2017 MEDIA KIT. Multi-platform

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2 The Medical Post is instantly recognized as the brand doctors know to represent their profession. Because we re not tethered to an association, we tell it the way it is. Impactful tabloid size format Unique tabloid size differentiates us from magazine-sized journals, especially on a crowded doctor s desk, resulting in ads that are noticed. Advocacy for our physician audience Doctors appreciate our role as their watchdog which we demonstrate through campaigns and calls to action. Unparalleled track record for award recognition More honours and awards than any other physician publication, including recognition in Canada, abroad and from our medical publication peers. Multi-platform Our multi-platform approach delivers the information doctors want, when, and in the format they wish: Print Online Education Mobile Gold & Silver winner, The Medial Post The independent voice for Canadian Doctors The online home of The Medical Post ca Online CE content, in one convenient location "What our media brand is about in 4 words: 'Storytelling + Core Physician Issues.'" Colin Leslie, Editor-in-Chief 2

3 Meet some of the Content Creators Colin Leslie Editor-in-Chief Andrew Skelly Medical News Editor Tristan Bronca Staff Writer Valerie White Web Editor Dr. Sarah Giles Blogger and Columnist Dr. Ferrukh Faruqui Columnist Dr. Melissa Yuan-Innes Blogger and Columnist Dr. John Crosby Blogger His editorials are a must-read for doctors in the power structure in Canada. He's the expert on all things clinical and edits the fabulously popular clinical Case Report feature. The 'new guy,' his investigative stories dig deep on physician fee issues. She keeps our bloggers and online discussions timely and engaging and keeps our website up and running. A fearless believer in telling 'truth to power' even when that means to her fellow physicians. Based in Ottawa, she loves policy and isn't afraid to question conventional wisdom. Her views are funny, irreverent and focused on doctors living the fullest lives possible. He calls himself the 'Kindly Country Quack' and his downhome practice management tips are beloved by his colleagues. The Medical Post delivers up to 42% more advertising page exposures than other national publications. (Exposure is the average issue readership multiplied by percent of pages read; a measurement of THOROUGHNESS of reading) Medical Media Study Highlights More doctors reading more pages* 13,069 The Medical Post (#1) 12,493 CMAJ 11,845 Doctor's Review 11,292 Cdn Journal of Diagnosis 10,937 Cdn Journal of CME 9,202 CFP *PMB, MMS

4 Reach 44,891 PRINT CIRCULATION 1 70% GP/FMs 30% SPECIALISTS 91,475 THE POWER OF COMBINED PRINT AND DIGITAL REACH 1,2 (ENGLISH PHYSICIANS) 21 MINUTES AVERAGE TIME SPENT READING AN ISSUE OF THE MEDICAL POST 3 46,584 UNIQUE #1 BROWSER AND enewsletter SUBSCRIBERS 2 VISITED MEDICAL PUBLICATION WEBSITE (DAILY AND WEEKLY) 2 7k+ TWITTER FOLLOWERS Alliance for Audited Media (AAR) Consolidated Media Report available upon request 1. Alliance for Audited Media, June 2016 (The Medical Post). 2. Alliance for Audited Media, June 2016 (The Medical Post) & Specialty enewsletter (10,887) in December 2015 (The Medical Post). 3. Rogers Insights Research Group, PMB, Medical Media Study

5 Calender and Content ISSUE DATE SPACE CLOSE MATERIAL CLOSE JAN 24 JAN 3 noon JAN 9 FEB 21 JAN 31 FEB 6 SPECIAL REPORTS/ CLINICAL PRACTICE GUIDES MAR 21 FEB 28 MAR 8 Respiratory Medicine APRIL 18 MAR 28 APR 3 MAY 16 APRIL 25 MAY 1 JUNE 13 MAY 23 MAY 29 Dermatology JULY 31 JULY 11 JULY 17 SEPT 19 AUG 28 SEPT 1 Diabetes & Cardiology OCT 17 SEPT 25 SEPT 29 NOV 21 OCT 31 NOV 6 Autoimmune Diseases DEC 12 NOV 21 NOV 27 Clinical Practice Guides Our themed tabloid-size in-book reports focus on key therapeutic categories, bring together news and feature articles, plus much more. Full audience circulation. TOPIC Respiratory Medicine Managing chronic obstructive Pulmonary Disease Dermatology The latest on Psoriasis Therapy and other skin conditions Diabetes & Cardiology Update on vascular protection in Diabetes. New options for LDL cholesterol lowering Autoimmune Diseases Rheumatoid Arthritis, Multiple Sclerosis, Lupus, Crohn s Disease, etc. ISSUE MAR 21 JUNE 13 SEPT 19 NOV 21 SPACE CLOSE MATERIAL CLOSE TOPIC ISSUE FEB 28 MAR 8 Autoimmune Diseases Rheumatoid Arthritis, Multiple Sclerosis, Lupus, Crohn s Disease MAY 23 MAY 29 Respiratory Diseases COPD, Asthma, Allergies AUG 28 SEPT 1 Women s Health Menopause, Osteoporosis, Vitamins, Immunization, Contraception, Pregnancy, Stbbi, Urinary Incontinence, Varicose Veins OCT 31 NOV 6 SPACE CLOSE MATERIAL CLOSE MAR JAN 20 FEB 17 MAY MAR 17 APRIL 17 SEPT JULY 7 AUG 18 5

6 Print Advertising Rates Display Rates (including 4 colour charge) DPS TABLOID TAB + 2/5 TAB VERT. TABLOID DPS MAG MAGAZINE 1/2 TAB HOR. 2/5 TAB. VERT. 1/3 TAB. HOR. 1/2 MAG. HOR. 1/4 TAB. HOR. Size* A1 + A2 B1 + B2 A1 J K1 F B2 H M I 1x $24,670 $18,150 $14,200 $16,615 $9,245 $9,245 $7,810 $7,810 $6,470 $6,390 6x $24,180 $17,790 $13,915 $16,370 $9,110 $9,110 $7,655 $7,655 $6,375 $6,265 12x $23,695 $17,435 $13,635 $16,120 $8,965 $8,965 $7,505 $7,505 $6,280 $6,135 18x $23,220 $17,085 $13,365 $15,880 $8,835 $8,835 $7,350 $7,350 $6,185 $6,020 24x $22,750 $16,745 $13,095 $15,645 $8,700 $8,700 $7,200 $7,200 $6,095 $5,890 32x $22,075 $16,245 $12,705 $15,405 $8,575 $8,575 $6,995 $6,995 $6,005 $5,715 38x + $21,410 $15,755 $12,325 $15,175 $8,440 $8,440 $6,775 $6,775 $5,905 $5,550 *See mechanical spec s page for correlating size dimensions + other sizes. Effective January 1, All rates gross. B&W: decrease by $1,900 gross. Premium positions (extra to above rates): OBC Tabloid 25% IFC Tabloid 20% First RH Tabloid 5% IBC Tabloid 5% One split-run ad maximum per issue. Based on combined volumes with Profession Santé. Odd size ads billed at rate for next larger size. Ask your Account Manager for Fair Balance rates. Front Cover Tip-On Insert Trim Size: width x 5 1/2 depth Total audience rate: $20,150 gross (supplied) Polybag Outserts (Supplied) Total audience, geographical or physician specialty targeting available. Ask for rates. Belly Bands Sizes vary. Ask your Account Manager for more details. 6

7 Laccabor itatemp orestib ustibust explibero quiam, que volupta turepedit, ilitiur, untur, nam apieniet harum que vendica tioribus eossum quis consequ atusam soluptur alitius ius at. As eveliquas aliquos perovit atiberum et qui te velluptatem sam lam, ut eosapic imoluptatem volorem eossequam eari vit minvell anditat liquis ad maiore, arunti dolor arum hicium quat faceatis dolloreribus suntio minctus ea qui que pa dolectem lab is reius elescit quodis delecte voluptae. Ut occum, as duciusd aeptaesendel ma pro con eosa se veraest. Omnient ani quam facesto explis ditiste isinit eatione et que. nietur? Iti dis velendant vid essus cusdae est officit eic to corepro tem fugiat. Aquam, aut plaut eris doluptum diasimus sum fugit voluptae nusdandi aute latio od ut quibea cuptaquia nonsequi cor sundelit et odipsam quam seque nimi, sam rem et earum quia voluptasin pore inctetur sequoditium eaquodit enemque liquist rumquat emolupi delest rem velitis et liberro tem. 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Ciame am veleser dolorem cone pa nihit et que omnisci aestiat oratuscit facearu mquiduciis ad que consed qui iumenem. Itatur? Et ea nimilitionse ero magni ullor adio. Pa doluptatiori rereium iducia nimust experspe voles quunda is ullanie mi, este volor modi inciunte natureprat ent vellibus maximi, iminusae dit autem abore ntotatque exeritas dolum net facil et as apero aut eum quo cum aut diaerepro temoluptasi et, in nimpore nimaio es modi omnimosaes que post lab id ut et et excearu ptusam isque mi, num qui qui blaccup taquunt orisimincti optis autecus del magnitam, acestem volum dolore ditempos essuntia volorepelit ullor sed qui dolupictur? quis pro officientium quam doluptam, conem Si omnis doluptibus, sunt erioratiati de solorpore conse resequas as iur? moluptas et quam autasped eiur? Bitature Apelia prempor eribus. Ut ant faccus plibus mo officianim rem alignis et laborum delendaectem quost qui namus veligendis non quoditatem sitatur, aut quate optasit ationet necum intem consendi ut lam eos quae vollandae nihit es aut quunt hariatiam quo voluptiis maionestest essequatur? dolut enihic te net labo. Ut voluptamus, in pel intervention int auta dias eatur? Mus andit omnimusam illaborecus dolute sin- Em ex eum, imillaut ellenimenda conem SpecialiSt overview Hadkeke Lee MD, FRCPC Dandigenis aut vene nes ipsam quid maximpo recabore non rernatur as utesed quis aliberum untint erspere postisi nvendit quiscium, totas simost, sitet excere volupta alicite lamenis necum aliquos derum aribus aut Ehenectat fugitio sanditisita quatessit iusandem eos neceari bercit labores sinci diciatus aut eum solo quati sitati ommolup tatur? Quibusant as mil il milignam, asped quatint, sitescit estios eos doluptatur sinvendi init asperro isima consequam faceaquam sum nienis apero eum que sum volo expe perio odissumqui unt as que vent expliti od eiciliquatis esti omnis enis aut accus sequi dipit offici ommodis cillit odi optate pra que optae de lab id quosam re sit quamusandion cor aboribus nos evella cor aut vendio. Quideribus consecepelis nonessument, occuptat aut que sae prate earum fugia eatemquia doluptat. Udit qui cori unte porest et ut occum ea porione doluptur? Quiamus eosti conessu ndipicid quide lam aut alit parum que sequo et, te ma et laccuptiunt aut qui re, verspienis expliqui qui tem im volorem alit et ab ipit quae. Alis samus everrundit, officitibus estium facere dolut maioria tionsenimeni autenimus sapientibus mossimi nusaper uptatium aut qui consequi voluptaque nullam dolorep eliquodi bere, sitate voluptiatur, optur? Rum veliquatem. Il illabore occaboration nus dem. Nem consequatio qui sition corro officia sperspel in reicabo riorem idebis dolut repudaerio minveni squatur as es issima dolorectat. Us ea solorae apisincti dis re voluptas dit magnimodis sequasit as magnimus adit liquae. Ihit quia dolorro bea dusaernatus molorae. Omnienis sinihitate et elibus perunt, sequi tem. Fictiis delesciae. Atur accaepe rupidunt quam, optatate opta velenti andanit ad et volestrum que ommoles repudae perchic iliquodiate as Supported by an educational grant from p harmaceutical company 1 TM 2017 MEDIA KIT Custom Turn-Key Solutions Special educational custom publishing opportunities and turn key solutions. Our guarantee: Knowledgeable, experienced project management and an experienced team of medical editors and designers. Includes web posting for 12 months on CanadianHealthcareNetwork.ca, plus online promotion. Print and online bundled solution for maximum timely reach and exposure. Extend the reach of your custom project to French physicians and pharmacists in Profession Santé, and additional reach to English Pharmacists with Pharmacy Practice+. We have you covered by extension! Clinical focus case Study menopause hinitis consectetur adipiscing elit. Landaecte invelle nieturit Ma volo consequi qui issust modior soluptat quundam, accusa aut lisquo te mag- Clinical Focus* Fresh perspectives from specialists and family Proven editorial process ensures balance, timeliness and credibility. Specialist and primary care contributors along with case studies, resource information and targeted focus. Printed on glossy, tabloid sized pages. 4 PAGES Clinical Focus Case Study*: Illustrates an important aspect of case management as a specialist and a family physician discuss a medical complaint. Focused update on management of a specific condition. Discussion is initiated through a case study. Specialist and primary care physicians provide their perspectives and insights on diagnosis, treatment and follow-up. Printed on glossy, tabloid sized pages. 2 PAGES Colloquium* Experts review emerging trends in clinical issues Virtual roundtable discussion among leading specialists. Emerging trends on clinical issues; balanced editorial. Printed on glossy, tabloid sized pages. 4 PAGES Meeting Report* Proven editorial process ensures balance, timeliness and credibility. Specialist and primary care contri butors along with case studies, resource information and targeted focus. Printed on glossy, tabloid sized pages. 4 PAGES * Meets Innovative Medicines Canada s unaccredited Other Learning Activities (OLA) guidelines. Part of our ecme ecortex learning hub (ask for details). Rx or OTC Q&A Promoting expertise answers to commonly aksed questions by HCPs Unique PAAB-approved marketing option that allows manufacturers to answer physicians most frequently asked questions about their drug brand. 1 PAGE OR MAGAZINE-SIZE DPS Counselling Corner Empowering patients through professional expertise Counselling Corner is a communications tool that focuses on the information that an HCP needs to know to effectively educate patients about using the drug manufacturer s product. 1 PAGE OR MAGAZINE-SIZE DPS Ask your Account Manager for rate options or download more details at CanadianHealthcareNetwork.ca/mediakits 7

8 Custom Research & Roundtable Events EnsembleIQ Healthcare Group custom research and roundtable event programs provide sponsors with a custom-built opportunity to survey and interact with select audiences within our highly engaged readership. Working with sponsor participants, we will create customized, turn-key research that provides the basis for a roundtable event to meet your objectives, including: Face-to-face interaction with your target audience (s) Relevant content development for enriched audience engagement Integrated multiple media platforms to enhance your roundtable event Potential theme/topics: Doctor compensation How family practice is changing Efficiency of Canadian health system College & regulatory trends Interprofessional Technology and devices for primary care Pain management (i.e. opioids) Child and teen health Doctors and social media Professional ethics The specialist-fp referral process Clinical knowledge translation Physician finance and incorporation Physician retirement All topics to be reviewed by editor for consideration. 8

9 Digital Platforms Marketing options Advertising Editorial enewsletter Frequency (English Physicians): S M T W T F S Display / Rich Media ROS Site Takeover Digital Bellyband and Big Box Expandable and In-banner video Mobile/Tablet Table of contents enewsflash edirects Custom and Contextual Branded Profile Pages Therapeutic targeting Specialty enewsletters The online home of Registrants (EN/FR) Page Views/month (EN/FR) Unique Visitors/month (EN/FR) 22,681 70,801 5,966 #1 Visited Medical Publication Website* * PMB MMS 2013, Total Physicians, excluding NEJM site For more digital opportunities, please see our Digital Media Kit at CanadianHealthcareNetwork.ca/mediakits 9

10 Continuing Medical Education ecortex.ca is an inter-professional learning platform for physicians, pharmacists and nurses - the only one of its kind in Canada. Accredited and non-accredited courses available to any profession, our approach provides our audiences with access to all programs, to advance their professional learning. ecortex.ca supports a range of education formats such as text only, video, PDF, and PPT. Built-in audience on CanadianHealthcareNetwork.ca /ProfessionSanté.ca Reach extended via print promotion physicians and pharmacists with our leading publications Content development in partnership with physician organizations, pharmacist organizations, academia and/or societies Options: 1. Turn-key lesson development 2. Hosting / posting / promotion of your existing programs (i.e. repurposing of small group learning presentations) Ask your Account Manager for more detail. 10

11 Mechanical Specifications A1 BLEED E K A2 F L B1 BLEED G M B2 H N C1 BLEED AD SIZE FIT ALSO WIDTH DEPTH A Double tabloid page A /16" 16-5/8" BLEED (See notes) + A /16" 16-5/8" B Full tabloid + 2/5 B /16" 16-5/8" BLEED (See notes) + B2 4-3/4" 16-5/8" C Full tabloid + 1/5 C /16" 16-5/8" BLEED (See notes) + C2 2-1/2" 16-5/8" D 2/5 tabloid vertical 1/3 tabloid vertical 3-7/8" 16" E 1/5 tabloid vertical 1-7/8" 16" F 1/2 tabloid horizontal 10" 8" G 1/3 tabloid horizontal 10" 5-1/2" H 1/4 tabloid horizontal 10" 4" I Double magazine page 15-3/4" 10-3/4" J Magazine page + 1/2 magazine J1 7-7/8" 10-3/4" +J2 4-5/16" 10-3/4" K 3/4 magazine vertical 2/3 magazine vertical 5-13/16" 10-3/4" L 1/2 magazine horizontal 7-7/8" 5" M 1/2 magazine vertical 1/3 magazine vertical 3-7/8" 10-3/4" N 1/4 magazine vertical 3-7/8" 5-3/8" I C2 For templates and other sizes, visit J1 J2 D Standard unit size in inches FOR FULL PAGE ADVERTISERS Allow 1/8 (3 mm) bleed on all four sides of full page ad (if applicable) Single page ad size including bleed measures W x D Double page ad size including bleed measures W x D TYPE SAFETY All type matter of illustration material not intended to bleed to be kept 0.25 from publication trim. Double page spreads hold 0.25 from gutter on each page. Publisher is NOT responsible for line-up of type or images running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged. METHOD OF PRINTING Offset METHOD OF BINDING Saddle stitch / binds to the head SUPPLIED INSERTS Inserting charge: $3,000 (noncommissionable) Single leaf inserts minimum paper, weight is 50lb. and maximum is 9pt. (text) (between forms) Multiple page inserts minimum paper weight is 50lb. and maximum weight is 9pt. Contact Production Manager for insert specifications and shipping instructions. SPLIT-RUNS One split-run ad maximum permitted per issue. Ask for details and rates. GATEFOLD/REGIONAL/SPECIALITY ADVERTISING/POLYBAGGING Contact your Account Manager for information on these and other special requirements. PRINT SUPPLIED MATERIAL HIGH RESOLUTION PDF Ads can be uploaded to ensembleiq.sendmyad.com Ads are preflighted, approved and automatically delivered through this free, web-based ad preflight portal For more information contact our Production Manager: Lisette Pronovost lpronovost@ensembleiq.com 11

12 Contact Us Toronto ACCOUNT MANAGERS Norman Cook Scott Tweed Martin Rissin GROUP PUBLISHER Janet Smith EDITOR Colin Leslie PRODUCTION MANAGER Lisette Pronovost HEAD OFFICE EnsembleIQ, Healthcare Group 2300 Yonge Street, Suite 1510 Toronto, Ontario M4P 1E4 Montréal ACCOUNT MANAGERS Sylvie-Anne Breton Nancy Dumont Pauline Shanks SALES COORDINATOR Laurence Poirier GROUP PUBLISHER Caroline Bélisle MONTRÉAL OFFICE EnsembleIQ, Groupe Santé 1425, boulevard René-Lévesque Ouest Montréal, Québec H3G 1T7 12