NOW 2 DAYS! April 29th & 30th, :30am to 5:00pm Trio Sportsplex, 601 Cityview Blvd. Vaughan ON

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1 NOW 2 DAYS! April 29th & 30th, :30am to 5:00pm Trio Sportsplex, 601 Cityview Blvd. Vaughan ON

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3 CONTENTS About The Show...4 Time...4 Location...4 Floor Plan...5 Exhibitor Pricing & Specifications...6 Event Sponsorship Packages...7 Event Promotion...8 Media Roll Out...9 Survey Overview Demographic Information...11 Testimonials...12 Sponsors...13

4 ABOUT THE SHOW Our Rugrats is a family friendly event geared towards children of all ages. From engaging children in our creative play areas to providing parents with an opportunity to purchase the newest most innovative products for children our expo will have it all. Our Rugrats is an opportunity for quality family time and fun. Parents and children will learn about new products, child safety and services geared toward kids. Attendees will be able to enjoy over 50,000 sq. feet of, interactive exhibits, fun zones, stage performances and shows, engagement with over 100 local businesses offering products & services for children and much more! 4 TWO DAY EVENT! TIME: Saturday & Sunday April 29 & 30, :30am to 5:00pm LOCATION: Trio Sportsplex 601 Cityview Blvd. Vaughan ON

5 FLOOR PLAN SAT & SUN APRIL 29 & 30, 2017 Check out for an updated list of available booths! Sales Department Main Entrance ^ Food Trucks ^ Bouncing Castles ZONE Bouncing Castles S1 P1 S2 R1 Registration S3 P2 S4 S5 P3 S6 C1 C7 C8 C15 C16 C23 C24 C31 C32 C39 C40 C47 C48 C55 F F F3 C2 C6 C9 C14 C17 C22 C25 C30 C33 C38 C41 C46 C49 C54 F4 ZONE 1 ZONE 3 ZONE 2 ZONE 4 Seating Area C3 3 4 C6 8 7 C C13 C C21 C C29 C C37 C C45 C C F5 F6 F7 ZONE 5 ZONE 6 Stage 5 C4 6 C5 15 C C12 C C20 C C28 C C36 C C44 C51 C52 F8 ZONE 7 ZONE 8 Floor Plan Key Booths 1-69 : General Exhibitor 8 x 10 Booths C1-C55 : Corner Exhibitor 8 x 10 Booths F1-F8 : Fun Sponsor 8 x 10 Booths S1-S6 : Gold Sponsor 10 x 20 Booths P1-P3 : Platinum Sponsor 10 x 20 Booths R1 : Presenting Sponsor 10 x 20 5

6 EXHIBITOR PRICING & SPECIFICATIONS Now 2 Days, Saturday & Sunday April 29 & 30 60,000 Square Feet! Exhibitors can register by filling out the online form at Sales Department info@ourbrands.ca Show Marketing will include: Full Page ads snapd Newspapers & Fredi Magazine Radio Campaign Z103.5 & The Region 20,000 Flyers Delivered Door-to-Door Extensive Social Media Paid & Organic Campaign Marketing 10,000 subscribers Local Bloggers & Contests Vendor Promotion General Exhibitor $599 Includes: 8 x 10 Booth Space Exhibitor space is for both days. 15% Discount for each additional booth. 6ft Table 2 Chairs Draping Name Listed in Online Directory Exhibitor Upgrades: Corner Booth Limited Spaces Available Add $99 Power $49 Item in Swag Bag $49 Gold Sponsor $1500 Social Media Promotion (Facebook, Twitter, Instagram) Promo Items placed in Swag Bags 10 x 20 Booth Space Limited Spaces Available Premium Location at Event Electricity in Booth (Basic 5AMP/100V outlet) Swag Item Insert $99 Promo Items placed in Swag Bags 400 items required 6 Prices do not include HST. Upgrade Prices are in addition to Exhibitor Fees. Exhibitor Fees include both days of the event.

7 EVENT SPONSORSHIP PACKAGES Contact John Amendola directly for Brand Experience Options at (905) x100 Sales Department Fun Sponsor $1000 Logo Displayed in Online Directory Logo on Flyers & Event Signage Premium 8 x 10 Booth Location Exhibitor space is for both days. Up to 1000sqft of Fun Zone Community Sponsor $1500 Logo Displayed in Online Directory Logo on Flyers & Event Signage Logo on Promotions Individual Social Media Promotion (Facebook, Twitter, Instagram) Platinum Sponsor $3500 Logo Displayed in Online Directory Logo on Flyers & Event Signage Logo on Promotions Individual Social Media Promotion (Facebook, Twitter, Instagram) Promo Items placed in Swag Bags 400 items required snapd media advertising $750 credit Premium 10 x 20 Booth Location Exhibitor space is for both days. Electricity in Booth (Basic 5AMP/100V outlet) Presenting Sponsor $7500 Special Mention in Media Includes radio advertising mentions Logo Displayed in Online Directory Logo on Flyers & Event Signage Logo on Promotions Individual Social Media Promotion (Facebook, Twitter, Instagram) Signage throughout event venue snapd media advertising $1500 credit Premium 10 x 20 Booth Location Exhibitor space is for both days. All Exhibitor Upgrades Prices do not include HST. 7

8 PEOPLE TALK ABOUT US Here s a list of many of the public promotions from other communitiy members Help we got kids Event Listing City of Vaughan Event Listing York Region Event Listing Childs Life Event Listing Life With a Baby Event Listing Entertain Kids on a Dime Blog contest & event listings Everything Jewish Toronto contest & event listings Our Vendors Promote Us Our Exhibitors Promote Us Our Attendees Love Us! 8

9 WE RE SERIOUS ABOUT PROMOTING Check out our detailed media rollout leading up to the show Sales Department January February March April snapd Woodbridge 65,000 monthly readership 1/2 Page Ad snapd Woodbridge 65,000 monthly readership Full Page Ad fredi Magazine 80,000 homes Full Page Ad snapd Newspapers Woodbridge and Vaughan Full Page Ads snapd Vaughan East 40,000 monthly readership 1/2 Page Ad snapd Vaughan East 40,000 monthly readership Full Page Ad snapd Woodbridge 65,000 monthly readership Full Page Ad Vaughan Citizen Page 3 Banner Facebook Paid Ad Campaigns Instagram Paid Ad Campaigns snapd Woodbridge Digital Leaderboard Ads snapd Media York Region Social Media Campaign Facebook Paid Ad Campaigns Instagram Paid Ad Campaigns snapd Woodbridge Digital Leaderboard Ads snapd Media York Region Social Media Campaign snapd Vaughan East 40,000 monthly readership Full Page Ad Facebook & Instagram Paid Ad Campaigns snapd Woodbridge Digital Leaderboard Ads snapd Media York Region Social Media Campaign Radio Campaign 103.5, 88.5, & ,000 Flyers Delivered Door-to-Door Extensive Social Media Paid & Organic Campaign Marketing 10,000 subscribers Marketing 7,000 s Marketing 7,000 s Marketing 7,000 s Vendor Promotion and Local Bloggers 9

10 SURVEY OVERVIEW Our Brands Media surveyed the attendees of the 2014, 2015 and 2016 Our Rugrats to better understand the value that our consumers bring to local small businesses that invest into hyper local direct to consumer marketing. We found that our attendees are the primary influencer in financial decisions that overwhelmingly base their spending choices for themselves and their families on their expo experience. 10

11 2016 DEMOGRAPHIC INFORMATION Find out who our attendees are and why you need to reach out to them. Sales Department Who are our attendees? 75% of our attendees are women. 55% of our attendees are between 35 and 45 years old. 83% of our attendees have two or more children. 70% of our attendees are interested in new products. What is their financial status? 55% of attendees have more than $100,000 reported yearly family income. 65% of our attendees spend $500 a month on childcare and education services. 80% spend more than $250 a month on recreational activities for their children. How is their decision influenced? 40% of our attendees only go to one expo a year. 77% of our attendees go to two or fewer. 100% of attendees said it was important to communicate directly about product and services. There is no better way to reach these future clients than exhibiting at the Our Rugrats EXPO. Our Attendees Top 4 Interests New Products Family Health Recreation Education 11

12 TESTIMONIALS FROM EXPO GUESTS I think this is a great idea! Theres nothing like inventing something for the simple reason of learning and having some fun. Terzino Napoli - 5 Stars My daughters had so much fun at the ORR EXPO, we spent almost 4 hours there and it was hard to leave they were having so much fun. Exciting for me, I was able to sign my girls up for swimming lessons and tutoring on the spot! Monica Zuniga Saborio - 5 Stars Took my kids to the Rugrats Expo on Saturday, and they had such a great time! My daughter was thrilled to have had her picture taken with Elsa, get her face painted and nails done, and even get a cute little hair style! The kids had a blast in the jumping castle and enjoyed the pizza and goodies. It was a fun day had by all! A well-organized event. Good job! Mary Foresta - 5 Stars Excellent event for families! My Daughter loved the bouncy castle, getting her nails painted, clay making at the Messy Hands vendor and most of all meeting Elsa and Spider-Man! Seema Lal-Chavez - 5 Stars 12

13 CHECK OUT OUR PAST SPONSORS These great businesses recognized the value of hyper-local marketing! Sales Department

14 Follow Us & Stay Sales Department