Product Line TechTarget 1

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1 Product Line

2 TTGT Branding Solutions Blend Multiple Benefits, Meet Multiple Goals Reach Target Engage Convert Spoke Brand Ext. Spoke Retargeting ROTG Display ROS Display Brand Alignment Brand Engage Content Sponsorship Uni-Site/Microsites Native Advertising 2

3 Spoke Reinforce your message Extend reach Focused targeting Qualify audience criteria 3

4 Content is no longer the destination of the user. The user is the destination of the content Brands have to regularly and repeatedly bring content to users when and where they are conducting research 645 minutes/day spent by adults on TV, online, mobile, radio & print 7 number of times a brand must be seen/ heard to have impact Sources: emarketer, Yankelovich, Wordchef 4

5 Effective content delivery starts with finding the right users at the right time Core owned and operated network of 7 websites specializing in content around buyers needs 12m+ monthly pageviews, growing by 100k every month Targeted content focused on technology hardware purchases and how to use these technologies to improve your work and personal experiences TechnologyGuide Core Deep contextual alignment generates industry-leading CTRs and engagement rates 5

6 Continuing to target those users & teams is key to winning mindshare TechnologyGuide Spoke TM Extended TechnologyGuide network expands the topical alignment and reach Consists of 2,000+ publishers, 6m+ technology influencers, and 11m+ executives Enables audience extension and retargeting on an individual and campaign level 6

7 Spoke TM provides a wealth of retargeting solutions - but it all starts with our users Why TechnologyGuide Users? Topical depth attracts in-market readers A tech-savvy community with 1million+ members 60% seek help making a purchase Spoke gives advertisers a solution that builds mindshare and reinforces their message

8 NEW banner & audience targeting options complete the full picture Highly Focused Targeting Filter users based on demographics and behavior and reach the most qualified targets. Drive IMPACT Leverage TTGT core owned & operated properties to target users in the mindset to buy REINFORCE Your Message Re-target users who have already seen your creative on TTGT s properties Extend REACH Audience extension helps you reach active TTGT audiences by topic or brand segment on the Spoke network 8

9 High-impact targeting on TechTarget s core network of 100+ sites Drive IMPACT CORE Network Targeting Tight topical & brand alignment Niche publishing model ensures 100% of impressions are aligned with appropriate technical content Reach active prospects Highly technical content attracts only serious technology prospects in the mindset to buy Optimal brand message targeting Flexible targeting options provide an ideal alignment, from general tech (run-ofnetwork) to technical segment (run-ofsite) to niche topic 9

10 Re-target impressions across TTGT Core and Spoke networks REINFORCE Your Message Banner Retargeting Reinforce Your Message Retarget users who have seen your ads on the TechTarget Core network using the same creative Sequence Your Creative Retarget with secondary creative on same topic Cross-Market Related Solutions Retarget viewers of one campaign with creative from a related solution Simultaneous Execution Targeting and Retargeting campaigns may be run at the same time 10

11 Leverage SPOKE TM to reach active TechTarget members outside the Core network Extend REACH Audience Extension Extended prospect reach The market s only solution to target TechTarget visitors based on topical activity as they conduct research outside the core TechTarget network Continued contextual alignment The TechTarget Spoke network leverages complimentary technical publications to deliver context to visitors experiences Look Alike Targeting TechTarget s Spoke technology identifies users with similar behavior as its users and retargets them to further increase reach 11

12 Leverage SPOKE TM for new ways to reach your target audience Focused Targeting Advanced Core Network Targeting Peer Influencer Have your message follow users who have interacted with expert content and then engaged in our forums community Conquesting Solutions Retarget users who are interacting with your competitors content Product-level Segmentation Retarget users with product specific creative/messaging after they interacted with content specific to that product. 12

13 Spoke Extended Reach Category Targeting outside of the TechTarget Network Arts & Entertainment Autos & Vehicles Beauty & Personal Care Books & Literature Business & Industry Computers & Electronics Education Finance Food & Drink Games Health Home& Garden Internet & Telecom Law & Government Lifestyle News Online Communities Pets & Animals Real Estate Recreation Reference & Language Science Shopping Sports Travel World Localities 13

14 What makes our solution so unique? We monitor traffic, collect data and create simple segments based on page content and performance metrics. Technology continuously learns and recognizes engagement patterns, both on publisher site and across the ad exchanges. Predictive Analytics technology analyzes this behavior and scores each cookie based on the probability of a click. With these scores, we create Smart Segments of users that not only fit page content, but are also most likely to engage with future ads. 14

15 Raise brand awareness and target specific audiences with a range of online display advertising Display Advertising Standard IAB Rich Media Custom Execution PreRoll Video Social Mobile 15

16 TechnologyGuide Media Group Targeting Site Contextual Audience Content bucket News section Reviews section Home page Pricing bucket Shopping pages Coupons Deals Forums Run of forums By topic : What Notebook Should I Buy? Thread / Brand Branded vs. conquesting Target specific branded pages across site/portfolio or gain market share by targeting competitors reviews. Content topics Contextual alignment i.e. ultrabooks, gaming, students, etc. Business section Software/Storage sections Special reports & buyers guides Align with seasonal guides. i.e. Back to school, holiday gift guide. Highly topical reports available for sponsorship such as, Ultrabooks in Business and Executive Summer Tech Geo targeting Continent Region US ONLY DMA / Zip code Users Browser Operating system Mobile device Audience extensions Behavioral User interests Demographics Purchase intent 16

17 Display Advertising Standard IAB Leaderboard: 728x90 (pictured) Messaging Unit: 300x250 (pictured) Half Page Ad: 300x600 Welcome Ad (Prestitial) 640x480 Billboard Ad: 970x250 17

18 Display Advertising Welcome Ad 640x480 Serves at point of entry to any of the TechnologyGuide websites Can serve image, Flash, or 3 rd party creative 8 15 seconds Frequency Cap of 1x1x24 18

19 Display Advertising Billboard 970x250 Serves in any forums community page either impression based or as a roadblock Considered a Rising Star IAB Standard ad Unit Proven engagement and high click-thru rates 19

20 Display Advertising Rich Media TechnologyGuide strives to offer the latest in rich media advertising offerings including: Wallpaper Ad (Skin) Polite Sliders Page Pushes Floating Ad Units Expandable MU s available with and without video Interactive Synchronization Units Circular Ads Will build rich media custom units for clients if they are unable to Units can be 100% custom 20

21 Display Advertising Wallpaper Ad Designed in-house and served either fixed or scrolling (to follow user up and down the page) Does not serve in forums community Capable of serving impression based or as a sponsorship 21

22 Display Advertising Page Peel Ads A page peel appears on the top right hand side of the page Upon mouse over, page peel opens smoothly to reveal the advertisement within Unit can auto-expand on first user view and then remain collapsed until user initiates expansion for additional views 22

23 Display Advertising Polite Slider This unit embeds in a page for premium inventory and expands over page content at the bottom of the screen upon user interaction, after which it collapses into a miniature banner Unit can auto-expand on first user view and then remain collapsed until user initiates expansion for additional views 23

24 Display Advertising Floating Ad This unit expands images from either the 728x90 or 300x250 banner on the page These images will expand over content on the page giving the impression of them floating over the page Unit can auto-expand on first user view and then remain collapsed until user initiates expansion for additional views 24

25 Display Advertising Interactive Synchronization Ads The 728x90 and 300x250 ad units sync up based on creative and user interaction providing a simultaneous and sequential experience Unit can auto-expand on first user view and then remain collapsed until user initiates expansion for additional views 25

26 Display Advertising PreRoll Video 480x360 :15 or :30 second PreRoll runs on all video content pages across the TechnologyGuide network Fixed 300x250 Companion Ad Proven engagement and high click-thru rates VAST and Vpaid Compliant 26

27 TechTarget Brand ENGAGE 27

28 A note about the demos in this deck Wherever you see this arrow the banner shown is hyperlinked to a live demo Clicking on the arrow or banner image will launch your browser and take you to the demo The PowerPoint has to be in Slide Show mode for the hyperlink to work Click for Demo! Banner ad creative A list of all demo links is also provided on the last slide of this section 28

29 TechTarget Brand Engage TM Award-winning portfolio of rich media banners, microsites and native ad solutions Custom banners Microsites Embedded sites Native advertising Maximizes audience interaction with advertiser branding and content without taking them off the page Consistently beats industry averages by 2-4x 2011 Bronze, Innovative Digital Marketing 2012 Winner, Best B2B Video Campaign 2011 Bronze, Innovative Digital Marketing 29

30 TechTarget Brand Engage TM Spectrum Brand Engage Core Brand Engage Advanced Microsites CPM Interaction Rate Page SOV Content Depth Customization Design Flexibility Consultation Reporting Depth 30

31 Brand Engage TM Options Brand Engage Core Brand Engage Advanced Unit type Spotlight Half Page Half Page Expandable Dropdown Leaderboard Half Page Expandable Primary value Reach Exposure Content richness Visibility Integration Dimensions 300x x x600 expands to 600x x90 expands to 728x x600 expands to 600x600 31

32 Brand Engage TM Core: Spotlight 300x250 unit Advertiser logo & colors Click for Demo! Content Unit Pick One Layout Social Unit Click for Demo! Opening Panel Dissolves into ONE of three advertiser-selected content panels Video Unit Click for Demo! 32

33 Brand Engage TM Core: Half-Page Non-Expanding 300x600 non-expanding unit Uses layering to drive interaction with multiple forms of advertiser content Customized based on advertiser need to include: - Videos - Choice of social feeds: Twitter, Facebook, Blogs - Downloads, including white papers Click for Demo! 33

34 Brand Engage TM Core: Half-Page Expanding Custom-designed 300x600 banner expands to 600x600 pixels Video White Papers Social Feed Click for Demo! Choose from these options: Integrate up to 4 videos; and/or White papers for download; and/or 1 social feed Includes: Custom-written ad copy Includes advertiser branding: colors and logo 34

35 Brand Engage TM Core: Drop-Down Leaderboard 728x90 expands to 728x315 Transactional unit: drives engagement with multiple related topics or individual solutions in an advertiser s product portfolio Drop-down content aligns to the site the unit serves on Click for Demo! 35

36 Brand Engage TM Advanced: Half-Page Expanding 300x600 unit expands to 600x600 Advanced content integration and exposure Highly customized executions accelerate audience interaction rates Click for Demo! Click for Demo! Click for Demo! 36

37 Product Showcase Unit Example Designed expressly to showcase features & benefits interactively drives high engagement Hover over callout boxes offer added opportunities to leverage client s current messaging and tone 37

38 Brand Engage TM Demo Library Core Units: Spotlight Unit - Content: - Social: - Video: Brand Engage Half Page: - Brand Engage Half Page: Expandable - Brand Engage Expandable Leaderboard - Advanced Units: Brand Engage Half Page: Expandable

39 Content Sponsorships Resource Center Special Reports Buyers Guides Custom Content 39

40 Custom Content and Editorial Opportunities All content focused on technology product news and reviews. Sponsorable topic-specific editorial guides to align with client objectives Examples: Lenovo product-focused resource center Dell SOHO; targeting small office home office buyers Kodak Rethink Ink; messaging to align with low cost ink cartridges Small Office Home Office Solutions Rethink Ink special report Resource Center 40

41 Custom Content and Editorial Opportunities Uni-sites Streamlined, single-page site solution that unifies multiple advertiser goals; Brand, Social, Demand. Focus on speed, flexibility, cost effectiveness and ROI Launches in under 4 weeks from Kickoff Guaranteed traffic Standalone site independent from TG websites Featuring 12 templated formats Customized to display a range of content and deliver different audience experiences 41

42 UniSites: Concept to Results in 90 days 42

43 Custom Content and Editorial Opportunities Resource Center Dedicated single-page content environment A branded content experience Can includes copy and articles that directly relate to the product and relevant content Videos can be posted to coincide with planned content Sponsored Banners Can feature blend of client supplied assets/content and publisher relevant content Guaranteed Traffic 43

44 Resource Center features custom navigation Resource Center Navigation unit highlights featured products from the Resource Center as well as any client branded pages Organize content depending on quantity and user call-to-action (i.e. Buy Now) All 3 rd party tracked 44

45 Customizations Resource Center Site colors and logos, title of the page Messaging and marketing text Social share buttons and feeds Featured products Topics in the top navigation Number of videos Text and topic of promotional splashes About the Vendor section 45

46 Custom Content and Editorial Opportunities Special Report Consists of a landing page and related editorial pages that reside on relevant site. Editorially covers the emergence of new content and more contextually relevant to dedicated topic Video demos, how-to s and product overviews Related discussion threads and posts in the relevant TechnologyGuide Forums Standard banners, Brand Engage and Custom Rich media unit capabilities Guaranteed Traffic 46

47 Custom Content and Editorial Opportunities Buyers Guide Consists of a landing page aggregating vendor product reviews Shop/Buy Now options available for each product Video demos, how-to s and product overviews Related discussion threads and posts in the relevant TechnologyGuide Forums Standard banners, Brand Engage and Custom Rich media unit capabilities Guaranteed Traffic 47