SESSIONS. Toronto - T F Montréal - T F Vancouver - T F

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1 Toronto - T F Montréal - T F Vancouver - T F

2 JUST IMAGINE seeing one of the music industry s top musical acts together in the intimate surroundings of Toronto s premier boutique recording studios That is exactly what RDIO Sessions deliver. A premium music franchise featuring exclusive interviews and intimate studio performances from today s most popular artists And it all comes together at one of North America s premiere boutique recording studios that attracts some of the biggest acts in the industry The Orange Lounge!

3 MULTI-MEDIA PLATFORM Broadcast ET Canada broadcasts in show interview segment with on-air promotion driving to full artist sessions online Digital Exclusive videos of artists studio performances available on any device on the fully-responsive etcanada.com and the Global TV app Editorial content to engage fans including artist bios, photos, and videos Customized opportunities for fan engagement (e.g. polls, contests, user-submitted questions)

4 AS PRESENTING SPONSOR CLIENT will be linked to the exclusive artist studio performances at The Orange Lounge Top recording artists (approx. one artist per month) will be interviewed by ET Canada and perform a selection of songs unplugged ET Canada will broadcast each of the artist interviews and drive to the full artist session at ETCanada.com and the Global Go app 2 x :30 CLIENT brand spots will air in conjunction with each broadcast segment CLIENT logo will be part of graphic opening of the segment as well as closing billboard An artist specific promo will drive to the Orange Lounge experience on ET Canada all presented by CLIENT NOTE: 12 week minimum association

5 DIGITAL INTEGRATION The exclusive music series offers unparalleled access to candid interviews, behind-the-scenes photos and intimate studio performances featuring the world s leading artists. Clickable sponsorship logo Roadblock Big Box and Leaderboard 1st Pre-roll on all video within the section Feature Tile on the homepage driving to microsite Co-branded Big Box on ShawConnect.ca Homepage Co-brand and Brandsell Big Box and Leaderboard across etcanada.com, and the SHAW Entertainment Vertical

6 AMP IT UP ADDITIONAL OPTIONS Toronto - T F Montréal - T F Vancouver - T F

7 SUPER FAN CONTEST Leverage the artist s fans to drive your business with a Super-fan content. A Super-fan is chosen via ET Canada contest. ET Canada will film a 2- minute segment that profiles the Super-fan, focusing on the things that make them so fanatical. The segment will end with the Super-fan meeting the band. The result is emotional sharable content will drive traffic back to the artist sessions. Selecting 1 of 3 upcoming Orange Lounge artists, viewers will have the opportunity to show us how much of a Super Fan they are Viewers will enter the contest by sending in their Super Fan photo and short description Top 10 entries will be selected by a panel of judges and the audience will vote on their favorite Winner will get an exclusive Orange Lounge experience and meet and greet with the band 4 separate CLIENT Super fan contests will run throughout the year to drive engagement NOTE: To be quoted based on client timing and interest

8 MONEY CAN T BUY Exclusive CLIENT access to an intimate VIP artist session CLIENT will offer Canadians a chance of a lifetime. Front row tickets to an exclusive, intimate session Access to an up close and personal VIP performance for 15 fans/members Every seat is a front row seat Top it all off with a meet and greet the artist (2-3 people) NOTE: To be quoted based on client timing and interest

9 TWITTER AMPLIFY Take advantage of the exclusive, live and buzz worthy Orange Lounge content to increase reach across the Twittersphere. Twitter Amplify executions could include: Preview upcoming sessions with artist clips from ET Canada Twitter mirror in the studio before an artist begins a session Artists answer how they prepare for studio sessions and their favorite song to sing acoustically Time lapse of setting up the studio for recording session

10 ALL FOR A SONG! ADDED VALUE Toronto - T F Montréal - T F Vancouver - T F

11 ABOUT RDIO Rdio is a critically acclaimed music service with over 32 million songs. Music lovers can listen to endless, ad-supported free stations, based on artists and genres, their own personalized station, curated stations, and more, on a variety of platforms. Rdio was the first premium music streaming platform in CA (2010) and boasts a sizeable and influential subscriber base. Global partnerships include: Shazam, Soundhound, Roku, Sonos. & Chromecast, among others. Rdio is also social sharing platform that allows people, brands and influencers to create profiles, follow & be followed, share across other social media and integrate with music.

12 RDIO OFFERS As a 12 week partner of Rdio Sessions at the Orange Lounge CLIENT can benefit from the following: A curated brand/client station Embed an Rdio player on CLIENT site with their own station or playlists Over 100 songs can be listened to on your station