INTERACTIVE MEDIA OPPORTUNITIES

Transcription

1 2016 www. INTERACTIVE MEDIA OPPORTUNITIES

2 BRAND AWARENESS BANNER UNITS Eye-catching, high-profile banner units command attention and directly link visitors from our website to yours. LEADERBOARD BANNER UNITS OVERVIEW Web ads rotate throughout all areas of all ads run-of-site with maximum of seven rotations Targeted ads are located on sponsor-specified pages (home page, channels, etc.) Dimensions: pixels Expandable Dimensions: 728 x 300 pixels Boom Box 1 & 2 Dimensions: pixels Expandable Dimensions: pixels Mini Boom Box Dimensions: pixels BOOM BOX 1 BOOM BOX 2 For All Images/Ads Maximum file size: 40 KB (rich media is 80KB) Accepted formats: GIF, JPG and 3rd-party Tags Advertiser should also submit back-up text ad (headline of seven words maximum, plus text of up to 50 words) and a URL MINI BOOM Submit all ad material, text and instructions to RATES (net) $1,500/year $400/month Boom Box 2 $1,500/year $300/month Boom Box 1 $1,500/year $350/month Mini Boom Box $1,000/year $250/month

3 CHANNELS BRAND AWARENESS Channels are your opportunity to advertise on a microsite of targeted editorial and product information. LEADERBOARD CHANNEL OVERVIEW Visitors to these channels actively seek information on category-specific products or industry hot topics Editorial product reviews, category-related news and topical content are the backdrop for your product information Ad units for channel sponsorships are deployed on channel/ topic related pages as well as the channel landing page CHANNEL TOPICS Merchandising Green Goods Eco-Friendly Management Inspiration Book BOOM BOX 1 SPONSOR PACKAGE Banner Ad Units : pixels Boom Box 1 & 2: pixels Mini Boom: pixels Topic Sponsorship Sponsor's ad units will appear on all topics related to a specific channel Sponsor's ad positioned on leaderboard and top and lower booms based on channel category correlation MINI BOOM BOOM BOX 2 Dimensions: pixels Expandable Dimensions: pixels Boom Box 1 & 2 Dimensions: pixels Expandable Dimensions: pixels Mini Boom Box Dimensions: pixels For All Images/Ads Maximum file size: 40 KB (rich media is 80KB) Accepted formats: GIF, JPG and 3rd-party Tags Advertiser should also submit back-up text ad (headline of seven words maximum, plus text of up to 50 words) and a URL Submit all ad material, text and instructions to RATES (net) Packages Quarterly (All Positions) $2,000 /quarter Yearly (All Positions) $6,000 /year Individual Rates $1,500/year Boom Box 1 & 2 $1,000/year Mini Boom Box $500/year

4 BRAND AWARENESS HORT TV RETAIL Enjoy increased exposure for your videos in a venue with targeted viewership and industry relevance. HORT TV Retail HORT TV RETAIL OPPORTUNITIES HortTV Retail is a platform which features on-demand, how-to videos and educational quick tips from industry suppliers.thousands of visitors have viewed HortTV programming since its introduction. HortTV Retail Feature Video Package Your supplied video will appear in the featured video box on www. for one month. Sponsor can supply up to three videos for additional exposure (will run alongside feature video). Your video will be promoted through a Lawn & Garden Retailer video e-alert to its subscribers. Also, a half-page ad will appear in Lawn & Garden Retailer magazine promoting your video on HortTV. Cultivate '16 Video LGR will film industry experts and leading suppliers from the show. Contact us for sponsorship opportunities. Cultivate '16 Video In-Room Hort TV Series of 30-second commercial spots airing between the editorial programming; spot will include: High-resolution product image word voiceover Booth number Contact information High visibility through prominent exposure on the Lawn & Garden Retailer website and notifications Videos can be uploaded onto advertiser s website RATES (net) HortTV Retail Feature Video Package $5,000/month - Cultivate '16 Video $850 - Cultivate '16 In-room HortTV Video $850 Talk to your Integrated Media Consultant about our Cultivate '16 Video packages. PROMOTION

5 MARKETING RETAIL REPORT Reach a highly responsive audience with your sponsorship of Retail Report. LEADERBOARD RETAIL REPORT OVERVIEW Delivered twice per month Allows readers to keep up-to-date on the latest industry news and advancements News items include headline, abstract and a link to the full text news item online High visibility with the sponsor's ads prominently displayed on the e-newsletter ROI with the sponsor receiving detailed metric and engagement report BOOM BOX 1 Dimensions: pixels Expandable Dimensions: pixels Boom Box 1 & 2 Dimensions: pixels Expandable Dimensions: pixels For All Images/Ads Maximum file size: 40 KB Accepted formats: JPG, GIF, animated GIF (if animated GIF, max of 3 rotations) Sponsored Text Ad The text ad is a new feature in GPN Weekly. Please submit 40 words of text, a photograph of the product and the HTML link to your website. We'll do the rest. The text ad will appear as sponsored content in the news section of the enewsletter. Submit all ad material, text and instructions to RATES (net) 1 : 3 : 9 : 12 : $650 $600 $575 $500 Sponsored Text Ad: $900 per ad BOOM BOX 2

6 MARKETING LANDSCAPE CULTURE Reach a highly responsive audience with your sponsorship of Landscape Culture. LEADERBOARD LANDSCAPE CULTURE OVERVIEW Delivered once a month via Allows readers to keep up-to-date on new landscape varieties and advancements Topics include culture tips, trial results, gardening trends and more High visibility with the sponsor's ads prominently displayed on the e-newsletter ROI with the sponsor receiving detailed metric and engagement report Dimensions: pixels Expandable Dimensions: pixels Boom Box Dimensions: pixels Expandable Dimensions: pixels For All Images/Ads Maximum file size: 40 KB Accepted formats: JPG, GIF, animated GIF (if animated GIF, max of 3 rotations) Submit all ad material, text and instructions to RATES (net) 1 : $650 3 : $600 9 : $ : $500 BOOM BOX

7 MARKETING PRODUCT SPOTLIGHT Use a Product Spotlight for cost-effective promotion of new products to independent garden center buyers. PRODUCT SPOTLIGHT OVERVIEW A Spotlight is an electronic product release that includes a 50-to-75-word description and a four-color image, delivered monthly to Lawn & Garden Retailer recipients All Spotlights are placed in a general product category within the electronic release Each item in the links to the corresponding Spotlight on www. The Spotlight includes a link to the advertiser's website Use the Product Spotlight to: - Launch a new product or service - Introduce new sales literature - Increase recognition in the market - Generate leads High visibility with your product release in the dedicated Products are posted on and linked to your company listing ROI with sponsor receiving detailed metric and engagement report. Advertiser to provide: One four-color, high-resolution image in JPG or GIF format (we will resize as needed for the site and ) and URL A 50-to-75-word description of the product's features and capabilites. Lawn & Garden Retailer staff will edit for style and content RATE (net) $500 per product

8 THOUGHT LEADERSHIP CASE OF THE MONTH Compress the sales cycle by presenting your success stories to an engaged audience of decision-makers. CASE OF THE MONTH OVERVIEW Case study delivered via Opportunity to cover the details of a specific problem encountered and its solution Allows readers to see information on the latest industry advancements Sponsor boom box and leaderboard ads appear on the case study web page Hosted on www. for one year Deep links to supplier's website within content Strong positioning with the sponsor seen as an industry leader ROI with sponsor receiving detailed reader service and click-through reports Exclusive content marketing opportunity with 100% share of voice RATE (net) $1, word case history includes: A brief history of the problem Location and the name of the client What was needed for the solution, including objectives and benefits Author's name for byline The company s contact information, including phone number, fax number, e-address and website Note: Avoid using multiple product endorsement quotes and product specifications links to this information can be incorporated in the case study Two Images and Captions High-resolution images, JPG or GIF formats preferred Captions no longer than 45 characters Sponsor Logo Dimensions: pixels logo Accepted formats: JPG or GIF Submit all ad material, text and instructions to Signed distribution agreement and current opt-out list are required prior to deployment.

9 THOUGHT LEADERSHIP MARKETING PARTNERS PROGRAM Enjoy exclusive access to qualified professionals with purchasing authority. PROGRAM OVERVIEW The Marketing Partners Program is an exclusive sponsored broadcast delivered to subscribers Marketing Partners Program campaigns can be used for: - Launching a new technology or service - Breaking company announcements - Invitations to visit your trade show booth - Promotion of webcasts - Increasing brand recognition - Generating leads - Driving web traffic Following transmission, sponsors receive detailed metric and engagement report 100% share of voice Dimensions: Not to exceed 600 pixels wide Accepted format: HTML file Maximum file size: 200 KB Advertiser must host images Advertiser provides the subject line HTML Specifications Files must be provided as HTML code (PDFs, JPEGs, and MS Word Documents saved as HTML files are not acceptable) Advertiser s name, address, phone and fax numbers must be included in the HTML file Keep HTML code as clean as possible Include plain text versions (for users without HTML support) Do not include complex CSS this is rendered differently by applications and some have poor support, resulting in display issues Test your HTML code in multiple clients (Entourage and Outlook) to ensure correct delivery Set width in each cell, not the table. Also, err towards nesting in tables Characters (apostrophes, quotation marks, em/en dashes, etc.) should be coded properly NOTE: HTML should be designed to minimize deliverability issues. GAMS will review all files upon submission and notify you if revisions are required. Signed distribution agreement and current opt-out list are required prior to deployment. RATE (net) $2,000

10 LEAD GENERATION EDITORIAL WEBINAR Sponsor a Lawn & Garden Retailer editorial webinar to secure strong positioning and high visibility with a professional audience thirsting for knowledge. EDITORIAL WEBINAR OVERVIEW Format consists of a live 45-minute online presentation and 15-minute follow-up Q&A Content includes invaluable product/technical information (similar to a white paper) Developed by Lawn & Garden Retailer editorial staff and presented by an industry expert Attendee scoring is based on responses to registration questionnaire Subscribers to Lawn & Garden Retailer magazine receive promotions Webinars are archived on www. for future viewing Sponsor logos and mentions in: - Lawn & Garden Retailer print ads - promotions - Webinar presentation Each sponsor may submit one question for the registration questionnaire Sponsorship is extended at no extra charge as the webinar is recorded and posted online for repeat viewings Upon completion of the webinar, sponsors will receive a list of the registrants and their registration information. RATE (net) Per webinar sponsor (maximum of four sponsors) contact your Integrated Media Consultant Exclusive sponsorship $5,000

11 LEAD GENERATION COMMERCIAL WEBINAR Leverage the convenience of this web-based format to present your company's products and services to a qualified audience. COMMERCIAL WEBINAR OVERVIEW Format consists of a live 45-minute online presentation and 15-minute follow-up Q&A Content includes invaluable product/technical information (similar to a white paper) Attendee scoring is based on responses to registration questionnaire Subscribers to Lawn & Garden Retailer Retail Report and Lawn & Garden Retailer magazine receive promotions Webinars are archived on www. for future viewing Sponsor logos and mentions in: - Lawn & Garden Retailer print ads - promotions - Webinar presentation Sponsor may submit five questions for the registration questionnaire Sponsorship is extended at no extra charge as the webinar is recorded and posted online for repeat viewings Upon completion of the webinar, sponsors will receive a list of the registrants and their registration information 100% share of voice RATE (net) $5,000/webinar