The weekly newspaper in the horticulture market

Transcription

1 Price list No. 54 valid from 01/01/ Rates, Formats, Topics & Dates The weekly newspaper in the horticulture market

2 3 Contact 4 Title 5 Publisher 20 Green Jobs 21 Edition/Distribution 22 Crossmedia 6 Topics/Dates Crossmedia deals Trade journals 7 Issue Issue Issue Issue Rates/Formats 25 Important 26 Supplements 27 Technical information Terms & conditions Advertising rates ad formats TASPO Advertising rates surcharges & discounts Advertising rates preferred placement Advertising rates ad formats TASPO Specials Advertising rates surcharges & discounts TASPO Specials Advertising rates supplied inserts & advertorials

3 ContaCt Our sales team would be happy to help you. Irena Nadel Media Consulting TASPO job ads, gruenejobs.de, TASPO X-mas tree, IPM Trade fair journal Tel Fax Halim Amani Head of Sales Tel Fax Jacob Krakow Media Consulting TASPO job ads, TASPO Specials, TASPO publishing Specials Tel Fax Roland Vieweg Media Consulting TASPO GartenMarkt Tel Fax Sigrid Wegner-Hösl Media Consulting TASPO GaLaBauReport Tel Fax sigrid.wegner-hoesl@haymarket.de

4 TASPO The weekly TASPO with its Specials is by far the most read medium in the horticulture market. The market share of TASPO lies with the generalists in the reader market at around 75%, in the advertising market at 79%. 4 All our journals are IVW approved. We give our advertisers the highest planning security.

5 1 Publisher, Haymarket Media GmbH Frankfurter Str. 3d Braunschweig P.O. Box Braunschweig, Germany 2 Your contacts Editing: Lorenz Wieland responsible Tel Fax info@haymarket.de Internet Ads: Halim Amani Head of Sales 5 Volume 8 Target group 153rd volume 6 Frequency weekly, 51 issues 7 ISSN-Number %* of the TASPO readers are executives. 95 %* of the TASPO readers are decision makers. The TASPO readers are coming from all departments of horticulture: Tel Fax red.taspo@haymarket.de Tel Fax halim.amani@haymarket.de 45 % Gardening shops 23 % Garden landscaping Landscape architecture 21 % Nursery 5 Media disposal: Christiane Sieling Tel Fax anzeigendispo@haymarket.de 44 % Cultivation of ornamental plants 16 % Wholesale trade 16 % Perennial plants production 3 Bank details Deutsche Bank AG Braunschweig IBAN DE BIC DEUTDE2H270 Payment Terms: Within 14 days of receipt of the invoice. For advance payment 3% discount. When paying within 8 days of receipt of the invoice or direct debit 2% discount. In case of late payment default commercial interest. 29 % Cemetery gardening Source (*): TASPO Reader Structure Analysis, CZAIA 2012 Multiple choices possible 16 % Supplier 12 % Garden center 10 % Public green

6 Issue 1-13 Issue Issue Issue Topics+Dates 6 The TASPO is published weekly with 51 issues per year.

7 issue Release Date Advertising deadline AT TT Special Topics/Extras Advertising deadline Specials topics Advertising deadline 1 01/04/ 12/28/ /14/ 2018 #1 Fertilizer and soil + variety gallery: roses 12/14/ /11/ 01/08/ 01/02/ 3 01/18/ 01/15/ 01/08/ #1 Trade fair journal IPM 01/04/ 4 01/25/ 01/22/ 01/15/ /01/ 02/08/ 02/15/ 02/22/ 01/29/ 02/05/ 02/12/ 02/19/ 01/22/ Extra edible plants #1: preview Fruit Logistica 01/18/ 01/29/ #2 02/05/ 02/12/ IPM highlights 02/08/ #1 #2 Water, light, stone, software/it/cash systems + variety gallery: poinsettias Slope stability/saving water in soil/ devices for ventilation 01/18/ 01/25/ /01/ 02/26/ 02/19/ Extra edible plants #2: review Fruit Logistica 02/15/ #1 02/01/ 10 03/08/ 03/05/ 02/26/ #3 Living Green in garten centers + variety gallery: perennials 02/15/ 11 03/15/ 03/12/ 03/05/ #3 Roof greening & facade greenery 02/22/ 12 03/22/ 03/19/ 03/12/ Pots & trays 03/08/ All prices are plus VAT /29/ 03/26/ 03/19/ #1 Christmas tree Living green Technology & requirements AT = advertisement section /TT = text section 03/15/

8 All prices are plus VAT. Issue /05/ 04/12/ 04/19/ 04/26/ 05/03/ 05/10/ 05/17/ 05/24/ 05/31/ 06/07/ 06/14/ 06/21/ 06/28/ release date Advertising deadline AT TT 04/02/ 04/09/ 04/16/ 04/23/ 04/30/ 05/07/ 05/14/ 05/21/ 05/28/ 06/04/ 06/11/ 06/18/ 06/25/ Special Topics/Extras Advertising deadline 03/26/ #4 04/02/ #4 04/09/ 04/16/ Air & water features Extra edible plants #3 04/05/ Living green Technology & requirements AT = advertisement section /TT = text section Specials Topics Advertising deadline 04/12/ #2 Christmas tree 04/23/ #5 Barbecues and -equipment, garden atmosphere, plant protection + variety gallery: hydrangeas Tree Care - Preview German Tree Care Days/battery technology Planters + variety gallery: potted plants 04/30/ #5 Surfaces (stone,wood,wpc) 05/07/ 05/14/ 05/21/ 05/28/ LED/light Extra edible plants #4 GreenTech FlowerTrials 05/03/ #2 05/10/ 05/17/ #3 Christmas tree 05/24/ 06/04/ #6 Trade fair journal DemoPark 06/11/ Extra edible plants #5 06/07/ 06/18/ #4 Christmas tree 03/15/ 03/22/ 04/12/ 04/12/ 04/18/ 04/19/ 05/17/ 05/24/ 06/14/ 8

9 All prices are plus VAT. Issue /05/ 07/12/ 07/19/ 07/26/ 08/02/ 08/09/ 08/16/ 08/23/ 08/30/ 09/06/ 09/13/ 09/20/ 09/27/ release date Advertising deadline AT TT 07/02/ 07/09/ 07/16/ 07/23/ 07/30/ 08/06/ 08/13/ 08/20/ 08/27/ 09/03/ 09/10/ 09/17/ 09/24/ 06/25/ 07/02/ 07/09/ Special Topics/Extras Fertilizers & substrates HortiRegio Extra edible plants #06 Advertising deadline Specials Topics Advertising deadline 06/21/ #6 06/28/ #7 07/05/ 07/16/ #3 07/23/ 07/30/ 08/06/ 08/13/ 08/20/ Oldenburger Variety Florum Plantarium Extra edible plants #7 Plants purchasing/logistics, hortivation highlights + variety gallery: spring blooms Irrigation &drainage/ rainwater management 07/19/ #5 Christmas tree, Langesö 07/26/ 08/02/ #8 Material transport/lifting technology 08/09/ #7 08/27/ #6 Christmas tree 09/03/ 09/10/ Extra edible plants #8 Glasshouse-/ energy technology Fair trade journal spoga+gafa + variety gallery: bed & balcony, autumn blooms 08/30/ #9 Autumn and winter service 09/06/ #8 09/17/ #7 Christmas tree Living green Technology & requirements AT = advertisement section /TT = text section POS-concepts/sales promotion, garden tools, preview Garden & Zoo Event + variety gallery: pelargonia 06/14/ 06/21/ 06/28/ 07/19/ 07/26/ 08/02/ 08/23/ 08/23/ 08/30/ 09/13/ 9

10 Issue release date Advertising deadline AT TT Special Topics/Extras Advertising deadline Specials Topics Advertising deadline 40 10/04/ 10/01/ 09/24/ EDV/Software 09/20/ /11/ 10/18/ 10/25/ 10/08/ 10/15/ 10/22/ 10/01/ 10/08/ Extra edible plants #09 IFTF 09/27/ #10 #11 10/04/ #9 Gear trays for landscaping 10/15/ #8 Christmas tree spoga+gafa highlights, review Garden & Zoo Event + variety gallery: impatiens and cyclames 09/20/ 09/27/ 10/11/ 44 11/01/ 10/29/ 10/22/ /08/ 11/15/ 11/22/ 11/05/ 11/12/ 11/19/ 10/29/ Extra edible plants #10 10/25/ 11/05/ #10 11/12/ #4 Sales facilities/shop fittings, company fairs / variety gallery: bed and balcony 10/25/ 10/25/ /29/ 11/26/ 11/19/ All prices are plus VAT /06/ 12/13/ 12/20/ 12/03/ 12/10/ 12/17/ 11/26/ Extra edible plants #11 11/22/ #12 12/03/ #11 12/10/ Christmas wishes 12/06/ Living green Technology & requirements AT = advertisement section /TT = text section IT for landscpaping offer/measurement/calculation Herbs/vegetables/seeds, workwear, lifestyle trends variety gallery: cut flowers 11/15/ 11/22/E

11 Advertising rates ad formats TASPO-1 Advertising rates ad formats TASPO-2 Advertising rates surcharges & discounts Advertising rates preferred placement Advertising rates ad formats TASPO Specials-1 Advertising rates ad formats TASPO Specials-2 Advertising rates surcharges & discounts TASPO Specials Advertising rates supplied inserts & advertorials Rates+Formats 11 Find out more about our wide variety of ad possibilities.

12 Advertising rates ad formats TASPO-1 Millimeter price: 1 column EUR 3.24 Minimum size of classified ad: 20 mm high/1 column Format number of col. AT TT width x height mm basic price b/w (EUR) AT TT price 4-coloured (EUR) AT TT 1/1 page 6 col. 5 col. 282 x 400 7, , , , /2 page 6 col. 5 col. 282 x 197 3, , , , /5 page 3 col. 168 x 400-7, , /5 page 2 col. 111 x 400-4, , /3 page 2 col. 92 x 400 2, , col. 5 col. 282 x 132 2, , , , /4 page 6 col. 5 col. 282 x 97 1, , , , col. 140 x 197 1, , col. 168 x 197-3, , /5 page 1 col. 54 x 400-2, , /8 page 6 col. 5 col. 282 x , , , DIN-Formats 3 col. 140 x , col. 168 x 97-1, , /1 page 4 col. 186 x 272 3, , col. 225 x 272-5, , The table shows format examples and format prices. AT = advertisement section TT = text section 12 All prices are plus VAT. Ads, text afterwards: 1 column EUR 5.05 Minimum size: 1/8 page = 291 display mm (only 54 mm width/ 1 column = factor 1.2) 1/2 page 4 col. 186 x 136 1, , col. 225 x 136-2, , /4 page 2 col. 92 x , col. 111 x 136-1, ,866.32

13 Advertising rates ad formats TASPO-2 The tables show format examples and format prices. Advertising rates: b/w in advertisement section AT = advertisement section /TT = text section Format (width x height) Price EUR B/w, AT View in print space Format (width x height) Price EUR B/w, AT View in print space Newspaper format advertisement section AT Text section TT 1/1 page vertical 282 x 400 mm 7, /4 page vertical 1/4 page horizontal 140 x 197 mm 1, x 97 mm 1, x 440 mm (width x height) print space 282 x 400 mm 6 columns, coloumn width: 1 col. = 45 mm 2 col. = 92 mm 3 col. = 140 mm 4 col. = 186 mm 5 col. = 235 mm 6 col. = 282 mm 5 columns, coloumn width: 1 col. = 54 mm 2 col. = 111 mm 3 col. = 168 mm 4 col. = 225 mm 5 col. = 282 mm 1/2 page vertical 140 x 400 mm 3, /8 page vertical 140 x 97 mm /2 page horizontal 282 x 197 mm 3, /8 page horizontal 282 x 48 mm TASPO 1/3 page vertical 92 x 400 mm 2, DIN vertical 1.) 186 x 272 mm 3, ) 3.) release details: weekly, 51 issues a year All prices are plus VAT. 1/3 page horizontal 282 x 132 mm 2, Millimeter price: 1 column EUR 3.24 Minimum size of classified ads: 20 mm high/1 column 2.) DIN horizontal 3.) 186 x 136 mm 1, x 136 mm Ads, text afterwards: 1 column EUR 5.05 Minimum size: 1/8 page = 291 display mm (only 54 mm width/1 column = factor 1.2) 2.) release dates/booking deadline: see topis & dates Preferred placement: see page 15

14 Advertising rates Surcharges & discounts 1 Colour surcharges (normal colour according to EURO scale) Per colour EUR coloured in total EUR 1, Special colour on request 2 Format surcharges Ad across spine EUR Ads on position & opportunities (only direct orders without discount, without trimming) Job seeker per mm (1 column, 45 mm wide) EUR 3.24 Classified ads per mm (1 column, 45 mm wide) EUR 3.24 Additional colour in classified ads (per colour) EUR Combination ad, TASPO % on print price Code fee, incl. tender postage EUR Source directory (minium 3 lines) Technology & requirements Living green Per printline (font size 7/8 p) EUR 7.74 Additional colour per colour EUR Discounts For decline within 12 months (insertion year). All technical costs will be discounted! Quantity table Frequency table 500 mm 3 % 3 x 3 % 1,000 mm 5 % 6 x 5 % 2,000 mm 10 % 12 x 10 % 5,000 mm 15 % 24 x 15 % 8,000 mm 20 % 36 x 17 % 12,000 mm 25 % 50 x 20 % 72 x 25 % 7 Supplied inserts (no discount possible, including pro-rates shipping fees) Inserts are loosely inserted. Maximum dimension: W 210 mm x H 297 mm Maximum quantity for partial inserts: 1,000 units up to 25 g EUR / 1,000 units up to 50 g EUR / 1,000 units up to 75 g EUR / 1,000 units up to 100 g EUR / 1,000 units Partial inserts up to 25 g EUR / 1,000 units Rates for other insert weights available on request. 14 All prices are plus VAT. 5 Bound inserts Bound inserts are not possible. 8 Expanded postcards, samples ect. (no discount possible) on request

15 Advertising rates preferred placements Corner field display on page 3 Format: W 54 x H 100 mm Price b/w: EUR 1, Island ad on the market side Format: W 112 x H 90 mm Price b/w: EUR 1, Memo stick on Title page Format: W 76 x H 76 mm Price on request Head advertisement Format: W 54 x H 50 mm Price b/w: EUR Footer "getting close Format: W 282 x H 50 mm Price b/w: EUR 2, Island Display, Page Crop Protection Tips Format: W 112 x H 90 mm Price b/w: EUR 1, Tip-on-Cards, Response Cards Format: W 148 x H 105 mm Price on request Corner field display on title page All prices are plus VAT. Format: W 54 x H 100 mm, Price b/w: EUR 1, Further information: additional colors total EUR

16 Advertising rates ad formats TASPO Specials-1 Format Spaltenzahl AT width x height mm basic price s/w (EUR) AT TT price 4-coloured (EUR) AT TT 1/1 Page 6 col. 282 x 400 8, , , , /3 Page 4 col. 186 x 400 5, , , , /2 Page 6 col. 282 x 197 4, , , , The table shows format examples and format prices. AT = advertisement section TT = text section 3 col. 140 x 400 4, , , , /3 Page 2 col. 92 x 400 2, , , , col. 282 x 132 2, , , , /4 Page 6 col. 282 x 97 2, , , , col. 140 x 197 2, , , ,202.,55 1/6 Page 1 col. 45 x 400 1, , , , Millimeter price: 1 column EUR /8 Page 6 col. 282 x 48 1, , , , col. 140 x 97 1, , , , All prices are plus VAT. Minimum size of classified ads: 20 mm high/1 column Ads, text afterwards: 1 column EUR 5.05 Minimum size: 1/8 page = 291 display mm DIN Formats 1/1 Page 4 col. 186 x 272 4, , , , /2 Page 4 col. 186 x 136 2, , , , /4 Page 2 col. 92 x 136 1, ,

17 Advertising rates ad formats TASPO Specials-2 Format (width x height) Price EUR b/w, AT View in print space Format (width x height) Price EUR b/w, AT View in print space newspaper format print space (width x height) Spaltenzahl 6 columns 1/1 page vertical 282 x 400 mm 8, /4 page vertical 1/4 page horizontal 140 x 197 mm 2, x 97 mm 2, x 440 mm (width x height) 282 x 400 mm Coloumn width: 1 col. = 45 mm 2 col. = 92 mm 3 col. = 140 mm 4 col. = 186 mm 5 col. = 235 mm 6 col. = 282 mm 1/2 page vertical 1/2 page horizontal 1/3 page vertical 140 x 400 mm 4, x 197 mm 4, x 400 mm 2, /8 page vertical 1/8 page horizontal DIN vertical 1.) 140 x 97 mm 1, x 48 mm 1, x 272 mm 4, ) 3.) TASPO GaLaBauReport 10 issues in, including 2 double issues TASPO GartenMarkt 11 issues in the year release dates/booking deadline: see dates & programme Preferred placement: on request TASPO MesseJournal 2 issues in the year 17 All prices are plus VAT. 1/3 page horizontal 282 x 132 mm 2, Millimeter price: 1 column EUR 3.70 Minimum size of classified ads: 20 mm high/1 column 2.) DIN horizontal 3.) 186 x 136 mm 2, x 136 mm 1, Ads, text afterwards: 1 column EUR 5.05 Minimum size: 1/8 page = 291 display mm 2.) AT = advertisement section/tt = text section The tables show format examples and format prices. Advertising rates: b/w in advertisement section

18 Advertising rates Surcharges & discounts TASPO Specials 1 Colour surcharges (normal colour according to EURO scale) Per colour EUR coloured in total EUR 1, Other colours (only HKS) on request 2 Format surcharges Ads across spine (type space: 596 mm): EUR 1, Bound inserts Bound inserts are not possible. 4 Discounts If purchased within 12 months (insertion year). All technical costs will be discounted! Quantity table Frequency table 500 mm 3 % 3 x 3 % mm 5 % 6 x 5 % mm 10 % 12 x 10 % mm 15 % 24 x 15 % mm 20 % 36 x 17 % mm 25 % 50 x 20 % 72 x 25 % 5 Supplied inserts possible only in the parallel issue of TASPO 18 6 Expanded postcards, samples ect. (no discount possible) on request Alle Preise verstehen sich zzgl. ges. MwSt.

19 Advertising rates TASPO special inserts TASPO advertorials 19 Price on request

20 Green Jobs the big job market for the horticulture industry 20 *Source: Google Analytics, Ø Jan.- Aug Print & Online - book a combo and profit! With this combined advertisement, your job offer reaches more than 50,000 contacts* and only 10% more!

21 Edition and geographical distribution analysis Circulation control Circulation analysis Circulation 9,469 Actually distributed edition (circulation) * 9,441 From abroad 335 paid circulation * 8,640 From abroad 330 Subscribed copies * 7,845 From abroad 310 Other sale * 794 From abroad 20 Retail sale Free Copies 802 From abroad 5 Remainder, archive and voucher copies 28 Units per issue, yearly average (1st July 2017 to 30th, June 2018)/*including e paper Geographical distribution analysis Share of actually broadened circulation Economic Area % Copies Inland ,106 foreign countries by federal states Nielsen area copies % Schleswig-Holstein Hamburg Bremen Lower Saxony 1 1, North Rhine-Westphalia 2 2, Hesse 3a Rhineland-Palatinate 3a Saarland 3a Baden-Wurttemberg 3b Bavaria 4 1, Berlin Brandenburg Mecklenburg-Western Pomerania Saxony-Anhalt Thuringia Saxony (circulation inland 9,191 copies, 100%/circulation abroad 250 copies) by Postal code copies % Actually distributed edition (circulation) 100 9,441 According to Nielsen areas (NG) 2 1, , Nielsen area 1 1,990 copies 23.0 % Nielsen area 2 2,138 copies 24.8 % Nielsen area 3a 1,068 copies 12.4 % Nielsen area 3b 1,040 copies 12.0 % Nielsen area 4 1,128 copies 13.1 % Nielsen area copies 4.5 % Nielsen area copies 4.9 % Nielsen area copies 5.4 % (circulation inland 9,191 copies, 100%/circulation abroad 250 copies)

22 Crossmedia deals Trade journals Crossmedia 22 Take advantage of the synergy effects of crossmedia advertising.

23 Crossmedia deals Digital Newsletter 23 Print Combined discounts Extend your advertising campaign to our other trade media with attractive combined discounts!

24 Trade journals Your strong advertising partners g&v, gestalten UND verkaufen Total circulation: 6.760* copies Deutsche Baumschule Total circulation: 1.959* copies Friedhofskultur Total circulation: 2.395* copies The ideas magazine for florists and retail gardeners with current trends, practical calculation examples and ideas for the presentation of goods and assortment design. As the first and oldest specialist newspaper, the Deutsche Baumschule has been reporting on the entire tree nursery for over 50 years. The only trade journal for the entire cemetery industry. The publisher is the Association of German Cemetery Administrators (VFD). 24 *Source (TVA): Copy per issue, Ø July June Gb Gärtnerbörse Total circulation: 1.915* copies The magazine for ornamental plants is the only German trade journal, which reports exclusively on topics from the ornamental plant. TASPO BaumZeitung Total circulation: 3.494* copies The trade journal for everyone who deals with trees professionally or privately. The topics are among others practical information on tree care work as well as current information from the tree research and legal issues. TASPO GARTEN-DESIGN Total circulation: 3.897* copies The practice magazine for the landscaping professional. In the center: machines, materials, plants and successful implementations. Experts show their project solutions using concrete practical examples.

25 Supplements Important Terms & conditions Important 25 For the perfect implementation of your campaign, please note our technical requirements for your supplements!

26 Important information for your supplements For the perfect implementation of your campaign, please note our technical requirements for your supplements! 1 Supplements with double gate fold will be enclosed exclusively by hand. 4 Supplements with defective processing, e.g. donkey corners and folds are only enclosed manually. 2 Supplements with z-fold are only enclosed manually. 5 For stapled supplements, the max. weight of the insert object should not be exceeded. We are happy to inform you Are supplements not flush glued/stapled, they will be enclosed exclusively by hand. 6 Postcard attachment by machine: first or last page of the sheet manually: possible in the entire object Price on request Surcharge for manual supplements: EUR 47.50/1,000 units plus VAT.

27 Technical information Terms & conditions 1 Printing/ technology Newsprint, web offset 2 Printing documentation Print-ready, digital templates by at anzeigendispo@haymarket.de. Only print-ready PDF files. Colour profil for ads in TASPO/ TASPO Specials GaLaBauReport/ GartenMarkt/MesseJournal/Dossier: CMYK FOGRA 47, colour application max. 300 %, resolution min. 300 dpi. Colour profil for ads in TASPO Spezial and our other journals: CMYK FOGRA 39, colour application max. 320 %, resolution min. 300 dpi. The publisher assumes no liability for text and order errors arising from orders placed by phone as well as formatting and colour errors that arise due to transmission. 4 Inserts Minimum quantity for partial inserts: 1,000 copies Proper processing of your inserts can only be guaranteed if your shipment is accompanied by a shipment receipt (with quantity and issue)! Orders for inserts are binding for the publisher only after submission of a sample of the insert and its approval. Inserts that, through their format or presentation, give the reader the impression of being part of the magazine or journal or that contain third-party advertisements will not be accepted. 5 Mailing address for all inserts You will receive the mailing address with the order confirmation. 6 Delivery The sender is responsible for the timely delivery (advertising deadline) of the data. The publisher assumes no responsibility if the Release of the advertisement is not possible due to failure to comply with the requirements or other reasons. Please submit data for online banner advertisements 5 working days before the agreed date of Release. 8 Terms & conditions For print advertising 27 3 Fonts Must be fundamentally embedded, included or converted into curves. digital templates by at anzeigendispo@haymarket.de. 7 Consulting For all technical questions, please contact the media office on + 49 (0) , or by at anzeigendispo@haymarket.de. Haymarket Media GmbH, P.O. Box 8364, Braunschweig, Germany