January November 15 Business Resolutions for the New Year February December 15 Convention Issue (This is the issue that will be on-site at convention March/April January Dryer Vent Service May March NCSG Convention Recap June April 15 Lining with Stainless Steel July May 15 Masonry Edition: Custom Fireplaces, Masonry Heater, Pizza Ovens, and more! August June 15 Factory Built Fireplaces- What s New September July 15 Surviving the Busy Season October August 15 Chimney Technology November September 15 Government Affairs and Codes Updates December October15 Progress Edition- Membership Focus- EXTENDED MAILING- Mailed to 6,000 companies! 3 Inserts: Contact Malisa Minetree at (317) for a custom quote. Classifieds: Contact Sara Sichting at (317) or ssitchting@ncsg.org.

4 Sweeping: The Journal of Chimney & Venting Technology The Journal of Chimney & Venting Technology Advertisement Sizes and Rates for January December 2017 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.) FREQUENCY 1-2 x rate 3-5 x rate 6-8 x rate 9-10 x rate 11x rate FULL PAGE w x h Full Color 1022/ / / / /1045 Black 698/ / / / /715 INSIDE FRONT COVER 7.5 w x 10 h 4 COLOR ONLY Full Color Only 1260/ / / / /1281 INSIDE BACK COVER 7.5 w x 10 h 4 COLOR ONLY Full Color Only 1114/ / / / /1139 BACK COVER w x h 4 COLOR ONLY Full Color Only 1206/ / / / /1235 2/3 PAGE - VERTICAL (4.5 w x 10 h) or HORIZONTAL (7.35 w x 4.5 h) Full Color 842/ / / / /861 Black 653/ / / / /451 1/2 PAGE - VERTICAL (3.5 w x 10 h) or HORIZONTAL (7.35 w x h) Full Color 663/ / / / /678 Black 386/ / / / /394 1/3 PAGE - VERTICAL (2.5 w x 10 h) or HORIZONTAL (7.5 w x 3.25 h) or SQUARE (5 x5 ) Full Color 510/ / / / /522 Black 288/ / / / /295 1/6 PAGE - VERTICAL (2.25 w x 4.25 h) or HORIZONTAL (4.25 w x 2.25 h) Full Color 456/ / / / /467 Black 241/ / / / /246 Magazine Trim Size w x h 4 Inserts: Contact Malisa Minetree at (317) for a custom quote. Classifieds: Contact Sara Sichting at (317) or ssitchting@ncsg.org.

5 Sweeping: The Journal of Chimney & Venting Technology Ad Specifications for Sweeping Full Page w x h 2/3 PAGE VERTICAL (4.5 w x 10 h) or HORIZONTAL (7.35 w x 4.5 h) 1/2 PAGE VERTICAL (3.5 w x 10 h) or HORIZONTAL (7.35 w x h) 1/3 PAGE VERTICAL (2.5 w x 10 h) or HORIZONTAL (7.5 w x 3.25 h) SQUARE (5 x 5 ) 1/6 PAGE VERTICAL (2.25 w x 4.25 h) or HORIZONTAL (4.25 w x 2.25 h) 5 Inserts: Contact Malisa Minetree at (317) for a custom quote. Classifieds: Contact Sara Sichting at (317) or ssitchting@ncsg.org.

6 enewslink: e-newsletter sent to members each month enewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes. We have added three separate editions: namely Membership News, Government Affairs, and Business- Building Practices. Membership News enewslink: Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits Government Affairs enewslink: Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates will be featured monthly. Right Sidebar 206 x 206 Business enewslink: Provides members with links to free business seminars included with their membership and timely news articles that strengthen small businesses. Advertise in One, Two or All Three! $150 NCSG members/$200 standard 1. Right Sidebar: Two are available each month. 206 x 206 pixels 2. Banners between text: Two available each month. 380 x 60 pixels 3. Product Spotlight: Four available each month. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff. These ads do NOT rotate with other ads in the issue. Banner 380 x 60 Product Spotlight ALL editions have a 33 percent Open Rate nearly double the industry average 6 Inserts: Contact Malisa Minetree at (317) or sweepingads@me.com for a custom quote. Classifieds: Contact Sara Sichting at (317) or ssitchting@ncsg.org.

7 Sweeping: The Journal of Chimney & Venting Technology Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement. Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word Advertisement will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content. Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used. Publisher s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National Chimney Sweep Guild (NCSG), NCSG s Board of Directors, Sweeping: The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping. Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multi-issue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages. Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney s fees and costs for collection. Insertion Order No advertisement will be accepted without signed insertion order. (Revised January 2011) 7

8 2017 Insertion Order Form COMPANY/AGENCY Advertiser s Representative Billing Address City, State ZIP Phone Are you an NCSG Member? Yes! Discounts apply. No, please send info. DISPLAY AD INDEX Please note the contact information as you would like it to appear in Sweeping magazine s Display Ad Index: Company Name Phone Web OR Address S WEEPING The Journal of Chimney & Venting Technology Issue Ad Size B/W or 4/c Cost Per Issue Jan. $ February $ March/April $ May $ June $ July $ Aug. $ Sept. $ Oct. $ Nov. $ Dec. $ INSERTION AUTHORIZATION I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal. Advertiser Signature Date Accepted by NCSG Date PAYMENT METHOD Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card. Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or enewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG s Director of Finance, will call prior to artwork deadline for payment information. enewslink Issue Bus. Gov. Mem Banner, Right Sidebar or Product Spotlight Jan. $ Feb. $ March $ April $ May $ June $ July $ Aug. $ Sept. $ Oct. $ Nov. $ Dec. $ Total Cost for Edition 8 Contact Malisa Minetree at (317) for a custom quote. Return signed insertion order to Malisa Minetree by FAX (317) or sweepingads@me.com.