THE PREMIER MAGAZINE OF THE WEST MEDIA KIT 2019

Transcription

1 THE PREMIER MAGAZINE OF THE WEST MEDIA KIT 2019

2 FASHION Find stunning looks and accessories from the greatest Western and Native American brands and designers. THE PREMIER MAGAZINE OF THE WEST HISTORY Live the legends, experience the developments, and meet the colorful characters that shaped the West. W ould you like to partner up with the most beautifully designed, content-rich Western lifestyle media brand around? Cowboys & Indians has a robust, ever-growing audience of loyal, active, affluent enthusiasts of the American West. Readers pore over the pages of every print issue, spending an amount of time far greater than the industry average. Why? Because they cherish our award-winning editorial content and look to our thoughtfully curated advertisements for style and shopping inspiration. With more than 25 years on the Western scene, C&I has also ramped up digital platforms to give partners powerful ways to showcase products and services. If you are serious about finding success in the American West and beyond, you ll want to be in front of our crowd. NATIVE LIFE Explore Native American culture as it is remembered, honored, and experienced today. ART & CULTURE Take in works from top galleries and beloved artists, and learn about the ways of life that make the West unique. ENTERTAINMENT Get closer to modern stars of screens big and small, and rediscover the classics of the golden age of westerns. FOOD & DRINK Whet your appetite for some of the finest food and wine, brews and spirits, dining destinations, and recipes. TRAVEL Explore scenic beauty, bucket-list itineraries, and all manner of adventures from the best in rodeo and outdoor sports. HOME, RANCH, & REAL ESTATE Get peeks at stunning ranches and properties in the West, and live vicariously through those who work the land and livestock.

3 THE PREMIER MAGAZINE OF THE WEST AUDIENCE: C&I s readers are qualified, decisive, and loyal to our brand and our partners. They consider the ads to be as visually APPEALING and interesting as the editorial content a true testimony to the quality and relevance of our advertisers. 3 MILLION FREQUENCY: 8X C&I s mobile app is optimized for a seamless reading experience on all popular devices. Ads and text copy are supported with hyperlinks, and users can customize their own digital library, bookmark articles, and share with friends. THE WEBSITE: cowboysindians.com Between the magazine, weekly e-newsletter, website, and active social media platforms, the C&I brand is reaching an average audience of close to 3 million per month. CIRCULATION: WEST 30% SOUTHWEST 30% MIDWEST 17% SOUTHEAST 17% NORTHEAST 6% WEEKLY E-NEWSLETTER: Readership of 300,000 Each Issue Cowboys & Indians magazine has been captivating readers for more than a quarter of a century. Let us showcase your brand in the most authoritative and artfully designed Western lifestyle media product in existence. MALE/FEMALE READERSHIP: 48% / 52% AVERAGE AGE: 51 One quarter of our audience is between the ages of 25 and K+ opt-in subscribers* SOCIAL MEDIA: THE MAGAZINE: 170,000 U.S. READERSHIP BREAKDOWN THE APP: 430K+ and growing* C&I online delivers dynamic web-exclusive stories, celebrity interviews, and best-of-thewest features across web, social, and mobile. C&I s thriving social media platforms maintain our strong daily connection with our extraordinarily engaged fans and readers. Follow the beauty and spirit of the #AmericanWest with the #BestofTheWest, C&I! *Source: Google Analytics 2018 *Source: Sprout Social 2018 Annual Pageviews: 2.8 Million Monthly Unique Visitors: 150K+* The Post delivers exclusive web content, celebrity interviews, new music playlists, recipes, giveaways, movie previews, Western shopping, and more. *Source: Campaign Monitor 2018 AVERAGE HOUSEHOLD INCOME: $127,000 C&I S CIRCULATION IS AUDITED BY THE AAM (ALLIANCE FOR AUDITED MEDIA). 95% 10% CAMPAIGNS THAT COMBINE PRINT WITH ONLINE IMPROVE PERSUASION METRICS BY MORE THAN *Source: MPE Tells & Sells 2017; TouchPoint Research Reader Survey 2015 TOOK ACTION AS A RESULT OF READING C&I. C&I READERS SPEND AN AVERAGE OF 90 MINUTES WITH EACH ISSUE! 75% OF C&I READERS VISITED AN ADVERTISER S WEBSITE.

4 editorial calendar FEBRUARY/MARCH APRIL MAY/JUNE JULY ANNUAL PHOTOGRAPHY ISSUE Readers greatest photo submissions and profiles of renowned Western photographers. FESTS OF THE WEST A look at music and arts festivals scheduled from spring into the summer, all around the West. SPRING FASHION Beautiful sneak peeks at styles and looks from our partners collections and beyond. GREAT ADVENTURES AND GEAR Our featured trips and gear will all incorporate Western Wheels trucks, ATVs, motorcycles, and more. BEST OF THE WEST ISSUE Fresh bite-size takes on travel, food, fashion, home décor, history, and entertainment in the American West. WESTERN MOVERS AND SHAKERS Mini profiles of influential Westerners who ve made big impacts in their chosen fields. SUMMER TRAVEL Recommendations for trips around the West, from the short and sweet jaunts to the epic journeys. SPOTLIGHT ON TEXAS This year, we spotlight the must-see places and time-honored traditions of the Lone Star State. HOUSTON LIVESTOCK SHOW & RODEO NATIONAL COWBOY POETRY GATHERING ELKO, NV OUT WEST ART SHOW & SALE THE GREAT WESTERN LIVING & DESIGN SHOW WESA JANUARY MARKET WESTERN HERITAGE ART SHOW DALLAS WESTERN MARKET DALLAS TOTAL HOME & GIFT MARKET HIGH POINT MARKET OUT WEST ART SHOW & SALE ROUND TOP SPRING SHOW SOUTHEASTERN COWBOY GATHERING BOOTH WESTERN ART MUSEUM THE RUSSELL C.M. RUSSELL MUSEUM DALLAS APPAREL & ACCESSORIES MARKET PRIX DE WEST TEXAS MASTERS OF FINE ART & CRAFT WESA JUNE MARKET CALGARY STAMPEDE CHEYENNE FRONTIER DAYS CHRIS LEDOUX DAYS DALLAS WESTERN MARKET DALLAS TOTAL HOME & GIFT MARKET MONTANA COWBOY POETRY GATHERING THE COEUR D ALENE ART AUCTION WESA JUNE MARKET ON SALE: JANUARY 22, 2019 ON SALE: MARCH 5, 2019 ON SALE: APRIL 23, 2019 ON SALE: JUNE 11, 2019 AUGUST/SEPTEMBER OCTOBER NOVEMBER/DECEMBER JANUARY 2020 WESTERN AND NATIVE ART Historical and modern artists and works are celebrated, whether displayed in galleries or available for collecting. NATIVE LIFE Rich perspective on history, modern-day profiles, and fascinating forays into Native American culture. FALL FASHION Beautiful sneak peeks at styles and looks from our partners collections and beyond. TASTE OF THE WEST A special package highlighting bites, cocktails, recipes, chefs, and foodie trends from all over the region. HOLIDAY GIFT GUIDE Recommendations for the cowboys, the cowgirls, the kiddos, the home, stocking stuffers, and more. SHOPPING AND RODEO AT WRANGLER NFR A preview of the star-studded Las Vegas event with looks at the rodeo and the entertainment offerings. THE HOME ISSUE Whether refreshing an old house or decorating a new one, you ll find inspiration and plenty of tips in this edition. NEW YEAR, NEW ENTERTAINMENT We spotlight upcoming films, books, shows, music, and art events. DALLAS WESTERN MARKET JACKSON HOLE ART AUCTION MONTANA COWBOY POETRY GATHERING SANTA FE INDIAN MARKET STURGIS MOTORCYCLE RALLY WESTERN DESIGN CONFERENCE BUFFALO BILL ART SHOW & SALE COWBOY CROSSINGS DALLAS APPAREL & ACCESSORIES MARKET DALLAS TOTAL HOME & GIFT MARKET PENDLETON ROUND-UP ROUND TOP FALL SHOW WESTERN DESIGN CONFERENCE WESTERN VISIONS NATIONAL MUSEUM OF WILDLIFE ART BOOTH WESTERN ART MUSEUM DALLAS APPAREL AND ACCESSORIES MARKET HIGH POINT MARKET NUTCRACKER MARKET SANTA FE ART AUCTION WESA JANUARY MARKET WRANGLER NATIONAL FINALS RODEO DALLAS APPAREL & ACCESSORIES MARKET DALLAS SAFARI CLUB CONVENTION & SPORTING EXPO DALLAS TOTAL HOME & GIFT MARKET DUDE RANCHERS ASSOCIATION CONVENTION NCHA FUTURITY WESA JANUARY MARKET WRANGLER NATIONAL FINALS RODEO ON SALE: JULY 23, 2019 ON SALE: SEPTEMBER 3, 2019 ON SALE: OCTOBER 22, 2019 ON SALE: DECEMBER 10, 2019 Additional Distribution: C&I delivers additional copies of each issue to key events and shows in our industry. If you d like to distribute Cowboys & Indians at your event, please contact the sales rep for your area.

5 advertising guidelines marketplace print ad rates SPREAD Trim: x Pull Bleed to: 17 x FULL PAGE Trim: x Pull Bleed to: x BILLBOARD Trim: x Pull Bleed to: 17 x /3 VERTICAL (BLEED) Trim: 5 x Pull Bleed to: 5.25 x /2 VERTICAL (BLEED) Trim: 4 x Pull Bleed to: 4.25 x /2 HORIZONTAL (NON-BLEED) x /3 VERTICAL (BLEED) Trim: 2.75 x Pull Bleed to: 3 x /3 SQUARE (NON-BLEED) x /4 VERTICAL (NON-BLEED) 3.5 x TRIM: Final, cropped size of your ad. BLEED: Add.125 to all sides of your Trim size. SAFETY: Subtract.25 from Trim size. All type and logos should be within the Safety area. Make sure crop marks are offset by at least.125. DISPLAY AD MATERIALS GUIDELINES High-resolution, press-ready PDF files preferred. EPS, JPG, and flattened TIFF files also accepted. Document must be built to the correct size. Color mode must be CMYK; no spot or Pantone colors. All image files must be updated and embedded, and have an effective resolution of 300 ppi or greater. Include your company name in the file name. SENDING INSERTION INFORMATION Please include: Name of the ad file being sent. Contact information of the person responsible for the production of the ad. Pickups: Submit in writing. Include issue date/cover. SEND AD VIA Send collected, stuffed files by to: coor@cowboysindians.com. SEND AD VIA THIRD PARTY TRANSFER Files over 10MB may be sent via third party transfer website, c/o: coor@cowboysindians.com. IF PROVIDING COLOR PROOF Mail to: Cowboys & Indians Keely Junot 6688 N. Central Expressway, Suite 650 Dallas, TX FEATURED PRODUCT AD GUIDELINES IMAGE SIZE: W x 4.8 H Image resolution MUST be 300 ppi or greater. GENERAL STORE AD GUIDELINES IMAGE SIZE: W x H Image resolution MUST be 300 ppi or greater. HEADER: Company/Product Name or short 3-5 word Tag Line. AD COPY: Up to 40 words in a single paragraph. Include Company Name (if not in Header) Website, Phone Number, or other contact information, to be placed at the end of ad copy. Copy may be edited for style, clarity, and length. REAL ESTATE/GETAWAYS AD GUIDELINES IMAGE SIZE: W x H Image resolution MUST be 300 ppi or greater. HEADER: Company/Property or Destination name or short 4-6 word Tag Line. AD COPY: Up to 100 words in a single paragraph. Include Company Name (if not in Header) Website, Phone Number, or other contact information, to be placed at the end of ad copy. Copy may be edited for style, clarity, and length. MARKETPLACE MATERIAL SUBMISSION: Send via to: mpads@cowboysindians.com. FREQUENCY Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page Cover 2 Cover 3 Cover 4 MARKETPLACE Featured Product - 1/2 Page General Store - 1/9 Page Real Estate/Getaways - 1/5 Page ISSUE February/March April May/June July August/September October November/December January X $5,548 $4,492 $4,052 $3,087 $2,503 $6,630 $5,834 $7,959 $1,969 $847 $1,273 3X $5,272 $4,217 $3,809 $2,901 $2,418 $6,434 $5,659 $7,717 $760 $1,146 6X $4,995 $4,047 $3,655 $2,785 $2,312 $6,110 $5,490 $7,484 $730 $1,095 Spread and billboard pricing available upon request. Special positions require a 15% charge to rate. Payment due at Space Deadline. All Rates are net. No Charge for bleeds. X means frequency of insertions. SPACE November 16, 2018 January 4, 2019 February 22, 2019 April 12, 2019 May 24, 2019 July 5, 2019 August 23, 2019 October 4, 2019 deadlines MATERIALS November 21, 2018 January 11, 2019 March 1, 2019 April 18, 2019 May 31, 2019 July 12, 2019 August 30, 2019 October 11, X $4,763 $3,915 $3,527 $2,684 $2,228 $5,824 $5,325 $7,266 $705 $1,061 ON SALE January 22, 2019 March 5, 2019 April 23, 2019 June 11, 2019 July 23, 2019 September 3, 2019 October 22, 2019 December 10, 2019

6 digital ad rates & guidelines WEBSITE DISPLAY ADVERTISING COWBOYSINDIANS.COM ANNUAL PAGEVIEWS *2.8 MILLION AD SIZES (IAB STANDARD ROS) HALF PAGE BILLBOARD LEADERBOARD MEDIUM RECTANGLE MOBILE LEADERBOARD MONTHLY UNIQUE VISITORS *150K+ *Mobile Leaderboard recommended for mobile optimization. *CPM (per thousand impressions) 20,000 minimum impressions run of site. FILE TYPES ACCEPTED STANDARD JPEG, GIF, PNG, FLASH Please include website URLs for all ads. DIMENSIONS 300x600px 970x250px 728x90px 300x250px 320x50px FLASH AND ANIMATION (HTML5) All Flash/HTML5 ads must have embedded click tag and additional back-up GIF or JPEG ad creatives. THIRD-PARTY ADS Cowboysindians.com supports most third-party ad servers and accepts iframe and JavaScript tags. CPM RATE ATLAS DOUBLECLICK EYEWONDER MEDIAMIND POINTROLL MEDIAPLEX *Source: Google Analytics 2018, Campaign Monitor 2018 $30 $30 $20 $20 CUSTOM & SPONSORED CONTENT C&I offers valuable support to our partners for sponsorships throughout the year. We will customize a digital package across our digital platforms that will enhance your marketing goals and reach our loyal and ever-growing C&I audience. C&I Sponsored Content: C&I Homepage Slider and/or Category Page Slider with Custom Content Page. Video and Social Media: Posts are included with Custom & Sponsored Content, and Event Promotion Packages. *Ask your rep about our Digital Event Promotion Packages DEADLINES Space and Materials are due two weeks prior to Start Date. Submit Files via to: webproducts@cowboysindians.com. AD SIZES LEADERBOARD/FOOTER MEDIUM RECTANGLE SPONSORED CONTENT WEEKLY E-NEWSLETTER ADVERTISING *124K+ SUBSCRIBERS Distributed to 100% opt-in subscriber list each Wednesday 600x250px $500 Up to a 10-word header, up to 75 words in a single paragraph, and 1 clean editorial-style photograph (with no text, border, or effects) in landscape format at 600 x 250px. Text may be edited for style, clarity, or length. May provide up to 3 links 1 per image and 2 per text. Placement may vary. FILE TYPES ACCEPTED JPG OR PNG (STATIC IMAGE AD ONLY) Please include website URL for the ad hyperlink. Prices and availability subject to change. DIMENSIONS 728x90px 300x250px RATE $350 $300

7 advertising contacts House Accounts Brandy Minick Arizona/California/New Mexico/Northeast/Southeast/Michigan/Indiana/Ohio Matt Russell Alaska/Colorado/Hawaii/Idaho/Montana/Nevada/Oregon/Utah Washington/Wyoming/International Heather Truong Texas/Arkansas/Illinois/Iowa/Kansas/Louisiana/Minnesota/Missouri Nebraska/North Dakota/Oklahoma/South Dakota/Wisconsin Jodi Corbell Advertising Coordinator Keely Junot N. Central Expressway, Suite 650, Dallas, TX fax cowboysindians.com PHOTOGRAPHY: (FIRST SPREAD) MICHAEL LANGLEY, (SECOND SPREAD) MILES GLYNN (THIRD SPREAD) EDITORIAL CALENDAR PHOTOGRAPHY: (FEBRUARY/MARCH) KELLIE CARTER, (APRIL) SCOTT SLUSHER, (MAY/JUNE) LAURIE FORD, (JULY) NANCY MCKENZIE, (AUGUST/SEPTEMBER) CHRISTIAN LINDÉN, (OCTOBER) ROBERT STRICKLAND, (NOVEMBER/DECEMBER) PARADIGM STUDIOS, (JANUARY) MOUNTAIN COMFORT FURNISHINGS (FOURTH SPREAD) KIRK TURNER, (FIFTH SPREAD) SHUTTERSTOCK