Sponsor A Highway 2015 Introduction to Georgia Sponsor A Highway Exclusively for the Cumberland CID

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1 Sponsor A Highway 2015 Introduction to Georgia Sponsor A Highway Exclusively for the Cumberland CID Bill Elliott, National Director of Sales and Marketing Joshua Gensicke, National Director of Business Development

2 DOT Partnerships & Benefits to the State Litter clean-up costs in the U.S. are an estimated $11.5 BILLION each year (Source: Keep America Beautiful). The Sponsor A Highway Program has become a way for businesses and contractors to help each state offset some of the costs associated with litter removal across the country. Adopt A Highway Maintenance Corporation (AHMC) has partnered with state DOTs for over 25 years. Our work together has contributed to the removal of over 4.5 MILLION pounds of trash across the 22 states we do business in. For each sign sponsored, a portion of the proceeds pay AHMC crew members to clean up trash along their 1-mile sponsored areas. In addition, all trash collected by AHMC crews is sorted at local recycling plants where it is then recycled, reduced, and reused, or properly disposed of if it cannot be recycled. The cleanliness of our roadways is something that our Sponsors and DOT partners take very seriously. Their dedication, and the hard work of AHMC crew members keeps our roadways and communities safe and looking beautiful. The program helps the environment, it helps the communities, and it helps the state. Sponsors of the program are looked highly upon by the Department of Transportation for their monthly contributions and the Sponsor A Highway Program continues to grow due to this partnered success.

3 Sponsor A Highway OOH Eco-Smart sponsor programs deliver the most cost effective branding opportunities, on the most highly travelled highways across the country. Outdoor signage for the Sponsor A Highway Program is currently available in 23 markets across the country including Major Metropolitan areas. Current Power Brand Sponsors include Disney, Cracker Barrel Old Country Store, Sony, Verizon, Nikon, NBC, Pepsi, Royal Farms, and Zappos.com.

4 Program Benefits Exclusivity Sponsor A Highway is the only way to place your name and logo on the busiest highways in the U.S. Reach Most highways have a traffic count of more than 50 million cars per year. Brand Awareness Build your company brand through frequency and visibility! Cost Effective Inexpensive outdoor exposure, average CPM is $0.20 Exposure Sponsor A Highway signs are up 24 hours a day, 7 days a week, 365 days a year. Community Relations Sponsor A Highway is a great opportunity for businesses to differentiate their brand through corporate social responsibility, as well as give back to the community.

5 Impressions and ADT Sponsors of the Sponsor A Highway program leave lasting impressions with hundreds of thousands of motorists each day. Traffic volume which is referred to as Average Daily Traffic or ADT ranges across individual states from a low of 35,000 vehicles to a high of 350,000 vehicles per day. The average vehicle carries 1.8 passengers per car, delivering 63,000 to 630,000 impressions each day.

6 Sign Specifications - GA For each segment sponsored, one litter removal sign with sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs measure 60 x 48 and are blue with an image of the Georgia State Bird, the Brown Thrasher. Sponsor recognition panels measure 56 x 16. AHMC s art department will work with you to design your sponsor panel for the best visibility and exposure. Roadways 400 (19) Stone Mtn. Road

7 Key Aspects of the Program Quality exposure to a huge daily audience Increased brand awareness and name recognition Exclusive sponsorship of segments on the highway The ability to conquest your competition Exclusive branding within close proximity to primary locations and highway exits Affordability our rates are much lower than other forms of outdoor advertising Demonstrating that your company is an environmentally-conscious business Connecting your company s brand to the beautification of your community

8 Georgia Sponsor A Highway Sponsor Name & Logo Here - Mockup *The sign mockup above is not exact. Artwork may change. FHWA Guidelines prohibit taglines, phone numbers, websites, & directional information

9 Adopt A Highway Maintenance Corporation/Cumberland CID Partnership Goal: To enhance the already successful Cumberland Community Improvement District by providing regular highway litter removal between the interchanges that are already being beautifully maintained. Program Elements: Adopt A Highway Maintenance Corporation (AHMC) would secure corporate sponsors to provide funding for program. Each sponsor would be in place for a 2 year term and have the option to renew. AHMC would clean and remove litter monthly from the areas that are sponsored. The Sponsor would receive a recognition panel on the highway. The Cumberland CID would receive a recognition panel at the top of the ramp (1 per sponsorship sold along the highway).

10 Adopt A Highway Maintenance Corporation/Cumberland CID Partnership Program Costs: To the Sponsor A single $875 charge for the design, fabrication and installation of each sign Monthly maintenance fees of c. $425

11 Cumberland CID Potential Highway Sign Locations

12 Partial Client List

13 Thank You! Contact Information Adopt A Highway Maintenance Corporation 1211 E. Dyer Road, Suite 110 Santa Ana, CA Bill Elliott National Director of Sales & Marketing Phone: x302 BElliott@adoptahighway.com Joshua Gensicke National Director of Business Development Phone: x316 Josh@adoptahighway.com