Crookston Daily Times

Transcription

1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to the In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The has been serving the Polk County area for over 130 years, covering local, University of Minnesota Crookston, and other regional news, as well as featuring daily local opinions and local sports coverage. The Times also publishes The Valley Shopper a TMC product that is delivered to our readers on Saturday and The Times also features a website, crookstontimes.com. Hundreds of Crookston Daily Times and Valley Shopper advertisers use a variety of our products to drive traffic, build business, and increase their sales and profits. The Valley Shopper is a FREE publication that is delivered to more than 10,800 households, reaching over 27,000 potential customers in Northwestern Minnesota by mail or carrier. The Valley Shopper has been a proven advertising tool for over 39 years and continues to be a cost effective way to reach your target customers and increase your frequency in the marketplace.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Polk County, MN Crookston Polk Gender Men 12,211 50% Women 12,107 50% Age Median Age: ,912 28% ,494 14% ,704 15% ,208 42% Base: Total Adults - 24,318 Education (adults age 25+) College Graduate 7,618 36% Some College, no degree 5,122 24% High School Graduate 6,596 31% Other 1,902 9% Total Population 31,748 Total Households 13,057 Average Household Income 70,872 Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 8% Sales 6% Healthcare 6% Services 22% Own a Home 9,478 73% Household Income Under 35,000 4,098 31% 35,000-49,999 1,624 12% 50,000-74,999 2,588 20% 75,000+ 4,747 36% Children at Home 3,888 30% Base: Total Households - 13, Claritas, Polk County, MN

5 Consumer Spending Total Annual Consumer Spending 658 Million Key Consumer categories Expenditure (in millions) Apparel 20 Computers, Software & Accessories 5 Education 14 Household Furnishing and Appliances 22 Health Care 65 Groceries 61 Automotive - All 133 Pet Related 9 Sports & Recreation 9 Travel 25 Dining Out Environics Analytics, Polk County, MN We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. crookstontimes.com Average Monthly Traffic Views 216,210 Unique Visitors 33,951 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under 50,000 68% of HHI 50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 Times, Shopper,.com_Layout 1 10/1/15 2:47 PM 1 CrookstonTimes.com Multi-Media Solutions CROOKsTON Daily Times SINCE 1885 The Valley We are the er one source Shopp for your customized solution. c s 16 and 1_Layout 1 10/27/14 4:08 PM 1 front pg. Jess_Layout 1 4/21/15 1:10 PM 1 16 Saturday, November 1, 2014 Valley Shopper AGRICULTURE A SpeciAl edition to the INSIDE 2 Senior Nutrition 3 Girl Scouts 4 5 Care & Share 6 Hospice of the RRV 7 C.A.L.L. Agriculture is our WISEST pursuit, because it will in the end contribute most to real wealth, good morals, & happiness. s 8 and 1_Layout 1 11/19/14 8:14 AM 1 20 Saturday, May 2, 2015 Valley Shopper 8 Saturday, November 22, 2014 A Special Edition To The Valley Shopper Valley Shopper An Informational Guide to Home buying and Home ownership Keep Business in Crookston, Keep Crookston in Business! NEW LISTING! 78,300 NEW 208 Golf Terrace, Crookston 199,000 NEW Poissant Dr SE, Union Lake 509,900 PRICE! PRICE! 204 State St, Crookston 39,900 25, Blaine St SE, Fertile 59, Bottineau Ave NW, Red Lake Falls 320,000 LOT FOR SALE! 320 Loring St W, Crookston 45, Garfield Ave SE, Fertile 150, Cable Lake Rd SE, Mentor 329,900 Myrtle St, Crookston 10, th St SW, Fisher 181, th ST W, Crookston 165,000 ING! ND LE PE SALE PENDING SALE 1523 Hoven Lane, Crookston 165,400! SALE!! PENDING 415 Crescent Ave, Crookston 135, th Ave NE #11 Crookston 1428 St. Mary s Dr, Crookston 196, Retail Merchants Association Members: American Federal Bank Ampride Convenience Mart Bremer Bank Christian Brothers Ford CHEDA Crookston National Bank Domino s Pizza Eagle Thrifty White Pharmacy #729 Four Seasons Clothing Hardware Hank Happy Joes Hugo s LOT FOR Carman View Development, Crookston LOT FOR 224 Euclid Ave, Crookston 28,000 SALE! 17,500-34,000 SALE!! SALE COMMERCIAL BUILDING! Pick up your copy today at the Crookston Times th St W Crookston 121 1st St, Shelly NEW PRICE! SALE PENDING 1517 Stephens Dr, Crookston 132,500!! PENDING PENDING SALE PENDING th St SW, Fertile 149, Washington Ave, Crookston 152, Riverside Ave, Crookston 278, Food Bank Irishman s Shanty KROX Radio Liberty Business Systems Limited Addition Gift Shop McDonald s RBJ s Restaurant Rejuv Salon & Spa Tri-Valley Opportunity Council This Is Sew Broadway Wal-Mart Will & Ivy Wish Upon A Star Ye Old Print Shoppe ImPACT Program American Diabetes Association Boy Scouts C.A.L.L. - Crookston Alliance for Literacy & Learning Care & Share CASA/Golden Link Crookston Ministerial Cultures United Girl Scouts Habitat for Humanity Home Delivered Meals (RiverView Health) Hospice of the Red River Valley Kids First Kindred Family Services Lutheran Social Services Respite & Caregiver Lutheran Social Services Senior Nutrition North Country Food Bank North Country Food Shelf Northwestern Mental Health Center Parents Helping Parents of Polk County Polk County DAC RiverView Adult Day Services RiverView PACT Program RSVP Salvation Army Tri-Valley Foster Grandparents Tri-Valley Reach Out For Warmth Villa St. Vincent FINANCIAL STABILITY United Way funded programs are helping families in times of financial emergencies to achieve stability. The cost of housing, healthcare, childcare, food, and other basic needs are surpassing the income of too many families in our community. 13.5% of Polk County residents live below the federal poverty level making it difficult to meet their basic needs, including food and shelter. (United Way funds helped 30+ families with heating assistance through Tri-Valley's Reach Out For Warmth program last year.) 1 in 6 Americans struggle with hunger. (United Way funds helped provide 278,869 meals to 3,744 families in the Crookston area through the utilization of the North Country Food Shelf last year.) 40.1% of local students are eligible for free or reduced lunches. These same families struggle to meet the basic needs at home and teachers have seen students come to school Monday mornings famished because their last "good" meal was lunch on Friday. (United Way funds helped 80 children in the Crookston area receive food to bring home over the weekends through the Backpack Program which is funded through the North Country Food Bank.) WELLNESS United Way funded programs are helping improve people's health. This includes everything from mental health, nutritional health and supporting options for low-income individuals to access healthcare needs. Local seniors are often faced Submitted Crookston Times Pictured from left to right are United Way Executive Director Katya Zepeda and Administrative Assistant Becky Cymbaluk at the donation goal sign. with the decision to pay for food OR pay for medication. (United Way funds helped area seniors receive nutritious and well-balanced meals at a reduced price and often in the convenience of their home through programs like Lutheran Social Services, Meals on Wheels and the Golden Link.) Concussions account for 13.2% of sports-related injuries and can lead to traumatic brain injury if not detected and treated immediately. (300+ student athletes receive free baseline concussion testing through RiverView's ImPACT program.) 1 in 6 children in the United States has a developmental disability, according to the CDC. (United Way funds helped developmentally disabled individuals have options for earning income, recreation and social interaction.) BUSINESS DONATIONS During the campaign, many area businesses and their employees step up to do a payroll deduct donation throughout the year. Towards the end of the campaign, a check is presented to the United Way of Crookston. There are currently 24 employers in the Crookston area that do payroll deduct. In fact, 48 percent of the campaign is through employer s payroll deduct donations. Here are eight good reasons why United Way is the best way: Local control - Crookston's volunteers set policies and make ALL decisions. Efficiency - Because of volunteers, United Way has the lowest overhead costs possible...this means that more of the donated dollar gets to the programs that help people in the Crookston area. Convenience - One yearly budgeted gift supports more than 24 human service agencies that serve our community. Fairness - United Way's request for financial support is based on the ABILITY TO GIVE... and ALL employed people in our area are asked to give. Stewardship - Donations are allocated wisely by one board which eliminates service duplications with your funds. Volunteers plan and coordinate effective ways to meet Crookston's human service needs and see opportunities for and encourage teamwork among partner agencies. Flexibility - Quickly responds to changing human service needs in Crookston. Accountability - Operates openly and reports fully to the people of Crookston. Unification - Brings people from all walks of life together in a cooperative effort to make our community a better place in which to live. In this section, you will learn all about the 27 organizations that the United Way gave money to in Some may include pictures and all include information about how to donate to these important organizations. If you would like to contact United Way of Crookston or learn more, search for them on Facebook, call them at or unitedway@visitcrookston.com. SMALL BUSINESS SATURDAY SAT. NOV. 29 SHOP LOCAL inside you ll find You can t buy happiness, but you can buy local, and that s kind of the same. PLEASE CONTACT THE CHAMBER IF YOU WOULD LIKE YOUR local mortgage BUSINESS TO BE A MEMBER OF RMA AND HELP PROMOTElenders and A Special Edition To CROOKSTON S RETAILERS. The Valley Shopper EDUCATION United Way programs are helping children achieve their maximum out of high school. Nationally 2/3 of students are not reading on level by the end of third grade. (United Way funds help with summer reading programs, RSVP and the Tri-Valley Foster Grandparent programs that help support reading and mentor students who need it.) Children who are not involved in after-school programs and extracirricular activities have a higher risk of dropping out of school. (United Way funds help kids receive scholarships from the Kids First program which allows for participation in Parks & Recreation activities in the community.) Listings for local realtors, 135,500 potential. Education is a cornerstone for success in school, work and life. United Way is working with agencies to create lasting solutions that build opportunity for all. 85% of a child's brain development happens before kindergarten, so support and opportunity needs to start prior to kindergarten enrollment. (United Way funds help with the Parents Helping Parents program to create educational tools and support online.) Children who aren't reading at their grade level by the end of third grade are four times as likely to drop RMA is a subcommittee of the Crookston Chamber of Commerce with the sole intent of promoting the retail sector within our city. The dollars are used to purchase advertisements and materials for particular promotions through the year. Some events RMA is responsible for are Crazy Days, Early Bird, Moonlight Madness, Queen for a Day, and Winter Wonderland. SA 9 11 NEW LISTING! 406 Mill St N, Fertile 73,900 NEW PRICE! Cty 7, Gonvick 139,900 NEW PRICE! 125 Adams St, Crookston 139,500 8 Boy Scouts Foster Grandparents OUTLOOK 2015 NEW th St SE, Erskine 197,500 NEW LISTING! LISTING! 611 Euclid Ave, Crookston 352,000 tion and financial stability are the areas the United Way concentrates on when they decide how to distribute the money that comes in. The mission of the United Way of Crookston is to improve the quality of life of Crookston area people by gathering and distributing, in an efficient manner, community resources that respond to priority health and human service needs. Their campaign runs from October through December during most years, but this year extended into January. After, they hold hearings with the board members and directors to decide how to split up the money between the organizations that apply. In 2014, there were 27 organizations awarded money from the United Way of Crookston: s 20 and 1_Layout 1 4/27/15 10:16 AM 1 Last year, they helped 27 organizations in the area The United Way of Crookston has been helping the community since 1983 and the tradition continues with new Executive Director Katya Zepeda. She has been working diligently to finish up this year's applications and distribute the 175,000 that was raised thanks to people and businesses in the community that graciously donated during the campaign. Health and wellness, educa- Polk County DAC Section i Friday, May 1, 2015 The United Way of Crookston is all about the community Jess Bengtson Staff Writer ommunity onnections Crookston Daily Times helpful information on buying or selling you home. A Special Edition To The Valley Shopper SMALL BUSINESS SATURDAY NOV 29 PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage DIGITAL SOLUTIONS crookstontimes.com ThriveHive We deliver shoppers to your business.

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12 The and Crookstontimes.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us crookstontimes.com 124 South Broadway Crookston, Minnesota (218) Display & Digital Advertising: (218) or (218) Classified Advertising: (218) Subscriber Services: (218) Newsroom: (218)