Transcription

1 Advertising opportunities 2018

2 Introducing NCT NCT is the UK s largest parenting charity. For more than 60 years, we have been operating at both local and national levels to support parents, giving them accurate, impartial information about pregnancy, childbirth and early parenthood. With more than 82,000 members, NCT is the trusted voice for parents in the UK, and we campaign on the issues that are important to our members. We connect parents with each other in local communities, and run ante-natal and parenting classes throughout the UK. l 82,000+ members (52,000 households) l 150,000 pregnant/new mums through our Nearly New Sales events l 10,000+ volunteers l 305+ branches nationwide l 400,000 non-members per month engaging with nct.org.uk l 1,500,000 page impressions per month on nct.org.uk We reach more than two million new and expectant parents through all our media channels and physical networks 2 l

3 Our media channels We are proud to publish a range of information for new parents, in a variety of formats in print and online including: l NCT Matters magazine website nctmatters.org.uk l ematters enewsletter l website l Sampling and leafleting at NCT Nearly New Sales NCT Matters is read by predominantly AB, professional, well-educated, highly influential and informed parents NCT Matters magazine nctmatters.org.uk Our official pregnancy, birth and parenting online magazine. NCT Matters is a fully mobile optimised digital content hub exclusively for our 82,000 NCT members. They are highly engaged with NCT and its content. Vital statistics: l 92% ABC1 demographic (62% AB) l Age l 90% new parents l 10% pregnant l 98% are married/co-habiting l 47% have an income of 40,000-80,000 per annum l 24% have an income over 80,000 per annum NCT Matters is well-written, with clear and thoughtful editorial, providing members with updated information and support throughout pregnancy and parenthood. The magazine acts as a link to NCT, while providing advertisers the chance to promote their products in a highly trusted and effective environment. Readers of NCT Matters magazine are 78% more likely to buy a product advertised within it compared to other publications 3 l

4 ematters This targeted member-only enewsletter is sent to more than 52,000 registered addresses every month to supplement NCT Matters. Vital statistics: l 52,000 mailing list l Monthly l Media-savvy NCT members who have opted in to receive it l Targeted advertising to a key responsive audience This is our public website with a mixture of members and non-members engaged with NCT. Our website provides a wealth of free, accessible and accurate information to parents, NCT members, health professionals and NCT branches, with sections geared specifically to visitors specific stages of pregnancy and parenthood, enabling you to target advertising effectively. Vital statistics: l 1,500,000 pageviews per month l 3x above the industry average click through rate l 482,190 users per month Operating System Used: 1. ios 50.68% 2. Android 22.25% 3. Windows 18.88% 4. Macintosh 4.78% Main section page impression per month: Pregnancy 140,016 Birth 190,873 Parenting 241,976 Branches 339,334 Aug 23 - Sept 22, 2016 Members view NCT as the secondmost reliable source of advice and support on pregnancy and childbirth after their GP and midwife 4 l

5 NCT membership is experiencing year-onyear growth in excess of 5%, with a constantly replenishing audience of new parents Benefits of advertising with us NCT offers a unique and unrivalled opportunity to advertise your products and services to a large, yet highly targeted audience, which is actively engaged and seeking to make relevant purchases. Our research has shown that a parent s decision to adopt a particular brand is often made as a result of an association with a respected source. And our members tell us that they view the NCT as their second most reliable source of advice and support on pregnancy and childbirth, after their GP and midwife. Our advertising packages enable you to reach the audience on multiple occasions, through multiple media, including: magazines; enewsletters; website; inserts; and product samples. 92% of NCT members say a relationship with NCT makes them more likely to purchase a product Advertiser testimonial The innovative and creative business solutions that we have developed together have been continually beneficial to the development of the Persil Non Bio and Comfort Pure mother and baby programme. The NCT have worked collaboratively with us to help strengthen our brands reputation, giving us the opportunity to engage with our consumers within the local community. We are thrilled with the success of our on-going relationship with the NCT. Unilever say of their relationship with NCT 5 l

6 Advertising rates NCT Matters magazine - nctmatters.org.uk Display Rates MPU 650 pcm Upper Leaderboard 675 pcm Mid/Lower Leaderboard 500 pcm Advertorial Article 2,500 Classified Standard 12 month Listing 1,400 Premium 12 month Listing 1,800 Featured Listing 2,100 Jobs 1 month listing 400 ematters newsletter (every month) Advert type Size (depth x width px) Rates Square 250 x Vertical banner 500 x Banner 1 85 x Banner x Banner x Vertical banner x Website advertising (nct.org.uk) Advert type Size Rate MPU 300 x250 Campaigns are on an impression basis and start at 600 pcm. Nearly New Sales - Sampling & Leaflets Sampling at the Nearly New Sales, where we have a footfall of 50,000 attendees per quarter for pregnant and new mums. These take place at over 300 locations across the UK, and each attendee receives a Gift Bag that you can include your sample in, and/or an A5 leaflet. The events take place all year round. Nearly New Sales 50,000 samples + A5 leaflet 6,000 (min. order 20,000 samples) Up to 50,000 A5 leaflets 2,000 To discuss advertising opportunities, please contact us CPL, 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PB UK Michael Niskin advertising manager T: E: michael.niskin@cpl.co.uk All rates exclude VAT at the current rate and are eligible for agency commission of 10% to recognised agencies. 6 l

7 Online production specifications NCT Matters - nctmatters.org.uk MPU banner 300 x 250px Leaderboard 728 x 90px Classified 80 words, title, logo, contact details Advertorial article Title, sub-heading, words, wide format jpeg, any other images enewsletter Image depth/density: 75 dpi File format: Jpeg (Gif format and background transparencies not accepted) File weight: 50kb maximum All image files should be saved at 300 dpi NCT.org.uk Website Dimensions: File format: File weight: 300 x 250px Gif, Png or Jpeg format only 50kb maximum File format and weight as above Advert space 300 x 250 To discuss advertising opportunities, please contact us CPL, 1 Cambridge Technopark, Newmarket Road, Cambridge, CB5 8PB UK Michael Niskin advertising manager T: E: michael.niskin@cpl.co.uk 7 l