a global brand international in 9 countries admexico.mx +1.5 million pageviews

Transcription

1 Media Kit 2016

2 a global brand international in 9 countries admexico.mx +1.5 million pageviews

3 READER PROFILE GENDER MARITAL STATUS MALE 75% FEMALE 25% MARRIED 78% SINGLE 20% AGE SOCIOECONOMIC LEVEL AB 86% 14% c+ ACADEMIC LEVEL HIGHER EDUCATION 51% 19% 28% 2% GENERAL MEDIA SURVEY EXECUTIVES 2014, IPSOS MEXICO. PEOPLE THAT HAVE READ THE MAGAZINE DURING THE PAST 6 MONTHS. 99% PHoto: ADAM letch

4 READER PROFILE FASHION AND LUXURY 97% Has purchased luxury products: 91% Perfume 66% Luxury footwear 57% Designer clothing 34% Cosmetics and skincare products 81% Luxury accessories: 35% Fine jewelry and watches 54% Bags/briefcases 44% Sunglasses PLACE OF PURCHASE 77% Department stores 90% Boutiques in and off shopping centers GENERAL MEDIA SURVEY EXECUTIVES 2014, IPSOS MEXICO. PEOPLE THAT HAVE READ THE MAGAZINE DURING THE PAST 6 MONTHS. PERSONALITY 90% 58% 68% Considers that he has his own style Likes to follow the latest fashion trends Is willing to pay more for designer clothing 75% Is loyal to brand 71% 65% 68% Considers that having the latest in technology is vital Likes to buy the latest in gadgets Prefers to spend on expensive products TECHNOLOGY 100% Owns desktop/laptop 88% 98% Owns a digital camera/ videocamera Owns a screen (plasma, LCD, HD, Curve) 76% Owns a tablet 100% Owns several entertainment devices PHoto: héctor velasco FAcio

5 READER PROFILE LIFESTYLE 87% Goes to the theater Goes to museums/ 94% art exhibits 69% Goes to bars/clubs 99% Goes to malls 100% Goes to restaurants 99% Goes to the barber salon 95% Goes to concerts 100% Goes shopping 100% Reads books 86% Exercises or plays a sport 98% Travels for leisure/ business 73% Travels by airplane CARS 98% Owns a car 73% Has two or more cars 97% Decides the purchase of the cars at home 89% Bought a new car REAL STATE 88% Owns his home 86% Lives in a house 14% Lives in an apartment 72% Owns additional real estate FINANCE 100% Uses financial services 99% Uses a debit/payroll/ credit card 100% Uses any type of account 83% 98% Financial planning is his priority Owns some type of insurance paid by him ALCOHOLIC BEVERAGE 88% 77% 94% Drinks alcoholic beverages: High grade alcoholic beverages Low grade alcoholic beverages GENERAL MEDIA SURVEY EXECUTIVES 2014, IPSOS MEXICO. PEOPLE THAT HAVE READ THE MAGAZINE DURING THE PAST 6 MONTHS. PHoto: GiAnni FrAnChElluCCi / GErBEr GMC

6 CIRCULATION PRINT RUN 61,000 frequency monthly READERS PER COPY 4 MONTHLY AUDIENCE 244,000 FIGURES CERTIFIED BY IVM. CONTROLLED CIRCULATION: QUALIFIED CREDIT CARD MEMBERS, VIP LOUNGES, GOLF CLUBS, BUSINESS AND PRIVATE CLUBS, EXCLUSIVE BOUTIQUES AND AIRLINES, AMONG OTHERS. PHoto: LOURDES LEGORRETA

7 REACH AMBIENTES 33% 53% HABITAT 9% CARAS CASA VIVA 5% NUMBER ONE IN READERSHIP AMONG THE MAGAZINES OF ITS KIND GENERAL MEDIA SURVEY EXECUTIVES 2014, IPSOS MEXICO. MEN THAT HAVE READ THE MAGAZINE DURING THE PAST 6 MONTHS

8 CALENDAR EDITION CLOSING MATERIAL ON-SALE DATES JANUARY DEc 3 DEc 8 DEc FEBRUARY JAN 8 JAN 11 JAN 30 MARCH Feb 5 Feb 10 Feb 29 APRIL Mar 7 Mar 10 Mar 30 MAY APr 7 APr 11 APr 29 JUNE May 6 May 11 May 31 JULY Jun 7 Jun 10 Jun 30 AUGUST Jul 7 Jul 11 Jul 29 SEPTEMBER AUG 5 AUG 11 AUG 30 OCTOBER Sep 6 Sep 9 Sep 29 NOVEMBER Oct 6 Oct 10 Oct 29 DECEMBER Nov 7 Nov 10 Nov 30 JANUARY 17 DEc 6 DEc 9 DEc These dates have been tentatively set and are subject to change. Please see general terms and conditions at PHoto: ALFONSO DE BÉJAR

9 SIZE REQUIREMENTS FULL PAGE TRIM 21.3 x 27.6 cm BLEED 22.3 x 28.6 cm LIVE AREA 20.3 x 26.6 cm SPREAD TRIM 42.6 x 27.6 cm BLEED 43.6 x 28.6 cm LIVE AREA 41.6 x 26.6 cm GUTTEr 1 cm 1/2 page horizontal TRIM BLEED LIVE AREA 21.3 x 13.8 cm 22.3 x 14.8 cm 20.3 x 12.8 cm 1/2 page vertical TRIM BLEED LIVE AREA 10.7 x 27.6 cm 11.7 x 28.6 cm 9.7 x 26.6 cm 1/3 page vertical TRIM BLEED LIVE AREA 7.1 x 27.6 cm 8.1 x 28.6 cm 6.1 x 26.6 cm FTP INFORMATION FTP SITE: USER: ventas Password: comer0508 DIGITAL REQUIREMENTS FOR ADS The files of the ads must be sent with the exact specifications listed. All documents must be created or generated in Macintosh platform and format; documents generated in PC platform are not accepted. The arts must be created in the following programs or applications: InDesign, Illustrator EPS or Photoshop files. All images must be produced in TIFF or EPS format with resolution of 304 dpi and in CMYK color mode; in addition all fonts used in the document must be included and converted into paths or curves. All final documents must be submitted in PDF/x-4 format. PDF files can be sent via FTP or in a CD. In this case, they must be identified with the name of the file, edition and the related publication. Images or photographs. They must come in CMYK and with a 300 dpi resolution. Color proof. In case of sending physical color tests, these should include color bars and gray scale and should be sent to the Production Department of Condé Nast Mexico, Montes Urales No. 415, 4th or 5th floor, Col. Lomas de Chapultepec C.P Mexico D.F. PHoto:PaBlo ZaMora

10 RATES SIZE FULL page $ 141,223 $ 11,303 HALF PAGE $ 93,092 $ 7,447 2/3rd page $ 124,335 $ 9,949 1/3rd page $ 62,495 $ 5,001 PREMIUM POSITIONS COST PER UNIT (MXP) 2nd cover + PAG. 1 FIRST SPREAD OF BOOK $ 380,802 $ 30,467 2nd SPREAD $ 377,275 $ 30,183 3th SPREAD $ 370,220 $ 29,615 3th COVER $ 182,920 $ 14,627 4th BACKCOVER $ 278,482 $ 22,271 MEXICAN RATES FOR INTERNATIONAL CLIENTS* (USD) THE ABOVE PROVIDED ARE NET RATES + VAT. FOR PREMIUM POSITIONING PLEASE RESERVE IN ADVANCE. RATES ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE. FOR SPECIAL UNIT QUOTATIONS (GATEFOLDS, INSERTS, ETC.) AND CUSTOM PUBLISHING REQUESTS, PLEASE CONSULT WITH YOUR SALES REPRESENTATIVE. *Rates in U.S. dollars. It will be applied the interbank exchange rate at the time of the payment. Please see general terms and conditions at PHoto: héctor Velasco facio

11 SPECIAL MAGAZINES MARCH OCTOBER Modern, functional, minimalist, colorful, AD summarizes the latest designs and endless proposals for a space that has become more than just a place to cook. The latest trends, settings and styles to create a comfortable atmosphere and key design pieces that will add more personality to the space of a home.

12 A digital world +180 THOUSAND unique users We generate relevant content to acquire a precise audience, attentive to brand information, and driving valuable actions videos photo galleries specials +400 THOUSAND social media followers +1.5 MILLION pageviews

13 CREATIVE SOLUTIONS video solutions Generators of emotional bonds through original productions with the user s preferred format: miniclips productions webseries native content Editorial content which prioritizes the consumer s needs over the advertising in an organic way

14 USER PROFILE GENDER FEMALE 55% MALE 45% AGE 27% 31% 22% Facebook Insights. PHoto: RAFAEL GAMO

15 POSITIONS SUPER BANNER SUPER BANNER PUSHDOWN BOX BANNER SKYSCRAPER FORMATS SIZE RATES MXN RATES USD Super Banner 960 x 90 $ 282 $ 19 Box Banner 300 x 250 $ 250 $ 17 SkyscraPer Banner 300 x 600 $ 328 $ 23 Super Banner pushdown 960 x x 300 $ 299 $ 21 video Box Banner 300 x 250 $ 299 $ 21 video SkyscraPer 300 x 600 $ 288 $ 27 Triple Format 971 x x x 250 $ 732 $ 50 SPONSORSHIP TIME RATES MXN RATES USD Home Take Over DAILY $ 20,400 $ 1,407 Exclusive Sponsorship 2 WEEKS $ 59,740 $ 4,120 PROMOS TIME RATES MXN RATES USD ADVERTORIAL 2 WEEKS $ 34,350 $ 2,363 Promo ad 2 WEEKS $ 67,200 $ 4,634 Promo ad + Product Shot MONTHLY $ 166,750 $ 11,500 NATIVE SOLUTION 1 2 WEEKS $ 67,200 $ 4,634 NATIVE SOLUTION 2 MONTHLY $ 161,280 $ 11,123 NATIVE SOLUTION 3 MONTHLY $ 241,920 $ 16,684 MINI CLIP 1 2 WEEKS $ 97,200 $ 6,703 MINI CLIP 2 MONTHLY $ 185,280 $ 12,778 EDITORIAL SPECIAL TIME RATES MXN RATES USD EDITORIAL SPECIAL MONTHLY $ 100,000 $ 6,897 ING DAILY $ 11,950 $ 824 CPM= Cost PER MILLE. RATES IN U.S. DOLLARS. IT WILL BE APPLIED THE INTERBANK EXCHANGE RATE AT THE TIME OF THE PAYMENT. PLEASE SEE GENERAL TERMS AND CONDITIONS AT

16 TERMS & CONDITIONS printed media Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to its readers. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. The customer acknowledges that the distribution of the magazines is subject to external factors that may be beyond the control of Condé Nast and its distributors, which could represent a delay of the presence of the magazines at points of sale. CANCELLATION.- Orders for inside or outside cover pages are non-cancellable. Orders for all inside advertising units are non-cancellable 15 days prior to closing date. Orders for inserts supplied by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all Condé Nast produced inserts are non-cancellable without the written agreement of Condé Nast. Should Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency will be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services, paper or printing. Also, once the advertiser and/or Agency request the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" at the top of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before printing any insert, it shall be submitted to Condé Nast for it to be reviewed prior to its printing, an exact proof thereof. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the provided inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in an advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast shall not be responsible for errors in significant numbers, as well as materials that do not meet the specifications contained in the accompanying Media Kit LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast. digital media Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any digital advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to the readers of any Condé Nast website. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. CANCELLATION.- Insertion orders for digital sites are non-cancellable 20 days before the closing date. Orders for inserts for digital sites provided by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all inserts of digital sites, produced by Condé Nast, are non-cancellable without the written agreement of Condé Nast. If Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency shall be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services. Also, once the Advertiser and/or Agency requests the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Digital advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" in the body of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before the publication of the advertising insert in any of Condé Nast's digital sites, it must first be submitted to Condé Nast for its review prior to being loaded into its digital sites, an accurate test of it. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert in Condé Nast's digital sites. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in a digital advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast will not be responsible for errors in important figures, as well as materials that do not meet the specifications contained in the accompanying Media Kit LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast.

17 AD GLAMOUR GQ VANITY FAIR VOGUE Montes Urales No. 415, 4º Piso, Lomas de Chapultepec, México D.F. Tel.: +52(55) Fax: +52(55)