your gateway to the oil and gas industry

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2 2011 Media Guide Rigzone CONNeCTS the upstream industry. What Rigzone Offers Website advertising advertising advertising Guidelines Membership & Traffic Stats Contact information

3 2011 Media Guide The Big lus of Advertising with Rigzone The world s most-used source for upstream oil and gas news and exclusive data, online or off, Rigzone provides in-depth information for the exploration, drilling and production market. With countless options and customizations, as well as full accountability, Rigzone is the best solution for your advertising needs. 3

4 Website Ad roducts Rigzone Sponsorship The most visible advertising campaign available, the Rigzone Sponsorship combines website and e-newsletter advertising placement. An advertising suite that offers full coverage for your message, the Rigzone Sponsorship is the only way to obtain a Homepage Feature ad. Rigzone Homepage Ad 1 30,000 Homepage Logo Top Banner Ad 1 2 weeks 250, , x 250 Vertical Banner Ad oster Banner Ad 2 weeks 2 weeks 315,000 95,000 rotating logo area Newsletter Logo million daily newsletters sent $9,265 remier ackage The most visible advertising campaign available x x x 320 4

5 Website Ad roducts Rigzone Homepage Ad 300 x 250 The Rigzone home page is one of the most visited, most visible web pages in the oil and gas industry. By sponsoring this page, you command Rigzone s premier advertising position and can be sure your marketing material will be seen by the largest, most infl uential cross section of the upstream petroleum sector placement. rotating logo area remier visibility on the Rigzone Homepage Surrounded by the elite names in the O&G industry Rotating presence of company logo included Maximum File Size 300x250 (width by height) 80KB Flash, 30K Other Accepted Formats Flash SWF, JG, GIF Linking URL Active link required, no longer thank 128 characters The Rigzone Homepage Banner can only be purchased as part of the Rigzone Sponsorship. Good to Know... Each homepage unit includes a logo that continually rotates on the rigzone homepage for the life of the campaign. 5

6 Top Banner Rigzone s Top Banner allows you to reach a highly targeted upstream oil and gas industry audience effectively and affordably. laced at the top of most Rigzone web pages, Top Banners are run-of-site ad products that give you an instant impact across the Rigzone proty x 65 rime visibility above page content Unit is located on every page within Rigzone $3, x65 (width by height) Maximum File Size 25KB Flash, 25K Other The Top Banner can include additional graphics elements on either side of the unit. Contact a Rigzone advertising professional for more information. Accepted Formats Linking URL Flash SWF, JG, GIF Active link required, no longer thank 128 characters 6

7 Website Ad roducts oster Banner Ad 08 The su-sized 300x250 oster Banner ad provides more than twice the screen real estate of the Top Banner, and it is positioned next to Rigzone content. Your ad will rotate through the Rigzone News section - the daily source for upstream industry news read by tens of thousands of industry professionals and decision makers, exactly the people you want to reach. 300 x 250 Extra large canvas of the oster Banner lends itself well to animated messages and product displays Unit is positioned to the right of every news article on Rigzone Maximum File Size 300x250 (width by height) 80KB Flash, 30K Other Accepted Formats Linking URL Flash SWF, JG, GIF Active link required, no longer thank 128 characters $3,210 7

8 Vertical Banner Rigzone s Vertical Banner is the best deal going in advertising to the oil and gas industry. The Vertical Banner gives you a canvas just as large as a Top Banner while positioning your message near Rigzone content. 08 Unit is positioned near Rigzone content, and is especially visible on news articles Most popular unit on Rigzone due to affordable price 120 x 320 $2,400 Maximum File Size 120x320 (width by height) 20KB Flash, 20K Other Accepted Formats Linking URL Flash SWF, JG, GIF Active link required, no longer thank 128 characters 8

9 Website Ad roducts Horizontal Banner There s nothing quite like being on the homepage - the place where it all starts, the most prestigious and most visible page on Rigzone. The Horizontal Bar ad space puts your message in the middle of the action between primary content sections on the homepage with the added advantage of exclusive positioning - your ad does not rotate through with others, you control the position. Exclusive ad placement does not rotate with other ads 935 x x40 (width by height) rime realestate on the Rigzone homepage Maximum File Size Accepted Formats Linking URL 12KB Flash, 12K Other Flash SWF, JG, GIF Active link required, no longer thank 128 characters $3,795 The Horizontal Banner is a non-animated static unit. Use a single background color for your ad. The background color of the ad spot will be matched to the background color of your ad. 9

10 Website Ad roducts Career Center Sponsorship A multi-product advertising package designed to provide your recruitment message with the most exposure the industry offers, the Career Center Sponsorship provides the only opportunity to acquire the in-demand Career Center Homepage Feature ad. Career Center Homepage Ad 1 50,000 Homepage Logo 1 140,000 Top Banner Ad oster Banner Ad 2 weeks 2 weeks 315,000 95, x 150 Vertical Banner 2 weeks 315,000 $9,265 referred by Recruiters Designed to provide your recruitment message with the most exposure the industry offers x x x

11 Career Center Homepage Banner + Logo 08 The Rigzone Career Center home page is one of the most visited pages for job seekers and recruiters in the upstream industry. This premier advertising position ensures your brand is seen by thousands of visitors daily. 758 x 150 LOGO remier visibility on the Rigzone Career Center Surrounded by the elite names in the industry 758x150 (width by height) Maximum File Size Accepted Formats Linking URL 50KB Flash, 50K Other Flash SWF, JG, GIF Active link required, no longer thank 128 characters The Career Center Homepage Banner can only be purchased as part of the Career Center Sponsorship. 11

12 Marketing with Rigzone romote your advertising through the Rigzone Newsletters, the most-read online publications in the Oil and Gas industry. Rigzone sends out over 971,000 news and career related s each week, providing you with a wide and willing advertising audience. 12

13 Ad roducts Newsletter Lead Inline Banner Rigzone s Daily Industry News and Weekly News Summary newsletters are read by hundreds of thousands of oil and gas industry professionals every week. The Lead Inline Banner position ensures that your message is 350 x x80 (width by height) Maximum File Size 14KB Accepted Formats JG, GIF, static only Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Lead Inline Banner is available in three different Rigzone newsletters, the Weekly Job Alert, the Weekly News best for your marketing needs. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $1,045 week Weekly Newsletter (sent each Friday) Over 71,000 weekly newsletters sent week $660 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $1,518 week 13

14 Ad roducts Newsletter Inline Banner Inline Banners put your message in among the news headlines being read regularly by your target market. This ad placement is prominently displayed between news and content divisions, giving you the option to be closer to the content that is relavent to your message. 350 x x80 (width by height) Maximum File Size 14KB Accepted Formats JG, GIF, static only Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Inline Banner is available in three different Rigzone newsletters, the Weekly Job Alert, the Weekly News Summary, marketing needs. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $825 week Weekly Newsletter (sent each Friday) Over 71,000 weekly newsletters sent week $470 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $990 week 14

15 Ad roducts Jobs Newsletter Tower Ad Sent to over 220,000 candidates week, Rigzone s Newsletter Tower Ad will get your message across like never before. At 180 pixels wide and 300 pixels tall, it provides almost twice the space of a standard 468x60 banner to spread your message, build your brand, or sell your product. 180x300 (width by height) Maximum File Size 14KB Accepted Formats JG, GIF, static only 180 x 300 Linking URL Active link required, no longer thank 128 characters Additional Information All ads are non-animated, static placements The Tower Ad is available in two different Rigzone newsletters, the Weekly Job Alert and the Daily Newsletter. Job Alert (sent each Friday) Over 210,000 Job Alerts sent week $1,045 week Daily Newsletter (sent each business day) Over 690,000 daily newsletters sent week $1,254 week 15

16 Ad roducts Special Offers List Rental The Special Offers List Rental provides all the available space needed through a truly custom design that will be sent to an opt-in list to thousands of subscribers. Delivering your message straight to the industry, Rigzone will help craft your message into a compelling HTML-based e-newsletter and send your message to the entire Special Offers List on your behalf. Get exposure to the entire Rigzone Special Offers List Completely customize the message and design of your List segmentation available based on regional and demographic membership data $8,800 blast 16

17 Ad Guidelines and Specifications Rigzone accepts GIF, JG and Flash formats for its website and e-newsletter ads, depending on the ad product. Check the product pages in this media kit, or contact a Rigzone advertising professional to determine what formats are acceptable with the ad product or products in which you are interested. the scheduled start of your campaign Name Flash GIF, JG Include an active URL to which your ad will be linked. lease do not embed URLs directly into the Flash movie. Homepage Banner Top Banner Ad 300x x65 80K 25K 30K 25K Optimize all GIFs and JGs to smallest possible Vertical Banner Ad 120x320 20K 20K Design Flash ads for compatibility with Flash layer 7 and below. oster Banner Ad Horizontal Bar 300x x40 80K n/a 30K 25K All Flash ads require a default static image in the event the visitor s browser blocks the Flash layer. Name GIF, JG be returned for rework, reworked by a Rigzone designer or denied inclusion. Inline Banner Tower Ad 350x80 180x300 25K 25K web/printad_yourcompanyname,zip 17

18 Site Statistics Rigzone CONNECTS the Upstream Industry. Rigzone is truly the most-used industry website worldwide, garnering more than 80 cent Unique Visitors Month , , ,660 Industry Analysis 31 % E& Companies 12 % Other 12 % Manufacturing 45 % Oilfield Service Average age Views Month ,851,885 8,968,615 8,688, Jan. Dec. Jan. Dec. Jan. Aug. Our Sources Sources include Google Analytics, Compete.com, Urchin and internal measurements of membership levels. Statistics gathered September 2011.

19 Membership Statistics Qualify the effectiveness of your advertising with membership statistic sources come from the reputable Google Analytics, Urchin and a host of internal tools for measuring membership levels. 855,778 Current Rigzone Members 305,000 Active Rigzone Newsletters Subscribers 25% Growth in Members Job Function Analysis Annual Membership Growth 34% Engineers, 24% Field Service Support 18% Back Office Support Consultants & Manufacturing 6% Human Resources 3% Geoscientists 8% Managers & Suintendents 4% Executive 3% Student, Retired Geographical Analysis EUROE 17% NORTH AMERICA 54% 5% 13% ASIA AFRICA 4% SOUTH AMERICA 4% MIDDLE EAST AUSTRALIA 3%

20 Website roducts Featured Company rofile customers as they look for information on your area of 08 and company description will be placed on the home page of the largest industry directory available. You will also receive a web page completely dedicated to carrying your marketing message. This web page can include text as well as photographs and contact information. Furthermore, your company will be placed at the top of Google Rigzone search results for up to 10 keywords. rominent exposure on the homepage of Rigzone s Company Directory, including logo and short description 08 Company detail page includes large logo, custom messaging, and up to 5 product images with captions $5,500 year 20

21 2011 Media Guide a Contact Us 5870 State Hwy. 6 North Suite 107 Houston, TX hone: (281) Fax: (281) advertise@rigzone.com 21