MEDIAKIT 2018 DIGITAL ADVERTISING ON PASSENGERS SMARTPHONES AND TABLETS

Transcription

1 MEDIAKIT 2018 DIGITAL ADVERTISING ON PASSENGERS SMARTPHONES AND TABLETS

2 ABOUT COBALT Cobalt is a new international airline with its principal place of business in Cyprus. Cobalt currently serves 20 destinations across 12 countries Greece, UK, Ireland, France, Switzerland, Germany, Russia, Spain, Israel, Denmark, Lebanon and the UAE. Cobalt is the largest airline from the Republic of Cyprus and the only Cypriot airline with either an IATA membership or a IOSA certification. Cobalt s network currently covers Europe and the Middle East, although they have flying rights and the ambition to grow into Asia and Africa. Cobalt aim to bring the world to Cyprus; and also to develop Cyprus as hub to connecting Asia, Middle East, Africa and Europe. Cobalt is a next generation carrier, combining the benefits of the low-cost travel sector with the flexibility to tailor your flying experience, including up to a full service business class. Strategically positioned from its headquarters in Cyprus, Cobalt is well placed to service a market of over a billion potential customers.

3 PASSENGER DEMOGRAPHICS PASSENGERS NATIONALITY GREECE 28,41% UK 22,73% LEBANON 6,82% FRANCE 3,41% DENMARK 2,27% IRELAND 2,27% GERMANY 4,55% PASSENGERS NATIONALITY SWITZERLAND 3,41% SPAIN 2,27% RUSSIA 6,82% ISRAEL 7,95% GENDER Male 46,6% Female 53,4%

4 DWELL TIME THE POWER OF INFLIGHT ADVERTISING 93% 86% 75% Brand Recall Unaided Recall Motivated 14 times greater after high dwell time Unaided recall for in-flight advertising surpasses all traditional media 75% of passengers are more likely to be motivated by an in-flight ad

5 VIDEO AND BANNER ADS IN COBALT S INFLIGHT ENTERTAINMENT SYSTEM Mobile advertising on passengers portable electronic devices Your mobilecampaign on passengers devices during the flight. 6 aircraft Airbus A319/ A passengers per month travelling to and from Cyprus a full service carrier!

6 THREE DIFFERENT MEDIA PLACEMENTS Banner Ad on Welcome & Menu Page - Header Banner Ad on Menu Page - Footer Video Ad before start of movie Ad Space Ad Space Ad Space

7 BANNER AD ON THE WELCOME & MENU SCREEN - HEADER The banner ad on the menu screen of the airline s WIFI IFE system, provides advertisers with the ability to present their ad to the passengers, whenever these are browsing the home screen menu. Eye-Catching presence in the WIFI IFE environment immediately on the menu screen. A link to a customized HTML5 landing page can be implemented. High CTR (> 5%). This result, thru the exclusive placement of the banner and the possibility of enrichment thru high-quality content (link to landing page). Since passengers are trapped in the aircraft cabin, they have time and are naturally curious, and this will lead most of them in looking at your information in detail.

8 BANNER AD ON THE WELCOME & MENU SCREEN - FOOTER Banner Ad Footer version SMARTPHONES Banner Ad Footer version TABLETS

9 VIDEO AD BEFORE START OF MOVIE (PRE ROLL AD) Welcome Screen Video Ad (VAST standard) provides advertisers with the ability to exclusively present their ad to all passengers whenever they are accessing the IFE System. Ad Space Appears whenever a user accessing the IFE application. A link to a customized HTML5 landing page can be implemented. Unrivaled high CTR of up to 11.5% based on exclusivity positioning on the unskippable entry site of the IFE application. Since passengers are trapped in the aircraft cabin, they have time and are naturally curious, and this will lead most of them in looking at your information in detail.

10 VIDEO AND BANNER ADS ARE LINKED TO A HTML5 LANDING PAGE Landing pages are locally saved to the aircraft s server that powers the IFE system. Passengers can browse and shop during their flight and receive their orders delivered at home. No matter if connectivity during the flight is available or not. Facts: The aircraft s IFE system works device and browser agnostic and no app pre-download is required. The landing page is programmed and owned by the ADVERTISER. (landing page programming can also be offered by LXM if requested. Prices are subject to the landing page complexity) Vouchers or coupons can be made available for download, independently of the aircraft s connectivity status. The system tracks all voucher downloads and reports showing the interactivity onboard the aircraft will be generated and delivered to the advertiser.

11 RATE CARD DIGITAL Nr. Advertising Media Nr. of Passengers per Month Rate type Rate Minimum Campaign Duration/Volume Notes 1 Banner ad on IFE Menu Page 2 Pre-roll Video prior to the Movies 3 Banner ad on Welcome Page CPM CPM CPM 35,00 45,00 45, Ad Impression Ad Impression Ad Impression All Advertising Media listed here (Nr. 1 to 3) can be linked to a customized HTML5 landing page. The landing page shall be build and delivered by the advertiser (according our technical specifications), and will be saved local on each aircraft's server, for online and offline availability. Alternatively, we offer landing page creation at additional charges. 4 Microshop Integration Listing Fee + Rev Share On Request 6 month 5 Special Advertainment Formats Customized On Request On Request 6 Campaign Management Fee Flat Rate per Campaign 5% of Total Campaign Volume Minimum 750,00

12 ADVERTISER S BENEFITS High share of voice low number of parallel ad campaigns If desired: we can provide you with an industry vertical exclusivity Ad formats are all IAB standard no need to produce new advertising material if you already run campaigns on the internet or mobile devices. Vouchers or coupons can be made available for download and local savings Near real time reporting of all relevant, industry standard KPIs on a daily basis (ad impressions, clicks, CTR, leads, ) Generate leads in-flight and get them reported on a weekly basis

13 CASE STUDY: KÄRNTEN WERBUNG ON EUROWINGS CAMPAIGN DETAILS: DIGITAL BANNER, DEDICATED LANDING PAGE & SWEEPSTAKES Banner ad on homescreen visible to all passengers using WINGS entertainment on their smartphone and/or tablet Dedicated campaign landing page Lots of content and infos Sweepstakes with participation form and T&Cs Opt in for newsletter and collection of passenger input data

14 CASE STUDY: KÄRNTEN WERBUNG ON EUROWINGS CAMPAIGN DETAILS: DIGITAL SWEEPSTAKES, VIDEO AD & NEWSLETTER DOUBLE OPT IN Thank you message for participation Video ad played on confirmation page After a week: from Kärnten Tourismus with call to action for newsletter sign-up completion (double opt-in) Confirmation page of newsletter sign up completion and option to individualize newsletter settings

15 CASE STUDY: KÄRNTEN WERBUNG ON EUROWINGS UNSURPASSED KPIs UNBEATABLE CAMPAIGN KPIs All mobile advertising campaigns on WINGS entertainment feature near real time reporting of all relevant, industry standard KPIs on a daily basis (ad impressions, clicks, CTR, unique users/unique devices, session length etc.) All generated leads are reported on a weekly basis and transferred to the advertiser CTR = 2,2% Participation rate = 29% (passengers who clicked and participated in sweepstakes) Newsletter opt-in rate: 26.5% (passengers, who opted to receive the Kärnten Tourismus Newsletter) CTR = 2.2% Participation rate = 29% Newsletter opt-in rate = 26.5%

16 WE ARE LOOKING FORWARD TO SENDING YOUR BRAND ON TRAVEL! For more information kindly contact us: LASKER Cross-Media GmbH