Financial Report for FYE March 31, May 8, 2012

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1 Financial Report for FYE March 31, 2012 May 8, 2012

2 Hiroshi Hayakawa President

3 Digital Vision -First FY- <Management Plan -2014> No.1 in Prime Time & Prime 2 Top Group in All Day ratings during FY 2014 Expansion of advertising revenue and development of new advertising service models Completion of infrastructure to become one of Japan s top Content Business Enterprises Expansion of non-advertising revenue/profit through diversification of content distribution and cultivation of new businesses Enhancement of efficiency and competitiveness of subsidiaries and affiliates Reform of personnel system and corporate culture to create a more vibrant TV Asahi Group Numeric Target for FY 2014 (Consolidated) Net Sales: 20 bn yen Operating Income: 12. bn yen (Operating Profit Margin:.0%) Note: refers to the fiscal year ending March 31, 2012 and all other fiscal years are referred to in the same manner. 1

4 Topics for FY 2012 Viewer Ratings for TV Asahi NTV TBS Fuji TV TV Tokyo All Day Golden Time Prime Time ± Prime Note: Numbers in circle refers to ranking among commercial stations. (Source: Video Research) Difference with No.1 station in All Day and Golden Time was the smallest since station launch. Attained sole possession of No.3 among 6 stations (including NHK), in Golden Time for the first time in 42 years, second time since station launch. Among the 2 weeks of, 24 weeks was No.2 and over for Prime Time. 2

5 Topics for FY 2012 Advertising Revenue Recorded year-on-year positive growth despite adverse effect of Great East Japan Earthquake. Only station to expand share in Tokyo spot market (estimation) Spot Sales in February: Record-high share on a single month basis (22.9%) Spot Sales in March: All-time high sales volume on a single month basis Annual Tokyo spot market share (estimation) TV Asahi Station A Station B Station C Station D Share 21.% YoY +0.4% 0.1% 0.1% 0.2% 0.1% Note: Share figures are estimated figures. 3

6 Topics for FY 2012 Non-advertising revenue/profit Music Publication Business marked growth due to successful national tours of major artists. News EX made profit contribution. Teleasa Doga (PPV VOD service for PC & mobile) grew. High popularity of original content (London Hearts Net Movie, Momoclo Chan, etc). Organized a large-scale music festival, tv asahi DREAM FESTIVAL 2011, for the first time. Introduced and developed our new mascot, GOEXPANDA (called Gochan ). Expansion of oversea businesses mainly in the Asian market. (business development with Korean TV JTBC, Initiation of PPV online distribution of popular entertainment program in the Korean market, etc) 4

7 Results for Consolidated (mm of yen) YoY YoY(%) Net Sales 23, ,84 + 4, % Operating Income 9,81 10, % Recurring Profit 12,371 13, % Net Income 7,013 7, % Non-consolidated (mm of yen) YoY YoY(%) Net Sales 210,670 20,23, % Operating Income 6,666 6, % Recurring Profit 8,834 7,180 1, % Net Income,1 4,279 1, %

8 FY Second FY for Digital Vision - Viewer Ratings Programming Further enhancement of competitiveness to narrow the gap with higher-ranking stations. Regular Programs April Programming Schedule: Minor renewal to sustain good performance Enhancement of Saturday and Sunday programming Further enhancement of belt and regular programs April Viewer Ratings All Day Golden Time Prime Time Prime 2 TV Asahi NTV One-off Programs 2014 FIFA World Cup Brazil Final Asian Qualifiers London 2012 Olympic Games, etc TBS Fuji TV TV Tokyo Note: Numbers in circle refers to ranking among commercial stations. (Source: Video Research) No.1 in all time frames for the first time since station launch

9 FY Second FY for Digital Vision - Advertising Revenue Time and spot sales will increase YoY. Closing the gap with higher-ranking stations in advertising revenue. Non-advertising revenue/profit Enhancement of pay-tv business Acquired CS channel, ASAHI NEWSTAR, operating 2 CS channels from April. Set up a new department (General Strategy Dept.) in Programming & Entertainment Division to strengthen collaboration between terrestrial BS CS channels. CS One Ten, Ltd. became a consolidated subsidiary. Enhancement and cultivation of joint ventures and new businesses. Development of oversea businesses Co-development of program formats with WARNER BROS. INTERNATIONAL TELEVISION PRODUCTION Implementation of the 2 nd Business Challenge audition (TV Asahi group s internal audition of new business ideas) 7

10 Outlook for FY2013 Consolidated (mm of yen) 1H YoY Annual YoY Net Sales 120, % 248, % Operating Income 2, % 10, % Recurring Profit 3, % 12, % Net Income 1,00 4.6% 7, % Non-consolidated (mm of yen) 1H YoY Annual YoY Net Sales 104, % 213, % Operating Income %, % Recurring Profit 2, % 7, % Net Income 1, %, % Time Spot 1H + 4.6% +10.0% 2H 1.0% + 0.4% Annual + 1.8% + 4.7% Production Cost Annual 81.7 bn yen 8

11 Dividend per Share End of 2Q Common Dividend 1,000 yen End of FY Common Dividend 1,000 yen Total 2,000 yen Special/Commemorative Dividend Common Dividend 1,000 1,000 1,000 (yen/share) 2,000 2,000 2,000 2,000 2,000 2,000 FY2013 (outlook) End of 2Q Common Dividend 1,000 yen End of FY Common Dividend 1,000 yen Total 2,000 yen FY2008 FY2009 FY2010 FY2013 (outlook) 9

12 Masaya Fujinoki Member of the Board General Manager, Corporate Strategy Division

13 Sales and Income by Segment (Consolidated) +2.3 Other Business Adjustments (bn of yen) (mm of yen) TV Broadcasting Business Music Publication Business Other Businesses Adjustments Amounts reported on consolidated financial statements YoY YoY(%) Net Sales 204, , , % OP,88 7, , % Net Sales 7,134 9,34 + 2, % OP 1,074 1, % Net Sales 33,028 33, % OP 2,963 1,801 1, % Net Sales 9,049 10,07 1, % OP % Net Sales 23, ,84 + 4, % OP 9,81 10, % Increase in TV Broadcasting +1.2 Net Sales +0. Increase in TV Broadcasting Increase in Music Publication Increase in Music Publication Decrease in Other Business Operating Income Adjustments (bn of yen)

14 TV Broadcasting Business (mm of yen) YoY YoY(%) Net Sales 204, , , % Network Time 84,103 83, % Spot 87,98 90, , % Sales of Programs 11,977 12, % Other 20,60 20, % Operating Income,88 7, , % Increase of Spot Revenue contributed significantly. 11

15 Time Sales Revenue (mm of yen) YoY YoY(%) Time Sales 1Q 21,293 20, % 2Q 21,314 21, % 1H 42,607 41, % 3Q 21,684 22,810 +1,12 +.2% 4Q 19,812 19, % 2H 41,496 42, % Annual 84,103 83, % Regular program sales grew due to rise in (%) Year on Year Growth unit price of high-rated programs, etc. 10 Despite contribution of Swimming World 0 Championship Shanghai and AFC Asian Qualifiers FOR THE 2012 LONDON GAMES, etc, sales of one-off programs declined YoY due to negative rebound from 2010 FIFA World Cup, etc. 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 12

16 Spot Sales Revenue (mm of yen) YoY YoY(%) Spot Sales 1Q 22,432 20,489 1, % 2Q 19,611 20, % 1H 42,043 40,778 1,26 3.0% 3Q 23,69 2, , % 4Q 21,98 23, , % 2H 4, 49,61 + 4, % Annual 87,98 90, , % Expanded share by securing GRP and rising unit price. Tokyo market share (Last FY share) 21.% 21.1% (%) Oct Jan Apr Jul Oct Jan Note: Share figures are estimated figures Year on Year Growth 13

17 Spot Industry Information Utilities Foods & Beverages Pharmaceuticals Cosmetics & Detergents Clothing Publishing Construction & Engineering Hi-Tech Precision Equipment Consumer Electronics Automobiles Homeware Housing & Housing Materials Retail Finance & Insurance Service & Entertainment Others Total YoY Share 49.1% 0.% 101.2% 23.2% 103.8% 8.3% 109.7% 6.3% 103.9% 2.1% 119.8% 3.0% 430.1% 0.2% 100.6% 3.1% 79.3%.7% 90.% 7.1% 122.0% 3.7% 10.9% 3.3% 137.4% 4.8% 108.6% 6.2% 110.% 20.0% 82.7% 2.4% 103.2% YoY Share 116.1% 1.2% 94.4% 23.7% 104.1% 8.3% 107.% 6.0% 163.6% 2.0% 77.6% 2.6% 66.6% 0.0% 119.7% 3.2% 104.1% 7.% 130.2% 8.1% 87.3% 3.1% 13.8% 3.2% 102.3% 3.6% 117.7%.9% 110.% 18.6% 117.1% 3.0% 106.1% 14

18 Program Production Cost (Non-consolidated) (mm of yen) 1Q 2Q 3Q 4Q 1H 2H Annual 19,879 18,23 38,114 18,3 18,908 37,461 7,76 18,9 19,09 37,690 20,9 19,802 40,362 78,03 YoY 1, , , ,476 YoY(%) 6.% + 4.7% 1.1% +10.8% + 4.7% + 7.7% + 3.3% Major differences YoY Production cost increased due to development of new programs and enhancement of belt & regular programs. In, production cost decreased than initially planned due to effects of Great East Japan Earthquake. This had a rebound effect on s increase. 1

19 Music Publication Business (mm of yen) YoY YoY(%) Net Sales 7,134 9,34 + 2, % Operating Income 1,074 1, % Ticket and merchandise sales of KETSUMEISHI and SHONAN NO KAZE s national tour, contributed. 16

20 Other Businesses (mm of yen) Net Sales Including but not limited to Special Events 33,028 3,367 33,017 3,44 YoY YoY(%) 0.0% + 2.3% Shopping 8,83 7,00 1, % DVD 3,139 2, % CS 2,86 2, % Internet Related 3,310 3, % Investment in Motion Pictures Operating Income 2,731 2,963 2,4 1, ,161 6.% 39.2% Shopping sales and profit declined significantly. Sales and profit of CS rose YoY. DVD and Internet Related marked increase in profit, despite decrease in revenue. Note: From the presentation material for the first quarter FYE March 31, 2012, sales figures for each business consisting the Other Businesses Segment are written on a consolidated basis. 17

21 Major Other Businesses 8,83 7,00 Major Other Businesses (mm of yen) 3,367 3,44 3,139 2,99 2,86 2,768 3,310 3,10 2,731 2,4 Shopping Special Events DVD CS Internet Related Investment in Motion Pictures Major Other Businesses Shopping Special Events DVD CS Internet Related Despite sales recovery from Chi Sanpo in 2H, significant decline in revenue due to weak 1H. tv asahi DREAM FESTIVAL 2011, organized for the first time in this FY, was successful. Ame Talk, PARTNERS related series, and Bartender were successful. Increase of subscription to TV Asahi Channel contributed.(4.32 million subscriptions as of March 2012) Despite drop in sales from services for conventional mobile phones such as Tele Asa complete, News EX contributed. Tele Asa Doga and Tele Asa Land on Ameba Pigg grew. Investment in Motion Pictures Masked Rider, Sentai, Doraemon, etc were successful. Tantei wa BAR ni iru was well-received. Note: From the presentation material for the first quarter FYE March 31, 2012, sales figures for each business consisting the Other Businesses Segment are written on a consolidated basis. 18

22 Capex and Depreciation (bn of yen) Results for Consolidated Outlook for FY2013 Consolidated Nonconsolidated Nonconsolidated Capex Depreciation

23 (Reference Materials)

24 Consolidated Balance Sheets (mm of yen) March 31, 2011 March 31, 2012 Change Change(%) Current Assets Fixed Assets Total Assets 144, , , , ,19 318,19 6,620 +1, , % + 9.3% + 2.8% Current Liabilities Non-current Liabilities Total Liabilities 1,84 1,423 67,008 4,973 1,014 69, , , % 2.7% + 4.% Stockholder s Equity Accumulated Other Comprehensive Income Minority Interests Total Net Assets 239,401 1,144 4,60 242, , , ,31 + 4, , , % ー + 2.3% + 2.3% Total Liabilities and Net Assets 309, ,19 + 8, % 20

25 Viewer Ratings for Winter Programming Season (Jan-Mar, 2012) TV Asahi NTV TBS Fuji TV TV Tokyo All Day Golden Time Prime Time ± Prime Note: Numbers in circle refers to ranking among commercial stations. (Source: Video Research) 21

26 Viewer Ratings Trend (%) Prime Time (7pm-11pm) Prime2 (11pm-1am) Golden Time (7pm-10pm) 7 6 All Day (6am-midnight) FY2010 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q All Day Golden Time Prime Time Prime (Source:Video Research) 22

27 Future Topics for Other Businesses Special Events DVD Investment In Motion Pictures 3/31-6/10 Leonardo da Vinci e L idea della Bellezza /19-/27 Kikujiro to Saki 7/21-9/23 Dino Kingdom /24-8/12 Broadway Musical Come Fly Away (Tokyo) 8/1-8/19 Broadway Musical Come Fly Away (Hyogo) 7/27-7/29 FUJI ROCK FESTIVAL 12 4/6 DOCTORS: The Ultimate Surgeon 4/7 Odd Family 11 4/11 Momo dora m o m o + d r a 4/2 Summers x Summers1213 4/28 Buramayo to Yukaina Nakamatachi Atsuatsu! 6/20 Wacky College Mystery ~Professor Kuwagata turning "groovy"?! ~ 4/28 HOME Itoshi no Zashikiwarashi 6/16 Ai to Makoto 6/30 Rinjyo 8/2 Anatae 23

28 Financial outlooks and other figures that are not historical facts are based on information available at the time of announcement. Please be informed that actual results may differ due to various factors in the business environment. As such, actual results may differ from the forecasts given in this document and guarantees are not made to achieving the announced results. For further information regarding this document, please contact: Investor Relations, Corporate Strategy Department TV Asahi Tel: Homepage Address: