Sarah Coff 2018 Portfolio

Transcription

1 Sarah Coff 2018 Portfolio

2 Table of Contents Booth Promo 2) Booth Promo 3) Booth Promo (Cont.) 4) Podiatry Self Mailer (Art Direction) 5) Podiatry Self Mailer 6) SAWC Anniversary Video 7) Eblasts POP BY Booth #346 For a Salty Snack and a Sweet Deal! 8) Press Releases and Digital Advertisement 9) Revenue Report 10) Revenue Report (Cont.) woundprepcourse.com 11) Resume Official Official prep prep course course of of The only recommended The review only recommended course by review course by 1 2

3 Booth Promo (Cont.) Podiatry Self Mailer (Art Direction) COVER Just think This could be your business card, with your new Certified Wound Specialist Physician (CWSP ) credentials. Learn how. *The card above is just a sample mock up. Left inside page WCPC (logo) Here s the Formula for Successful Certification in Wound Care IN 3 DAYS: Take the course + Take the exam = CWSP Certification (Oct ) (Oct. 13, optional) (Apply By: Sept 22) WCPC, an in-depth, 2-day course for podiatrists interested in preparing for the Certified Wound Specialist Physician (CWSP ) board examination, becoming recertified, or gaining a better understanding of wound care: Earn up to 17 CECHs Taught by an interdisciplinary panel of ABWM Certified Wound Specialists Only course recommended by the ABWM Foundation Convenient 2-day format Cost-efficient, as low as $725 with promo code: CWSP100 (separate fee for exam) LOCATION The Westin Chicago Michigan Avenue 909 N Michigan Avenue Chicago, IL (312) BONUS Co-located with and held prior to ADVANCE BY PODIATRY TODAY (logo) Right inside page 3 4

4 Podiatry Self Mailer SAWC 30th Anniversary Video 5 6

5 Eblasts Press Releases Digital Advertisement 7 8

6 Revenue Report Revenue Report (Cont.) 9 10

7 Sarah Coff 32 Dalton Way Holland, PA Education Monmouth University, West Long Branch, NJ B. A. Communications PR & Journalism Associate Marketing Manager, HMP East Windsor, NJ, June present Create marketing plans that drive paid attendance and revenue for medical conferences. Understand the competitive landscape, target audiences, the brand proposition and key messages, to develop campaigns that continue to drive customer engagement, acquisition and loyalty to our events Develop compelling marketing copy targeted to various healthcare professionals via blasts and social media networks. Manage the execution of marketing communications tactics including digital marketing, mobile apps, digital ads and websites. Manage the budget for 11 regional meetings, including, exhibit costs, promotional items, direct mail, digital advertising, photography, lists etc. Assist with media outreach, draft press releases, and manage press release distribution account. Public Relations Intern, TerraCycle Inc. Trenton, NJ, Summer 2015 Crafted press releases, which were sent to reporters and bloggers nationally Pitched stories to reporters about sustainability Wrote a blog that was published on TerraCycles website Handled the News section of the companies Wordpress account Social Media Coordinator, The Outlook Monmouth University, Fall Winter 2015 Program online content for The Outlook s online presence via social media Coordinate with The Outlook staff to share news in a timely matter via Facebook, Twitter and Instagram Analyze Facebook insights to evaluate the impact of various posts Photoshop Specialist Intern, Baruch Photography Glenside PA, Summer 2013 Proficiently edited photos using Adobe Photoshop CS6 and Lightroom Coordinated with clients via e- mail Kept track of invoices to clients Leadership Eye to Eye, Chapter Coordinator Monmouth University, Fall Fall 2016 Coordinator for young students with a learning disability Assist them with art projects and as well as spent time with them Computer Skills Proficient in Microsoft Word, Excel, PowerPoint, Drupal, Sched, Adobe Photoshop, Adobe Illustrator, Hootsuite. Ongage, Basecamp, Google Adwords, Ad Roll and Cision PR. 11