SAN JOSE MERCURY NEWS SPONSORSHIP APPLICATION FORM

Transcription

1 1 SAN JOSE MERCURY NEWS SPONSORSHIP APPLICATION FORM Event Name/Organization: Date: Is this a non-profit organization?: If yes, please provide Tax Payer ID #: Name and title of person of Designated Contact Phone Number, Fax and address of Designated Contact: Mailing Address: Name of Event/Program Producer: Date of Event: Time of Event: Location of Event: NOTE: If you need more space, attach separate sheets with numbered answers. 1. Please describe purpose of the event and how event will benefit the community (please be specific): 2. Please list specific sponsorship services you are requesting: (type and amount of in-paper advertising, exposure, financial contribution, booth or display at event, etc.). Please be advised that in-paper requests require exclusivity (This does not preclude other print media from participating in an event byway of other negotiated sponsorship levels, i.e., a booth sponsorship, etc).

2 2 3. Describe how The Mercury News will be recognized as a sponsor. Include quantity of printed pieces, on-site signage; booth space (if applicable); extent of media placements; how The Mercury News will be treated in other media (video & audio); and number of tickets provided to sponsor, if applicable. Where applicable, please attach a dollar value to the benefit offered and a total dollar value of the benefits to be received by The Mercury News. Benefit: Value: Total Value: 4. If applicable, please describe how tickets will be offered to the public and pricing structure. 5. Please provide a brief history of the event/program and results if held previously, including attendance and monies raised. Please describe desired results for this year s event including projected attendance and monies expected to be raised. 6. Please list all confirmed sponsors, their sponsorship level (e.g. title, presenting, etc.) and the value of their commitment (in cash or dollar value of goods and services). Please note if contribution is cash or in-kind services. And, be sure to include all other media sponsors and any on-line sponsors. Sponsor Name: Level: Value:

3 3 7. List other sponsorships pending, if any: Sponsor Name: Level: Value: 8. What is the maximum number of sponsors for this event?: 9. Name and describe the beneficiary, if applicable. Please provide projected percentage of proceeds and dollar amount beneficiary will receive. 10. Is the producing organization funded by United Way? 11. If so, please list funding status. (I.e. number of years funded; probationary funding status, etc.) 12. Is the producing or beneficiary organization funded by other programs of The Mercury News? If yes, please detail the amount of funding over the last three years and when funding was received. Funding: Amount of Funding Year Received

4 4 13. Has paid advertising promoting this event been purchased in The Mercury News in previous years? If so, please describe by year of event and total dollars spent. Year: Total Dollars Spent: 14. Will any paid advertising be purchased in The Mercury News for this year s event (in addition to ad space that may be donated as part of The Mercury News sponsorship)?: 15. If so, what is the budget for the expenditure with The Mercury News? 16. Will any paid advertising promoting this event be purchased in any other print or broadcast media?: If yes, please detail the medium/media and expenditure. Medium/Media: Expenditure: 17. Are you working with an ad agency? If so, what services are they providing, i.e., media planning, creative services, etc.? Are their services being provided on a pro-bono basis? (Please be advised that sponsorship negotiations will take place directly with the non-profit agency seeking assistance).

5 5 18. Please attach the following: A detailed, line-item event or program budget, showing last year s profit/loss (if not a first time event). A detailed, line-item event or program budget, showing this year s expected profit/loss. A profile of the organization A copy of documentation verifying the organization s 501c(3) status, if applicable. I attest that all of the information provided in this document is true. (Please sign and date below) Signature Date Print Name and Title