*All rates published in this rate card are valid through October 31, 2009.

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2 ANN ARBOR.com is local journalism with an emphasis on immediacy, depth of coverage & community. It s serious journalists and committed bloggers, covering the stories that matter to you. It s Ann Arbor, uploaded and refreshed 24/7. ANN ARBOR.com will also publish a print edition twice a week on Thursday and Sunday. online deals Whether listing a deal, announcement or customized message, ANN ARBOR.com s online contextual marketing messages help our marketing partners authentically connect with their consumers. Our Deals and More section lets our marketing partners surround their placements and listings with relevant editorial content. In doing so, ANN ARBOR.com helps drive users to your unique listings page and gives consumers the option to link directly to your web site. You can also reach registered readers through one of our targeted digital newsletters. *All rates published in this rate card are valid through October 31, Deals and More placements can be found on the following ANN ARBOR.com pages and will remain online 24/7 for one week: 2

3 ANN ARBOR.com has developed four package levels of investment that deliver a comprehensive set of offerings to our advertisers: DEALS AND MORE CONTEXTUAL MARKETING MESSAGES Homepage Featured Deals and More or Content Well Listings Sponsor Affiliate Partner Cross-site Footer X Topic page Article page Deals Landing page Ann Arbor Deals and More X X Content Well Ann Arbor Deals and More X X Featured Listings General Listings X X X X Newsletter General Placement X Business Profile page Business Info and Aggregation of Listings X X X X Pricing $50 $100 $300 $750 Weekly Inventory Unlimited X X X Upgrade Opportunities Adding an image, photo or logo: $25 per listing for Listing or Sponsor FREE of charge for Affiliate or Partner Altering the copy of a text ad during the week: $50 Affiliate and Partner will get one copy change per week at no charge with additional changes at $50 Package pricing for retailers running preprints; marketing partners may purchase an Affiliate or Partner package. Additional single deals will be placed on Deals and More landing page. 1 to 10 listings: $35/per listing 11 or more: $30/per listing and includes graphic or logo 3

4 Skyboxes ANN ARBOR.com offers your business premium display advertising with 120x60 Skybox placements that let you reach consumers in a visually compelling way. Skyboxes are $100 with limited availability and are positioned on the Topic pages. 4

5 newsletters ANN ARBOR.com offers you a variety of options to advertise within one of our daily or weekly newsletters that reach registered readers. Newsletters are offered as an opt-in and delivered in the morning. General Newsletter Daily (Four advertising positions) Deals Newsletter Weekly (Eight advertising positions) $50 flat rate per issue $100 flat rate per issue 5!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

6 classifieds Open Rates per line per day 1x Sun/Thurs Combo 3 lines to 42 per line $3.00 $ rate per line $2.75 $ rate per line $1.65 $ and larger $1.35 $2.45 Color Rates Up to 18 inches $50 per ad per day inches 31.5 inches $100 per ad per day 32 inches 63 inches $200 per ad per day inches full page $375 per ad per day Double truck or two pages $600 for both ads 5 line minimum Sunday and Thursday product for four weeks: $1.18 per line Monthly Display ads (3 inch minimum) Real Estate, Apartments and Automotive Sun/Thurs Combo Realtor Liner Rates $1.18 per line $1.00 per line Deals and More Print (formerly Bulletin Board) Sunday or Thursday $5 per line with purchase of $50 Listing ad online for 7 days Sunday and Thursday print combo $7.50 per line for both with purchase of $50 Listing ad online for 7 days Service Directory 5 lines (Sunday and Thursday) for 4 weeks $80 Auto Directory 10 lines (Sunday and Thursday) for 4 weeks $40 6!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

7 Employment Rates Per Line 1x 2x Combo Open $7.00 $8.50 $1,000 $6.50 $8.00 $2,000 $5.26 $6.76 $4,000 $5.06 $6.56 $7,500 $4.66 $6.16 Online Packages 7 days online One job posting Unlimited text Ability to edit text 14 days online One job posting Unlimited text Ability to edit text 30 days online One job posting Unlimited text Ability to edit text $50 $85 $150 7

8 print advertisements ANN ARBOR.com invites you to take advantage of the ANN ARBOR.com print edition, a bi-weekly newspaper available to paid home delivery subscribers and newsstand outlets every Sunday and Thursday. RUN OF PAPER (ROP) Open Rate per column inch Sunday Thursday $42.98 $32.79 Revenue Contract Sunday Print Only 1x Sunday Print/ Online bundle 4 min Thursday Print Only 1x Thursday Print/ Online bundle 4 min Print Only Combo 1x Combo $2,500 $35.54 $30.54 $27.39 $22.39 $49.00 $ consecutive week combo 3 consecutive week combo 4 7 consecutive week combo 8 12 x consecutive or frequency contract x consecutive or frequency contract x consecutive or frequency contract 52 x (weekly) consecutive or frequency contract $5,000 $34.95 $29.95 $26.82 $21.82 $48.00 $38.00 $7,500 $34.67 $29.67 $26.54 $21.54 $46.00 $36.00 $15,000 $34.45 $29.45 $26.32 $21.32 $45.00 $35.00 $20,000 $33.87 $28.87 $25.76 $20.76 $44.00 $34.00 $40,000 $30.64 $25.64 $23.73 $18.73 $42.00 $32.00 $75,000 $27.66 $22.66 $21.31 $16.31 $39.00 $29.00 $100,000 $26.77 $21.77 $20.49 $15.49 $38.00 $28.00 Sunday and Thursday Print/ Online bundle 4 min To earn print and online bundles, account must place a 4 minimum ROP ad and purchase $100 online per week. Commission paid to recognized agency for ROP and online bundle package campaigns. 8

9 Section A Guarantee Additional 10% if available Page A2 Guarantee Additional $125 Thursday only if available Note: Combo refers to either a Sunday-Thursday buy or a Thursday-Sunday buy Must be consecutive Ads must be the same size Account will earn the above rates with one of the following: Consecutive ad schedules Revenue agreement (Fulfillment is determined by online, print, preprint, front page notes, etc.) 8x or more frequency agreements Pages A2 and A3 for Sunday ANN ARBOR.com Ad Size: 2 columns x 6.5 inches Ads will rotate on the page Rates: Customer pays applicable contract rate based on frequency or on revenue level. Has the option to make it a combo with Thursday with this ad positioned run of press. Color $50.00 additional if desired. Customer must purchase a $100 sponsor package per week with this placement. Page A3 Thursday Additional $125 (ad size minimum! page to maximum " page). One position available. Page A5 Sunday/Thursday Additional $125 (ad size! page). Up to two positions available. 9

10 Color Rates Up to 18 inches $50 Per ad per day inches $100 Per ad per day inches $200 Per ad per day inches full page $375 Per ad per day Double truck or two pages $600 For both days Color Discounts based on revenue contracts and minimum! page ad size $20,000 25% $40,000 30% $75,000 35% $100,000 40% Value Ads Sunday: Sports, Entertainment Thursday: Sports, Food/At Home, Spotlight 6 inch (includes color) $105 per ad 8 inch (includes color) $145 per ad 10 inch (includes color) $185 per ad Special Classification Sunday Thursday B Cap $35.34 $28.73 Churches/Schools/ Government $32.26 $25.21 Service Club/Charity $37.64 $30.71 Political $42.98 $32.79 Directory Rates $20.00 $

11 Section Front Sunday and Thursday Strip Ads SUNDAY A1 $500 SUNDAY Sports, Entertainment, Nation & World $360 THURSDAY A1 $400 THURSDAY Sports, Food/At Home, Spotlight $285 Sunday and Thursday Skybox Pricing (1.5 x 2 Upper Right Hand Corner) SUNDAY Inside sections upper right hand corner THURSDAY A1 upper right hand corner box ads THURSDAY Inside sections upper right hand corner $460 (Includes online skybox for 1 week) $500 (Includes online skybox for 1 week) $385 (Includes online skybox for 1 week) TV Week ANN ARBOR.com distributes TV Week every Sunday to over 15,000 requested households and newsstands around our community. Rates $10 per inch $50 color charge Back page [includes color]: $550 11

12 Milestones Total Market Coverage (TMC) * Retail 2 x 3 inch ad Full Color 2 x 4 inch ad Full Color 2 x 5 inch ad Full Color Front page strip ad 6 x 1.5 $175 (7 day online deals available at applicable rates) $215 (7 day online deals available at applicable rates) $250 (7 day online deals available at applicable rates) $400 (7 day online deals available at applicable rates) *Delivered by noon Sunday to 140,000 households ANN ARBOR.com LOCAL PRE-PRINT RATES TO 3X YR. 4 TO 11X YR. 12 X YR. /500M 26 X YR. /1.2 MILL 52 X YR. /1.6 MILL 3 MILL 4 MILL Revenue Level $5,000 $7,500 $40,000 $75,000 $100,000 Minimum $34.70 $34.37 $32.88 $30.29 $30.29 $30.29 $ TAB $39.56 $39.16 $38.12 $36.38 $36.38 $36.38 $ TAB $51.50 $49.63 $47.61 $42.06 $41.93 $41.76 $ FULL / 8 TAB $63.36 $60.11 $56.06 $47.73 $47.47 $47.14 $ TAB $69.40 $66.08 $61.78 $54.10 $52.56 $51.77 $ FULL / 12 TAB $75.44 $72.06 $67.49 $60.46 $57.64 $56.41 $ TAB $65.22 $61.63 $76.10 $67.34 $63.88 $61.67 $ FULL / 16 TAB $95.00 $91.21 $64.72 $74.21 $70.11 $66.92 $

13 If an advertiser buys one Sunday Paid HH subscriber and TMC in every area they distribute, they will receive a 20% discount on all products 6 tab and larger. ANN ARBOR.com LOCAL PRE-PRINT RATES To 3x YR. 4 To 11x YR. 12 x YR. /500M 26 x YR. 1.2 MILL 52 x YR. 1.6 MILL 3 MILL 4 MILL Revenue Level $5,000 $7,500 $40,000 $75,000 $100,000 6 TAB $41.20 $39.71 $38.09 $33.65 $33.54 $33.41 $ FULL / 8 TAB $50.69 $48.09 $44.85 $38.18 $37.98 $37.71 $ TAB $55.52 $52.87 $49.42 $43.28 $42.05 $41.42 $ FULL / 12 TAB $60.35 $57.64 $53.99 $48.37 $46.11 $45.13 $ TAB $68.18 $65.31 $60.88 $53.87 $51.10 $49.34 $ FULL / 16 TAB $76.00 $72.97 $67.77 $59.37 $56.09 $53.54 $48.02 High Gloss Color Printing 60 lb. #3 enamel 2 Page 4 Page 8 " x 11 (bleed or non-bleed) Price includes design, printing and distribution 11 x 17 (bleed or non-bleed) Price includes design, printing and distribution 10,000 to 19,999 $87/M 10,000 to 19,999 $105/M 20,000 to 29,999 $83/M 20,000 to 29,999 $102/M 30,000 to 49,000 $65/M 30,000 to 49,000 $75/M 50,000 to 99,000 $56/M 50,000 to 99,000 $73/M 13

14 Impact Advertising 1 color ink with 60 lb. offset white paper Quantity 8 " x 11 1 side 7,500-9,999 $62.30/M 1 side 10,000-19,999 $59.90/M 2 sides 7,500-9,999 $70.96/M 2 sides 10, $65.95/M Bright White Pull Outs 1x Only $4,400/Daily Sunday $4,900 6x year frequency $3,850/Daily Sunday $4,350 Sunday Insert Sleeve (Kraft Paper) 1 x contract $3,900 3 x contract $3, x contract $3,450 Front Page Notes Quantity 1-4 PMS Full Color Sundays and Thanksgiving Day CPM CPM 25,000 $57.00 $67.00 Full Run $54.50 $62.00 Thursday 25,000 $52.00 $62.00 Full Run $48.50 $57.00 Inside Sections 25,000 $40.00 $50.00 Sunday and Thursday Specialty front page notes available. Contact your sales representative for full details. Full Run $38.00 $

15 ANNARBOR.COM RATE CARD TERMS AND CONDITIONS The following sets forth the terms and conditions under which advertisements may be published by AnnArbor.com ( Publisher ) in its print publication ( newspaper ) and/or on its website currently located at ( w e b site ) fo r advertisers ("Advertiser") and/or, if applicable, an advertising agency ("Agency"): 1. Payment for advertising shall be made on or before the 30th day of the month following that in which advertising is published. Failure of Advertiser and its Agency, if there is one, to comply with this requirement shall, at the option of Publisher, be considered a breach of this agreement. Publisher may at its option require cash with order or change the payment terms. If payment is made by Agency, allowable commissions may be deducted. If any bill is not paid by its due date, commissions shall be deemed not earned and the gross amount of the bill shall be paid in full. Publisher may, at its option, require cash with order or otherwise change the payment terms at any time. 2. Advertiser and Agency shall be jointly and severally liable for the payment of all bills and charges incurred. Advertiser authorizes Publisher, at its election, to tender any bill to Agency, and such tender shall constitute notice to Advertiser of t h e b i l l and shall in no way impair the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser's liability to Publisher. The rights of Publisher shall in no way be affected by any dispute or claim as between Advertiser and Agency. 3. Advertiser and Agency represent that there is nothing in any advertisement or other material (including but not limited to software and/or product samples) provided by Advertiser or Agency, or in any material to which the advertisement or other material links or refers, that violates any personal or proprietary right of any third party, constitutes false advertising, is harmful, or violates any law or governmental regulation. Advertiser and Agency agree to indemnify and hold harmless Publisher, its employees, and representatives against all liability, loss, damage and expense of any nature, including attorneys fees, arising out of the publishing, distribution, or transmission of any advertisement submitted by or on behalf of the Advertiser regardless of whether Publisher participated in the creation of such advertisement, or the linkage of any advertisement to any other material, or the loss, theft, use, or misuse of any credit or debit card or other payment, financial, or personal information. 4. Subject to terms hereof, Advertiser confirms that it has appointed Agency, if one is specified by Advertiser, to be its authorized representative with respect to all matters relating to this rate card. Advertiser shall have the right to revoke its agency at any time effective upon receipt by Publisher of notice in writing; in such event, Publisher may, at its option, terminate the Advertiser s advertising. If Advertiser shall designate another agent Publisher may, at its option, recognize such agent upon receipt of an agreement by said agent to be bound by the terms of this rate card and to become liable for the payment of all bills due and to become due under this rate card. 5. Publisher reserves the right, at its absolute discretion and at any time, to reject any advertising copy, whether or not the same has already been acknowledged and/or previously published, including but not limited to for reasons relating to the contents of the advertisement or any technology associated with the advertisement. The rejection of copy by the Publisher shall require Advertiser and/or Agency to supply new copy acceptable to the Publisher. Advertisements that simulate editorial content must be clearly labeled "ADVERTISEMENT" and Publisher may, in its sole discretion, so label such copy. 6. In the event that a) Advertiser uses or pays for less advertising than that specified herein or the Advertiser or Agency otherwise breaches the terms of this rate card, or b) if at any tim e Publisher in its reasonable judgment determines that Advertiser is not likely to have published the total amount of advertising specified by Advertiser, any rate discount will be retroactively nullified and Advertiser and Agency will be charged the difference between the rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with Publisher's applicable rate schedules ("shortrate"). In such event, Advertiser and Agency must reimburse Publisher for the short-rate within ten days of Publisher's invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). 7. Publisher, at its option, may terminate this agreement for the breach of any of the terms hereof, it being specifically understood without limitation that failure on the part of either Advertiser or Agency to pay each bill on or before its due date shall constitute a breach. Should Publisher terminate this agreement, all charges incurred together with short-rate charges shall be immediately due and payable. 8. Any bill tendered by Publisher shall be conclusive as to the correctness of the item or items therein set forth and shall constitute an account stated unless written objection is made thereto within ten days from the rendering thereof. In addition, all impressions and/or other measurements of ads hereunder shall be solely based on Publisher s calculations. 9. Advertiser or Agency may not use any space for the advertisement either directly or indirectly of any business organization, enterprise, product, or service other than that for which the advertising space is provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space. 10. Orders containing terms, rates or conditions or specifying position may be accepted but such terms, rates, conditions or specifications are not binding unless Publisher has specifically agreed to them in writing. 15

16 11. In the event of a suspension of publication of Publisher's newspaper and/or website due to strike, accident, fire, flood, computer or network malfunction, congestion, repair, Internet outages or any other cause or contingencies beyond the control of Publisher, it is understood and agreed that such suspension shall not invalidate this contract, but a) will give Publisher the option to cancel this agreement, or if Publisher does not do so, b) upon resumption of publication this contract shall be continued and no liability for damages shall be incurred by the Publisher by reason of such suspension. 12. Interest will accrue at a rate of one and one-half percent (1.5%) per month (or such other maximum amount as is permissible by law) on all past due balances. If it becomes necessary to place with an attorney for collection any claim for funds due under the terms of this agreement, then Advertiser and Agency agree to pay to Publisher a reasonable attorneys' fee of twenty-five percent (25%) of the balance then unpaid. 13. Publisher has the right to revise its advertising rates at any time. Advertiser and Agency agree to be bound by such revised rates provided Publisher gives at least thirty (30) days notice of such increase. However, in such event Advertiser may elect not to place any further advertisements after the effective date of the increase, and if no space is used after the effective date of the increase, no short rate will be charged on space used prior to such increase. 14. Publisher does not guarantee any given level of circulation or readership. In addition, Publisher makes no guarantee of representation as to the quantity and quality of visits, impressions, circulation, or other usage of its website or of the advertisement, or as to the use of any particular tracking or information-gathering devices, unless website expressly agrees otherwise in writing. To the extent Publisher fails to provide Advertiser/Agency with any guaranteed impressions on its website (if expressly agreed to by Publisher in writing), Publisher will provide as a sole remedy only a makegood, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered. The Advertiser/Agency will be given the option to determine when the website makegood (if applicable) will run during the same contract year. For the purpose of clarification, Advertisers/Agencies that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under delivery of guaranteed impressions (if applicable). 15. Publisher's liability for failure to publish an advertisement shall not exceed a refund of or credit for Publisher's charge for such advertisement. Publisher's sole liability (and Advertiser s and Agent s sole remedy) for errors and/o r omissions by Publisher in published advertisements shall be to provide Advertiser a credit for the actual space of the error or omission if the error or omission is brought to Publisher's attention no later than 5 working days after the advertisement first appears; however, if a copy of the advertisement was provided to or reviewed by Advertiser, Publisher shall have no liability. IN NO EVENT SHALL PUBLISHER BE LIABLE TO ADVERTISER, AGENCY OR ANY OTHER PARTIES FOR ANY FURTHER DAMAGES OF ANY KIND ARISING FROM THIS AGREEMENT OR ANY BREACH THEREOF, INCLUDING BUT NOT LIM ITED TO INDIRECT, SPECIAL OR CONSEQUENTIAL DAM AGES OR LOST PROFITS. 16. Failure by Publisher to enforce any provision of this rate card shall not be considered a waiver of such provision. All orders are subject to the terms of this rate card. Advertiser and Agency acknowledge receipt of a copy of said rate card. 17. Advertiser and Agency recognize that the copyright in any advertisements created by Publisher is owned by Publisher. As to all other advertisements, Advertiser and Agency agree that Publisher has the non-exclusive right, for the full term of copyright, by itself or through third parties, to republish and re-use any advertisements submitted hereunder in any form in which the advertisements may be published or used (in any media now in existence or hereafter developed) in whole or in any part, whether or not combined with material of others. 18. This rate card will be construed in accordance with the laws of the State of Michigan. Any action based on or alleging a breach of this rate card must be commenced in a state or federal court in or near Ann Arbor, Michigan; and the parties hereby consent to the exclusive jurisdiction of such courts in connection with the advertising hereunder. 19. Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by Publisher via electronic mail may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 and any acts amendatory thereto (collectively, the CAN-SPAM Act ) and state Do Not registries. Advertiser and Agency agree to comply with all such applicable laws, rules and regulations. Without limiting the generality of the foregoing, Advertiser and Agency shall fulfill all obligations of a "Sender" as defined in the CAN-SPAM Act, and comply with Publisher's reasonable policies intended to comply therewith. In particular, no later than ten (10) days before a scheduled distribution, Advertiser or Agency will provide file(s) to Publisher in standard ASCII format (text or Excel) that contain solely addresses that have opted-out from receiving messages related to Advertiser s products or services ( Suppression File ), which shall be current as of the previous ten (10) days. Advertiser shall update the Suppression File every ten (10) days for ongoing campaigns. Advertiser and Agency agrees to defend, indemnify and hold harmless Publisher for any and all liability, penalties, and/or expenses (including without limitation reasonable attorneys fees) in connection with a breach or alleged breach of this Section 19, including without limitation any violations or alleged violations of the CAN- SPAM Act based on Advertiser s Suppression File or lack thereof. 20. All data collected by Publisher, Advertiser and/or any third party on the website in connection with this agreement shall be exclusively owned by Publisher, and not used or disclosed by Advertiser/Agency without Publisher s prior written approval in each instance. 21. The titles and logos of the Publisher s newspaper and website are registered trademarks. Neither the titles nor the logos may be used without the express written permission of Publisher. 16

17 22. The foregoing terms shall govern the relationship between Publisher and Advertiser and Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing signed by Publisher, no other terms and conditions in insertion orders, copy instruction, letters, or otherwise will be binding on Publisher. 17