REACH EVERY PHYSICIAN IN SAN DIEGO COUNTY

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1 MARCH MEDIA KIT REACH EVERY PHYSICIAN IN SAN DIEGO COUNTY THE DEBATE IN CALIFORNIA FOR SINGLE PAYER HEALTHCARE Medical Coalitions Join Forces to Educate Politicians San Diego Physician magazine goes to: 100% of the chiefs of staff of all of San Diego County's hospitals 100% of the heads of San Diego County's medical groups. 82% of the CEOs of San Diego County's hospitals/systems. JANUARY 2018 THE MAGAZINE San Diego Physician is an essential resource for the medical community. It is the only publication in San Diego that reaches all practicing physicians in the county. This four-color magazine is produced 12 times a year and mailed to 9,800+ physicians in San Diego and Imperial counties. It is also distributed to approximately 300 area hospitals, libraries, legislators, allied healthcare professionals, retired physicians, community healthcare organizations, healthcare stakeholders, and local media. San Diego Physician is your best bet to influence the purchasing decisions both professional and personal of this influential audience. DIGITAL MAGAZINE E-NEWSLETTER San Diego Physician is now delivered each month via to 9,800+ members of San Diego County s medical community. Each issue features three advertising positions, available only to print advertisers. These ads are a great way for you to enhance your print campaign by allowing prospective customers to directly connect with your company and by making an impression on the doctors who are opening, clicking, and engaging with the content. SDCMS NEW YOU CAN USE E-NEWSLETTER SDCMS s e-newsletter News You Can Use is delivered bi-weekly to 9,800+ physicians and administrators. This concise e-newsletter provides physicians with information that matters to them and impacts their practices. It includes an updated calendar of events and a message from our CEO and/or president. Banner advertising options are available. PHYSICIAN BURNOUT NEW STRATEGIES FOR PREVENTION

2 FEBRUARY EDITORIAL CONTENT San Diego Physician covers a broad range of topics of interest to San Diego County s physician and medical office manager communities, including but not limited to: bioethics disaster preparedness emergency medicine health information technology healthcare access, financing, reform infectious disease legislation local healthcare leader profiles medicine & the law office operations/management personal & professional development physician workforce & compensation practice management & challenges prescription drug abuse public health real estate risk management scope of practice technology If you have an article idea or author suggestion, please do not hesitate to your thoughts to Editor@SDCMS.org. IMPORTANT DATES JANUARY Sales close: 11/28 Materials due: 11/30 FEBRUARY Sales close: 1/2 Materials due: 1/4 MARCH Sales close: 1/30 Materials due: 2/1 APRIL Sales close: 2/27 Materials due: 3/1 MAY Sales close: 3/27 Materials due: 3/29 JUNE Sales close: 4/24 Materials due: 4/26 JULY Sales close: 5/29 Materials due: 5/31 AUGUST Sales close: 6/26 Materials due: 6/28 SEPTEMBER Sales close: 7/24 Materials due: 7/26 OCTOBER Sales close: 8/28 Materials due: 8/30 NOVEMBER Sales close: 9/25 Materials due: 9/27 DECEMBER Sales close: 10/30 Materials due: 11/1 TREATING DOMESTIC VIOLENCE AS A MEDICAL PROBLEM APRIL 2018 Celebrating 50 Years of UC San Diego School of Medicine

3 2019 RATES San Diego Physician Magazine 12X INSERTIONS 6X INSERTIONS 1X INSERTION MECHANICAL SPECS PRINT AD SIZES SAN DIEGO PHYSICIAN W x H Full Page* x /2 Page Horizontal x /2 Page Vertical 4 3/4 x 7 3/8 1/4 Page x FOUR-COLOR PREMIUM POSITIONS Outside Back Cover Inside Front Cover $2,595 $3,095 DIGITAL NEWSLETTERS * Dimensions are in pixels. Please send artwork as JPEG file. When creating artwork, please select save for web and export to the exact specs noted for final art. Inside Back Cover Opposite Table of Contents FOUR-COLOR DISPLAY RATES Full Page 1/2 Page $2,595 $2,350 $1,895 $1,100 $2,550 $2,100 $1,250 $2,300 $1,400 E-MAGAZINE Big box ad Ads can be animated SDCMS NEWS YOU CAN USE Vertical ad Leaderboard 300 W x 250 H 160 W x 300 H 728 W x90 H 1/4 Page FORMATTED ADS 1/6 Page Prof. Services/Ref. $650 $300 $750 $400 $850 HOMEPAGE BANNER ADVERTISING Slider 680 W x 260 H Big Box 300 W x 250 H Small Box 224 W x 75 H HIGHLIGHTED/BOXED CLASSIFIEDS Approximately 1/12 page (up to 75 words): 3-month minimum: $250/month SDCMS members place classified ads excepting Services Offered ads free of charge; Editor@SDCMS.org. SDCMS endorsed vendors receive 15% off display advertising rates. SDCMS member physicians receive 25% off display advertising rates. SAN DIEGO PHYSICIAN E-MAGAZINE (ONE ISSUE/MONTH) 3x $695/issue 3x $850/month Slider: $995 6x $595/issue SDCMS NEWS YOU CAN USE (TWO ISSUES/MONTH) *Add $150 for top leaderboard ad 6x $750/month SDCMS HOMEPAGE BANNER AD (MONTHLY RATES) MAY 2018 Big Box: $500 12x $495/issue 12x $650/month Small box: $395 BLEED *Please include 1 4" of bleed on all sides for full-page ads. Text and logos must be within 1 4" from the trim on all sides to avoid live matter trimming off. Please exclude crop marks, bleed marks, color bars, and registration marks from final output. FILE FORMATS High-resolution PDF, JPEG, or TIF file. Native files must be built in InDesign CS5 or lower, Illustrator CS5 or lower, or Photoshop CS5 or lower. DIGITAL MEDIA Include InDesign document, all support files, print and screen fonts, and a high-resolution PDF file. ads to: JRohr@sdcms.org if 5 MB or less. Please use WeTransfer for files over 5 MB. This free service allows you to send files of up to 2 GB. RESOLUTION All images and logos must have a resolution of 300 dpi at 100% print size. CHAMPIONS FOR HEALTH San Diego physicians improving health and changing lives JUNE 2018 COLOR All colors must be CMYK. Total ink density should not exceed 300%. Additional Pantone colors can be purchased at additional costs. AD DESIGN FEES Advertisements can be built at an additional fee of $200 per design (includes two proofs). Each additional proof will be produced at a charge of $75. Advertiser will need to submit high-resolution logo, images, and text. DAVID BAZZO, MD BECOMES SDCMS PRESIDENT 2018 White Coat Gala Installs New Officers

4 ADDITIONAL OPPORTUNITIES TO REACH SAN DIEGO S PHYSICIANS ENDORSED PARTNER PROGRAM SDCMS forms partnerships with companies who provide physician-centric goods and services. For more information on becoming an Endorsed Partner, please contact Hanna Basler at Hanna.Basler@SDCMS.org or at (858) WHITE COAT GALA SDCMS hosts its annual White Coat Gala, in conjunction with the SDCMS s foundation, Champions for Health. This annual event is attended by over 300 participants. Sponsorship opportunities are available. Please contact Jennipher Ohmstede at JOhmstede@ SDCMS.org or at (858) PHYSICIAN MIXERS SDCMS hosts mixers for San Diego physicians throughout the year, at various locations throughout the county. Physicians are encouraged to mingle and network with their peers at these social events. There are up to two sponsors per event. Please contact Dari Pebdani for more details. JULY 2018 N OF SDCMS OFFICIAL PUBLICATIO ALL TOGETHER NOW TO SAVE LIVES AUGUST 2018 OFFICIAL PUBLICATION OF SDCMS sses Be There San Diego Addre rities Dispa Cardiovascular Disease APPROACHES TO MENTAL HEALTH IN SAN DIEGO COUNTY

5 FREQUENCY PAYS OFF. Use this checklist to see what upgrades you qualify for. Ad on the SDCMS homepage (ad will run a minimum of one month per year). Inclusion in online Practice Management section of SDCMS website. Inclusion in Support the Advertisers ad page published several times a year in the magazine. One-time use of SDCMS mailing list. one cover advertising spot/year, which includes 1/6 page ad within Briefly Noted section. ** $3,500-$8,000 $8,001-$12,000 $12,001 and above Small box Big Box Slider 224 x x x 260 at full price $1,500 at 1/2 price $1,000 Complimentary $500 SEPTEMBER 2018 **Advertiser must be approved by SDCMS, THE RISING RISK OF INFECTIOUS DISEASES Latest on Syphilis, Clostridium Difficile Infection & Surgical Antibiotic Prophylaxis OCTOBER 2018 A Tumultuous Year in California Medicine San Diego s Own Dr. Ted Mazer Reflects on His Year as CMA President