OUR BRAND PROMISE #SINGAPORETATLER

Transcription

1 MEDIA KIT 2019

2 OUR BRAND PROMISE Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary. Whether it be through intimate stories about remarkable people, our experts opinions on refined living or cultural enrichment, or presenting trends as they happen, Singapore Tatler opens up a world of possibilities. #SINGAPORETATLER

3 ONE BRAND OMNI-CHANNEL REACH Bespoke Events Print Magazine enewsletter EDM Website Curated Experiences Youtube Facebook Instagram

4 LEADING LIFESTYLE MEDIA BRAND Print Readership 87,500 Monthly Online Visitors 150, ,000 AUDIENCE CORE PROFILE Average Age Print 39.8 yrs old Gender Print Female 47% Male 53% Online Female60% Male 40% AWARD-WINNING PLATFORMS MARKETING MAGAZINE Luxury Magazine of the Year / 2016 / 2018 MPAS AWARDS SingaporeTatler.com Lifestyle Media of the Year (Gold) 2018 MPAS AWARDS Singapore Tatler Luxury Media of the Year (Bronze) 2018

5 CONTENT CREATOR You know that if it s in Tatler, it s the best. Asia Tatler Reader Survey Tatler always has experts writing for them. Real people. Asia Tatler Reader Survey WATCHES

6 INFLUENCER NETWORK THE 300 LIST The definitive guide to Singapore s influential elite ASIA S MOST ELIGIBLE The top 50 eligible men and women from around the region GEN.T Singapore s brightest innovators, creative visionaries, and disruptive talents ASIA S TOP PHILANTHROPISTS The region s most generous and inspiring individuals and foundations TATLER INSIDERS DICK LEE Singer and composer, this National treasure and all around bon vivant pens travel stories for Tatler MARILYN LUM The businesswoman and food lover helps us curate the annual T.Dining Best Restaurants Guide as a panelist DAWN KOH This entrepreneur and style star works as our Tatler Fashion Insider picking out the best pieces and trends

7 TATLER PLATFORMS

8 TATLER PLATFORMS PRINT 87,500MONTHLY READERSHIP # CIRCULATION: 17,500 CIRCULATION BREAKDOWN: 9,000 Strategic Display Location 7,500 Qualified VIPs 1,000 Copy Sales DISTRIBUTION CHANNELS: 43% VIP List 23% Luxury Condos and Apartments 14% Hotels and Country Club 6% First & Business Airline Lounges 5% Newsstands 3% Private Banking Lounges 3% Special events and galas 3% Others* # Readership: 5 average number of times an issue is picked up *Others include: promotional copies for advertisers and agencies

9 TATLER PLATFORMS PRINT THEMATIC SUPPLEMENTS JANUARY JANUARY JULY JUNE SEPTEMBER OCTOBER NOVEMBER

10 TATLER PLATFORMS PRINT BRAND EXTENSIONS FEBRUARY/APRIL/JUNE/ AUGUST/OCTOBER/DECEMBER Singapore Tatler Homes takes readers inside the most beautiful abodes around the globe and shares insights from the brightest minds in design. From outstanding architecture to luxury interiors, this bi-monthly title serves as a design dossier for the discerning. AUGUST Featuring the spell-binding jewellery and extraordinary timepieces, Singapore Tatler Jewels & Time is an annual publication that showcases the best horological and joaillerie launches of the year. MAY / NOVEMBER With two issues a year, this magazine serves up the best of gastronomy in an insightful, visually compelling read. The November issue features the Best Restaurants Guide the dining authority since 1986, which celebrates the city s top culinary experiences.

11 TATLER PLATFORMS

12 TATLER PLATFORMS ONLINE MONTHLY VISITORS 150,000 MONTHLY PAGE VIEWS 1.7 million NEWSLETTER DATABASE 25,000 AUDIENCE PROFILE 31% % % % % % 65+ GENDER 60% Female 40% Male NEW VS RETURNING VISITORS 65% New 35% Returning MOBILE VS DESKTOP 35% Desktop 65% Mobile (incl tablet) SEARCH TRAFFIC SOURCE 35% Organic Search 12.5% Direct 38% Others 8.5% Social 4% Referral 2% Google Analytics January December 2018

13 TATLER PLATFORMS SOCIAL MEDIA FACEBOOK INSTAGRAM 57,700 SINGAPORE TATLER 8,000 T.DINING BY SINGAPORE TATLER 17,500 SINGAPORE TATLER 4,000 T.DINING BY SINGAPORE TATLER Last updated on February 2018

14 TATLER PLATFORMS

15 TATLER PLATFORMS EVENTS FLAGSHIP ANNUAL EVENTS GEN.T JUNE 2019 Entrepreneurs, creators and innovators are brought together at this party that celebrates the city s future leaders. The event marks the annual launch of the Gen.T list a round-up of Singapore s most promising names across various industries. TATLER BALL OCTOBER 2019 One of the most anticipated events on the social calendar, being invited to the Tatler Ball is the ultimate affirmation of one s social status. A tradition in Singapore, it is also a celebrated in Hong Kong, China, Taiwan, Malaysia, Thailand, Indonesia and the Philippines. T. DINING BEST RESTAURANTS AWARDS NOVEMBER 2019 The annual Best Restaurants Awards is the talk-of-the town a culinary event that unveils the new year s guide alongside an awards ceremony that pays tribute to chefs, restaurateurs and industry experts who create the city s colourful dining landscape.

16 TATLER PLATFORMS EVENTS ENGAGE WITH OUR AUDIENCE CONCEPTUAL MARKETING EVENTS EVENT PARTNERSHIPS CROSS-MARKETING PARTNERSHIPS EX. - Miu Miu Lady Pop Up Exhibition - Tatler Table: Ambassador Series - ION Orchard Culinary Creations EX. - Prince Albert II Monaco Foundation Gala - BMW Women s International Polo Tournament - National Gallery Singapore s Young Collector s Summer Party EX. - Jazz Association Singapore (JASS) - Creating Responsible and Innovative Businesses (CRIB) - SNOW Singapore Committee for UN Women We team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways. We support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches. We join forces with existing partners to bring unique reader engagement opportunities to our audience.

17 CONTENT STUDIO From the printed word to the moving image, we take an integrated, multi-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand. BRAND OBJECTIVES STRATEGY CREATION CONTENT PRINT SOCIAL (FB, IG) (EDM) MOBILE (SMARTPHONE, TABLET) SEO (WEBSITE) VIDEO & PHOTOGRAPHY BRANDS WE WORK WITH CARTIER THE MACALLAN BVLGARI FENDI LOUIS VUITTON AUDI MARINA BAY SANDS BENTLEY TIFFANY & CO ION ORCHARD VAN CLEEF & ARPELS

18

19 ADVERTISING PRINT RATE CARD TYPES NO./PAGES RATES ($SGD) 6X 12X GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 25% loading STANDARD ADVERTISING - Page facing editorial: 15% loading Full Page (ROP) Double Page Spread (ROP) 1 2 9,450 18,900 8,505 17,010 7,960 15,960 NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & SPECIAL INSERTION Outside Back 1 15,750 14,175 13,356 Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director. Inside Back IFC Spread 1st DPS ,500 24,150 23,625 9,450 21,735 21,210 8,925 20,475 19,950 BOOKING DEADLINE Eight weeks preceding the month of publication. 2nd DPS 3rd DPS 4th DPS 1st Ad facing TOC 2nd Ad facing TOC 3rd Ad facing TOC ,100 21,210 20,265 10,080 10,500 10,185 20,790 19,005 18,165 9,030 10,350 9,135 19,425 17,850 17,115 8,505 8,925 8,610 ACCREDITED ADVERTISING AGENCY COMMISSION 15% gross CLOSING DEADLINE No postponement of booking/s and closing date for all materials are six Masthead 1 9,660 9,545 8,190 weeks prior to the month of publication. Editor s Note 1 9,660 9,545 8,190 CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non- MAGAZINE SIZE MEASUREMENT IN MM (W X H) cancellable. SIZE Full Page Double Page Spread Front Cover Reverse Gatefold TRIM 228 x x * x 305 BLEED** 234 x x x 311 TYPE AREA 208 x x 273 each page 206 x 273 each page For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team at sgprod@edipressemedia.com *226(L) +226(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

20 ADVERTISING DIGITAL RATE CARD AD TYPES DESKTOP Premium Billboard (970 x 250) Interscroller (1600 x 800) Large Leaderboard (970 x 90) Billboard (970 x 250) LREC Persistent (300 x 250) Half-page banner Persistent (300 x 600) Floating banner (970 x 90) RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS, HOMEPAGE) CPM $350 CPM $350 CPM $180 CPM $250 CPM $250 CPM $200 CPM $180 MOBILE Interscroller (640 x 960) LREC (300 x 250) Leaderboard (320 x 50) Full-page banner (320 x 480) Floating banner (320 x 50) MARKETING Endorsed edm (Full Database - 25,000) enewsletter Banner (Full Database - 25,000) CPM $370 CPM $180 CPM $180 CPM $350 CPM $180 ONE-OFF $8,000 $10,000 Video Advertorial Write-up Advertorial POA $10,000 For further enquiries, please contact our sales team at sgad@edipressemedia.com

21 ADVERTISING DIGITAL RATE CARD AD TYPES CUSTOMISED CONTENT PACKAGES Write-up Advertorial Package * Include 1 Facebook Post * Include 1 enewsletter Feature * Include 1 Instagram Post Video Advertorial Package * Include basic video shoot and editing * Include 1 Facebook Post * Include 1 enewsletter Feature * Include 1 Instagram Post Brand Story Package * Include 1 Facebook Post * Include 1 enewsletter Feature * Include 1 Instagram Post ONE-OFF $8,000 $15,000 $15,000 For further enquiries, please contact our sales team at sgad@edipressemedia.com

22 CONTACT US For Singapore advertising enquiries, please contact: STEPHANIE TAY General Manager - Commercial T: E: stephanie.tay@edipressemedia.com For international advertising enquiries, please contact: EDMOND CHEUK International Sales Director T: E: edmond.cheuk@edipressemedia.com Edipresse Media Singapore Pte Ltd. 14 Kung Chong Road, #06-02 Lum Chang Building, Singapore T: F: