MEDIA KIT & DEADLINES

Transcription

1 MEDIA KIT & DEADLINES

2 NZ House & Garden is New Zealand's most-loved home magazine. Every month it takes readers inside a handpicked selection of very beautiful, very different homes from all over the country, and inspires them with the latest and loveliest home furnishings, outdoor spaces and food and entertaining ideas. NZ House & Garden is for all home-loving New Zealanders, not only those with smart design credentials and bottomless budgets. We embrace all aesthetics - from tiny rustic cribs to country mansions and sleek city apartments - and aim to inspire our readers with the very best of everything home related. Sally Duggan Editor, NZ House and Garden To have an informal chat about how we can assist your business, contact: Elaine Millar, Advertising Manager NZ House & Garden: elaine.millar@stuff.co.nz M (027) Cover Image: Tessa Crisp

3 DEMOGRAPHICS Readership Audience 477,000 Consumer Action Gender People read New Zealand House & Garden Magazine Frequency Monthly 59% 74% 38% Are main household shoppers Own their own home Homeowners Mortgage Free 70% Female 30% 45% 49% Actually buy something seen in magazine Visit a website to find out more about advertised products / services Male 46% plan to do home renovations in the next 12 months 34% drink wine Average household income $112,262 Source: Nielsen CMI Fused Q2 17-Q % Planning holiday overseas within next year

4 * FEATURES SUBJECT TO CHANGE

5 DISPLAY ADVERTISING RATES* SIZE CASUAL 6X 12X PRODUCTION CHARGE** DOUBLE PAGE SPREAD (DPS) $15,555 $14,000 $13,222 $1,250 HALF (DPS) $11,700 $10,530 $9,945 - INSERTS, GATEFOLD AND SAMPLING Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. We can provide media insertion cost quotes to target our full print run, subscribers only or by region. Inserts can be bound or loose. Specific quantities change by issue, depending upon events, subscription drives and retail promotions. A quote will be provided based on insert type, page count, weight and quantity ask your Stuff sales rep for a quote. FULL PAGE $8,900 $8,010 $7,565 $825 HALF PAGE $5,100 $4,590 $4,335 $540 THIRD PAGE $3,555 $3,200 $3,022 $350 INSIDE FRONT COVER (DPS) $17,900 For specific insert specifications please contact: Ian Walker, Webstar ian.walker@webstar.co.nz Inserts supplied to: Webstar, 114 Swanson Road, Henderson. OUTSIDE BACK COVER $10,250 CONTACTS SPECIAL POSITIONS +15% For advertising enquiries contact your Stuff account manager or contact Elaine Millar, Advertising Manager, elaine.millar@stuff.co.nz Advertising Material and support to: magsupport@stuff.co.nz * All costs exclude gst and are in $NZ. Refer to terms and conditions ** Advertorial production charges quoted on request

6 DISPLAY ADVERTISING DATES * Deadlines subject to change ISSUE ON SALE DATE (note subscribers get copies 4-5 days prior to on sale date) CANCELLATION BOOKING DEADLINE MATERIAL DEADLINE INSERT DELIVERY DEADLINE OCTOBER SEPT 18 9 AUG AUG AUG AUG 18 NOVEMBER OCT 18 9 SEPT SEPT SEPT 18 1 OCT 18 DECEMBER NOV 18 8 OCT OCT OCT 18 2 NOV 18 JANUARY DEC NOV NOV NOV 18 3 DEC 18 FEBRUARY JAN DEC DEC DEC DEC 18 MARCH FEB JAN JAN JAN 19 1 FEB 19 APRIL MAR 19 7 FEB FEB FEB 19 1 MAR 19 MAY APR MAR MAR MAR 19 1 APR 19 JUNE MAY APR APR APR 19 3 MAY 19 JULY JUNE MAY MAY MAY 19 7 JUNE 19 AUGUST JULY JUNE JUNE JUNE 19 5 JULY 19 SEPTEMBER AUG JUL JUL JULY 19 2 AUG 19 OCTOBER SEPT AUG AUG AUG 19 6 SEPT 19 NOVEMBER OCT SEPT SEPT SEPT 19 4 OCT 19 DECEMBER NOV OCT OCT OCT 19 1 NOV 19 JANUARY DEC NOV NOV NOV 19 6 DEC 19

7 TECHNICAL SPECIFICATIONS - PRINT AD UNIT *DPS (SUPPLY AS TWO SINGLE PAGE PDFS) IMAGE AREA (HXW) 244mm x 180mm TRIM SIZE (HXW) 275mm x 210mm BLEED SIZE (HXW) 285mm x 220mm *Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. FULL PAGE 244mm x 180mm 275mm x 210mm 285mm x 220mm HALF DPS 119mm x 390mm 135mm x 420mm 145mm x 430mm HALF PAGE VERTICAL 244mm x 85mm 275mm x 102mm 285mm x 112mm HALF PAGE HORIZONTAL 119mm x 180mm 135mm x 210mm 145mm x 220mm ONE THIRD VERTICAL 244mm x 55mm 275mm x 70mm 285mm x 80mm ONE THIRD HORIZONTAL 80mm x 180mm 93mm x 210mm 103mm x 220mm *All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first six pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4mm 6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. *Please refer to Acceptable Material regarding the supply of PDFs and proofs. Technical Specifications subject to change. PRINT PROCESS Web Offset BINDING METHOD Perfect Bound MATERIAL DELIVERY Files may be sent to Stuff Magazines via FTP transfer, on CD, via Quickcut (Pagestore), via adsend.org.nz or ed to hgads@stuff.co.nz and contract proof sent to NZ House & Garden Advertising Coordinator, Stuff, Cider Building, 4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand. Details for FTP transfer can be obtained from the Advertising Coordinator. INSERT DELIVERY Inserts should be delivered to Webstar, 114 Swanson Road, Henderson.

8 NZ HOUSE & GARDEN E-NEWSLETTER NEWSLETTERS ONLINE ADVERTISING NZ House & Garden's stunning features and New Zealand's top house and garden content are showcased extensively on stuff, particularly within the Life & Style section and Homed, the new home inspiration destination. This digital environment is home to a growing and engaged audience: The Life & Style section is the top leisure news site in New Zealand, reaching a unique audience of 832,000 people each month, and Homed alone attracts 348,000. Take your advertisement from the glossy page of NZ House & Garden to an interactive online environment and target the Stuff audience with increased frequency of message. SUBSCRIBERS 28,000 FREQUENCY FORTNIGHTLY NZ House & Garden has a fortnightly e-newsletter, the first goes out around the magazine's on-sale date written by editor Sally Duggan, the second is Style & Entertaining written by food editor, Sally Butters. ADVERTISING RATES AND SPECS AD UNIT AD SIZE (pixels WxH) 34% AD SPECS RATE CARD CPM ADVERTORIAL 2 available. File size: 72dpi. Static jpg or gif. 60 words max, plus URL link LEADERBOARD 728x90 $30 TOP MEDIUM RECTANGLE 300x250 $30 LOWER MEDIUM RECTANGLE 300x250 $24 HALF PAGE 300x600 $45 IMAGE SIZE (Pixels WxH) RATE 300x300 $950 HORIZONTAL BANNER ADVERTISING TERMS & CONDITIONS Advertising terms and conditions are available here: advertise.stuff.co.nz/advertising-terms-and-conditions. 1 available. File size: between 148kb and 200kb and image set to 72dpi. Static jpg or gif. 600x160 $700 FOOD AND STYLE E-NEWSLETTER 28,028 FREQUENCY FORTNIGHTLY 300x250 $700 Source: Ibm Marketing Cloud Marketing Metrics Benchmark Study. Adobe Campaign Manager June 18. Source: Nielsen CMI Fused Q2 17-Q1 18 INDUSTRY STANDARD MEAN 16.1% SUBSCRIBERS MREC 2 available. File size: between 148kb and 200kb and image set to 72dpi or animated GIF OPEN RATE OPEN RATE 35% INDUSTRY STANDARD MEAN 16.1%

9 DIRECTORY ADVERTISING RATES* DIRECTORY SIZE (WXH) CASUAL 3X 6X 12X DIRECTORY SQUARE 140mm x 124mm $2,520 $2,394 $2,268 $2,142 ¼ STANDARD 92mm x 124mm $1,680 $1,596 $1,512 $1,428 ¼ HORIZONTAL 188mm x 59mm $1,680 $1,596 $1,512 $1,428 ¼ VERTICAL 44mm x 254mm $1,680 $1,596 $1,512 $1,428 3/16 HORIZONTAL 140mm x 59mm $1,250 $1,187 $1,125 $1,062 * Rates are effective 1 July Cancellation after the booking deadline will result in a cancellation fee of 25% of the booking cost. * Deadlines subject to change MATERIAL SPECIFICATIONS READY-MADE DIGITAL FILES 3/16 VERTICAL 44mm x 188mm $1,250 $1,187 $1,125 $1,062 ⅛ HORIZONTAL 92mm x 59mm $836 $795 $752 $710 ⅛ VERTICAL 44mm x 124mm $836 $795 $752 $710 1/16 44mm x 59mm $420 $399 $378 $357 *All costs exclude gst and are in $NZ. Refer to terms and conditions To be supplied as high resolution PDF (no less than 300dpi). No bleed needed please create to fit the selected ad size. All fonts need to be embedded. Files created in Freehand or Adobe Illustrator must have any type converted to paths/outlines to avoid font issues. Picture elements within your ad must be CMYK and a minimum resolution of 300dpi. Bitmap line art images should be 1200dpi to ensure sharpness. All finished ads must be accompanied with a contract colour proof. If no proof is supplied, we do not accept responsibility for reproduction. The artistic copyright of all advertisements designed by Stuff is the property of Stuff and reproduction in other publications without permission from Stuff is not permitted.

10 DIRECTORY ADVERTISING DATES * Deadlines subject to change ISSUE ON SALE DATE CANCELLATION DEADLINE BOOKING DEADLINE AD2PRO DEADLINE FINAL MATERIAL DEADLINE OCTOBER SEPT 18 3 AUG 18 9 AUG AUG 14 AUG NOVEMBER OCT 18 3 SEPT SEPT SEPT 14 SEPT DECEMBER NOV 18 1 OCT 18 8 OCT 18 9 OCT 12 OCT JANUARY DEC 18 5 NOV NOV NOV 19 NOV FEBRUARY JAN 19 3 DEC 18 4 DEC 18 5 DEC 10 DEC MARCH FEB 19 3 JAN JAN JAN 14 JAN APRIL MAR JAN 19 7 FEB 19 8 FEB 12 FEB MAY APR 19 4 MARCH MAR MAR 15 MAR JUNE MAY 19 4 APRIL APR APR 17 APR JULY JUNE 19 9 MAY MAY MAY 22 MAY AUGUST JULY 19 6 JUNE JUNE JUNE 19 JUNE SEPTEMBER AUG 19 4 JULY JULY JULY 17 JULY OCTOBER SEPT 19 8 AUG AUG AUG 21 AUG NOVEMBER OCT 19 5 SEPT SEPT SEPT 18 SEPT DECEMBER NOV 19 3 OCT OCT OCT 16 OCT JANUARY DEC 19 7 NOV NOV NOV 20 NOV FOR ADS TO BE MADE UP Please ensure all supplied digital files (photographs/scans/logos) are saved as high resolution (300dpi) at 100% size. High quality jpeg images are accepted. Rule of thumb: if in doubt about the quality of the image, supply the biggest file you have got. Website images are generally too small for print and turn out blurry, we prefer not to use these. If possible, logos should be supplied as vector graphics (files with the ending.ai or.eps ) with all type converted to paths/outlines. We accept photographs for scanning. Please ensure they are in focus and of good quality. Please remember to supply a detailed design brief including any layout, font and colour preferences you may have. CONTACT Magazine Directory Consultant Maree Cooper m.cooper@stuff.co.nz

11 Get in touch advertise.stuff.co.nz AGENCIES BUSINESSES akl Elaine Millar Advertising Manager elaine.millar@stuff.co.nz wgtn chch Maree Cooper Directory Manager m.cooper@stuff.co.nz AUSTRALIAN CUSTOMERS Australian Sales Director Chris Williams (+61) chriswilliams@fairfaxmedia.com.au