Online Media information 2016

Transcription

1 Online The Online Edition of For your optimal online presence. Offer of

2 Content 2 3 Brief Description 4 Overview/Packages 5 Prices 6 Super Banner 7 Skyscraper left + right 8 Full-Size Banner 9 Content Banner 10 Content Banner (Expandable) 11 Medium Rectangle 12 Medium Rectangle (Expandable) 13 Button 14 Text Ad 15 Hockey Stick 16 Web Skin 17 Billboard 18 Floor Ad 19 Picture Gallery 20 Video Ad 21 Online Suppliers Guide 22 Newsletter 24 App / Mobile Website 25 Technical Data / Handling 26 Contact Supplement to afz advertisement price list No. 65 and FleischWirtschaft advertisement price list No. 66; valid from January 1, 2016

3 Brief Description 3 fleischwirtschaft.de has a new design! Since 1 April 2015 the new online offering of the afz - allgemeine fleischer zeitung as well as the FleischWirtschaft are online. fleischwirtschaft.de sees itself as the modern supplement to the print magazines afz - allgemeine fleischer zeitung and FleischWirtschaft and is aimed at the following users from the meat sector: company owners, qualified personnel and sales staff from the butcher s trade responsible persons and decision-makers in slaughterhouses, meat processing industry and meat wholesale executives from retail food trade supply industry fleischwirtschaft.de provides daily, up-to-date information and news on what is happening in the butcher s trade, in the meat and meat products industry, its professional organisations and associations as well as all partners from the barn to the counter. The worldwide meat industry gets its information on our English language news portal fleischwirtschaft.com. You can find the media data here: As a user our new website offers you: modern design intuitive navigation thematic and clear presentation of the portfolio the most important information directly on the homepage Android and iphone apps as well as a mobile website for using on the go Access to the E-paper issues of FleischWirtschaft International and FleischWirtschaft Russia Your benefits as a client-advertiser: new and flexible advertising formats, e.g. floor ads, expandable formats higher time spent on the website by the user thanks to the attractive layout of the page contents attractive placing packages fleischwirtschaft.de currently has 83,928 page impressions and 38,719 visits a month, making it the largest IVW-online audited trade portal ind the meat industry* *Source: IVW-online, August 2015

4 Overview/Packages 4 Example Section package /Article Skyscraper left Full-Size Banner Super Banner Button Skyscraper right Skyscraper links Full-Size Banner Hockey Stick Medium Rectangle On the left you can see a selection of the most commonly used advertising means. We will present all bookable standard formats individually on the following pages. The following advertising means are bookable on fleischwirtschaft.de in two different packages: Homepage package: Includes all index and search pages as well as further selected sub-categories alongside the welcome page/homepage. Content Banner Section package: Includes the overview pages of the following sections: Politik (politics), Wirtschaft (economy), Produktion (production), Verkauf (sales) and Management (management). In addition, your advertising format can be seen in all articles of the relative category. Content Banner Floor Ad The following placements resented refer to the example pages Homepage & Article. This may differ for other sub-categories.

5 Prices 5 Advertising means Size (W x H) in pixel Homepage package Section package Price per package / * Super Banner 980 x 150 x x 714. Skyscraper left + right 160 x 600 x x 688. Full-Size Banner 468 x 60 x x 608. Content Banner 617 x 140 x x 933. Content Banner (Expandable) 617 x 140 and 617 x 280 x 1,132. Medium Rectangle 300 x 250 x x (Homepage) 700. (Section) 906. Medium Rectangle (Expandable) 300 x 250 and 300 x 500 x x (Homepage) 875. (Section) 1,132. Button 300 x 60 x 381. Hockey Stick 980 x x 600 x x 1,412. Web Skin 980 x x 160 x 600 x x 2,010. Billboard 940 x 250 x 1,407. Floor Ad 980 x 90 x 990. Video Ad 300 x 250 x x 1,094. Text Ad max. 420 characters x x 933. Content Banner in Picture Gallery 617 x * All prices refer to a period of four weeks. Further categories on request. All stated prices do not include the relevant applicable value added tax.

6 Super Banner 6 Example Section package /Article Super Banner Super Banner The Super Banner is always placed directly above the header fleischwirtschaft.de and so appears in the direct field of view of the user. Thanks to the large format of the advertising space, there is sufficient space for your advertising message. Size (W x H) 980 x 150 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price per package

7 Skyscraper left + right 7 Example Section package /Article Skyscraper left Skyscraper right Skyscraper left Skyscraper right The Skyscrapers appear on the left and right page margins of fleischwirtschaft.de and touch the editorial content. The striking vertical format allows an eye-catching design that reaches the user without being intrusive. Size (W x H) 160 x 600 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price per package

8 Full-Size Banner 8 Example Section package /Article Full-Size Banner Full-Size Banner The Full-Size Banner is placed on the homepage between the menu and the top topic bar. On the article pages it is positioned above the headline. This attention-grabbing position means that it cannot be overlooked by the user and it achieves good performance value Size (W x H) 468 x 60 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price per package

9 Content Banner 9 Example Section package /Article The Content Banners are placed between the editorial content of fleischwirtschaft.de. In the homepage package, there are two position options for you to choose from (under the lead story stage and under the stage fleischwirtschaftaktuell ). In the section package the Content Banner is at the end of the article. As it is in.tegrated in the editorial content it is directly noticed by the user without interrupting the reading flow. Content Banner Size (W x H) 617 x 140 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price Content Banner

10 Content Banner (Expandable) 10 Example Section package /Article The Content Banner with Expandable Function can be booked with the section package. Should the user touch the Content Banner with the mouse, it doubles its size toward the bottom. When the user mouse leaves the banner it returns to its original size. Alongside this surprise effect, you benefit from a large advertising space that leaves lots of room for you to be creative. Content Banner Size (W x H) 617 x 140 pixel Size expandable (W x H) 617 x 280 pixel Flash (swf) Bookable package Section package Placement period four weeks Price 1, Expandable

11 Medium Rectangle 11 Example Section package /Article Medium Rectangle Medium Rectangle The Medium Rectangle is contained in the editorial content of fleischwirtschaft.de. In the homepage package this banner is in the category fleischwirtschaftcharts. In the section package the Medium Rectangle is displayed directly beside the lead photograph of an article. The Medium Rectangle when integrated into the editorial content is directly noticed by the user while reading. Size (W x H) 300 x 250 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price Homepage package Price Section package

12 Medium Rectangle (Expandable) 12 Example Section package /Article Medium Rectangle Medium Rectangle The Rectangle can be booked with an Expandable Function. If the user touches the Medium Rectangle with the mouse, it expands towards the bottom to double size. When the user leaves the banner area with the mouse, the advertisement returns to its original size. Alongside this surprise effect, you benefit from a large advertising space that leaves lots of room for you to be creative. Expandable Expandable Size (W x H) 300 x 250 pixel Size expandable (W x H) 300 x 500 pixel Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price Homepage package Price Section package 1,132.00

13 Button 13 The Button placement is on the homepage positioned between the user login and the sources of supply box. By placing it directly below the often used user login, the Button achieves attractive viewing rate. Button Size (W x H) 300 x 60 pixel jpeg, gif, Flash (swf) Bookable package Homepage package Placement period four weeks Price

14 Text Ads 14 Example Section package /Article The Text Ads are placed on the same positions as the content banners and so in the editorial content. In contrast to all other advertising formats described above, the content does not consist exclusively of a picture, but rather out of a text and an image. This means that the Text Ads is similar to the editorial content and receives similar attention from the user. Characters max. 420 (including spaces) Image size 120 x 120 pixel Bookable packages Homepage package Section package Placement period four weeks Price per package Lorem ipsum dolor sit amet, consectetu adipiscing elit, consequat. Duis autem Mehr Infos finden Sie HIER Lorem ipsum dolor sit amet, consectetu adipiscing elit, consequat. Duis autem Mehr Infos finden Sie HIER

15 Hockey Stick 15 Example Section package /Article Hockey Stick Skyscraper links Hockey Stick The Hockey Stick connects the positions of super banners and skyscrapers to form a continuous advertising area in the homepage package and the section package. This unusual format allows a particularly offbeat and striking motif design. Size (W x H) 980 x 150 pixel x 600 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price per package 1, Note: When designing the Hockey Stick, please observe that the Skyscraper docks onto the Super Banner from the right.

16 Web Skin 16 Example Section package /Article Web Skin Web Skin The Web Skin connects the two skyscrapers and the super banner to form a continuous advertising area. This means that the Web Skin is one of the advertising options with the largest area on fleischwirtschaft.de. The format frames the homepage and so reaches the users particularly well. Size (W x H) 980 x 150 pixel + 2x 160 x 600 pixel jpeg, gif, Flash (swf) Bookable packages Homepage package Section package Placement period four weeks Price per package 2, Note: When designing the Web Skin, please observe that the Skyscrapers dock onto the Super Banner from the left and the right.

17 Billboard 17 Billboard The Billboard is the largest advertising option on fleischwirtschaft.de alongside the skin ad. As part of the homepage package it is placed between the menu and top topic bar. Thanks to the generous dimensions, you have lots of space for graphics, images and information. This advertising medium cannot be ignored. Size (W x H) 940 x 250 pixel jpeg, gif, Flash (swf) Bookable package Homepage package Placement period four weeks Price 1,407.00

18 Floor Ad 18 The Floor Ad is a strip banner at the end of the Homepage. The Floor Ad becomes visible to the user after scrolling down the Homepage for a couple of centimetres. As of this point the ad follows the scrolling action and so remains permanently in the user s field of view. Size (W x H) 980 x 90 pixel jpeg, gif, Flash (swf) Bookable package Homepage package Placement period four weeks Price Floor Ad

19 Picture Gallery 19 Picture Gallery It is possible to place a Content Banner within the Picture Gallery. The banner is displayed after each fifth click instead of an image. This means that the banner appears in the user s direct field of view and achieves extraordinarily high attention. Content Banner Size (W x H) 617 x 140 pixel jpeg, gif, Flash (swf) Bookable package Picture Gallery Placement period four weeks Price

20 Video Ad 20 Example Section package /Article Video Ad makes it possible to integrate advertising films on fleischwirtschaft.de. Like the rectangle, the film is positioned directly in the editorial environment. The combination of sound and moving images promises very high attention. Video Ad Video Ad Size (W x H) 300 x 250 pixel mp4 Bookable packages Homepage package Section package Placement period four weeks Price per package 1, For detailed information regarding integration of your Video Ad on fleischwirtschaft.de, please see here:

21 Online Suppliers Guide 21 Online Suppliers Guide Your entry in the Online Suppliers Guide on fleischwirtschaft.de is placed under the keyword of your choice and is made up of a standardised entry that is configured as follows: Company logo Contact data (company name, address, telephone, fax, , internet page) Detailed company profile without character limit Three product photographs for presentation purposes Download function for a company or product folder in PDF format Your benefits: Inexpensive and effective presentation of your company 365 days a year /24 hours a day online Can be called up by anyone on the internet on fleischwirtschaft.de Product photographs and product folders can be replaced at any time free of charge Using random selection your company logo is also shown on the start page of fleischwirtschaft.de. Prices & conditions: Price per keyword / booking period: 1 year:

22 Content-Banner The Online Edition of Newsletter 22 Newsletter The Newsletter from fleischwirtschaft.de currently provides recipients from the butcher s trade, slaughterhouses as well as the meat products industry and the food retail trade, with the most important branch news and useful practical tips twice a week. The first issue appears on Tuesdays at 7:00 pm with a brief overview of the week s top 10 news bulletins. This means that the subscribers can obtain an initial overview of the current developments in the meat industry. The second issue appears on Fridays at 12:00 midday with helpful, practical tips on topics such as sales promotion and production. Stand-Alone Newsletter Address potential customers exclusively with this large area advertising format. You provide us with your advertising message we take care of the layout and the design so that it looks like a Newsletter by fleischwirtschaft.de and send it to about 5,000 recipients* in the branch. Further information on request. * Status: October 2015

23 Newsletter 23 Newsletter Position Header Reserved for Billboard Position Top story Reserved for Super Banner or Text Ad Billboard Super Banner Billboard Size (W x H) 728 x 250 pixel Rotation none jpeg, gif Price: Super Banner Size (W x H) 728 x 90 pixel Rotation none jpeg, gif Price position Top story Price follow positions Text Ad Characters max. 420 characters Image size 120 x 120 pixel Rotation none Price position Top story Price follow positions Follow position Reserved for Super Banner or Text Ad Text Ad Foto Lorem ipsum dolor sit amet, consectetu adipiscing elit, consequat. Duis autem Mehr Infos finden Sie HIER The stated prices apply to the whole week s placement in the newsletter of fleischwirtschaft.de (2 issues, Tuesday + Friday). When designing the banners please observe that only static banners can be displayed optimally as of Outlook version 2007.

24 fleischwirtschaft.de App and Mobile 24 fleischwirtschaft.de App and Mobile * For Android and ios. Technical details: jpeg, gif, png. Splash Screen max. 40 KB, Content Ad max. 20 KB The decision-makers from the meat industry can use the App by fleischwirtschaft.de to supply up-to-date news from the meat world at any times and on the go. This can be news, market quotations and image galleries using mobile devices. The App by fleischwirtschaft.de is available for Android and iphone devices. In addition, the internet appearance is also optimised for using with a mobile browser. This means that your booked advertising is viewable on all mobile end devices. Take advantage of this coverage multiplier and combine your print or online campaign with a banner in the App by fleischwirtschaft.de. Advertising means on the mobile website and in the smartphone apps Example Splash Screen Splash-Screen Example Content Ad Splash-Screen* across the entire screen. Opens prior to start the mobile website and disappears automatically once the banner has passed. Format (W x H) Price: 320 x 416 pixel /four weeks Content Ad Splash-Screen Content Ad* Banner on the mobile website and the app. On homepage, news, all articles and picture galleries Format (W x H) 300 x 50 pixel Price: /four weeks

25 Technical Data / Handling 25 Prices As described above the prices apply to the placement period of the stated time period and vary from one week (7 days) and four weeks (28 days) depending on the advertising form. Only full calendar weeks (Monday to Sunday) can be booked. s jpeg, gif or Flash files can be used on fleischwirtschaft.de. Please supply an additional gif or jpeg file as a fall-back in the format of the booked advertising form for Flash files those users that have not installed Flash. In addition to the Flash file we always also require your target URL. Only jpeg and gif files are possible in the newsletter, Flash CANNOT be toggled. When designing the banners for the newsletter, please observe that as of Outlook Version 2007 only static banners can be displayed optimally. Jpeg, gif and Flash files must not exceed 150 KB. Video files should be maximally 4 MB. You can find detailed technical information here: Booking deadline We require your order at least one week before the placement starts. We recommend early booking for optimum placement. Data delivery We accept your data (finished advertising form; text file and image for text displays; target URL, for the link) maximally one week before the start of placement via (online@fleischwirtschaft.de). Conditions of payment 3% early cash discount for advance payment, 2% for payment within 14 days, net 30 days. Business terms The General Business Terms of the Deutsche Fachverlag GmbH in Frankfurt am Main, Germany apply. You can find these along with the Terms and Conditions for advertising in online media here:

26 Contact Your contact person in our office Natalie Klein, M.A. Manager Sales Online T +49 (0) F +49 (0) natalie.klein@dfv.de Irem Caner Advertising International Sales T +49 (0) F +49 (0) irem.caner@dfv.de Karsten Neumeister Order Processing T +49 (0) F +49 (0) karsten.neumeister@dfv.de Deutscher Fachverlag GmbH Mainzer Landstr Frankfurt am Main Germany