FULL-SERVICE ADVERTORIAL. Bookable on

Transcription

1 FULL-SERVICE ADVERTORIAL Bookable on

2 FULL-SERVICE ADVERTORIAL Our communication along the user journey YOUR OBJECTIVE: Boost your CONVERSION RATE through intelligent serving of your integrated content! OUR SOLUTION: Our communication along the USER JOURNEY - ads, creative concept & content to match your communication phase OUR SERVICE: FULL-SERVICE PACKAGE One-stop content production and ad creation by iqd OUR PROMISE: You receive a GUARANTEED 20,000 PIs on your integrated content in 10 weeks 1 1 Minimum booking volume: 105,000 gross + at least 5 million booked AIs Bookable in combination with a premium advertorial premium longform advertorial Offer subject to confirmation, prices qualify for discounts under certain circumstances and are plus VAT No discounts on production costs 2

3 USER COMMUNICATION ALONG THE USER JOURNEY Boost the impact of your content AWARENESS INTEREST DECISION AWARENESS Objective: awareness driven by reach generation and reach maximisation INVOLVEMENT Objective: boosting ad impact and engagement of users FIRST CONTACT INTERESTED PARTY CONTENT CONSUMER ACTION ACTIVATION Objective: mobilising users and encouraging them to buy HEAVY USER 3

4 OUR COMMUNICATION ALONG THE USER JOURNEY Intelligent target group communication in the different phases of the user journey AWARENESS INTEREST DECISION ACTION AWARENESS: HOMEPAGE FIXED POSITION High reach generation in a broad user base EVENT EXTENDER Increase in et reach through communication with users who have not yet had any contact with the campaign with the goal of maximising reach INVOLVEMENT: THEME CHANNEL Theme environment positioning to appeal to interested users ACTIVATION: REMINDER ROTATION + HEAVY USERS Clear call to action communicating with users who have already had contact with your campaign as well as users who have already consumed your content on your integrated presence and engaged your products. FIRST CONTACT INTERESTED PARTY CONTENT CONSUMER HEAVY USER 4

5 USER COMMUNICATION ALONG THE USER JOURNEY Adapted creatives in the different phases of the user journey AWARENESS AWARENESS & INVOLVEMENT Creation of banner with the focus on brand / product communication INTEREST Billboard Wallpaper High-impact ad ACTIVATION DECISION ACTION Wallpaper Medium rectangle + teaser High-impact ad Creation of banner with the focus on service/product range communication / call-to-action 5

6 FULL-SERVICE ADVERTORIAL Realisation in two layout types as a premium or premium longform advertorial Full-service advertorial Premium advertorial Premium longform advertorial Creation & integration costs, ad production 16,500 1 Media full-service advertorial Media package 89,000 gross 1 TOTAL BUDGET 105,000 gross 1 1 Minimum booking volume: 105,000 gross + at least 5 million booked AIs Bookable in combination with a premium advertorial premium longform advertorial Offer subject to confirmation, prices qualify for discounts under certain circumstances and are plus VAT No discounts on production costs 6

7 THE ALL-ROUND CARE-FREE PACKAGE Key facts at a glance FULL-SERVICE ADVERTORIAL One-stop service CONTENT PRODUCTION COMMUNICATION ALONG THE USER JOURNEY AD CREATION GUARANTEED VIEWS ANSPRUCH CONTENT DATA

8 WE LOOK FORWARD TO HEARING FROM YOU NIELSEN 1, 5-7 iq digital media marketing gmbh Brandstwiete 1 (Neuer Dovenhof) D Hamburg Phone +49 (0) Fax +49 (0) hamburg@iqdigital.de NIELSEN 3A iq digital media marketing gmbh Eschersheimer Landstraße 50 D Frankfurt Phone +49 (0) Fax +49 (0) frankfurt@iqdigital.de NIELSEN 2 iq digital media marketing gmbh Kasernenstraße 67 D Düsseldorf Phone +49 (0) Fax +49 (0) duesseldorf@iqdigital.de NIELSEN 3B, 4 iq digital media marketing gmbh Nymphenburger Straße 14 D München Phone +49 (0) Fax +49 (0) muenchen@iqdigital.de FINANCE HEALTH CARE Key Account Manager Finance Christoph Tiede Kasernenstraße 67 D Düsseldorf Phone +49 (0) Mobile ) christoph.tiede@iqdigital.de Head of Key Account Management Health Care Christian Giesen Kasernenstraße 67 D Düsseldorf Phone +49 (0) Mobile +49 (0) christian.giesen@iqdigital.de INTERN. SALES International Sales Kasernenstraße 67 D Düsseldorf Phone +49 (0) Fax +49 (0) international@iqdigital.de iq digital media marketing gmbh Kasernenstraße 67 D Düsseldorf Phone +49 (0) Fax +49 (0) info@iqdigital.de Technical Service Phone +49 (0) banner@iqdigital.de