Media Information 2019

Transcription

1 Media Information 2019 Advertising rate card no. 62 Valid from 10/01/ Print + Online

2 We re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Sales Management phone + 49 (0) 611 / mobil + 49 (0) 173 / rouwen.bastian@springernature.com Frank Nagel Media Sales phone + 49 (0) 611 / frank.nagel@springernature.com Nicole Groß Ad Management phone + 49 (0) 611 / nicole.gross@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com

3 Cross-media services Journals Online solutions Books Corporate Solutions Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Rouwen Bastian Sales Management phone + 49 (0) 611 / rouwen.bastian@springernature.com

4 Table of contents in der Klebetechnik Trade journal Title portrait...1 Schedule and topics...2 Major topics in detail...4 Conferences...5 Advertising rate card no Formats and technical information...9 Overview ATZextra MTZextra...10 ATZrecruiting...11 Circulation and distribution analysis...12 Readership analysis...13 Website Portrait...15 Prices Advertising formats...16 Formats and technical information...17 Newsletter Portrait...18 Prices Advertising formats...19

5 Trade journal Title portrait 1 1 Title: MTZ Motortechnische Zeitschrift 2 Brief description: MTZ is the internationally distributed technical trade journal for decision-makers working in engine production and development, with a special focus on the latter. It promotes the communication of information and the exchange of ideas between engine manufacturers, suppliers and service providing companies, as well as between research and development centres worldwide. 3 Target group: Decision-makers in the fields of motor development and production 4 Frequency: 11 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 80 th volume Subscription price: Yearly subscription Germany 401 (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: Organ des Fachverbands Motoren und Systeme im VDMA, Verband Deutscher Maschinen- und Anlagenbau e. V., Frankfurt/Main, für die Fachgebiete Verbrennungsmotoren und Gasturbinen Organ der Forschungsvereinigung Verbrennungs - kraft maschinen e. V. (FVV) Organ der Wissenschaftlichen Gesellschaft für Kraftfahrzeug- und Motorentechnik e. V. (WKM) Organ des Österreichischen Vereins für Kraftfahrzeugtechnik (ÖVK) Zusammenarbeit mit der STG, Schiffbautechnischen Gesellschaft e. V., Hamburg, auf dem Gebiet der Schiffsantriebe durch Verbrennungskraftmaschinen 9 Membership: 10 Publishing company: Springer Vieweg Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone + 49 (0) 611 / Publisher: Dr. Johannes Liebl, Wolfgang Siebenpfeiffer 12 Advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Frank Nagel (Media Sales) phone + 49 (0) 611 / frank.nagel@springernature.com 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief) phone + 49 (0) 611 / fax 462 alexander.heintzel@springernature.com 14 Scope analysis 2017 = 11 issues + 2 Special issues Total volume 1,186 pages = % Editional part 879 pages = 74.1 % Advertisement part 307 pages = 25.9 % Supplements 15 items 15 Content analysis of the editorial part 1,186 pages = % Developement 689 pages = 58.1 % Management 172 pages = 14.5 % Research 146 pages = 12.3 % Service 87 pages = 7.3 % Others 78 pages = 6.6 % Electric/electronic 14 pages = 1.2 % 1

6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / (Frank Nagel). Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) January AD 11/21/2018 CD 11/27/2018 PD 12/14/2018 Leading topic Main subjects 2 Special issues annual editions, etc. 3 Innovative car drives 2 February ATZlive The Powertrain of Tomorrow Frankfurt/Main 01/23 24 Commercial vehicle AD 12/07/2018 drives CD 12/14/2018 PD 01/11/ March ATZlive/VDI 6 th Int. Engine Congress Baden-Baden 02/26 27 Mixture formation and AD 01/16/2019 combustion CD 01/22/2019 PD 02/08/ April AD 02/13/2019 CD 02/19/2019 PD 03/08/ May AD 03/20/2019 CD 03/26/2019 PD 04/12/ June 40. Wiener Motorensymposium Vienna/AT 05/16 17 AD 04/10/2019 CD 04/16/2019 PD 05/08/2019 CIMAC Congress Vancouver/CA 06/ /8 July/Aug. AD 05/22/2019 CD 05/28/2019 ATZlive Automotive Acoustics Conference Zurich/CH 07/09 10 PD 06/21/2019 Cylinder head and crankcase Motor application of regenerative fuels Exhaust aftertreatment and emissions Exhaust aftertreatment and emissions Thermal management Sealings High-performance engines Supercharging Transmission and gearshift Injection Drive train integration of components ATZextra Automated Driving ATZextra 48 Volt / Hybrid Gas drives Crank drive BranchenIndex Powertrain Engine management OBD Lubricants incl. special section MTZindustrial I Anniversary issue 80 Years MTZ Innovative drives Filters Large engines ATZextra Automotive Engineering Partners ATZextra Electromobility 2

7 Issue, month Fairs, events, congresses Locations Dates (AD, CD, PD) September IAA Pkw Hanover 09/12 22 Charge exchange and AD 07/24/2019 valve train CD 07/30/2019 PD 08/16/ October AD 08/21/2019 CD 08/27/2019 PD 09/13/2019 MTZextra AD 08/29/2019 CD 09/04/2019 PD 09/23/ November AD 09/16/2019 CD 09/20/2019 PD 10/11/ December AD 10/15/2019 CD 10/21/2019 PD 11/08/ Jan AD 11/20/2019 CD 11/26/2019 PD 12/13/ Feb AD 12/09/2019 CD 12/13/2019 PD 01/10/2020 ATZlive Expert forum Powertrain Stuttgart area October ATZlive Electrified Mobility Stuttgart October Aachener Kolloquium Aachen 10/07 09 ATZlive The Vehicle of Tomorrow Frankfurt/Main 11/19 20 ATZlive Heavy-Duty-, On- and Off- Highway Engines Friedrichshafen 11/26 27 Leading topic Main subjects 2 Special issues annual editions, etc. 3 Mixture formation and combustion Renewable fuels Supercharging Simulation and testing Materials MTZextra Test Benches and Simulation for Drives ATZextra to the IAA ATZextra Career (to the IAA) Electrified drives Acoustics NVH Thermal management ATZextra Big Data Friction minimization Commercial vehicle drives 1 AD = Advertising deadline CD = Copy deadline PD = Publication date 2 See major topics in detail on page 4. 3 Special issues annual issues manufacturers issues special pages: Supplements in the magazines ATZ / MTZ. Further special issues and special subjects to be announced. incl. special section MTZindustrial II High-performance engines Exhaust aftertreatment and emissions Function integration packaging Motorcycle engines Hybrid drives Gas drives Supercharging BranchenIndex Powertrain ATZextra Formula Student Germany ATZ/MTZ annual calendar 2020 ATZextra VDI Yearbook Regular columns: development interviews research conference reports product news company news job market 3

8 Major topics in detail Termin- und Themenplan Articles on the following detailed themes may be published to supplement the main topics. Small motors Electrification of the drivetrain Acoustics and NVH Energy management Engine-transmission interaction Emissions Carburetion and combustion Thermal management Innovative drive concepts Downsizing in gas and diesel engines Impacts of electrification on internal combustion engines Vibration reduction Energy management for different drivetrain configurations System-wide optimisation of the drivetrain Exhaust aftertreatment (DPF, DeNOx systems) New combustion methods Cooling Hybrid and fully electric drive systems Variable valve trains charging Impacts on drivetrain design Engine acoustics Hybrid and fully electric drive systems Influence of engines on transmission development Reducing intra-engine emissions Optimising combustion Low-temperature emissions New internal combustion engines Components of the Exhaust systems electrification (e. g. mufflers electric motors, power electronics, energy storage) Influence of transmissions on engine development Interplay between emissions and fuel consumption Fuel injection Boosting efficency fuel consumption Intelligent networking for drive system components NVH (Noise, Vibration, Harshness) Intake systems valve trains Motor mounts 4

9 Conferences 2019 for vehicle and engine specialists January February April June July October November The Powertrain of Tomorrow 23. and 24. January Frankfurt/Main 13 th Int. MTZ Conference Drive Systems of the Future 6 th Int. Engine Congress 26. and 27. February Baden-Baden Entire system PKW NFZ Fuels Joint event of ATZlive and VDI Wissensforum Automated Driving 02. and 03. April Wiesbaden 5 th Int. ATZ Conference chassis.tech plus 25. and 26. June Munich 10 th Int. Munich Chassis Symposium Automotive Acoustics Conference 09. and 10. July Zurich / CH 5 th Int. ATZ Conference Automotive Acoustics Electrified Mobility incl. Grid Integration of Electromobility in October Stuttgart 2 nd Int. ATZ Conference Expert forum Powertrain: Simulation and Testing Charge Exchange and Emissions Friction in Drive and Vehicle in October Stuttgart area 2 nd Transformational Congress 12. and 13. Nov. Frankfurt/Main The Vehicle of Tomorrow 19. and 20. Nov. Frankfurt/Main 1 st ATZ Conference Heavy-Duty-, Onand Off-Highway Engines 26. and 27. Nov. Friedrichshafen 14 th Int. MTZ Conference Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: Sponsorship and exhibition opportunities will be tailored to your company s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / elke.vanlon@springernature.com 5

10 Trade journal Adveritising rate card no. 62, valid from 10/01/2018 P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic MTZ worldwide and linking inside the German emagazine. Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,907 8,883 9,859 10,835 1/1 page ,960 4,935 5,910 6,885 2/3 page upright horizontal ,289 4,100 4,912 5,724 Juniorpage ,372 2,958 3,544 4,131 1/2 page upright horizontal ,066 2,577 3,088 3,599 1/3 page upright horizontal ,605 2,001 2,397 2,793 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request 2 Surcharge for additional advertising in German and English emagazines (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linking of your advertisement in both emagazines printed issue German emagazine German MTZ worldwide English the German MTZ, as well as the English MTZ worldwide 6

11 Trade journal Adveritising rate card no. 62, valid from 10/01/2018 P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,060 7,931 8,803 9,674 1/1 page ,536 4,406 5,277 6,147 2/3 page upright horizontal ,937 3,661 4,386 5,111 Juniorpage ,118 2,641 3,164 3,688 1/2 page upright horizontal ,845 2,301 2,757 3,213 1/3 page upright horizontal ,433 1,787 2,140 2,494 1/4 page upright horizontal block ,151 1,380 1,608 1/8 page upright horizontal block ,059 1,287 4 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linked advertisement Insertion Link 250 (e.g. logo, website) PDF download Link Standard price list emagazine ATZ worldwide (English) Type of advertising (File) format Price in 1 1/1 page 4 colours 210 x 279 mm (wxh) 990* 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 5,433 copies You can find our technical information and specifications for digital copy at Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long Printing and binding methods: Offset, adhesive binding Contact: Nicole Groß (Ad Management) phone + 49 (0) 611 / nicole.gross@springernature.com 7

12 Trade journal Adveritising rate card no. 62, valid from 10/01/2018 P 2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 523 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections Page 6 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,075 4-page 6,158 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 295 Up to 30 g per thousand 305 Number of enclosures on request Prices for heavier enclosures on request Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad 210 Number of postcards on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Frank Nagel (Media Sales) phone + 49 (0) 611 / frank.nagel@springernature.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 8

13 Trade journal Formats and technical information F 1 Journal format: 210 mm width 279 mm height Print space: 175 mm width 240 mm height 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request nicole.gross@springernature.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Nicole Groß, Ad Management phone + 49 (0) 611 / nicole.gross@springernature.com 9

14 Special Publications 2019 Overview of the special publications 2019 of ATZ, MTZ and ATZelektronik! Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation. Make a targeted and non-distributive presentation of your current products and services to our readers. We design individual offer packages for you according to your wishes and needs. About your different possibilities will be happy to inform you: Rouwen Bastian (Sales Management Automotive) phone + 49 (0) 611 / rouwen.bastian@springernature.com Subject to change without notice. The standard price list on page 7 applies. 10

15 Our readers are the candidates you are looking for. recruiting Find your talents with ATZrecruiting! Secure the highest attention of the development engineers of well-known companies and future graduates with a publication tailored to your needs. CONTACT: Rouwen Bastian (Sales Management Automotive) phone + 49 (0) 611 / rouwen.bastian@springernature.com 8 Pages Basic Package Portrait of the company Interview with management or HR managers by ATZ editorial staff Best practice report from your company 3 cover picture suggestions Your own advertisements / job advertisements Circulation copies, distribution with ATZ / MTZ or ATZelektronik Taylormade for you Every company is unique. Therefore we design each ATZrecruiting individually and are happy to take the time for a consultation. Valid for Germany: additional VAT applies to all prices listed. You can find our general terms and conditions at Further Possibilities Banner at springerprofessional.de Available in the online library Display of your issue at ATZlive congresses (within 12 months) Reference to your special in 3 newsletters from springerprofessional.de from 12,500 11

16 Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 6,000 Actual distributed of which, abroad: 531 circulation (ADC): 5,433 Copies sold: 2,177 of which, abroad: 361 Subscription copies: 1,983 Member copies: 7 Individual sales: 1 Other sales: 193 Voucher copies: 3,256 Reminder, archive and record copies: Digital distribution: All printed issues of MTZ are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.17 million unique visitors per month. (Source: AGOF daily digital facts ). 5 Article downloads: In the space of 12 months (July 2017 to June 2018) MTZ articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 6 Distribution English emagazine MTZ worldwide: More than 460 digital subscriptions of MTZ worldwide, additionally a qualified circulation with an average of approximately 2,000 digital issues per publication and the following geographical focus of distribution: USA, Germany, Great Britain, Japan, France, China (August 2018) 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,902 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 12

17 Readership analysis 1.1 Branches Target groups Share in % Automotive supplier industry 38 Service 33 Automotive manufacturers 15 Research and development 8 Equipment providers 3 Other Size of the business unit Target groups Share in % 1 to 99 employees to 499 employees to 1,999 employees 11 2,000 or more employees 55 No response Occupational characteristics Position in the company Target groups Share in % Owner or co-owner, chairperson or managing 10 director Head of research, construction or development 10 Head of operations head of department: technical 3 Other member of staff: technical 53 Other member of staff: managerial 5 Instructor 3 Student, pupil or trainee 13 Other 3 No response Area of responsibility Target groups Share in % Corporate leadership or management 58 Research 68 Development, construction or simulation 85 Production or plant management 58 Quality assurance 50 Logistics 38 Human resources 50 Purchasing 48 Organisation, IT or telecommunications 53 Marketing or sales 55 Multiple answers possible 2.2 Sociodemographics Education and training Target groups Share in % Doctoral degree habilitation 10 Technical natural sciences degree traditional 65 university university of applied sciences Degree university of applied sciences 18 Master training certificate 9 Technical or craft apprenticeship 7 Overview of empirical methods MTZ 1. Methodology: readership analysis through telephone interviews randomly selected 2. Target group: primary readers 3. Timeframe: 21 August to 1 November, Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität Mainz 13

18 Readership analysis MTZ has a readership with considerable decision-making responsibilities. 62 % 21 % Investment responsibility I prepare the decision-making process, I contribute input / suggestions, I voice concrete recommendations I make decisions independently / I make decisions with colleagues MTZ is frequently and intensively used. This proof of the journal s high value and guarantees outstanding advertising exposure. 33 % 36 % 13 % Reading time More than 2 hours Between 1.5 and 2 hours 31 minutes to 1.5 hours 17 % Not involved 18 % Up to 30 minutes MTZ achieves a high reach. Passed on 53 % of the ATZ-readers have read the last 11 issues. Its outstanding editorial quality creates an attractive advertising environment. 3 % I don t pass the issue on Quality of content 15 % 1 to 2 further readers 92 % Recommendable 15 % 3 to 5 further readers 68 % Reports new developments at an early stage 43 % 8 % 6 to 10 further readers 11 and more further readers 61 % 38 % Important for my profession Important basis of information to make professional decisions and investments 18 % No response Multiple answers possible 14

19 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/en/automotive 2 Brief description: Springer Professional Automotive is the international portal for the technical magazines ATZ, MTZ, ATZelektronik and ATZoffhighway. It provides engineers and decision-makers in the automotive industry all over the world with important technology and sector information. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Frank Nagel (Media Sales) phone + 49 (0) 611 / frank.nagel@springernature.com For agencies: 5 Usage data: on request Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 15

20 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 16

21 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springernature.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone +49 (0) 611 / banner-wiesbaden@springernature.com 17

22 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automotive 2 Brief description: The newsletter provides engineers and decisionmakers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: fortnightly on Tuesdays (uneven calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Frank Nagel (Media Sales) phone + 49 (0) 611 / frank.nagel@springernature.com 6 Usage data: 8,191 recipients (June 2018) 18

23 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic , text 300 characters ** 500 max. 45 Text ad large + logo/picture (gif or jpeg)* pic , text 650 characters ** 600 max. 45 Fullsize banner (gif or jpeg)* max. 45 Rectangle (gif or jpeg)* max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: You can find our general terms and conditions at Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our specifications for online advertising at 19

24 A world of information from the automotive field Springer Vieweg