Overview Trade Shows. Rates & Specs. Media Kit. More than the leading marine trade magazine, Trade ONly is a multi-platform media brand

Transcription

1 Media Kit Overview Trade Shows Multimedia Rates & Specs Edit/Marketing Calendar More than the leading marine trade magazine, Trade ONly is a multi-platform media brand

2 Soundings Trade Only Is the leading business-to-business trade newsmagazine for the recreational boating business. Epanding the magazine s footprint to the web, Trade Only Today s daily e-newsletter constantly updates the monthly magazine and it complements Tradeonlytoday.com s robust website that offers a full range of news, features, blogs, statistics, photos and video. Rounding out our core web products are our rapidly growing monthly digital magazine, mobile site and social media reports that keep our readers informed whenever and wherever they may be. Solid journalistic principles underlie our news reporting and we take our charter very seriously to inform and reflect the industry of its happenings and important trends. Our professional editorial staff is comprised of talented and eperienced marine journalists, who also live the lifestyle we so vigorously report. Since 1979, Trade Only has done its best to maintain very high standards of integrity in news and advertising best practices. We have been rewarded by our readers and advertisers with the undisputed position as the Boating Business Information Leader. No one else comes close to matching Trade Only s breadth and scope. We are proud to be a member of the Active Interest Media (AIM) Marine Group, which features some of the most powerful consumer marine magazine titles in the industry while producing the Ft. Lauderdale International Boat Show, the Palm Beach International Boat Show, Miami s Yacht and Brokerage Show and much, much more.

3 As an official sponsor of the International Boatbuilding Ehibition and Conference (IBEX), we work hard to contribute to and to help promote the industry s premier boating trade show. We are proud to be the official media partner of the International Marina and Boatyard Conference (IMBC) and look forward to working closely with the show for many years to come. Trade Only recently became an official sponsor of the Marine Dealer Conference and Ehibition (MDCE), which focuses on the latest in dealer activities. Over the years, we have worked closely with Amsterdam s Marine Equipment Trade Show (METS) as they have completed 25 years of producing the largest global boating trade show. Our focus has been and will always be to help our American friends tap into global marketing opportunities, while welcoming new friends from abroad.

4 Multimedia TRADE ONLY/PRINT Monthly Circulation: 27,000 Published monthly offering complete monthly coverage of marine industry news. Ongoing edit features including letters from the Editor, marketing/management columns, movers & shakers, business by the numbers and much more Special editorial & advertising sections appear monthly Readership eceeds 78,000 - biggest in the marine industry Targeted demographic across the key marine industry segments TRADE ONLY TODAY/Daily e-newsletter Our e-newsletter is widely recognized as the industry s primary source of updated news about the industry. It is sent out to over 25,000 mostly opt-in subscribers, an average of 22 new issues per month. TRADE ONLY TODAY.com/Daily updated Website Each day, our e-newsletter updates our website's stories with all the latest news and much, much more robust information about the industry, including analysis, opinion and thought provoking blogs. Trade only/digital Our digital edition is provided as a full replica of our print version to be enjoyed to be enjoyed on the device of our readers choice, wherever and whenever they want to read it. Trade only/mobile Site Our mobile site features our website info that is re-packaged in a speedily opened version that is designed to be read on the run. Trade only/social Media Online editors post interactive content several times a day. In addition to growing digital content, TRADE ONLY helps to promote our advertisers' online presence. By being included in our efforts to reflect our industry's conversations with itself.

5 Print Advertising Rates DEADLINES: 1st of the month one month prior to cover date. Black and White SIZE 1X 4X 8X 12X 16X 24X Tabloid Full $7,935 $7,142 $5,872 $5,078 $4,795 $4,590 1/2 Tab Vert. or Horiz. 4,185 3,767 3,097 2,678 2,535 2,425 Magazine Full 4,260 3,834 3,152 2,726 2,595 2,475 2/3 Vertical 3,070 2,763 2,272 1,965 1,870 1,780 1/2 Island 2,340 2,106 1,732 1,498 1,430 1,350 1/2 Mag Horiz. 2,145 1,931 1,587 1,373 1,305 1,245 1/3 Sq. or Vert. 1,540 1,386 1, /4 Horiz. or Vert. 1,115 1, /6 Horiz. or Vert /8 Horizontal Inside Front 9,780 8,910 7,385 6,685 6,445 6,230 Inside Back 9,395 8,565 7,110 6,445 6,220 5,995 Back Cover 10,180 9,275 7,680 6,935 6,695 6,455 1/2 Tabloid Vertical 4-13/16 12 Full Tabloid Page 9-13/16 12 New & Innovative and Product Preview 3 5-3/4 All rates quoted as gross rates on a per insertion basis. 1/4 Horizontal 7-5/16 2-3/8 1/2 Tabloid Horz. 9-13/16 6-7/16 Guaranteed Positioning: earned rate +10% Full Magazine Page 7-5/ /2 Island 4-13/16 7-1/2 2/3 Vertical 4-13/ /3 Vertical 2-5/16 10 RATE CARD #TNP2013 PLUS COLOR CHARGE 2-COLOR 4-COLOR $540 $1,125 1/4 Magazine Page 3-9/16 4-7/ , , /2 Magazine Hor. 7-5/16 4-7/8 1/6 Vertical 2-5/16 4-7/8 1/3 Square 4-13/16 4-7/8 1/6 Horizontal 4-13/16 2-3/8 1/8 Horiz. 3-9/16 2-3/8 Bleed Trim Size Live Area Non-Bleed Tab Spreads Tab Spreads 21-3/4 13-3/4 21-1/2 13-1/2 20-3/4 12-3/4 20-3/4 12 Full Tabs /4 (.125 bleeds) 10-3/4 13-1/ /4 (.375 margins). Half Tab Spreads 20-3/4 6-7/16 Bleeds: Keep live matter at least 5/8 from trim on bottom. Non-Bleed Mag Spreads 15-9/16 10 Fied Format Ad Program: New & Innovative Products runs monthly IBEX Product Preview September & October issues only print and web marketing program easy to do Place an ad in the New & Innovative Products section of TRADE ONLY and also receive a matching electronic ad on our web site as well. The site has a section called New Products which is where your ads will be posted. cost: $900 net per month All you need to do is supply...product photo...your logo words copy...your contact information and we do the rest!

6 Daily E-Newsletter Trade Only s daily e-newsletter has fast become the go to place for news and information in the marine industry. This comes as no surprise to over 25,000 loyal subscribers who have always held the highest regard for Trade Only newsmagazine. The very same editorial resources used to put together the premier trade magazine in the business are now being utilized to deliver that same impact within the e-newsletter. The Trade Only e-newsletter is published new every weekday of every week and characterized by its fast-paced reports and breaking news special editions. Marine marketers can now deliver their message to this highly qualified audience by advertising in the Trade Only e-newsletter... Leaderboard S ky Published new every weekday - no repeats News Alerts fast tracked as stories break Over 25,000 subscribers 550,000 potential gross impressions every month Ecellent advertiser efficiencies Print e-newsletter & website combo rates available s Banner c r a p er Leaderboard Banners Skyscraper month $4,500 $4,000 $3,700 $2,300 Banner Banner week $1,750 $1,450 $1,450 $950 All prices are net. All positions subject to weekly rotation. Classified Advertisements Acceptable e-newsletter Files: Time and animations are limited to 8 seconds of play. Ads not to eceed 50K in size. JPGS and GIFS accepted only; no flash ads. Rotation in animated ads is limited to 3 rotations within the 8 seconds of play.

7 Daily Updated Website Trade Only s website is the premier online news & information companion to ten of thousands marine industry decision makers. Everyday people in the business turn to the site for industry updates, featured columns, breaking stories, blogs, archives and much more. A typical month boasts over 50,000 unique visitors searching content with over 250,000 page views. This is standing proof that Trade Only website users are thoroughly engaged in the site as well as the marketing messages appearing throughout it. We now offer more advertising opportunities than ever for you to creatively reach this important and engaged audience... Leaderboard Block Continuous content updates Marine marketing & management columns Complete calendar of marine events & shows Features on new equipment Dealer outlook blogs 50,000 unique visitors per month 250,000 page views per month Ecellent advertiser efficiencies Print, website & e-newsletter combo rates available Block Block Leaderboard Block Rectangle Rectangle Run Of Site Run Of Site Run Of Site Run Of Site Month $4,500 $4,100 $2,500 $1,700 week $1,750 $1,650 $1,450 $750 Acceptable Web Site Files: JPEG, GIF and Flash. All files not to eceed 40k or eceed 15 seconds of animation. Flash files must be user-initiated and have a ma frame per second (fps) of 18. Please call about Roadblock availabilities. New Products... $1,000 Sponsored White Paper Links... $1,000 Sponsored Video Links... $1,000 All ads subject to a maimum of three rotations.

8 Editorial Calendar *Editorial Features in Black February (Closes 1/1) 4 Electronics & Lighting 4 Marine Engines & Propulsion 4Miami Preview: New happenings at both the Miami International Boat Show and Strictly Sail and the Yacht and Brokerage Show at Miami Beach. March (Closes 2/2) 4 Dealer Recruitment & Recognition 4The Green Issue: More fuel efficient engines, greener bottom paints, and better corporate practices. Eamples of the industry s best green products and leadership initiatives. April (Closes 3/2) 4 Products, Parts, Distribution & Service 4Electronics: Navigating the latest developments in the electronics segment of the industry. May (Closes 4/1) 4 Marine Coatings 4 Power in Transition 4Aluminum market: Key pontoon and fishing boat builders and dealers discuss what has been the hottest segment of market. June (Closes 5/1) 4 Going Green Propulsion Special: New products and trends in outboards, inboards, sterndrives, pods and more. July (Closes 6/1) 4 New Products Showcase 4Shifting Demographics: The industry s future depends on how well it transitions from a base composed of aging Baby Boomers to potential growth markets among Hispanics and other minorities. August (Closes 7/1) 4 Ibe Product Preview 4 Additives & Winterization 4IBEX preview: A comprehensive look at the all-important industry trade show. *Marketing Advertorial Features in Blue September (Closes 7/31) 4 Boatbuilding & Aftermarket 4Innovation Issue: The 11 most significant innovations in recreational boating. October (Closes 9/1) 4 Global Marine Trade Opportunities 4FLIBS Preview: Inside look at the world s largest in-water boat show. November (Closes 10/1) 4 Marine Dealer Solutions 4Financing: Taking stock of wholesale and retail financing. December (Closes 11/2) 4 Marinas, Docks, and Boatyards 4Rising Stars: A look at the net generation of the industry leaders. January Corporate Profiles (Close date 12/1) 4The 2014 Forecast Issue: Top industry leaders give their predictions for the coming year. South, West Coast, Mid-Atlantic South: Dean Waite TEL: FAX: dwaite@tradeonlytoday.com Northeast, Mid-Atlantic North, Great Lakes, International: Gregg Johnson TEL: gjohnson@aimmedia.com Classified Display: TEL: et. 224 FAX: To reach the Editors with your thoughts and comments editorial@tradeonlytoday.com Reader Engagement 95% React to what they see in Trade Only 78,000 Total monthly readership 77% Read every issue 76% Say that Trade Only is useful to their business