I. GENERAL INFORMATION

Transcription

1 POST SHOW REPORT

2 I. GENERAL INFORMATION Exhibition Name Triển lãm Quốc tế lần thứ 13 về Ô tô Xe máy Xe đạp điện & Công nghiệp Phụ trợ The 13th International Saigon Autotech & Accessories 2017 Organizer Asia Trade Fair & Business Promotion Holdings (ATFA) Program Date Time Events 25/5 08:00-10:00 10:00 11:15 11:15 17:30 Press conference, Press tour Opening ceremony, VIP tour Exhibition activities 26/5 09:00 17:30 Exhibition activities Business matching event Exhibition activities 27/5 09:00 17:30 Business matching event 2 nd Car Audio Contest 2017 (EMMA) 28/5 09:00 17:30 18:00 24:00 Exhibition activities End of the Show; Moving out 29/5 08:00 12:00 Dismantling Scale 10,000 m2 12,000 visits Numbers of exhibitors by industry classification: 08 car manufaturing, importing, tuning exhibitors; 25 motorbike and electrical bike exhibitors; 289 parts and other supporting industries exhibitors Numbers of exhibitors by country: 359 booths from Switzerland, Korea, Singapore, Malaysia, Thailand, Indonesia, China, Vietnam

3 Sponsors Government authorities: Ministry of Industry and Trade Ministry of Science and Technology Television, press and websites: Vietnam Chamber of Commerce and Industry VCCI Hanoi Supporting Industries Business Association - HANSIBA INFOTV, Television program Trong Thế giới xe HTV7, Television program Thời sự HTV7, Television program Xe Việt 24h Vietnam Online Television STV, Vận tải Ô tô magazine, Ô tô Việt Nam magazine, Công nghiệp Ô tô magazine, Ô tô Xe máy Việt Nam magazine, Xe và Đời sống magazine, Thời báo Kinh tế Việt Nam, Báo Đầu tư, Autonet magazine, Nghe Nhìn magazine, Xe Việt 24h magazine, Phụ Nữ Mới magazine, Shopping magazine, Cartech magazine (Korea), Autodaily.vn, Xedoisong.vn, Cafeauto.vn, otopro.com.vn, autovn.com.vn, autozoom.vn, xecongnghe.vn, dailo.vn, autovina.com, autonet.com, autopress.vn, tiepthitieudung.com, alan.vn, xe-vietnam.com, xe.vn, xevathethao.vn, banxehoi.com, autotv.vn

4 II. SUB-EVENTS II.1 Press conference Time: 8:30-09:15, 25 May 2017 Venue: Main Foyer, Saigon Exhibition and Convention Center SECC Participants: 60 press units và 05 television stations Number of news/ articles released: Over 100 online articles, 26 paper articles and magazines II.2 Opening ceremony Time: 10:00 11:15, 25 May 2017 Venue: Main Foyer, Saigon Exhibition and Convention Center SECC Participants: 250 guests VIPs in the ribbon cutting ceremony: Mr. Vo Tan Thanh Vice President of Vietnam Chamber of Commerce and Industry (VCCI) Mr. Nguyen Quang Huy - Deputy Director of the Ministry of Industry and Trade in Southern Vietnam Mr. Nguyen Van - Vice President of Hanoi Supporting Industries Business Asscociation Mr. Liew Yoon Thin General Director of Hot Engineering Sdn Bhd. Representative of Malaysian enterprises Mr. Tran Ngoc Ha - General Director of VEAM Corp. Representative of sponsors Mr. Tao Manh Chat - General Director of ATFA II.3 Business Matching Time: 10:00 11:15, 25 May :00 16:00, May 2017 Venue: Room A2, Saigon Exhibition and Convention Center SECC Registered participants: 200

5 II.4 EMMA Vietnam Car Audio Contest 2017 Organizer: Forum Otosaigon.com & Asia Trade Fair & Business Promotion Holdings (ATFA) Sponsors: Minh Phú Auto main sponsor, and Long Thinh Car Audio, Pioneer Việt Nam co-sponsors Time and venue: 9:00 17:30, 27 May 2017 Format: 9 competing categories, 03 prizes/ category, based on scoring standard of EMMA assessed by EMMA international and domestic judges III. COMMUNICATION Phase 1: 20 Sep Oct 2016 Completed website Sent s to enterprises about the Exhibition Delivered flyers at related exhibitions Phase 2: 01 Nov Feb 2017 Advertisements on newspaper/ magazines Full advertising page on 03 magazines: Tạp Chí Ô tô Việt Nam, Tạp Chí Nghe Nhìn, Tạp Chí Công Nghiệp Ô tô Advertising banners on website Banners on 05 websites: Xedoisong.vn, Autovina.com, Autopress.vn, Autodaily.vn, tiepthitieudung.com Press release Time: 18/11/2016 Sent to 20 press agencies, collected 20 articles Advertisements on Zalo Newsfeed, Google AdWords, Facebook fanpage advertisements Phase 3: 10 Feb Apr nd Press release

6 Time: 10 Apr 2017 Sent to 25 press agencies, collected 25 articles Advertisements on newspaper/ magazines 60 advertising periods: Tạp chí Ô tô Việt Nam, Tạp chí Nghe Nhìn, Tạp chí Công Nghiệp Ô tô, Tạp chí Nghe Nhìn, Tạp chí Xe và Đời Sống, Tạp chí Ô tô xe máy, Tạp chí Autonet, Báo Đầu Tư, Thời Báo Kinh tế Việt Nam, Tạp chí Vận tải Ô tô, Tạp chí Phụ Nữ Mới, Tạp chí Shopping Advertising banners on website Banners on 21 websites: Autonet.com.vn, Dailo.vn, Autopress.vn, Autovina.com, Xedoisong.vn, Autodaily.vn, Cafeauto.vn, Otopro.com.vn, Tiepthitieudung.com, Autozoom.vn, Baodautu.vn, Otoxemay.vn, Songmoi.vn, Xevathethao.vn, Alan.vn, Xevietnam.com, Autovn.com.vn, Autotv.vn, Xecongnghe.vn, Banxehoi.vn, Trainghiemxe.vn Phase 4: May 2017 Street banners Venue: Ho Chi Minh city industry zone Quantity: 40 banners Execution time: 1 week Text message advertisements Quantity: 100,000 messages Frequency: 01 time/ 01 subscriber Execution time: May Receivers: High-income earners in Ho Chi Minh city, individuals and enterprises working in automobile, motorcycle and supporting industries, ATFA s data source marketing advertisements Quantity: over 50,000 s Execution time: May of 2017 Characteristic: ATFA s data source, direct Flyer delivering Quantity: 80,000 fliers

7 Form: Newspaper/ magazine attached; Deliver at shopping malls, auto showroom, interior/ autopart stores Phase 5: From 25/05/2017 Press release Sent to 60 press units và 05 television stations News/ Articles collected: over 80 online articles, 26 paper articles Television to broadcast news: HTV9, INFO TV, HTV7, STV, HTV1 Television wording Word ads on 2 television channels: INFO TV, HTV7 Advertising 04 advertising periods to say thanks on 04 magazines: Tạp chí Autonet, Tạp chí Nghe Nhìn, Tạp chí Công nghiệp Ô tô, Tạp chí Vận tải Ô tô IV. SURVEY Visitors Average Monthly Income 1095 responses < 10 million 130 (11.9%) From 10 to 15 million From 15 to 20 million 269(24.6%) 330 (30.1%) From 20 to 30 million More than 30 million 151(13.8%) 220(20.1%)

8 Visiting Purpose 1126 responses Buying products Seeking partners Understand products Market research 349 (31%) 312 (27.0%) 441 (39.2%) 466 (41.1%) For job, studying, research purposes 104 (9.2%) Interested product 1184 responses Motorcycle 568 (48%) E-bike E-automobile 245(20.7%) 262 (22.1%) Parts & Accessories (49.7%) New products & Technology Cars/ Trucks 291 (24.6%) 326(27.5%) Interested Country 1116 responses Vietnam Malaysia Switzerland China Thailand Singapore Korea Indonesia Taiwan Other 2(0.2%) 236(21.1%) 178(15.9%) 344(30.8%) 160(14.3%) 290(26%) 117(10.5%) 243(21.8%) 480(43%) 542(48.6%)

9 Source of Information 1044 responses Online ads Leaflets Friends & relatives PRs on media Ads on newspapers & magazines Invitation from organizer Social Network Road banner TV ads SMS/ Other 74(5%) 231(16%) 139(9%) 106(9%) 135(8%) 130(8%) 55(3%) 76(5%) 90(6%) 7(0%) 565(54.1%) General evaluation 1044 responses 5.0% 7.3% 50.4% 37.3% Very good Good Should be improved No comment Exhibitors Field Manufacturing 68.3% Trading 46.8% Service 7.3%

10 Purpose of Exhibition Launching new products Attracting new customers 65.9% 65.9% Developing distribution network 51.2% Promotion 7.3% Developing client relationship 39% Collecting visitors opinion on product 12.2% Exhibition Effectiveness Very good 17.1% Good 26.8% Average 14.6% Attracting visitors 24.4% Few visitors 9.8% Unknown 2.4% Assessing Organizer's service 12.2% 19.3% 10.0% Very good Good Should be improved No comment 58.5%

11 1. Press Clipping PART V. GALLERY

12 2. Exhibition Overview of Saigon Autotech 2017

13 Press conference, Opening ceremony & VIP Tour

14 Some products displayed at the Exhibition

15 Some booths at Saigon Autotech 2017

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17 EMMA Vietnam Car Audio Contest 2017

18 Thank You and See You at