BTM returning to Hard Copy

Transcription

1 Media Kit 2010 Business Travel Monthly was launched into the Australian and New Zealand (Australasian) markets in October 1999 and has since gone from strength to strength, providing vital information and advice to those people responsible for managing their organisations travel and entertainment expenditure. Originally published monthly hence the name Business Travel Monthly has been published in hard copy on a bi-monthly basis since the start of 2004.

2 2 BTM returning to Hard Copy As you may be aware, Business Travel Monthly was published in digital format only during 2008 and However, after receiving a significant amount of feedback from our readers about how much they miss the hard copy, it has been decided to resume printing the magazine in Frequency From 2010 Business Travel Monthly will be published quarterly in: 1 st Quarter - January (The BTTB Yearbook) 2 nd Quarter - May 3 rd Quarter - July 4 th Quarter - October

3 34 BUSINESS TRAVEL MONTHLY JULY About Business Travel Monthly Editorial BTTB Business Travel Monthly was launched into a market crying out for arm s length information and advice. The publication is committed to keeping business travel buyers informed about the vital issues associated with managing their organisations business travel. Like most other professionals, business travel buyers need to keep pace with today s changing business environment if they are to be effective. Not only do they need to know what is going on in their own country, but they also need to keep an eye on the latest development in other markets. This is why in each edition we provide regular coverage of the widest range of issues, development and business travel news from around the region and around the world. Regular Segments Most issues of BTM will continue to provide analysis, news, advice or opinion on crucial aspects such as travel management, aviation, accommodation, technology, expense management and traveller safety. While some BTM content will relate to developments in products and services in these segments, increasingly we are endeavoring to explore the management issues relating to these subjects, providing insights from leading industry experts and case studies highlighting current best practice. Special Reports In each issue of Business Travel Monthly we will publish a special in-depth feature focusing on a particular topic. The Special Report calendar for 2010 is: 2 nd Qtr Accommodation (including apartments) 3 rd Qtr Expense Management & Ground Transport 4 th Qtr Airlines & & Technology TRADE DESTINATIONS A trader s guide to Cape Town Which is the best part of the city in What are normal business hours in Is it the custom for the visitor to pay for which to base one s visit? your city? any entertainment? City Centre am 4.00 pm It depends on who is issuing the invitation. Which hotels are convenient, and what Should visitors consider hiring meeting is the price range? rooms and what would they cost per Mandela Rhodes Suites (around A$350). day? Other popular hotels include Table Bay Yes. Price depends on location and size. Hotel, Westin, Radisson SAS Waterfront, Cape Grace and Southern Sun The What s the accepted approach to initial meetings? Cullinan. Coffee at a café, a meeting at your What s the best way to get from the counterpart s office, in a rented meeting airport and what will it cost? room or at the hotel are all common. Most hotels have a shuttle bus. Cost of doing business (in A$) > Coffee at a café $3.75 > Light lunch $4.50 > Soft drink or beer $2.50 > An average taxi ride in the city centre $4 > Substantial dinner for two $55 > Consultation with lawyer/accountant $250/hr > Daily newspaper 75c > Local phone call 15c/min > Internet access at a cyber café $1.25/hr PHOTOS: SOUTH AFRICAN TOURISM Community/Networking What are the best and worst times to visit? The best time is summer (October to Austrade s resources: February) weather-wise and winter (May There is no Austrade presence in to August) for scenic reasons as it s nice and Cape Town, but there is an office in green, but with a lot of rain. The worst times Johannesburg: are over Easter, mid-november to mid- 10th Flr January because of summer holidays and the The Forum Bldg end of the financial year (February). Sandton What are the major trade fairs and Johannesburg 2146 exhibitions? Phone: Major events are held at Cape Town International Convention Centre, with the next wayne.marais@austrade.gov.au Fax: big one being Mining Indaba in February.

4 Readership and Circulation Primary Readership The primary audience for Business Travel Monthly is the people responsible for the purchasing, management, delivery and policy making relating to travel, entertainment and remote meetings within private sector companies and government departments where the size and/or complexity of the expenditure in this area warrants internal management focus. We currently define this as organisations with total T&E expenditure in excess of A$500K per annum. For the purposes of our circulation breakdowns, we term this audience buyers. Secondary Readership As one would expect, the content of Business Travel Monthly is widely read by key suppliers to the sector. The supplier readership tends to primarily be drawn from the following areas within vendor organisations: Principals, CEOs, Managing Directors or General Managers, Sales & Marketing Directors and Managers, Business Development, Product and Service Development, Account Management. Circulation Circulation numbers are currently fairly fluid as we continue an exercise of attracting new buyer readers to the magazine. With a database of over 10,000 procurement professionals in the region, we are currently promoting complimentary subscriptions to buyer readers from organisations not currently verified on our BTM mailing lists. This verification and database building will continue throughout 2010 as we aim to identify every practitioner responsible for procurement and management of their organisation s business travel, where the size of the travel budget is sufficiently large to warrant their interest.

5 Advertising Rates (Effective 2010) All prices quoted on this rate card are in Australian Dollars and are exclusive of GST. Size Casual rate 3 x rate Full Page Half Page Third Page Quarter Page Premium Positions Inside front cover, back cover and inside back cover all carry a surcharge of 10% (applicable to full pages only) Agency Commission 10% Booking and Material Deadlines 2010 Deadlines and Mailing Schedules Issue Booking Deadline Material Deadline 2nd Qtr - May th April 11th April 3rd Qtr - July th June 17th June 4th Qtr - Oct rd September 10th September Advertising Enquiries and Bookings For further information or to place your booking, please contact: Mark Cook Business Development Manager BTTB Marketing Pty Ltd Tel: (61) mark@bttbonline.com

6 Technical Specifications Document Size Depth (mm) Width (mm) Double Page Spread 297 x 420 Full Page 297 x 210 Half Page (H) 145 x 210 Double Page Spread Half Page (V) 297 x 105 Third Page (H) 100 x 210 Third Page (V) 297 x 70 Quarter Page (H) 60 x 210 Quarter Page (V) 148 x 105 Ad Type Area Depth (mm) Width (mm) Full Page Double Page Spread 277 x 400 Full Page 277 x 190 Half Page (H) 125 x 190 Half Page (V) 277 x 85 Third Page (H) 80 x 190 Third Page (V) 277 x 60 Quarter Page (H) 50 x 190 Quarter Page (V) 128 x 85 Half Page Vertical/Horizontal Ad Bleed Size Depth (mm) Width (mm) Double Page Spread 303 x 426 Full Page 303 x 216 Half Page (H) 151 x 216 Third Page Vertical/Horizontal Half Page (V) 303 x 111 Third Page (H) 106 x 216 Third Page (V) 303 x 76 Quarter Page (H) 75 x 216 Quarter Page (V) 154 x 111 Quarter Page Vertical/Horizontal

7 Advertising Specifications Acceptable File Formats Adobe Portable Document Format (PDF). Please prepare all PDFs as specified by the 3DAP guideline by visiting for detailed instructions. Artwork is accepted via (up to 8mb) or on CD. Large digital files can be sent via FTP links such as but please ensure that you use the correct address for all submissions. Compression programs will not be accepted. Other Formats Photoshop CS2 and Illustrator CS2 files are acceptable as long as all fonts are included and all images are in CMYK mode. Illustrator files must have all fonts converted to outlines/paths. These ads should be saved as maximum quality jpg and eps respectively. NB: Ads supplied in Microsoft Word, PowerPoint, Publisher are not acceptable and will not be used. Images Minimum resolution of 300dpi at 100% scaling. Line Art images minimum of 1200dpi at 100% scaling. All images must be in CMYK or greyscale mode. File formats must be TIFF or composite EPS and should not be compressed. Logos Logos should be saved as outlined EPS files (ie: Illustrator) or maximum quality JPGs scanned and saved at 300dpi or higher (ie: Photoshop). PMS colours should be converted to CMYK. NB: Logos taken from websites are not acceptable for print. Bleeds All bleed ads must have a minimum 3mm bleed round all sides. Proofs A colour proof must be supplied with all ads sent via disk. The proof must include trim marks and where applicable, bleed. No responsibility will be accepted for reproduction of the advertisement unless a colour printout is sent with the disk as a frame of reference for the printer and all files saved as specified above. 7 Ads supplied as PDFs via will be placed in the magazine and saved as a high res PDF, which will then be sent back to you with an approval sheet attached for your sign-off. Where file size becomes so large as to not allow for ing back, a low res version will be ed back to you for approval. Approval must be given by return before ad will go to print. NB: Please ensure PDFs are supplied at 100% size, with trim marks (and bleed where applicable). Artwork for ads supplied as hi res pdfs must still conform to the above specifications.

8 8 Design and Delivery Any design assistance of your advertisement should be directed to Silvana Franzé. Send CDs with completed artwork to Silvana Franzé Masque Graphic Design 38 Cromwell Street Croydon Park NSW 2133 T: (61) F: (61) E: masque@optusnet.com.au NB: All advertising queries should go to Mark Cook. T: (61) E: mark@bttbonline.com