2014 Advertising & Circulation Awards Banquet

Transcription

1 Welcome to the 2014 Advertising & Circulation Awards Banquet June 9, 2014 Crowne Plaza Hotel Syracuse, New York

2 Advertising Awards

3 Advertising Awards First, Second, and Third Place Winners 119 Entries 15 Participating Newspapers

4 Advertising Awards Contest Judge: Janet Corrinne-Harvey, Executive Director, Digital and Marketing Trib Total Media, Pittsburgh, Pennsylvania.

5 Advertising Awards

6 Advertising Awards Under 10,000

7 Under 10,000 2 nd and 3 rd Place Winners The Citizen, Auburn 2 nd Place Specialty Supplement 3 rd Place Ad Campaign 3 rd Place Newspaper Supplement 3 rd Place Online Animated Advertisement

8 Under 10,000 2 nd and 3 rd Place Winners The Daily Mail, Catskill 3 rd Place Black and White Ad

9 Under 10,000 2 nd and 3 rd Place Winners Cortland Standard 2 nd Place Promotional Literature 2 nd Place Innovative Idea 3 rd Place Newspaper Self-Promotion 3 rd Place Online Static Advertisement

10 Under 10,000 2 nd and 3 rd Place Winners Observer, Dunkirk 2 nd Place Newspaper Self-Promotion 2 nd Place Community Service 2 nd Place Online Animated Advertisement 3 rd Place Promotional Literature

11 Under 10,000 2 nd and 3 rd Place Winners The Leader-Herald, Gloversville 2 nd Place Black and White Ad 2 nd Place Locally Prepared Color 2 nd Place Ad Campaign 2 nd Place Online Static Advertisement 3 rd Place Specialty Supplement

12 Under 10,000 2 nd and 3 rd Place Winners Register-Star, Hudson 2 nd Place Newspaper Supplement 3 rd Place Community Service

13 Under 10,000 2 nd and 3 rd Place Winners Adirondack Daily Enterprise, Saranac Lake 3 rd Place Locally Prepared Color

14 First Place Winners Under 10,000

15 Black and White Ad The Citizen Auburn First Place Under 10,000

16 Locally Prepared Color The Citizen Auburn First Place Under 10,000

17 Promotional Literature The Citizen, Auburn First Place - Under 10,000

18 Online Static Advertisement The Citizen, Auburn First Place - Under 10,000

19 Innovative Idea The Citizen Auburn First Place Under 10,000

20 Ad Campaign The Daily Mail, Catskill First Place - Under 10,000

21 Newspaper Supplement Cortland Standard First Place - Under 10,000

22 Newspaper Self-Promotion The Leader-Herald Gloversville First Place Under 10,000

23 Community Service The Leader-Herald Gloversville First Place Under 10,000

24 Specialty Supplement Adirondack Daily Enterprise Saranac Lake First Place Under 10,000

25 Online Animated Advertisement (Click to view animation) Adirondack Daily Enterprise First Place - Under 10,000

26 Advertising Awards 10,000 50,000

27 10,000 50,000 2 nd and 3 rd Place Winners Finger Lakes Times, Geneva 2 nd Place Newspaper Self-Promotion 2 nd Place Black and White Ad 2 nd Place Locally Prepared Color 2 nd Place Newspaper Supplement 2 nd Place Specialty Supplement 3 rd Place Community Service 3 rd Place Online Static Advertisement

28 10,000 50,000 2 nd and 3 rd Place Winners The Post-Journal, Jamestown 3 rd Place Ad Campaign 3 rd Place Specialty Supplement

29 10,000 50,000 2 nd and 3 rd Place Winners Press-Republican, Plattsburgh 2 nd Place Promotional Literature 2 nd Place Innovative Idea

30 10,000 50,000 2 nd and 3 rd Place Winners Daily Sentinel, Rome 2 nd Place Ad Campaign 3 rd Place Locally Prepared Color 3 rd Place Innovative Idea

31 10,000 50,000 2 nd and 3 rd Place Winners Watertown Daily Times 2 nd Place Community Service 2 nd Place Online Static Advertisement 3 rd Place Newspaper Supplement 3 rd Place Promotional Literature

32 First Place Winners 10,000 50,000

33 Ad Campaign Finger Lakes Times First Place - 10,000 50,000

34 Innovative Idea Finger Lakes Times Geneva First Place 10,000 50,000

35 Black and White Ad The Post-Journal, Jamestown First Place - 10,000 50,000

36 Locally Prepared Color The Post-Journal, Jamestown First Place - 10,000 50,000

37 Newspaper Supplement The Post-Journal Jamestown First Place 10,000 50,000

38 Online Static Advertisement Press-Republican, Plattsburgh First Place - 10,000 50,000

39 Promotional Literature Daily Sentinel, Rome First Place - 10,000 50,000

40 Community Service Daily Sentinel Rome First Place 10,000 50,000

41 Newspaper Self-Promotion Watertown Daily Times First Place 10,000 50,000

42 Specialty Supplement Watertown Daily Times First Place 10,000 50,000

43 Online Animated Advertisement Watertown Daily Times First Place 10,000 50,000

44 Advertising Awards Over 50,000

45 Over 50,000 2 nd and 3 rd Place Winners Times Union, Albany 2 nd Place Newspaper Self-Promotion 2 nd Place Black and White Ad 2 nd Place Ad Campaign 2 nd Place Newspaper Supplement 2 nd Place Community Service 2 nd Place Innovative Idea 3 rd Place Locally Prepared Color 3 rd Place Specialty Supplement

46 Over 50,000 2 nd and 3 rd Place Winners Times Herald-Record, Middletown 2 nd Place Locally Prepared Color 2 nd Place Specialty Supplement 3 rd Place Black and White Ad 3 rd Place Ad Campaign 3 rd Place Newspaper Supplement 3 rd Place Innovative Idea

47 Over 50,000 2 nd and 3 rd Place Winners The Post-Standard, Syracuse 2 nd Place Promotional Literature 2 nd Place Online Animated Advertisement

48 First Place Winners Over 50,000

49 Promotional Literature Times Union Albany First Place Over 50,000

50 Online Animated Advertisement (Click image to view animation) Times Union, Albany First Place - Over 50,000

51 Newspaper Self-Promotion The Post-Standard, Syracuse First Place - Over 50,000

52 Black and White Ad The Post-Standard Syracuse First Place Over 50,000

53 Locally Prepared Color The Post-Standard Syracuse First Place Over 50,000

54 Ad Campaign The Post-Standard Syracuse First Place Over 50,000

55 Newspaper Supplement The Post-Standard, Syracuse First Place - Over 50,000

56 Specialty Supplement The Post-Standard Syracuse First Place Over 50,000

57 Community Service The Post-Standard Syracuse First Place Over 50,000

58 Online Static Advertisement The Post-Standard Syracuse First Place - Over 50,000

59 Innovative Idea The Post-Standard, Syracuse First Place - Over 50,000

60 Promotion Awards

61 Promotion Awards First Place, Second Place, and Honorable Mention Winners 46 Entries 7 Participating Newspapers

62 Contest Judges: Promotion Awards Christine Moore, President, People for People Fund Cynthia Weintraub, People for People Education Liaison David Cantor, Vice President, People for People Paul Heffernan, retired CFO of Cox & Company Bev Weissinger, retired Assistant Controller at a Federal Prison Kathy Passineau, former newspaper Advertising Manager Bill Rhodes, retired History Teacher Maureen Callahan, Insurance Salesperson.

63 Promotion Awards

64 Promotion Awards Under 40,000

65 Under 40,000 Honorable Mention Poughkeepsie Journal Digital Promotions/E-Editions

66 Under 40,000 Honorable Mention Watertown Daily Times Subscription Sales/Retention and Marketing Programs Single Copy Sales and Point of Purchase Programs Special Projects/Community Involvement

67 Second and First Place Winners Under 40,000

68 Single Copy Sales NYS Lottery The Daily News, Batavia Second Place

69 Newspapers In Education Ghost Tales The Daily News, Batavia Second Place

70 Subscription Sales Free Gift Ad Columbia Greene Media, Hudson First Place

71 Special Projects Columbia County Fair Booth Columbia Greene Media, Hudson First Place

72 Digital Promotions Digital Pass Columbia Greene Media, Hudson First Place

73 Single Copy Sales One Meal Poughkeepsie Journal First Place

74 Subscription Sales Sponsorship Sales Opportunities Watertown Daily Times - Second Place

75 Special Projects Cabin Fever Contest 2014 Watertown Daily Times - Second Place

76 Digital Promotions Free E-Edition Trial Watertown Daily Times - Second Place

77 Newspapers In Education Cychronicle Watertown Daily Times - First Place

78 Promotion Awards Over 40,000

79 Over 40,000 Honorable Mention Times Herald-Record, Middletown Special Projects/Community Involvement

80 Over 40,000 Honorable Mention The Post-Standard, Syracuse Subscription Sales/Retention and Marketing Programs Single Copy Sales and Point of Purchase Programs Digital Promotions/E-Editions

81 Second and First Place Winners Over 40,000

82 Single Copy Sales Breakfast Purchase Program Times Union Albany Second Place

83 Newspapers In Education Weekly Teacher Times Union Albany Second Place

84 Digital Promotions Reduced Online Rate Times Herald-Record Second Place

85 Subscription Sales Bi-Monthly EZ Pay Times Herald-Record First Place

86 Single Copy Sales Grocery Giveaway Times Herald-Record First Place

87 Newspapers In Education NIE Online Times Herald-Record Middletown First Place

88 Special Projects Orange/Ulster Magazines Times Herald-Record First Place

89 Subscription Sales Direct Mail Sales The Post-Standard, Syracuse - Second Place

90 Special Projects Walk a Mile in Her Shoes The Post-Standard, Syracuse - Second Place

91 Digital Promotions Digital Outreach Workshops The Post-Standard, Syracuse - First Place

92 NYNAME and NYSCMA, Inc. congratulate all of this year s winners!

93 2015 Conference Registration Scholarship

94 Lifetime Membership

95 Future Leaders Scholarship

96 Prize Raffles

97 2015 Conference Canandaigua, New York June 12-14,

98 Welcome to the 2014 Advertising & Circulation Awards Banquet June 9, 2014 Crowne Plaza Hotel Syracuse, New York