Stéphane Coruble, Managing Director, RTL AdConnect

Transcription

1 Stéphane Coruble, Managing Director, RTL AdConnect

2 Free-to-air local TV players REACH A unique positioning in a competitive environment International branch of European TV groups Digital players INTERNATIONAL PRESENCE International TV networks

3 Why? We were known as IP Network in the Television world, and now we are RTL AdConnect in a Total Video world where cross screen is the new norm. #1 Simplified and unified advertising connection point of RTL Group #2 Ad: we provide exclusive advertising solutions #3 Connect and reach more extensive total video premium inventory in Europe Link with the brands, advertisers, agencies. 4

4 Create a unique and simplified access to RTL Group s Total Video portfolio for international advertisers Our mission.

5 An international team

6 We are a connected group of people around the world and these are some faces you may meet in Luxembourg! Christophe Loisel, Deputy MD New York London Paris Madrid Brussels Amsterdam Luxembourg Copenhaguen Milan Cologne Warsaw Vienna Istanbul Seoul Dubai Bangkok 245 FIFTH AVENUE Suite 1600 New York, NY10016 USA

7 Our goal is to enable advertisers to Reach more audiences insights solutions

8 Reach more audiences

9 The best of global & premium total video inventory from RTL Group and beyond 100+ TV channels 160M daily TV viewers 7.5Bn monthly advertising contacts 76/100 Top European programs 30 radios 90% radio weekly reach in Europe 300+ digital platforms >36Bn video views per month 80K content creators 115M+ monthly unique visitors (VOD)

10 We give access the best of global & premium total video inventory Video-on-demand & catch-up TV Platforms by broadcasters Multi-Platform Networks operating mainly on YouTube Advertising Technology refering to automatization, analytics & digital tools in the context of video advertising Linear TV

11 Reach more insights

12 Providing a helicopter view through TVKF insights Broad level of global insights that can be delivired Global content insights Global audience insights Global advertising insights 14

13 Watching television is part of our daily lives worldwide TV viewing time around the world more than 4 hours 3-4 hours 2-3 hours less than 2 hours n.a. Daily Viewing Time 3 h 00 Source: Médiamétrie, Eurodata TV, One TV Year in the World 2017

14 Linear TV is resilient and at the core of the Total Video ecosystem Average viewing time in Europe and overseas more than 4 hours 3-4 hours 2-3 hours Average 3 h 3 32 h daily reach 03 Netherlands in Europe * 4 h 22 UK 3 h Poland 43 Germany Daily Viewing Time 4 h min vs h 17 Belgium North 4 h 04 Belgium South 2 h 41 Luxembourg 3 h 50 Spain 3 h 43 France 2 h 35 Norway 2 h 29 Sweden 2 h 40 Denmark 71.9% 4 h 04 Italy 4 h 26 Croatia 2 h 52 Finland 4 h 30 USA 2 h 26 China 2 h 22 India Source: TV Key Facts 2017, Eurodata TV worldwide, Médiamétrie, all individuals, all day, January-December 2016 *excluding Greece, Norway, Portugal and Slovenia

15 While mobile devices driving digital video consumption Consumption Time spent watching online video (average per day) Total time spent watching online video 1 h min vs min 0 h 45 on mobile devices +41 min vs h 19 on desktop/non-mobile +10 min vs Source: Zenith, Online Video Forecasts 2017

16 Event formats attract huge audiences across the globe CCTV Spring Festival 158.1M China - CCTV 1+3 Rating: 12.4% Share: 29.6% Eurovision Final 9.4M Germany - ARD, Rating: 12.5% Share: 36.7% Academy Awards Ceremony 35.6M USA ABC - Rating: 12.0% Share: 31.5% Au rendez-vous des enfoirés 66th Sanremo Music Festival (Pat I) France - TF 1, Rating: 19.9% Share: 49.9% Italy - Rai 1 Rating: 21.7% Share: 48.7% 11.6M 12.7M 67th Red and White Song Contest The Great British Bake off Japan - NHK G Rating: 28.2% Share: 54.1% UK - BBC 1 Rating: 26.9% Share: 52.7% 18.2M 15.8M New Year s Address 17.5M Russia - Previy Kanal + Rossiya 1 Rating: 12.7% Share: 28.7% Source: TV Key Facts 2017, Médiamétrie, Eurodata TV, local institutes, excluding sports *Source: EBU 2016, saw at least one of the three shows in whole or in part 20

17 Reach more solutions

18 Innovation is a key-driver to monetize the Total Video ecosystem Connect TV / Addressable TV VOD / MCN / MPN explosure Targeting & Data CONTENT T Drive to shoppers & customers Content / Influencer marketing Creative /immersion experience (AR / VR) Ad tech (Total Video Market Place)

19 Addressable TV enables real consumer targeting on TV RTL ADConnect offers largest HbbTV offer through smartclip Germany & Austria 17M Connected TV Sets on HbbTV Total potential of 91M Adressable TV Households In Europe with HbbtV Source : Smartclip 07/2016, TV Key Facts 2016

20 Two ATV products available for German market Spot Overlay A targeted add-on overlayer on a TV Spot, to amplify a national TV Campaign message Switch in Programme A targeted overlayer on a programme segment (non-spot solution) 24

21 HbbTV 2.0 will transform targeting possibilities Retargeting & Capping Geo targeting Period/Time targeting Sequenced creative Data enhanced creative

22 Measuring media quality: beyond streams & impressions Most important aspects of media quality according to advertisers Survey in UK: 120 Brands & Agency media executives Brand Safety Others 5% 24% Viewability 38% Ad Fraud 33% Source: Integral Ad Science, Top of mind for respondnts What s the most important aspect of media targetting

23 What does ad fraud stand for? Ad Fraud. Ad fraud (also referred to as Invalid Traffic) is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.

24 Total Video Marketplace by RTL AdConnect Brand safety. Viewability. Premium content.

25 The Total Video Marketplace by RTL AdConnect 800M+ video views per month Broadcaster VOD Digital Audience 50B+ Extension video views per month YouTube 32B+ pre-rolls video views per month Direct Sales Programmatic (PMP) Direct Sales Programmatic (PMP) Direct Sales

26 The Total Video Marketplace by RTL AdConnect 800M+ video views per month Broadcaster VOD Digital Audience 50B+ Extension video views per month YouTube 32B+ pre-rolls video views per month Direct Sales Programmatic (PMP) Direct Sales Programmatic (PMP) Direct Sales

27 Thank you

28 Reach more.