2013 Marketing Solutions. How does AliMed compare? Website advertising opportunities. Additional marketing opportunities. Ad rates and requirements

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1 M E D I A K I T 03 Marketing Solutions Creating Selling Opportunities How does AliMed compare? Catalog descriptions and demographics Website advertising opportunities Additional marketing opportunities Ad rates and requirements Advertising order forms # inc. All rights reserved. Printed in the U.S.A.

2 How does compare? Larger reach, smaller cost. Compare our circulation and advertising rates with those of other popular publications. Circulation numbers and rates compiled August, 0. Publication Circulation Full-Page Rate* Cost per x Impression AliMed s Podiatry 84,000 $3, Catalog Podiatry Management 6,800 $3,895.3 AliMed s Patient & 70,000 $3, Staff Safety Catalog Long-Term Living 50,000 $7,650.5 HME Business 7,30 $5,435.3 AliMed s Radiation 5,000 $3, Protection Catalog Radiology Today 40,034 $7,370.8 AliMed s Operating Room, 48,000 $3, Diagnostic Imaging, Critical Care Sourcebook Surgical Products Magazine 55,05 $0,860.0 Outpatient Surgery 5,07 $5,950.4 AliMed s Ergonomics 56,000 $3, Catalog Industrial Safety & 7,400 $8,99. Hygiene News AliMed s Rehab, Orthopedics, 35,000 $3, Skilled Nursing Sourcebook Long-Term Living 50,000 $7,650.5 *Comparison of full-page, four-color print. # inc. All rights reserved. Printed in the U.S.A.

3 Publication descriptions and demographics Catalogs Catalogs contain a wide selection of products that relate to a targeted customer base. In addition to circulation, catalogs are delivered upon request, used as trade show handouts, and included in product shipments. Reference Catalogs are comprehensive resource publications mailed to a broad demographic. They typically contain pages and have high-retention rates. Specialty Catalogs are smaller, more targeted publications with streamlined product offerings. They are typically pages. Tabloids Tabloids highlight the newest and best products has to offer. Each tabloid has approximately 3 pages and mailed to targeted audiences. REFERENCE CATALOGS PRINTED* PER YR. FACILITY BASE Ergonomics 56K x Business, Hospitals, Occupational Health Operating Room, 48K x Hospitals, Surgicenters, Imaging Diagnostic Imaging, Centers, Ambulatory Care, Critical Care Outpatient Clinics Rehabilitation, 35K x Nursing Homes, Hospitals, Orthopedics, Assisted Living Practitioners, Skilled Nursing PT & OT Professionals SPECIALTY CATALOGS PRINTED* PER YR. FACILITY BASE MRI 5K x Hospitals, MRI Centers Patient & Staff Safety 70K x Nursing Homes, Hospitals, Assisted Living Cushions 78K x Hospitals, Nursing Homes, LTC Rehab Centers Podiatry 84K x Podiatry Offices, Hospitals Positioners for Robotic 85K x Hospitals, Surgicenters, Procedures Ambulatory Care Centers Radiation Protection 5K x Hospitals, Surgicenters, X-ray Labs Speech & Dysphagia 0K x Hospitals, Nursing Homes, Surgicenters Splints & Braces 83K x Hospitals, Orthopedic Officers, Orthotists Storage Solutions 04K x Hospitals, Surgicenters Table Pads, Straps 65K x Hospitals, Surgicenters, & Positioners Imaging Centers Wheelchairs & 30K x Hospitals, Nursing Homes, Accessories Rehab Centers, LTC TABLOID TITLE PRINTED* PER YR. FACILITY BASE Imaging Solutions 50K 3x Hospitals, Imaging Centers 74K 48K Surgical Solutions 83K 3x Ambulatory Care Centers, 94K Hospitals, Surgicenters 75K Patient Care 87K x Nursing Homes, Transitional Care, Skilled Nursing, and Assisted Living facilities Therapy Resource 6K x Hospital PT/OT * reserves the right to vary printing quantities. # inc. All rights reserved. Printed in the U.S.A.

4 Website advertising opportunities 03 AliMed.com Advertising Options and Rates More than 70,000 products available Searchable by: Keyword Symptom Manufacturer SKU Why you should advertise on AliMed.com Reinforce brand familiarity and recognition Create a one-to-one marketing strategy Access a loyal base of AliMed.com users Drive traffic to your products Attract new business Direct customers to product page for quick, easy ordering AliMed.com site statistics 600,000 average page views per month 00,000 unique visits per month 0.75-minute average customer visit.37 average page views per minute 0 Internet Advertising Rates (Monthly) Homepage Ad Options (00,000 visits per month) Price per month x 3x 6x x Leaderboard 570 x 00 pixels, Skyscraper* 50 x 600 pixels, Short Skyscraper* 50 x 40 pixels Button* 50 x 50 pixels *Available on Homepage only. Category Or Sub-Category Page Headline Ad Options: Price per month x 3x 6x x Banner 570 x 00 pixels Print/Internet Advertising Package Combine your full- or half-page print ad with an Internet display option and receive 0% off your Internet ad rate! Contact Pat Whalen, Advertising Manager pwhalen@alimed.com Tel x369 Fax Note: All Internet ads are linkable to products within the AliMed.com site. # inc. All rights reserved. Printed in the U.S.A.

5 Additional marketing opportunities Index Advertising This affordable advertising option puts your ad right where many readers look first. Your message will appear in the index section near your product type listing in any of our renowned reference and specialty publications. Typically, readers first go to the index to look up the items they are seeking. Greet them with your index ad and your branding message before they get to your competition in the product section. Your index ad will reference the page number of your product s listing in the product section of the catalog. Catalogs only. Sorry, not available in Tabloids. Blast Promotions Weekly and monthly programs reach up to 50,000 purchasers. Our Product Managers will work with you to accurately promote your product. Brochures, Mailers, Package Inserts wants to maximize the exposure of your products. We have many brochures, mailers, mail stuffers, and package insert opportunities available to our vendors. Contact our Advertising Manager for details and pricing.* AliMed.com Website Advertising AliMed s website has been fully operational since 997 and e-commerce-enabled since 999. We now have 70,000 products online searchable by keyword, category, symptom, manu facturer, and/or SKU number. The site averages over 00,000 visitors and 600,000 page views per month. Vendor visibility comes from banner ads. We offer a variety of placement and payment options that can be customized to meet your needs. See Advertising Order Forms for more information. * Note: The product must be approved by the appropriate Product Manager before being accepted for insertion in any of our programs. # inc. All rights reserved. Printed in the U.S.A.

6 Ad rates and dimensions w/bleed 3 Page Page 4 Square 3 & 4 Horizontal 3 Square 3 & 4 Vertical Catalogs Reference Specialty w/bleed* 8.75"W x "H $3,968 $3, "W x 9.7"H 3,968 3,039 3 Page 4.8"W x 9."H 3,6,79 Page 7.4"W x 4.5"H,948,93 3 Square 4.9"W x 4.5"H,958,683 3 Vertical.35"W x 9."H,958,683 3 Horizontal 7.4"W x 3.0"H,958,683 Tabloids w/bleed*.375"w x 7.5"H $3, "W x 5.5"H 3,039 3 Page 9.9"W x 0.375"H,79 Page 9.9"W x 7.75"H,93 Index Advertising Reference Specialty w/bleed* 8.75"W x "H $,980 $, "W x 9.7"H,980,995 Page 7.4"W x 4.9"H,50,495 4 Square 3.5"W x 4.9"H, Vertical.75"W x 9.7"H, Horizontal 7.4"W x.5"h, Business Card Size 3.5"W x "H Catalogs only. Sorry, not available in Tabloids. * For ads that bleed: Trim size is 8 3 8" x 0 " for catalogs; 0 7 8" x 7" for tabloids; bleed allowances are no less than 4" outside of crops 3 Horizontal 9.9"W x 5"H,683 4 Square 4.85"W x 7.75"H,505 4 Horizontal 9.9"W x 3.875"H,505 NOTE: Additional charges apply if AliMed supplies the artwork. # inc. All rights reserved. Printed in the U.S.A.

7 Ad requirements Manufacturer s phone number, fax number, , or web address MUST NOT appear on ad any phone number, fax number, , or web address on ad refers potential customers to. Only products approved by AliMed can be featured in your ad. For ads that bleed: Trim size is 8 3 8" x 0 " for catalogs; 0 7 8" x 7" for tabloids; bleed allowances are no less than 4" outside of crops Please provide a four-color, hi-resolution (300 dpi) PDF suitable for print There are 3 methods for sending the PDF: jriley@alimed.com and services@alimed.com FTP: PDF may be placed onto our FTP site. Please create a folder with your company name and the date (ie: COMPANY 7_5_ ). Log onto our FTP site using the following information: FTP Site Address ftp.cs.alimed.com User Name Alimedguest Password Alimedftp Please notify AliMed via to jriley@alimed.com when uploaded. Please include the name of the folder within the . Mail: If shipping a CD-ROM, please address it to: JoAnn Riley inc. 97 High Street Dedham, Massachusetts 006 Please label the media with the company name and file name. Media should be securely packed when shipped. Catalogs w/bleed 8.875"W x "H 7.4"W x 9.7"H 3 Page 4.8"W x 9."H Page 7.4"W x 4.5"H 3 Square 4.9"W x 4.5"H 3 Vertical.35"W x 9."H 3 Horizontal 7.4"W x 3.0"H Tabloids w/bleed.375"w x 7.5"H 9.9"W x 6.5"H 3 Page 9.9"W x 0"H Page 9.9"W x 7.75"H 3 Horizontal 9.9"W x 5"H 4 Square 4.85"W x 7.6"H 4 Horizontal 9.9"W x 3.85"H Index Ads Catalogs only. Sorry, not available in Tabloids. Index Ads w/bleed 8.875"W x "H 7.4"W x 9.7"H Page 7.4"W x 4.9"H 4 Square 3.5"W x 4.9"H 4 Vertical.75"W x 9.7"H 4 Horizontal 7.4"W x.5" Business Card Size 3.5"W x "H w/bleed 3 Page Page 4 Square 3 & 4 Horizontal 3 Square 3 & 4 Vertical # inc. All rights reserved. Printed in the U.S.A.

8 Advertising Order Forms: Print Publications, p. Payment Preference: Direct Billing (Invoice mailed after publication drops*) Merchandise Credit* (Amount will be deducted on AliMed s next payment) PLEASE NOTE: Ad space will be billed after the publication drop date. A copy of the publication is mailed with the invoicing to the person listed below. *Price approval is required for merchandise credit payments. Full 3 3 p. 3 p. 3 p. Full 4 p. 4 p. 4 p. Biz. Page Page Page Vertical Square Horizontal Page Page Vertical Horizontal Square Card Publication Commitment Art 3.5x Index REFERENCE CATALOGS: Drop Date Due Ads Due Number of Catalog Ads: Number of Index Ads: Ext. Price Ergonomics April 03 /7/ /8/3 3//3 Rehabilitation/Orthopedics/ Skilled Nursing 03/04 Operating Room/Diagnostic Imaging/Critical Care 03/04 December 03 /4/ 8/4/3 9/4/3 December 03 /4/ 8/4/3 9/4/3 SPECIALTY CATALOGS: Positioners for Robotic Procedures February 03 9/4/ /6/ Wheelchairs & Accessories March 03 8// 0/9/ /0/ Patient and Staff Safety () April 03 0/5/ //3 /8/3 Speech & Dysphagia May 03 /7/3 3/5/3 4//3 Cushions May 03 /6/ /5/3 Splints and Braces June 03 0/9/ /5/3 4/8/3 Radiation Protection June 03 /0/ 3//3 4// MRI August 03 /4/3 5/7/3 7/0/3 Storage Solutions August 03 /9/3 5/0/3 6//3 Podiatry September 03 /8/3 6/4/3 7/3/3 Patient and Staff Safety () September 03 //3 6/4/3 8/5/3 Table Pads, Straps and Positioners October 03 3//3 6/8/3 8/9/3 Positioners for Robotic Procedures () November 03 6/3/3 8/3/3 TABLOIDS Imaging Solutions, Issue January 03 8/0/ 0/5/ Number of Tabloid Ads: Patient Care January 03 9/5/ // Surgical Solutions, Issue February 03 8/7/ // Imaging Solutions, Issue May 03 // //3 Surgical Solutions, Issue June 03 /4/ 3/5/3 Therapy Resource Tabloid July 03 /4/3 4//3 Imaging Solutions, Issue 3 September 03 3//3 6/7/3 Surgical Solutions, Issue 3 November 03 5/7/3 8/3/3 Imaging Solutions 04, Issue January 04 8/0/3 0/3/3 Product(s) featured are subject to the discretion of the AliMed Product Manager Full 3 3 p. 4 p. 4 p. Page Page Page Horizontal Square Horizontal Ext. Price Current Pricing Schedule: Selling Pages Index Ads Reference Specialty Reference Specialty Price Per Ad Catalogs Catalogs Tabloids Catalogs Catalogs 3, , , Page 3,6.00,79.00,79.00 Page,948.00,93.00,93.00, Page,958.00,683.00, Page,505.00, Business Card Size See p. of Order Form for Internet rates. MULTIPLE AD PLACEMENT DISCOUNT* 3 5 Ads SAVE 5% 6 9 Ads SAVE 0% 0+ Ads SAVE 0% *Applies to total ad placements on this order only. See p. of order form for more savings! Total: Multi Ad Discount: Order Total: AUTHORIZED SIGNATURE: PRINT NAME: DATE: Name of Company: Address: City: State: Zip: Telephone: Fax: Questions should be directed to Pat Whalen at pwhalen@alimed.com or x369. Please fax completed order form to fax number: # inc. All rights reserved. Printed in the U.S.A.

9 Advertising Order Forms: Internet/PDF Advertising Order Form, p. BLAST PROMOTION: # of Promos Price Per Ext. Price Product(s): WEBSITE ADVERTISING: # of Banner Ads # of Months Price per Month Ext. Price Product(s): Product(s) featured are subject to the discretion of the AliMed Product Manager Current Pricing Schedule: Website Promotions See Options and Prices in Media Kit Blasts $, PRINT/INTERNET SPECIAL* Order a full page or half page print ad with your internet display option and get 0% off your internet ad rate! *Applies to total ad placements on this order only. Must order print/web ads at the same time. TOTAL: _ PRINT/INTERNET DISCOUNT (0%): (Sorry no discounts available on PDF promotions) ORDER TOTAL: AUTHORIZED SIGNATURE: PRINT NAME: DATE: Name of Company: Address: City: State: Zip: Telephone: Fax: Questions should be directed to Pat Whalen at pwhalen@alimed.com or (800) 5-60 x369. Please fax completed order form to toll-free fax number: (78) Warranties: EXCEPT FOR THE LIMITED WARRANTY THAT THE PRINTING PRODUCT PURSUANT TO THIS CONTRACT SHALL BE COMMERCIALLY ACCEPTABLE, THERE ARE NO IMPLIED WARRANTIES OF MERCHANTABILTY OR IMPLIED WARRANTIES OF FITNESS WHICH ATTACH TO THIS CONTRACT OR PERFORMANCE HEREUNDER. ALIMED SHALL NOT BE HELD LIABLE FOR INDIRECT OR CONSEQUENTIAL LOSS OF PROFITS OR OTHER SPECIAL, INDIRECT, OR CONSEQUENTIAL DAMAGES. Copyright: Vendor hereby indemnifies and saves AliMed harmless in all respects whatsoever for any claims, causes of actions, suits, or the like arising from, or in connection with, the printing of AliMed s publications. Such indemnification shall include, but is not limited to, any and all attorney s fees incurred by AliMed in defending itself and any and all judgements, fines, court costs, and settlement costs. Printer reserves the right to refuse to print or reproduce any material supplied by Vendor if AliMed is of the opinion that reproduction of such materials would subject AliMed to a claim of copyright infringement. AliMed shall not be liable for the payment of any damages incurred by Vendor in the event of any such refusal to print. Taxes: Federal excise taxes and any state, county, municipal, or other government taxes which are applied to this order shall be charged as an addition to the price quoted to Vendor. Vendor agrees to pay any such charges promptly upon demand. Miscellaneous Provisions: Material supplied to AliMed by Vendor shall remain the property of the customer. However, AliMed may retain possession thereof without any liability until all bills due and payable to the Vendor under agreement have been paid. Artwork, type, plates, negatives, positives, and other items, when supplied by Vendor, shall remain the sole and exclusive property of AliMed unless otherwise agreed in writing. Terms: All invoices are due and payable as stated on the invoice. Invoices not paid according to these terms shall bear interest at the rate of % per month. AliMed shall not be responsible for delay or failure to perform caused by strikes; failure of supply of paper or other materials; government rules, orders, laws, or regulations; destruction of the printing plants; floods; fire; delays of carriers; acts of God; or similar occurrences beyond the reasonable control of AliMed. This agreement constitutes the entire agreement of the parties with respect to the subject matter hereof, and the provisions herein shall supersede any and all prior agreements or understandings between the parties, without respect to subject matter. This agreement may not be amended or modified except by writing signed by both parties hereto and approved by an officer of AliMed. This contract shall be construed according to and governed by the laws of the Commonwealth of Massachusetts. In the event of any controversy or dispute between the parties, including without limitation Publisher s failure to pay any sums due in a timely manner, the parties hereto agree to confer exclusive jurisdiction over the parties and venue unto the Circuit Court of Norfolk County, Massachusetts. Each party hereto appoints the Secretary of the Commonwealth of Massachusetts as his duly authorized agent for receipt and acceptance of service of process. If AliMed is required to file suit due to Vendor failure to make any payments when due, then, in addition to any other remedy allowed by law, AliMed shall be entitled to recover reasonable attorney s fees and costs. # inc. All rights reserved. Printed in the U.S.A.