Journalism for the trade. Media Kit VOICE Respected and knowledgeable editors deliver the news the industry needs to know now.

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1 Media Kit 2019 Journalism for the trade icycle Retailer & Industry News connects dealers and industry executives throughout North America, Europe and Asia. Whether through our highly trafficked website, blasts or print, we reach the global bicycle market year-round. Our readers have come to expect a keen focus on analysis, trends, data and the day-to-day reporting of major events affecting the industry. VOIE Respected and knowledgeable editors deliver the news the industry needs to know now. FREQUENY We touch thousands of dealers and industry decision makers every day at and in print 18 times a year. INFLUENTIAL Our coverage helps decision makers at all levels understand the trends shaping the industry. TRUST Since its founding in 1992, icycle Retailer & Industry News continues to be a trusted source of information worldwide.

2 Digital Advertising Statistics for icycleretailer.com 480,000 page views/month 91,000 unique visits/month 2.2 pages per session 2 minutes per session Fanatics 1,000+ users visit the site an average of 46x/month 50%/50% mobile/desktop 5,500 social shares/month Metrics from data provided by Google Analytics, Quantcast, AddThis, and Mailhimp. Visitor Demographics for icycleretailer.com 76% Male 35% $100k+ 24% Female 77% ollege or graduate school 64% % ased in the U.S. Digital and Specs Position Size Half month Full month Sidewalls (Exclusive) ** 2000 x 1100 pixels $2,400 $3,600 Leaderboard anner Desktop 1004 x 90 pixels Tablet 728 x 90 pixels Phone 320 x 50 pixels $1,210 $1,815 Right Rectangle - High * 300 x 250 pixels $860 $1,320 Top Story anner 428 x 107 pixels $780 $1,200 Right Skyscraper 300 x 600 pixels $750 $1,150 Right Rectangle - Mid * 300 x 250 pixels $645 $990 Right Rectangle - Low 300 x 250 pixels $425 $650 Video YouTube or Vimeo link $500/week reative Requirements All ads are run-of-site and rotate with a maximum of three other advertisers. Only JPEG, GIF, PNG or HTML5 formats are accepted. Double density ads can also be supplied for retina displays. 150K max file size for banners; 300K max file size for sidewalls. All animation, including loops, must stop at 30 seconds. Our ad reps can discuss new or alternate digital advertising opportunities, and our on-site digital director can advise and assist you with creating special advertising units. * Ads rotate through two positions. ** Ask sales rep for detailed specs. Weekly Newsletters urrently, the editorial staff produces two newsletters each week a digest of key articles that have appeared on our website as well as a weekly wrap-up of new hires and a list of Help Wanted classified ads. Sponsored s Advertisers can send exclusive, customized and targeted messages directly to our retail list as well as targeted messages that reach OE manufacturers. Please negotiate rates in advance with your sales rep. E-newsletter Rates and Specs Position Size Weekly Monthly Leaderboard banner 600 x 150 pixels $375 $1,125 Middle anner 600 x 100 pixels $235 $705 Lower Square 300 x 300 pixels $195 $450 Video YouTube or Vimeo link $500 Newsletter Statistics 18,500 subscribers 29.5% open rate 2x industry average 10.5% click rate 3x industry average Requirements Only JPEG, GIF, and PNG format accepted. 75K max file size for banners for highest perfomance and click through rates. High resolution, double density files are acceptable. Video advertisements need to be a link to a video hosted on YouTube, Vimeo, or Wistia.

3 icycleretailer.com ad position chart Ad positions A Position A Leaderboard anner Size Desktop 1004 x 90 pixels Tablet 728 x 90 pixels Phone 320 x 50 pixels Right Rectangle - High * 300 x 250 pixels Right Rectangle - Mid * 300 x 250 pixels D Right Skyscraper 300 x 600 pixels E Right Rectangle - Low 300 x 250 pixels F F Top Story anner 428 x 107 pixels (4:1) S Sidewalls (Exclusive) ** 2000 x 1100 px V Video YouTube or Vimeo link * Ads rotate through two positions. ** Ask sales rep for detailed specs. Ad rates Half month Full month S $2,400 $3,600 A $1,210 $1,815 S D S $860 $1,320 F $780 $1,200 D $750 $1,150 $645 $990 E $425 $650 V Video $500/week Statistics for icycleretailer.com 480,000 page views/month E 91,000 unique visits/month 2.2 pages per session 2 minutes per session Fanatics 1,000+ users visit the site an average of 46x/month 50%/50% mobile/desktop 5,500 social shares/month FEATURED VIDEO V reative Requirements All ads are run-of-site and rotate with a maximum of three other advertisers. Only JPEG, GIF, PNG or HTML5 formats are accepted. Double density ads can also be supplied for retina displays. 150K max file size for banners; 300K max file size for sidewalls. All animation, including loops, must stop at 30 seconds. Our ad reps can discuss new or alternate digital advertising opportunities, and our on-site digital director can advise and assist you with creating special advertising units.

4 newsletter ad position chart A A V E-newsletter Rates and Specs Position Size Weekly Monthly Leaderboard banner 600 x 150 pixels $375 $1,125 Middle anner 600 x 100 pixels $235 $705 Lower Square 300 x 300 pixels $195 $450 Video YouTube or Vimeo link $500 Newsletter Statistics 18,500 subscribers 29.5% open rate 2x industry average 10.5% click rate 3x industry average

5 Print Advertising Readership 51.1% IDs 7.5% Distributors 6.7% hain retailers 27,000 Total readership 3 readers per copy* *Source: RAIN reader survey 18x 12x 9x 6x 3x 1x Full Page $2,580 $2,716 $2,886 $3,056 $3,226 $3,596 1/2 Page $2,031 $2,138 $2,270 $2,406 $2,542 $2,831 1/4 Page $1,191 $1,254 $1,335 $1,411 $1,488 $1,568 1/6 Page $787 $829 $876 $927 $982 $1,033 Spread $3,872 $4,076 $4,331 $4,586 $4,841 $5,092 over II $3,097 $3,260 $3,319 $3,515 $3,710 $3,906 over III $2,826 $2,975 $3,030 $3,209 $3,387 $3,566 over IV $3,040 $3,200 $3,464 $3,581 $3,781 $3,932 over anner $1,500 $1,650 $1,825 $2,000 $2,250 $2,500 All ads run in print and digital edition. Web links included in your ad will be active in the digital edition. Other premium positions and preferred placement available upon request. ustom Delivery Options We can offer a number of print options ranging from custom catalogs, polybag inserts, bind-in cards, tip-ins and other products. Key pricing factors include size and weight. We also offer customized editorial content for special projects. Digital Edition Sponsorship We offer an exclusive sponsorship for our digital edition delivered 18 times a year to more than 5,000 digital subscribers. Your full-page digital message opens the edition. Your message includes a logo and a link to your web page. In addition, your sponsorship includes a logo and link to the magazine s announcement that delivers the digital edition to our subscriber base. Rate: $1,500/issue Print Ad Specs Full Page with bleed 10.5 x x 308mm 19.3% Manufacturers 5.5% Reps 7.1% Other 9,000+ Print circulation 1/4 Page x x 133mm 5,000+ Digital circulation over banner 5.75 x mm x 44mm Editorial Highlights We produce several special editions including: Sales Training Guide January Sea Otter Guide April Gear Guides March and September Interbike Show Daily - September Editorial Schedule Issue Ads lose Ads Due Jan 1 Nov 30 Dec 7 Feb 1 Jan 4 Jan 11 Mar 1 Feb 1 Feb 8 Mar 15 Feb 15 Feb 22 Apr 1 Mar 1 Mar 8 Apr 15 * Mar 15 Mar 22 May 1 Mar 29 Apr 5 May 15 Apr 12 Apr 19 Jun 1 Apr 26 May 3 Jun 15 May 17 May 24 Jul 1 May 31 Jun 7 Jul 15 Jun 14 Jun 21 Aug 1 Jun 28 Jul 5 Aug 15 Jul 19 Jul 26 Sep 1 ** Aug 2 Aug 9 Oct 1 Sep 13 Sep 20 Nov 1 Sep 27 Oct 4 Dec 1 Nov 1 Nov 8 * Additional distribution at Sea Otter lassic ** Additional distribution at Interbike Print Requirements Electronic files: All ad creative, photography, and illustrations must be created at a minimum of 300 dpi, saved as MYK files and without spot colors. Files should be delivered as a press quality PDF. WE ARE NOT RESPONSILE FOR THE IMAGE QUALITY OF LOW-RESOLUTION OR INORRETLY PRODUED FILES. 1/2 Page Horizontal 9.25 x x 133mm 1/6 Page x x 89mm 1/2 Page Vertical x x 275mm Publication Trim Size: x Printing Process: Web Offset Paper: 50-pound gloss Screen: 133 line Density: 280% maximum tone density Questions about specs for web, print and blasts, or how to submit materials, please contact our production manager, Ron ertola. His address is: rbertola@bicycleretailer.com or call him at (949)

6 Marketplace / lassifieds Marketplace Small-space advertising in our Marketplace section is a costeffective way to keep your company s products and services in front of dealers year-round at a price you can afford. Marketplace and Specs lassifieds Our classified ads reach thousands of readers on the web and in print. Whether you re selling a shop, hiring a mechanic or searching for executive level managers, our classifieds deliver. And it s easy. You can post your own at Our rates are highly competitive at $80 per column inch, or about 35 words without a logo. A logo ads one inch of space. Pay via credit card. Why wait? Do it now. Position Size 12x 9x 6x 3x 1x Vertical x 5.25 $655 $690 $730 $770 $800 Horizontal 4.5 x 2.5 $655 $690 $730 $770 $800 Square x 2.5 $425 $448 $474 $500 $520 Journalism for the trade SALES Sales - Midwest Kingwill ompany arry and Jim Kingwill Tel: (847) Fax: (847) barry@kingwillco.com jim@kingwillco.com Sales - East Karl Wiedemann Tel: (203) Fax: (802) kwiedemann@bicycleretailer.com Special Issues Two-page spread $3,350 January issue Full Page: $3,950 Half Page: $2,950 Quarter Page: $1,895 Sixth Page: $950 over II: $4,150 over III: $3,750 over IV: $4,295 Gear Guide: $450 Sales - West Ellen utler Tel: (720) ebutler@bicycleretailer.com Sales - Europe Uwe Weissflog ell: +49 (0) Tel: +49 (0) uweissflog@inmotionmar.com Sales - Italy, Switzerland Ediconsult Internazionale Tel: Fax: genova@ediconsult.com Sales Training Guide Tell our thousands of retail readers about your company in your own words with a focus on products that deliver bottom-line profits for IDs. A two-page spread allows you to tell your story backed by a full-page of advertising a one-two punch for your company. It will also be distributed as part of our January issue digital distribution. Ad packages One issue: $650 Two issues: $1,200 March 1 and September 1 issues Gear Guides You get the magazine s full retail circulation both print and digital with a cost-effective message in our March and September Gear Guide. Provide us a photo and your message and we do the rest. And the rates make it a bargain $650 for a single issue; $1,200 for both. Sea Otter Guide Sea Otter is the industry s must-attend consumer event timed perfectly as the spring selling season gets underway. With a circulation of 30,000 guides delivered on-site at Laguna Seca and a digital edition ed to thousands of Sea Otter enthusiasts, the Guide is a must-buy as the season opens. 3-Day Ad Package Full $6,000 Half Page $4,500 Quarter Page $3,375 Sixth Page $2,700 Spread $8,500 over II $6,250 over III $5,800 over IV $6,400 over Strip $5,500 Gear Guide $475 Interbike Show Daily Support your tradeshow investment and give retailers a reason to seek out your booth. Our three-day package includes the same size ad in all three issues. Each ad can be tailored for any day of the show. Sales - Taiwan Wheel Giant Inc. Tel: & 5 Fax: or rep@mail.wheelgiant.com.tw EDITORIAL Digital Director olin O rien (970) cobrien@bicycleretailer.com Web Editor Steve Frothingham (720) sfrothingham@bicycleretailer.com Managing Editor Toby Hill (949) Ext. 203 thill@bicycleretailer.com Features Editor Val Vanderpool (949) Ext. 209 vvanderpool@bicycleretailer.com Production and irculation Manager Ron ertola (949) rbertola@bicycleretailer.com Events/Special Projects Julie Kelly jkelly@bicycleretailer.com

7 Special Issue Prices and Specifications Sea Otter lassic Once again RAIN will produce the official guide to the 2019 Sea Otter lassic. The Guide offers exhibitors an early season opener to reach more than 50,000 cycling consumers with a digital and print presence at the most popular show in the U.S. This season Sea Otter staff has expanded onsite distribution that puts the Guide in the hands of consumers at registration, exhibitor booths and at key motels in the area. In addition, 700 regional IDs in alifornia, Nevada and Arizona will receive 10,000 copies to distribute at their stores free of charge. And just as important is the Guide s digital reach. We will it to Sea Otter s exclusive list of more than 30,000 consumers. And RAIN will it to its entire database of readers an list of approximately 19,000. Total coverage at the right time of year. There is no better program timed perfectly as a season opener to deliver your message to an active group of consumers, retail operators and industry affiliated groups. Full Page: $3,950 Half Page: $2,950 Quarter Page: $1,895 Sixth Page: $950 over II: $4,150 over III: $3,750 over IV: $4,295 Full Page leed 8.5 x 11 Trim Size 8.25 x Half Page Horizontal 7.25 x 4.75 Quarter Page 3.5 x 4.75 Sixth Page 3.5 x Half Page Vertical 3.5 x 9.75 Ad lose Date: March 15 Materials Due Date: March 22 Gear Guide: $450 Interbike Show Daily The Show Daily is the single best way to deliver your message to an amped-up group of dealers and their staff. Attendees are at Interbike because it offers them a choice to see diverse products and programs that they can discuss with you during a three-day show. Think of the Show Dailies as a key investment in your trade show budget. It s one thing to have a booth; it s another thing to tell dealers why you re there. The Show Dailies do that with our Three-Day Ad litz. Tailor each day s ad to fit your dealer programs. Offer special deals, contests and giveaways and build booth traffic at the same time. What better way to capture contact information than faceto- face meetings. We distribute the Show Dailies on-site and with a digital version that we mail free of charge to RAIN s subscriber list. We also link it to our website for maximum distribution. Use the Show Dailies to put your best foot forward at a key time of the year. 3-Day Ad Package Full $6,000 Half Page $4,500 Quarter Page $3,375 Sixth Page $2,700 Spreads $8,500 Full Page leed 10.5 x Trim Size x Quarter Page x 5.25 Front over Strip 10.5 x Half Page Vertical: x Ad lose Date: August 30 Materials Due Date: September 6 over II $6,250 over III $5,800 over IV $6,400 Front over Strip $5,500 Half Page Horizontal 9.25 x 5.25 Sixth Page x 3.5 Gear Guide $475