EDIA KIT The essential guide to Hong Kong s best sources for the home

Transcription

1 EDIA KIT 2019 The essential guide to Hong Kong s best sources for the home

2 ABOUT The annual Home Journal Buyer s Guide is Hong Kong s indispensable directory to the best sources for the home, from furniture to bathroom fittings. It provides readers with valuable information where to find each and every item, from accessories to art and audiovisual equipment to wallpaper. Designed in a new handy, portable format, the easy to use and fully bilingual guide is a trusted companion to all home renovation enthusiasts. It covers the following indexed categories: Art & Antiques Bathrooms Bedding & Linen Fabrics & Blinds Flooring Furniture Home Accessories Home Appliances Home Tech Kitchens Lighting Outdoor Areas Wallcoverings Now in its 27th year, the guide remains Hong Kong s bestselling directory for the home. If your company offers any type of home furnishing or service, you need to be in the Home Journal Buyer s Guide. Home Journal Buyer s Guide Media Kit

3 REACH Home Journal Buyer s Guide is the must-have resource for everything home related. With a key reader audience over the age of 30, Home Journal Buyer s Guide reaches educated, affluent and receptive home-dwellers (both owners and tenants), architects and designers. CIRCULATION: 39,000 Copies distributed on news trade and single copy sales Direct subscriptions 18,200 11,200 Architects and designers Others* 5,500 4,100 * Luxury serviced apartments, airport lounges, restaurants and cafés, fitness centres, beauty salons and spas Home Journal Buyer s Guide Media Kit

4 WHY ADVERTISE WITH US? Each and every listing in the Home Journal Buyer s Guide will feature: One colour photograph A background description (maximum 100 English words, with Chinese translation) of your store and product Address, website, telephone numbers and opening hours Participating in the Home Journal Buyer s Guide is the ideal way for you to reach our readers, who are affluent decision makers with significant spending power. Publication Date: 1st week January 2019 Booking deadline: 20 November 2018 Editorial deadline: 12 October 2018 Material deadline: 7 December 2018 Home Journal Buyer s Guide Media Kit

5 ADVERTISING RATES (IN HK$) FOR 2019 Full Page Colour $45,600 ONE TIME RATE ONLY ADVERTISING SIZES TWO-PAGE SPREAD Bleed size 272mm(H) x 436mm(W) Trimmed size 266mm(H) x 430mm(W) Type area (Individual page) 252mm(H) x 201mm(W) Bleed size Trimmed size Type area FULL-PAGE Bleed size 272mm(H) x 221mm(W) Trimmed size 266mm(H) x 215mm(W) Type area 252mm(H) x 201mm(W) Bleed size Trimmed size Type area Advertising Material Specifications All Edipresse publications only accept digital files that meet the following requirements: Files must be a PDF version 1.5. Landscape orientation ads are only applicable to a double page spread. All elements must be CMYK. Please note that RGB or spot colours are not accepted. Images must have an effective resolution- 300 dpi is highly recommended. PDF must contain crop marks, positioned outside the bleed area. Digital Colour proof with colour profile coated FOGRA 39 [ISO :2004] must be provided to ensure colour quality. Laser printouts are not accepted. All fonts must be embedded. Truetype I, CID or MultipleMaster fonts are not accepted. Total Ink Weight must not exceed magazine specific limit of 330%. Screen Line: 175lpi. Perfect bound gutter spread safety allowance: 6mm on each side of gutter. No live matter should cross the binding gutter. Edipresse accepts digital ads Via dropbox (Upload to then input Hong Kong Home Journal Team ) On disk Via (each PDF file should not exceed 10MB) The Publisher reserves the right to trim 10mm off each edge to the trimmed page dimension. Type matter and illustrated material not intended to bleed must be kept to this tolerance. Perfect bound gutter spread safety allowance A common design error is to crowd the finished edge with text and/or graphics. This makes the finished product harder to read and less visually pleasing overall. If you open a book, you will notice an obvious margin that separates the text from the edge of the page. This is commonly referred to as gutter. Open a magazine and you will find the same thing- there will be elements that do bleed to edge of the page, but everything else is kept a certain distance away from the edge. The following is a suggestion on the amount of gutter use in your design, with a minimum requirement for IFC spread which is often at least a 6mm away from the paper edge to improve legibility and to minimize accidental cropping. Position IFC spread ROP Recommendation 6mm + 6mm 5mm + 5mm For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team (hktraffic@edipressemedia.com) Home Journal Buyer s Guide Media Kit

6 ONLINE Leaderboard 728px X 90px Home Journal Buyer s Guide is a brand extension of Home Journal, which also has a digital counterpart homejournal.hk. The bilingual website provides instant access to design news, trends and inspired living ideas beyond the magazine. Apart from exclusive online stories, the website provides a balance of practical and inspirational content through visually-driven home tours as well as a comprehensive directory to design sources in Hong Kong all presented in a striking, intuitive, and interactive layout. Site visitors can also enjoy sneak previews of the print magazine s monthly content. Half Page Banner 300px X 600px LREC Banner 300px X 250px Advertorial ONLINE ADVERTISEMENTS Format Size in pixel Placement SOV Duration Rate (HK$) Leaderboard 728 x 90 Homepage, ROS 50% 2 weeks $ 9,000 Half Page banner 300 x 600 Homepage, ROS 50% 2 weeks $ 13,000 LREC 300 x 250 Homepage, ROS 50% 2 weeks $ 9,000 Advertorial (Product) n/a Category $ 17,000 Please contact your Home Journal advertising representative for pricing information Home Journal Buyer s Guide Media Kit

7 ONLINE Endorsed edm Directory Listing ONLINE ADVERTISEMENTS Format Size in pixel Placement SOV Duration Rate (HK$) Endorsed edm 728 x 1000 One-off $ 8,000 Directory Listing 1 Year $ 7,000 Online videos Bespoke products Upon Request Upon Request Please contact your Home Journal Buyer s Guide advertising representative for pricing information Home Journal Buyer s Guide Media Kit

8 CONTACT US For Hong Kong advertising enquiries, please contact: May Lee Sales and Marketing Director T: E: may.lee@edipressemedia.com For international advertising enquiries, please contact: Edmond Cheuk International Sales Director T: E: edmond.cheuk@edipressemedia.com Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road Wanchai, Hong Kong T: F: E: hkinfo@edipressemedia.com W: Home Journal Buyer s Guide Media Kit