MISSION. Urbanlinx Media has a dynamic cultural presence, both online and offline.

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2 MISSION Urbanlinx Media has a dynamic cultural presence, both online and offline. With its engaging original content, comprehensive aggregation and vast social media reach, Urbanlinx has built a platform for its young, urban male audience to consume content and express themselves. Our aim is to continue providing the content our audience loves, while simultaneously innovating and identifying untapped markets.

3 AUDIENCE The Urbanlinx audience is highly targeted, reaching the elusive young, urban male. 74% Male 10M+ 12%+ Unique visitors per month 30% 67% desktop Mobile Increase in pageviews year over year 21 median age 47% under 18 84% under 25 Among the top sites for young African American readership

4 COMMUNITY The web is noisy. At any point in time internet users will have 5 to 10 tabs open, music playing, and cell phones at the ready. How do you know your impressions are working? We ve built our platform to encourage conversation, and our community of passionate readers participate on every article and social media post. Urbanlinx Media has the power to get your brand in front of a large number of highly engaged eyes, driving high viewability and strong ad retention.

5 97M+ HotNewHipHop built its success by becoming a resource & trend leader for casual fans and industry professionals alike. Our comprehensive coverage has made HNHH a breeding ground for talent and a preferred destination for major label releases. HNHH is poised to continue as a leader in hip hop music & culture content. Page views per month 280,000 registered users Alexa Rank 764 Global 221 USA

6 The HotNewHipHop community is highly engaged 11:00 average session time The homepage is dying. At least, it is for our competitors. 2x 35% of our daily traffic comes to the homepage. 4+ Compare that to other sites, which rely on social media to drive an average of 40% of traffic*. session length compared to top competitor pages per visit 2x pages per visit compared to top competitor You can trust our premium placements will be seen by our engaged users, maximizing return on your advertising dollars. *NYTimes.com, ,000 + comments per month

7 SOCIAL MEDIA 768, ,000+ likes followers 265, ,000+ followers followers

8 SOCIAL MEDIA 20M+ 180M+ impressions per month impressions per month 100, ,000+ hours watched per month engagements per month

9 VIDEO 2M+ *60% higher than YouTube average views per month 58% audience retention* 77% P18-34

10 PRAISE HotNewHipHop produces the hottest new rappers in the game as far as sites go. If Nominated 2 years in a row you want a tastemaker of who s gonna be hot, it s HotNewHipHop. If you re a real A&R you re on HotNewHipHop every day, that s just the facts... Any up-and-coming artists in the know will say, I need HotNewHipHop. The kids are paying attention to HotNewHipHop. 2013: Ranked #9 2014: Ranked #3 2015: Ranked #3

11 ADVERTISING From brand awareness to conversionspecific campaigns & product launches, our standard placements and custom insertions have the capability to deliver on your goals. We ve worked alongside a wide range of clients, from consumer goods to music labels to government agencies.

12 AD PLACEMENTS Desktop Homepage Takeover x x250 Takeover Skin

13 AD PLACEMENTS Desktop Homepage Takeover x90 300x250 Takeover Skin

14 AD PLACEMENTS Desktop 300x600

15 AD PLACEMENTS Desktop Interstitial Video

16 AD PLACEMENTS Mobile A B A Interstitial Video B 300x250

17 AD PLACEMENTS B Mobile A 320x50 B Homepage 320x100* A *Video or standard banner

18 CREATIVE SPECIFICATIONS The HotNewHipHop platform accepts banner sizes : TOP BANNER 970x x90 SIDE BANNER 300x x250 MOBILE 300x x50 320x100

19 BESPOKE PARTNERSHIPS Looking for more? Urbanlinx Media has a full suite of creative, engineering and strategic capabilities at the disposal of our advertisers: Editorial Content Photography Videography Music Studio Graphic Design & Art Direction In-House Development Team Event Space/Artist Lounge Get in contact with us to discuss your specific goals, and we ll be happy to consult on a recommended approach.

20 CONTACT