Effectively increase your conversion within a high-quality target audience

Transcription

1 Effectively increase your conversion within a high-quality target audience KNHS MEDIA BUREAU advertising at Royal Dutch Equestrian Federation

2 The KNHS Is the equestrian federation of the Netherlands Serves a market of 1 million equestrian interested people. Is the main player in the horse sector with a turnover of 1.5 billion a year. Has 160,000 members and 1500 affiliated associations. Binds all equestrians in the Netherlands Has an effective and relevant communication range within a high-quality target group. Equestrianism is very big. At the World Cup in 2014, over 1,000 riders took part in 74 countries with 1,243 horses. 600,000 entry tickets were sold. 1,750 journalists from 52 countries reported the event. This also reflects the global interest in following the sport. The Netherlands was the biggest winner of this World Cup with 18 medals.

3 The KNHS offers Access to a high-quality audience with an above-average welfare level. Communication opportunities within a diverse and complete crossmedial spectrum consisting of online platforms, apps, social media, events, offline magazine and the KNHS center. Platforms to reinforce contacts with horse athletes by, among other things, relevant branded content for advertisers. Knowledge of horse sporting and marketing knowledge, creating customized campaigns and relevant reach to achieve marketing & media managers goals.

4 Why advertise at the KNHS? The KNHS has a highly active crossmedia strategy which leads to a huge range of equestrian fans in the Netherlands, both online and offline. We communicate on a daily basis with equestrian fans through various means. This makes us visible, relevant and value-added. 160,000 members with a high quality profile 1 milion unique visitors per year online newsletter members readers magazine Horse&Sports followers on social media visitors per year at the KNHS center

5 Profile of the horserider Above average welfare level. Higher educated. Works full or part time. Find leisure and social relationships very important. Is confident, determined, social and creative. Equestrian sports are life-long. From child, until young adult, to senior. One of the few sports with an animal. A sport with equal opportunities for men and women. More than a sport, it's a lifestyle. Of all KNHS members, approximately 100,000 people have one or more horses.

6 We offer: Online advertising Product sales Display advertising Offline advertising Branded content Crossmedia customized campagnes

7 Online advertising knhs.nl With 100,000 unique visitors per month, knhs.nl is one of the largest platforms in the horse sector. We make new content daily, making us relevant and value-added in the lifestyle and sporting experience of many On knhs.nl we have several advertising- and banner options Homepage Landingspage Webshop Contentpage

8 Online advertising Social advertising The KNHS has 125,000 followers on social media, but the range is a multiple of it. In particular Instagram and Facebook grow explosively Through social advertising, winnings and branded content, there are several opportunities to bring your brand, product or service to the attention of many and engage in conversation and conversion with Dutch Equestrians. Facebook: followers Instagram: volgers followers Twitter: volgers Youtube: views

9 Online advertising KNHS Newsletters en e-marketing The KNHS online news service has 63,000 members and appears in different variaty s on average 1x per week. The average opening rate is high: CTR = 43,04% (benchmark = 3,49%) CTO = 21,03% (benchmark = 15,19) Within the various newsletters are various banner options and capabilities for branded content, product actions and campaigns.

10 Offline advertising Horse&Sports Our member magazine Horse & Sports appears two times a year and is read per edition on 150,000 home addresses, by more than 200,000 people. Horse & Sports is the largest sports magazine in the Netherlands. There are several opportunities for ads, advertorials, branded content, and product promotions. You literally fall onto the doormat with your product at 150,000 households in the Netherlands.

11 National Equestrian Centre Offline advertising The National Equestrian Center is the Dutch Equestrian Center where horse sports, breeding and the association of Riding Schools are all stiuated. The KNHS Center has three indoor halls, a restaurant, six meeting rooms and an immense outdoor area of 23 hectares. The center has more than 300,000 visitors a year and major international events, such as the World Championships Young Dressage horses, and national events such as National Championships and Horse Event. The KNHS Center is the clubhouse of Dutch equestrian sports and offers you enormous exposure opportunities with an international allure: Boarding Branding barrier material Brand Link to Events Advertising video display Product placement Promostand

12 Crossmedia campaigns Customized campaigning With our knoledge of the Dutch equestrian target group combined with our makerting experience we can also make customized crossmedia campaigns based on your wishes, marketing goals and targets so we can create opimized visibility awareness and sympathy for your brand and effectively contribute to your conversion With a customized campaign you go for the maximum result.

13 Media packages Looking for optimal results, convenience and security? Then choose one of the KNHS media packages. A fixed media package for fixed costs. We have the following options: Bronze Silver Gold Platinum Duration: 2 months Bannering Knhs.nl Newsletters Social media Product Action Branded content Duration: 3 months Bannering: Knhs.nl Newsletters Social Media Videodisplay NHC Branded content Productplacement Productaction in P&S Webshop productplacement en action KNHS members incentive/action Duration: 6 months Bannering Knhs.nl Newsletters Social Media Videodisplay NHC Boarding NHC Advertising P&S Branded content Opstacle placement on National Eqeustrian centre Promostand Productplacement Webshop productplacement en action KNHS members incentive/action Duration: 10 months Completely customized Crossmedia campaign Bannering Knhs.nl Newsletters Social Media Productactions Videodisplay Boarding NHC Advertentising & insert P&S Editorial article P&S + web Branded content Productplacement Promostand Linking to events and hospitality 5.000, , , ,-

14 Rate menu You can also fully customize your own media menu based on your wishes and budget. Next to this you will find the KNHS media rate card. Middel Kosten/waarde Frequentie KNHS.nl Web article Per article Banner on homepage Per month Webshop Per month productplacement Logo on sponsorpagina 800 Per month Social media Facebook 750 Per post Instagram 750 Per post Twitter 500 Per post Direct mailing Article in KNHS 750 Per newsletter newsletters Bannering KNHS Per month newsletters Direct mailing to our members On request Average of 0,65 Per home address Horse&Sports Advertisement 2/1 1/1 Cover 2, 3 Cover 4 Openingsspread 1/2 page 1/4 page Per edition Editorial article Per article Insert On request depends on weight. Per insert Productaction 900 Per product Nationaal Hippisch Centrum Boarding outdoors Per board per month Boarding indoors Per board per month Event linking Promostand On request On request Videodisplay restaurant Per month KNHS Members incentive/productaction of op provisie basis per conversie (15%) Per action/incentive

15 Insights We give you insights such as: How much traffic do we generate for your brand or product? How many people have gone to your own online environment through our means? Which channels are most effective in generating traffic and leads? Where do the people come from? How well is your content read? But also: What is the sentiment per sourcetype around your campaign, how is your campaign experienced? What is the generated PR value? What / who are the top influencers? And with this We give you understanding of the impact of your campaigns. We can adjust the campaign based on the results during the campaign to achieve the best results in the end.

16 Contact KNHS Media Bureau Harm Oljans +31 (0) Katrijn van der Boon +31 (0) Ellis Feenstra +31 (0) Esther Hendriksen +31 (0) Copyright: KNHS, all rights reserved. Prices and information are subject to change. All prices are exclusive of VAT and out of pocket costs.