Explore. Engage. Experience.

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1 The Explore. Engage. Experience. Sponsors Packet

2 The Explore. Engage. Experience. Earth Overview is not just lakes, rivers and oceans but it is a vast network of ground water that knits us all together. It is a shared resource from which we all drink.the City of DeLand and the Blue Spring Alliance in line with a shared mission to protect, conserve and rejuvenate our precious Spring and water resources, will present a community wide festival celebrating water through art. The festival will focus on the restoration and conservation of our Springs, as the living window into the health of our aquifer, the shared resource from which we all drink, and will provide an opportunity to educate a new audience of all ages and demographics. The Florida Department of Environmental Protection has warned that Florida is facing a water shortage of at least one billion gallons a day by In Central Florida alone, that shortage could reach 250 million gallons per day. By reaching our target audience of the 100,000+ people that live in the 140 square mile Blue Spring Basin, this unifying educational event will help to foster an open conversation among citizens, government and industry of the critical need to value our shared water resources. In creating awareness and active concern, we will strengthen the health of our local Springs from which 90% of Floridians drink, ensuring the abundance, quality and enjoyment of our natural water for the future generations of our children.

3 Activities & Events Leading Up to the Water-themed events prior to the main date include: River of Lakes 5K Race, Blue Spring Park, Saturday, Oct. 15; Documentary Film, Athens Theatre, DeLand, Monday, October 17, featuring the debut of acclaimed author and documentarian, Bill Belleville s, Hidden Secrets of Florida Springs; Internationally-known artist exhibitions at various local venues; Archival Springs Exhibition at Gillespie Museum; Art exhibitions at the African American Museum of the Arts, the Museum of Art, DeLand, and the Hand Art Center at Stetson University; En plein air art events in DeLand and DeBary; Book signing by a world renowned environmental author; Youth art contests involving three school age groups; A rain barrel program at the Lyonia Environmental Center; Spoken Word performances at local venues; Exhibits at Blue Spring in Orange City and Gateway Center for the Arts in DeBary; Eco boat tours on the St. John s River; Tours of DeLand Waste Water facilities, TBA; West Volusia Historical Society program: St. John s role in settling the DeLand area, TBA Plus other activities and events yet to be confirmed. The Big Day The main day of The Water will be held in and around Deland s beautiful Sanborn Center in Earl Brown Park. The City of DeLand has generously reserved the Sanborn Center for the main event on Sunday, October 16, Within the Sanborn Center there will be conservation programs with scheduled speakers from environmental organizations, utilities and government agencies scheduled throughout the day. The winners of the youth art/photo contests will be displayed and awarded 1st and 2nd place with 3 honorable mention ribbons. This activity will invite the participation of students, teachers and parents in the Volusia County school system. All artists and speakers will share the common theme of water. Outside in Earl Brown Park, activities will include: Children s hands-on environmental and art activities, games and contests Live music and spoken word performances in the bandshell, Dancing, Vendor booths, Food trucks, En plein air art events by the Plein Air Art Association Exhibits by environmental groups and companies, local governments and artists.

4 Logo featured in Video Screen rotations at event Logo featured on Website Sponsors Page Name listed on Website Thank You page Logo on Printed Event Schedule/Map Logo featured in Website Home Page rotations Logo and name featured in rotating Facebook posts Logo in all promotional Newspaper Ads Logo on end screen of all Television spots Logo on all Posters and Distributed Flyers Named Sponsor in all Press Releases Named Sponsor in all Broadcast Radio spots Named Sponsor in all Broadcast Television spots Announcer Recognition for Event Introductions Partner Logo on Event Banners Sponsorship Levels The BRONZE $250 All sponsorship levels also include the option of a 10 x 10 booth space at the event. If unable to participate as a sponsor, you can also make a donation. Every bit helps. SILVER $750 GOLD $1500 PLATINUM $2500

5 Advertising & Promotion The Explore. Engage. Experience. TELEVISION RADIO NEWSPAPER PRESS RELEASES EVENT LISTINGS EDITORIAL SOCIAL MEDIA WEB SITE POSTERS BANNERS FLYERS Widespread Publicity Campaign The Water event will be professionally advertised and promoted in the local and regional news media and will be submitted for inclusion in all local event calendars. Paid promotional advertising, expected to be matched by participating media partners, will include cable television and radio broadcasts, newspaper display ads and various editorial features produced by the media leading up to the day of the event. A7.net Press releases will be dispatched to approximately 75 news media outlets in the drive markets surrounding West Volusia County as far as Ocala, Jacksonville, St. Augustine, the Daytona Beach area, New Smyrna Beach, and Orlando. A Facebook page has been created and will be updated regularly to feature upcoming attractions and activities, as well as sponsor involvement. A promotional website will be the informational center for the event to which all other media advertisement will point for more information. The website will feature the most up-to-date schedule of events, artist and speaker information, contest guidelines, downloadable materials and sponsor promotion. In DeLand, Orange City and other surrounding areas, promotion will include the distribution and display of posters, banners and flyers to area schools, businesses, museums, libraries, parks, churches, and suburban community organizations.

6 The Water in Art Is a Joint Project by The City of DeLand, The Blue Spring Alliance, and the Stetson University Institute for Water and Environmental Resilience In Partnership With Volusia County Stetson University Institute for Water and Environmental Resilience The Art & Culture Committee of the DeLand Area Chamber of Commerce A7 Advertising West Volusia Audubon Society Lyonia Environmental Center League of Women Voters Volusia County Environmental Management Wekiva/Middle St. Johns/Tomoka Aquatic Preserve River of Lakes Heritage Corridor Committee Sister Cities of DeLand Volusia County School System Florida Native Plant Society Lyonia Chapter Gateway Center for the Arts Discover DeLand TheWater.org

7 Sponsorship & Vendor Booth Application The Explore. Engage. Experience. Application and applicable fee must be received by September 15, Make checks payable to the City of DeLand, with The Water in the memo. Mail this Application and the applicable fee to: Judy Thompson 3427 Black Willow Trail DeLand, FL Organization Name: Mailing Address: City/State/Zip: Contact Name: Contact Web Address: Contact Title: Contact Phone: Sponsorship Level: [ ] Platinum $2500 [ ] Gold $1500 [ ] Silver $750 [ ] Bronze $250 Vendor Booth Space: [ ] 10 x 10 booth space $50 [ ] 20 x 20 booth space $150 [ ] 10 x 10 booth for non-profit orgnzn. FREE I have read and agree to the Water Booth Requirements. (Sign below.) Signature: Date: FESTIVAL REQUIREMENTS The location of the booth space is solely at the discretion of the Water Committee. The participant must supply their own tent, table & chairs. The participant must set-up their tent, table & chairs between 8am & 9am on Sunday. Participants must follow festival organizers directions for loading and unloading, and must park in designated areas only. The participant must pack-up their tent, table, chairs and other materials between 4pm & 5pm on Sunday. The participant booth must be manned between 10am & 4 pm on Sunday. Electrical hook-up at the participant booth is not guaranteed. Any request for electrical must be made in writing seven (7) days prior to the festival opening. No cooking can occur at the participant booth. No food or drink items can be offered at the participant booth. Printed materials can be distributed at the participant booth only. All printed materials distributed must have the approval of the Water Committee. No music equipment, speakers, amplification equipment, compressors, generators or other items which produce noise can be at the participant booth without prior approval of the Water Committee. The Water reserves the right to have a participant booth close down at any time during the festival.

8 The Vendor Booth Space Vendor Space for booths and will be available on the main day of The Water at Earl Brown Park, Sunday, October 16, x 10 booth space: $ x 20 booth space: $150. A 10 x 10 booth space will be available free of charge for non-profit organizations. All tents, tables, chairs and displays must be provided by vendor. Please fill out Sponsorship & Vendor Booth Application on the reverse of this page or from the website at TheWater.org/Sponsorship. Make checks payable to City of DeLand with Water designated in the memo. All applications and fees must be received by September 15, TheWater.org