Media Information 2019

Transcription

1 Media Information 2019 Advertising rate card no. 50 Valid from 10/01/2018 Print + Online

2 We re there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springernature.com Leonida Fischer Ad Management phone + 49 (0) 611 / leonida.fischer@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com

3 Cross-media services Journals Online solutions Books Corporate Solutions Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springernature.com

4 Table of contents Trade journal Title portrait...1 Schedule and topics...2 Advertising rate card no Special forms of advertising: Corporate content formats Formats and technical information...8 Circulation and distribution analysis...9 Readership analysis...10 Website Portrait...12 Price advertising formats...13 Formats and technical information...14 Newsletter Portrait...15 Price advertising formats...16

5 Trade journal Title portrait 1 1 Title: Versicherungsmagazin 2 Brief description: Editorial concept: Versicherungsmagazin (Insurance Magazine) is one of Germany s leading trade magazines for the insurance industry. Each month, experts provide independent and well-founded information on current events in the industry, on the sale of financial products and services, information and communications technology, and sales tips and trends. Sales and marketing strategies and practical sales tips are traditional focus areas. The service section complements the spectrum of subjects with company news, event information and distribution practices / further training. 3 Target group: Insurance brokers, financial services intermediaries, exclusive agents and management in insurance companies. Selected broker pools are supplied with Versicherungsmagazin on an exclusive basis. 4 Frequency: monthly 5 Magazine size: 210 mm 279 mm 6 Year of publication: 66 th volume Subscription price: Yearly subscription Germany (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone + 49 (0) 611 / Publisher: 12 Advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 13 Editor: Bernhard Rudolf (Editor-in-Chief) phone + 49 (0) 611 / fax 435 bernhard.rudolf@springernature.com 14 Scope analysis 2017 = 12 issues Total volume 715 pages = % Editional part 595 pages = 83.2 % Advertisement part 120 pages = 16.8 % Supplements 5 items 15 Content analysis of the editorial part 595 pages = % Insurance market, products, scene 282 pages = 47.4 % Cover topic, interviews 105 pages = 17.6 % Sales practice, law, fintech 100 pages = 16.8 % Editorial, comment, content, preview 47 pages = 7.9 % Job, personnel, career 35 pages = 5.9 % EDV, organization, IT 26 pages = 4.4 % 1

6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / (Eva Hanenberg). Issue, month (AD, CD, PD) * 1 January AD 11/23/2018 CD 11/30/2018 PD 12/27/ February AD 01/02/2019 CD 01/08/2019 PD 01/28/ March AD 01/31/2019 CD 02/07/2019 PD 02/28/ April AD 02/27/2019 CD 03/07/2019 PD 03/28/ May AD 03/29/2019 CD 04/05/2019 PD 04/29/ June AD 04/29/2019 CD 05/07/2019 PD 05/28/2019 Fairs, events, congresses Locations Dates MMM-Messe Munich March VEMA-Tage Kassel 03/25 27 Award Makler-Champions (award ceremony) Bonn 03/27 Trends Insurance sector Specials IT & organisation Commercial and industrial insurance Supplemental health insurance, supplementary nurisng care, property, liability Digital photography Annual forecast 2019 Privat healthcare, life Cyber risks Liability traps for mediators Legal, life, accident ATZlive Automatisiertes Fahren Wiesbaden 04/02 03 Old-age poverty Industry, company health insurance Life insurance CEBIT Hanover 06/24 28 Private health and nursing insurance Contents insurance, supplemental health insurance, company pension plans Accident, nursing, liability Smartphones & Co. Apps & Co. Video conferencing systems Driver assistance systems 2

7 Issue, month (AD, CD, PD) * 7 July AD 05/24/2019 CD 06/04/2019 PD 06/28/ August AD 07/01/2019 CD 07/08/2019 PD 07/29/ September AD 07/31/2019 CD 08/07/2019 PD 08/28/ October AD 08/30/2019 CD 09/06/2019 PD 09/27/ November AD 09/23/2019 CD 09/30/2019 PD 10/23/ December AD 10/30/2019 CD 11/07/2019 PD 11/28/ January 2020 AD 11/25/2019 CD 12/02/2019 PD 12/27/2019 Fairs, events, congresses Locations Dates Hauptstadtmesse Berlin September 5. Konferenz für Finanztechnologie Frankfurt/Main September DKM Dortmund 10/22 24 Innovationspreis der Assekuranz (award ceremony) Cologne 10/01 Euro Finance Week Frankfurt/Main November 2. Transformations-Kongress Frankfurt/Main November Trends Insurance sector Specials IT & organisation Commissions, brokerage and fees Protection against occupational disability and disability Company health insurance Car insurance Broker pools Company pension plans Successful target group concepts Commercial, disability and supplementary longterm care, supplementary nurisng care, damage Life, health, property Professional organization of the intermediary operation CEBIT trends Accident, life Digitization Open source software for brokers Ledal, life, company pension plans Vintage cars Supplemental health Innovations report insurance, supplementary nurisng care, damage Industry, life, health, accident Commercial, disability and supplementary longterm care, supplementary nurisng care, damage Mobile trends Successful in social media Data security Outsourcing of office services * AD = Advertising deadline CD = Copy deadline PD = Publication date Regular columns: new products product of the month career 3

8 Your individual goals our comprehensive solutions Maximum advertising effect is achieved through the right choice of advertising form and an intelligent combination of communications channels. In the adjacent list you ll find the advertising forms and media options available. The overview will help you find and plan the best-suited channels and advertising forms for your specific communications goals. If you don t see what you re looking for here, please don t hesitate to contact us directly. We will be pleased to prepare for you free of charge a concept that presents communications solutions tailored to your individual communications goals, available budget and desired timeframe. Media Print Online Event Corporate Solutions Advertising forms Awareness Product and service expertise Advertisements Communications goal Direct contact with customers Lead generation Advertorials Loose Inserts/Enclosures Special advertising forms Display advertising Newsletter advertising Sponsoring Whitepaper/Advertorials Sponsoring Booth Corporate Events Customer publications Employee magazines Corporate Books Business reports = well suitable; = very well suitable; = best suitable Hotline: phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com 4

9 Trade journal Advertising rate card no. 50, valid from 10/01/2018 P 1 Advertisement formats and prices (prices in Euro) Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,113 9,548 10,983 12,418 1/1 page ,182 4,900 5,617 6,335 3/4 page upright ,137 3,854 4,572 5,289 2/3 page upright horizontal ,801 3,519 4,236 4,954 Juniorpage ,509 3,227 3,944 4,662 1/2 page upright horizontal ,091 2,809 3,526 4,244 1/3 page upright horizontal block ,400 2,118 2,835 3,553 1/4 page upright horizontal block ,046 1,763 2,481 3,198 1/6 page upright ,161 1,623 2,084 1/8 page upright block ,343 1,753 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 7,884 copies Advertorial: 1/1 page, 4 colours, 6,335 Company/product presentation within the context of special topics. Discounts are granted based on quantity. Further information on request. Other special forms of advertising such as the Roundtable Im Diskurs (In discourse) and much more on page 7. 2 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery Linked advertisement Insertion (e.g. logo, website).jpg,.jpeg,.png,.bmp 500 Link 250 PDF download Link 250 5

10 Trade journal Advertising rate card no. 50, valid from 10/01/2018 P 2 Additional fees: Placement: Cover page 4c on request 4th cover page 4c 1,275 2nd, 3rd cover page 4c 956 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 10 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections on request 5 Special advertising Loose / fixed inserts: (no discounts available) forms: 2-page 4,651 4-page 6,069 6-page 7,486 8-page 8,904 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 300 Up to 30 g per thousand 310 Number of enclosures on request Prices for heavier enclosures on request Partial occupation (addition to price) 400 Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad for postcards 255 for CD, booklets 295 Number of supplements on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 6

11 Special forms of advertising: Corporate content formats Attention-grabbing and target-oriented! Format: Best Practice In the company Format: Interview In conversation Format: Company profile In view Format: Roundtable In discourse Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages Components: Components: Components: Components: Box with key facts Company logo Integrated interview box with 3 questions 3-6 questions Photo of the person interviewed Company portrait with logo Portrait about the company Highlighting of news: e.g. new products, new corporate strategy, new company structure etc. Expert discussion on a specific subject Publication (4 page follow-up report) in the magazine Note: All corporate content formats are marked as a special advertisement publication. Show your industry expertise and use these attractive forms of advertising to bring your company into the focus of your target group! We design individual offer packages for you according to your wishes and needs. We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 7

12 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, saddle stitching 3 File transfer: FTP: Access information on request leonida.fischer@springernature.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Leonida Fischer, Ad Management phone + 49 (0) 611 / leonida.fischer@springernature.com 8

13 Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 10,000 Actual distributed of which, abroad: 57 circulation (ADC): 7,884 Copies sold: 2,495 of which, abroad: 31 Subscription copies: 2,436 Member copies: Individual sales: Other sales: 59 Voucher copies: 5,389 Reminder, archive and record copies: 2,116 4 Digital distribution: All printed issues of Versicherungsmagazin are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.17 million unique visitors per month. (Source: AGOF daily digital facts ). 5 Article downloads: In the space of 12 months (July 2017 to June 2018) 901 Versicherungsmagazin articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,827 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 9

14 Trade journal Readership analysis 3-L 1.1 Branch / sector 1.2 Size of the business unit Reader group Percentage of readers (BRS) % Projection (circa) Self-employed / freelancer ,650 Salaried employee (net) ,600 Credit sector Life insurance with or without reinsurance ,180 Health insurance Accident insurance ,160 Reinsurance for other types of insurance business Retirement insurance. pension Real estate brokerage and insurance School, training Consulting, communication and media Financial services Other insurance-related work Other Not employed No response Multiple responses (100 % = 4,336 readers) Reader group Percentage of readers (BRS) % Projection (circa) 1 to 2 employees ,540 3 to 4 employees to 9 employees to 19 employees to 49 employees to 99 employees to 499 employees to 999 employees No response Rounding difference 6 Total ,336 Overview of Methods Used in the Readership Analysis for "Versicherungsmagazin" 1. Methodology: Readership analysis - telephone interviews, random samples 2. Population: Population (actually distributed circulation) 8,685 = % Not included in the analysis 4,349 = 50.1 % As such, the study represents 4,336 readers = 49.9 % of the actually distributed circulation 3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected 4. Target group: primary readers in the BRS 5. Conducted: from 24 March to 30 April Conducted by: TNS Infratest Media Research GmbH, Bielefeld A detailed description of the analysis methods and a folder with the complete results can be requested at anzeigen-wiesbaden@springernature.com. 10

15 2.1 Job characteristics Position in the company Reader group Percentage of readers (BRS) % Projection (circa) Owner / co-owner Chair / CEO Division head Department head Team leader Other managerial function Clerk / admin. assistant Trainer, instructor Other salaried employee Self-employed / freelancer ,650 Clerk No response Rounding difference -4 Total , Functional area Reader group Percentage of readers (BRS) % Projection (circa) Senior management Representative / sales force Human resources / HR development Sales, customer service ,110 Marketing, PR Purchasing IT and organisation Claims processing Product development / product marketing Training, schooling Other Self-employed / freelancer ,650 Clerk / admin. assistant No response Multiple responses (100 % = 4,336 readers) Educational level Reader group Percentage of readers (BRS) % Projection (circa) Grammar school GCSE ,280 Secondary school, university-ready University / university of applied sciences ,870 No response Rounding difference 6 Total , Age Reader group Percentage of readers (BRS) % Projection (circa) 19 years or younger to 29 years to 39 years to 49 years , to 59 years , to 64 years years or older No response Rounding difference -14 Total ,336 11

16 Website Portrait 1 1 Web adress (URL): versicherungsmagazin.de 2 Brief description: The website versicherungsmagazin.de is one of the leading online platforms for the insurance industry in Germany. The focus is on up-to-the-minute information on industry-related topics, the latest trends in information and communications technology, plus tips for the sale of financial products and services. 3 Target group: Insurance brokers, financial services intermediaries, exclusive agents and management in insurance companies. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Bernhard Rudolf (Editor-in-Chief) phone + 49 (0) 611 / bernhard.rudolf@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 5 Usage data: on request 12

17 Website Prices advertising formats P 1 Display advertisement formats and prices (prices in Euro) Web pixel format cpm kb Leaderboard = superbanner (big size) max. 120 Skyscraper right/left max. 120 Wide skyscraper right/left or max. 120 Medium rectangle site rotation max. 120 Expandable rectangle from to max. 120 Wallpaper (superbanner + skyscraper) each max Layer ad + rectangle reminder (tandem ad) on request 160 max. 120 Half page max. 120 Billboard or max. 120 Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 13

18 Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien Wiesbaden GmbH reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be included in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springernature.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Leonida Fischer Ad Management phone + 49 (0) 611 / banner-wiesbaden@springernature.com 14

19 Newsletter Portrait 1 1 Name: Newsletter Versicherungsmagazin 2 Brief description: Versicherungsmagazin is a newsletter that provides an overview of and the latest information on the insurance business. Additionally, it focuses on trends, tips and events in the financial sector. 3 Target group: Insurance brokers, financial services intermediaries, exclusive agents and management in insurance companies. 4 Frequency: 3 times weekly, every Monday, Tuesday and Thursday 5 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH Contact editor: Bernhard Rudolf (Editor-in-Chief) phone + 49 (0) 611 / bernhard.rudolf@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 6 Usage data: 6,486 recipients (June 2018) 15

20 Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format Fixed price kb Text ad + logo/picture (gif or jpeg)* pic , text 300 characters ** 550 max. 45 Text ad + logo/picture (gif or jpeg)* pic , text 650 characters ** 650 max. 45 Fullsize banner (gif or jpeg)* max. 45 Rectangle (gif or jpeg)* max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at You can find our specifications for online advertising at 16

21 A world of information from the financial services and management fields Springer Gabler