Media Information 2019

Transcription

1 Media Information 2019 Advertising rate card no. 49 Valid from 10/01/2018 Print + Online

2 We're there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springernature.com Robert Horn Media Sales phone + 49 (0) 611 / robert.horn@springernature.com Leonida Fischer Ad Management phone + 49 (0) 611 / leonida.fischer@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com

3 Cross-media services Journals Online solutions Books Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Eva Hanenberg Sales Management phone + 49 (0) 611 / eva.hanenberg@springernature.com

4 Table of contents Trade journal Title portrait Schedule and topics...2 Advertisting rate card no Special forms of advertising: Corporate content formats Formats and technical information...7 Circulation and distribution analysis...8 Readership analysis...9 Website Portrait...14 Prices advertising formats...15 Usage statistics...16 Formats and technical information...17 Newsletter Portrait...18 Prices advertising formats...19

5 Trade journal Title portrait 1 1 Title: Bankmagazin 2 Brief description: Bankmagazin is the leading independent, professional publication for the banking industry in Germanspeaking countries. The impartial articles on financial management and banking practice reach readers from all three pillars: cooperative institutes, public savings banks and private banks. 3 Target group: Board Members, Managing Directors, Department Heads, Controllers, CIOs, HR, Sales Managers, Branch Managers, Investment and Financial Advisors 4 Frequency: 10 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 68 th volume Subscription price: Yearly subscription Germany (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone + 49 (0) 611 / Publisher: 12 Advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com Robert Horn (Media Sales) phone + 49 (0) 611 / robert.horn@springernature.com 13 Editor: Stefanie Hüthig (Legally responsible for content, Editor-in-Chief) phone + 49 (0) 611 / fax 435 stefanie.huethig@springernature.com Christian Kemper (Deputy Editor-in-Chief) phone + 49 (0) 611 / fax 435 christian.kemper@springernature.com 14 Scope analysis 2017 = 10 issues Total volume 663 pages = % Editional part 575 pages = 86.7 % Advertisement part 88 pages = 13.3 % Supplements 5 items 15 Content analysis of the editorial part 575 pages = % Strategy 118 pages = 20.5 % Career 71 pages = 12.3 % Main topic 65 pages = 11.3 % IT 62 pages = 10.8 % Sales 61 pages = 10.6 % Business areas 56 pages = 9.7 % Bankmagazin discussion 46 pages = 8.0 % Editorial / Content / Preview 40 pages = 7.0 % Service 26 pages = 4.5 % Supplier directory 20 pages = 3.5 % Law + taxes 10 pages = 1.7 % 1

6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / (Eva Hanenberg). Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * January AD 11/30/2018 CD 12/06/2018 PD 12/21/2018 2/3 Feb./March AD 02/04/2019 CD 02/08/2019 PD 02/25/ April AD 03/07/2019 CD 03/13/2019 PD 03/28/ May AD 04/04/2019 CD 04/10/2019 PD 04/26/ June AD 05/07/2019 CD 05/13/2019 PD 05/28/2019 7/8 July/Aug. AD 07/08/2019 CD 07/12/2019 PD 07/29/2019 Tegernseer Fachtage Rottach-Egern 01/24 25 Fonds professionell Kongress 2019 Mannheim 01/30 31 Special Regulation + supervision: Basel IV, PSD 2, MiFID II, risk and liquidity management, reporting 13. MMM-Messe Munich March Payment + receivables management: payment transactions, cards, NFC, contactless, apps, payment service provider, dunning, collection Invest Stuttgart 04/05 06 COM19 Münster 04/08 11 Personal Süd Stuttgart 04/09 10 Payment Frankfurt/Main April IT + digitization: hardware, software, automation, preliminary report on COM19 Personal Nord Hamburg 05/07 08 Branch + architecture: locations, design, equipment + furnishings, self-service banking, safes + lockers, building security CEBIT Hanover 06/24 28 BANKFACHKLASSE-Award Frankfurt/Main June AUTOHAUS Bankenmonitor + Bankengipfel Neufarn b. Anzing June Mobile solutions + apps: payment, investment, robo advisory, financing, applications for bank employees Consulting + auditing: business models, revenue sources, cost efficiency, personnel consulting Topics Investment trends 2019: securities, investment advice, regulation, documentation Customer approach: consulting, CRM, sales and quality management Continuing education: personnel development, seminars, trade fairs, conferences + congresses, blended learning Threat scenarios: cybersecurity, fraud prevention, privacy Artificial intelligence: data dnalysis, monitoring, reporting Foreign banks + business: Brexit, financial centers abroad, financial center Frankfurt am Main, Germany Data centers + core banking systems: storage space, data security, platform banking + APIs Backoffice: active + passive business, efficiency, outsourcing Construction financing: real estate financing, building and loan associations + contracts, insurance for building owners Equity + refinancing: monitoring, control reporting, risk management, reporting Sustainability: EU regulation, green investments, reporting Retail banking: consulting, automation, software Investment banking: M&A, capital market financing, league tables Autobanks + automotive finance: mobility solutions, automation, insurance Printing, scanning, shredding: hardware, software, privacy + DMS Freelancers, commercial and corporate clients: corporate banking, corporate finance, foreign exchange + exchange rates, succession Promotional business: construction financing, business start-ups, renewable energies Overall bank management: income and cost management, interest and commission business 2

7 Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) * September AD 08/09/2019 CD 08/15/2019 PD 08/31/ October AD 09/06/2019 CD 09/12/2019 PD 09/28/ November AD 10/07/2019 CD 10/11/2019 PD 10/28/ December AD 11/07/2019 CD 11/13/2019 PD 11/28/2019 Zukunft Personal Cologne September 10. Hauptstadtmesse Berlin September 5. Konferenz für Finanztechnologie Frankfurt/Main September Banken im Umbruch Frankfurt/Main September IT-SA Nuremberg 10/08 10 DKM Dortmund 10/22 24 Expo Real Munich October Euro Finance Week Frankfurt/Main November Diebold Nixdorf Bankenfachtagung Rottach-Egern November 2. Transformations-Kongress Frankfurt/Main November Special IT + digitization: hardware, software, automation, big data, archiving + DMS, analysis, cybersecurity Security + fraud prevention: building and transport security, authentication, digital signature, biometrics, fraud prevention Branch + equipment: ATMs, self-service machines, interior fittings, furnishing, surveillance, burglary protection, lockers, safes CRM + artificial intelligence: data collection + analysis, data quality, relationship management, contact and customer care, document management Topics Fintechs: IT innovations, mobile solutions, cooperation, agile organization Consulting: customer approach, MiFID II, consulting protocol, product information, closing, after sales Cloud computing + big data: server management and security, storage space, data analysis Wealth management: asset management, family offices, private banking Old-age provision + insurance: life and annuity insurance, capital investment, Riester and Rürup Real estate: construction financing, letting + leasing, brokerage Platforms + interfaces: APIs, open banking, bank IT, third-party providers Treasury + risk management: liquidity management, equity capital, interest rates Corporate governance + compliance: corporate culture and management, agile management, incentives Multi- + ominchannelbanking: customer communication, sales models, contract conclusion Document management: automation, data protection, archiving Outsourcing: back office, call center, IT 1 Jan AD 12/02/2019 CD 12/06/2019 Fonds professionell Kongress 2020 Mannheim January Recruiting + training: recruitment + selection, personnel development, seminars, fairs, conferences + PD 12/30/2019 congresses, blended learning Securities business + investment funds: investment trends, product information, market data, robo advisory Data protection: collection, analysis, archiving, storage space, big data, security Remuneration: regulation, incentives, bonuses, company cars * AD = Advertising deadline CD = Copy deadline PD = Publication date Regular columns: Strategy Customer + Sales IT Career 3

8 Trade journal Advertising rate card no. 49, valid from 10/01/2018 P 1 Advertisement formats and prices (prices in Euro) Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,647 8,897 10,148 11,398 1/1 page ,964 4,589 5,214 5,839 3/4 page upright ,979 3,604 4,229 4,854 2/3 page upright horizontal ,657 3,282 3,907 4,533 Juniorpage ,397 3,023 3,648 4,273 1/2 page upright horizontal ,993 2,618 3,243 3,868 1/3 page upright horizontal block ,340 1,965 2,590 3,215 1/4 page upright horizontal block ,008 1,633 2,258 2,883 1/6 page upright ,152 1,613 2,075 1/8 page upright block ,327 1,737 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 5,972 copies Advertorial: 1/1 page, 4 colours, 5,839 Company/Product presentation within the context of special topics. Discounts are granted based on quantity. Further informations on request. Directory of providers: 950 per year Text entry + company logo in three sections (bookable: 10 issues = 1 year) Other special forms of advertising such as the Roundtable "Im Diskurs" (In discourse) and much more on page 6. 2 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery Linked advertisement Insertion (e.g. logo, website).jpg,.jpeg,.png,.bmp 500 Link 250 PDF download Link 250 4

9 Trade journal Advertising rate card no. 49, valid from 10/01/2018 P 2 Additional fees: Placement: Cover page 4c on request 4th cover page 4c 1,158 2nd, 3rd cover page 4c 871 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 10 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections on request 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,350 4-page 5,605 6-page 6,995 8-page 8,385 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 350 Up to 30 g per thousand 360 Number of enclosures on request Prices for heavier enclosures on request Partial occupation (addition to price) 400 Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad for postcards 250 for CD, booklets 290 Number of supplements on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com Robert Horn (Media Sales) phone + 49 (0) 611 / robert.horn@springernature.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 5

10 Special forms of advertising: Corporate content formats Attention-grabbing and target-oriented! Format: Best Practice In the company Format: Interview In conversation Format: Company profile In view Format: Roundtable In discourse Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages Components: Components: Components: Components: Box with key facts Company logo Integrated interview box with 3 questions 3-6 questions Photo of the person interviewed Company portrait with logo Portrait about the company Highlighting of news: e.g. new products, new corporate strategy, new company structure etc. Expert discussion on a specific subject Publication (4 page follow-up report) in the magazine Note: All corporate content formats are marked as a special advertisement publication. Show your industry expertise and use these attractive forms of advertising to bring your company into the focus of your target group! We design individual offer packages for you according to your wishes and needs. We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com 6

11 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request leonida.fischer@springernature.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Leonida Fischer, Ad Management phone + 49 (0) 611 / leonida.fischer@springernature.com 7

12 Trade journal 2 Circulation and distribution analysis 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 8,500 Actual distributed of which, abroad: 255 circulation (ADC): 5,972 Copies sold: 2,204 of which, abroad: 100 Subscription copies: Individual sales 2,177 8 Member copies: 19 Other sales 19 Voucher copies: 3,768 Reminder, archive and record copies: 2,528 4 Digital distribution: All printed issues of Bankmagazin are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.17 million unique visitors per month. (Source: AGOF daily digital facts ). 5 Article downloads: In the space of 12 months (July 2017 to June 2018) 2,313 Bankmagazin articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,717 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 8

13 Trade journal Readership analysis 3-L 1.1 Branch/sector Reader group Percentage of readers (BRS) % projection (circa) Corporate consulting service providers multipliers Business bank private bank Cooperative banks Building society clearing house state bank Special credit institute Central bank Financial service provider Asset manager Insurance Research development training IT sector Associations & politics Other No response Rounding difference ,646 Overview of methods used in the readership analysis for "Bankmagazin" 1. Methodology: Readership analysis - telephone interviews, random samples 2. Population: population subscribers 8,299 = 100 % Not included in the analysis 4,653 = 56.1 % As such, the study represents 3,646 readers = 43.9 % of the actually distributed circulation 3. Random samples: 250 interviews in total, 70.2 % response rate, randomly selected 4. Target group: primary readers in the BRS 5. Conducted: from 09 June to 07 July Conducted by: TNS Infratest Media Research GmbH, Bielefeld A detailed description of the analysis methods and a folder with the complete results can be requested at anzeigen-wiesbaden@springernature.com. 9

14 2.1 Job characteristics Position in the company Reader group Percentage of readers (BRS) % projection (circa) Chairman CEO owner Director division head Department head Branch manager Team leader group leader Other managerial position Customer consultant customer service Clerk Other No response Rounding difference , Functional area Reader group Percentage of readers (BRS) % projection (circa) Sales ,300 Corporate customer service ,230 Investment consulting Private customer service Marketing communications Controlling risk management Employees Loans department IT and organisation Investment banking Transactions Purchasing Financial analyst securities analyst International department Law (internal) audit Secretary assistant Strategic management Supervisory board managerial board senior management Corporate financing Corporate consulting Other No response Multiple responses (100 % = readers) 2.2 Sociodemographics (data not gathered) 10

15 Readership analysis The majority (85%) of Bankmagazin readers hold leading positions. Bankmagazin readers have impressive job profiles: on average, they are active in three fields/areas, above all sales and consulting. Position Function 27 % Chairman CEO owner 38 % 34 % Sales Corporate customer service 20 % Director division head 25 % Investment consulting 18 % Department head 25 % 23 % Private customer service Marketing communications 10 % Team leader group leader 23 % 22 % Controlling risik management Employees 6 % Branch manager 21 % 17 % Loans department IT and organisation 4 % Other managerial position 13 % Investment banking Multiple answers possible 12 % 11 % Transactions Purchasing Multiple answers possible The readers of Bankmagazin are responsible for a total annual investment budget of over 557,000 euros. 81 % of Bankmagazin readers are core readers and have read at least 6 of 10 issues. On average 8.3 of 10 issues are read. 11

16 Its outstanding editorial quality creates an attactive advertising environment. Bankmagazin achieved a high reach. Quality of content 96 % is easy to read and clearly written 45 % Passed on Just myself, I don't pass the issue on 95 % features competent articles 12 % 1 further reader 92 % offers sound and objective coverage 11 % 2 further readers 91 % is clearly structured 6 % 3 further readers 90 % would recommend to others 4 % 4 further readers Multiple answers possible 20 % 5 further readers 2 % Not specified Bankmagazin received a score of GOOD (2.3) for its overall performance. (With 1 being Excellent and 5 being Extremely Poor.) Bankmagazin guarantees additional advertising contacts: every issue reaches an average of 3.8 additional readers (for a total of 4.8). 12

17 Your individual goals our comprehensive solutions Maximum advertising effect is achieved through the right choice of advertising form and an intelligent combination of communications channels. In the adjacent list you ll find the advertising forms and media options available. The overview will help you find and plan the best-suited channels and advertising forms for your specific communications goals. If you don t see what you re looking for here, please don t hesitate to contact us directly. We will be pleased to prepare for you free of charge a concept that presents communications solutions tailored to your individual communications goals, available budget and desired timeframe. Media Print Online Event Corporate Solutions Advertising forms Awareness Product and service expertise Advertisements Communications goal Direct contact with customers Lead generation Advertorials Loose Inserts/Enclosures Special advertising forms Display advertising Newsletter advertising Sponsoring Whitepaper/Advertorials Sponsoring Booth Corporate Events Customer publications Employee magazines Corporate Books Business reports = well suitable; = very well suitable; = best suitable Hotline: phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com 13

18 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/finance-banking 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas controlling, accounting, taxes, business law, cash management, financing, auditing as well as the financial industry. 3 Target group: Decision-makers in the banking and financial sector: bank management, financial managers, bank-, investment- and financial advisors, persons in management positions of banking institutions, C-level in the credit economy + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Angelika Breinich-Schilly tel + 49 (0) 611 / angelika.breinich-schilly@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com Robert Horn (Media Sales) tel + 49 (0) 611 / robert.horn@springernature.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 5 Usage data: Page 15 14

19 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 15

20 Fachwissen. Digital. Finden. Website Usage statistics N 1 Usage monitoring: 2 Usage statistics: on request Contact: eva.hanenberg@springernature.com Results of the 2016 online user survey on Springer Professional Excerpt from the results for the target group Banks / Financial Services, recruited from: springerprofessional.de/finance-banking The high journalistic quality of Springer für Professionals offers an outstanding setting for advertising. Ratings of the portal characteristics (very good / good) Practice-relevant content 84 % Authentic and trustworthy content 83 % The content reaches decision-makers. 89 % either make investment decisions directly or at least advise their company on investment planning. 58 % hold a leading position in their company. There is a great deal of interest in the topics covered. Topicality of the content 78 % Interest in the topics Information on products / best practices 98 % Placing ads on Springer Professional activates the users. 71 % of users have sought further information on provider homepages after having read information on their products or services on Springer Professional. Information on the sector / new developments 82 % Research and development findings 36 % Source: online user survey, n=100, conducted by: eresult GmbH, detailed results available on request 16

21 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). We reserve the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springernature.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone + 49 (0) 611 / banner-wiesbaden@springernature.com 17

22 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Banking Newsletter Finance 2 Brief description: The newsletter Banking keeps decision-makers in the banking and financial sector up to date on the fields banking strategy, products & investments, banking, politics & oversight and banking IT. The newsletter Finance offers decision-makers in controlling the latest news on controlling, accounting, taxation, business law, bookkeeping & IFRS, finance & investment and cost management, along with a clear and concise overview of key developments. 3 Target group: Decision-makers in the banking and financial sector + top decision-makers in controlling, CFOs, controlling managers, manager with responsability for controlling, tax specialists and financial auditors 4 Frequency: Banking: weekly, every Thursday Finance: weekly, every Wednesday 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Angelika Breinich-Schilly tel + 49 (0) 611 / angelika.breinich-schilly@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / eva.hanenberg@springernature.com Robert Horn (Media Sales) tel + 49 (0) 611 / robert.horn@springernature.com 5 Usage data: Banking: 9,654 recipients Finance: 8,068 recipients (June 2018) 18

23 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Advertisement formats newsletter Banking pixel format fixed price kb Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic , text 300 characters max. 45 Textanzeige + Logo/Bild (GIF oder JPEG) 1 pic , text 650 characters max. 45 Fullsize Banner (GIF oder JPEG) max. 45 Rectangle (GIF oder JPEG) max. 45 Advertisement formats newsletter Finance pixel format fixed price kb Text ad + logo/pictures (gif or jpeg) 1 pic , text 300 characters max. 45 Text ad + logo/pictures (gif or jpeg) 1 pic , text 650 characters max. 45 Fullsize banner (gif or jpeg) max. 45 Rectangle (gif or jpeg) max not animated files 2 incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media, on request 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. You can find our specifications for online advertising at : Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin BLZ: Account: Swift/BIC: DEUTDEBB IBAN: DE

24 A world of information from the financial services and management fields Springer Gabler