$100 CASH BACK OFFER CASH BACK MARKETING CAMPAIGN. Diesel Fuel Injectors. Help the farmers and donate your $100 towards Buy a Bale foundation

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1 CFI Australia Delivering Diesel Performance $100 CASH BACK OFFER Help the farmers and donate your $100 towards Buy a Bale foundation 4 INJECTORS PER PACK Diesel Fuel Injectors CASH BACK MARKETING CAMPAIGN

2 CFI AUSTRALIA/DENSO $100 CASH BACK PROMOTION When it comes to supporting the Service Dealer Network there is no one more committed to the cause than the team at CFI Australia. We are excited to announce that we will be offering a Customer Cash Back promotion through the Authorised DENSO Service Dealer Network. The purpose of this promotion is to create awareness and generate sales opportunities for the DENSO Service Dealer Network. Details of the $100 Cash Back Offer Specially marked Promo Packs will be available to all Authorised DENSO Service Dealers The promotion will apply to specially marked promo packs (which includes 4 sets of diesel injectors) purchased through the DENSO Service Dealer Network from the 1st of July to the 31st October 2018 There will be a maximum limit of 5 claims per customer Offer must be claimed within 30 days of purchase Authorised DENSO service dealers will not be able to submit a claim for the cash back for themselves or on behalf of the customer. Therefore, a claim submitted by a DENSO Authorised Service Dealer will be rejected Only the end user of the vehicle, can submit a claim for the cash back offer All authorised promo packs will include a unique promo code on each set of 4 promo injector packs which will be used to track and verify all submitted claims Cash back offer redemption will take place via an online form located at Redemption will require details such as name, address, proof of purchase (copy of invoice), date of purchase, postcode, VIN, vehicle registration, details of reseller/ service agent and the unique promo code All successful purchasers that have completed the online redemption form and provided appropriate proof of purchase will have the option to be mailed a $100 EFTPOS card to their designated postal address or to donate $100 to the Buy a Bale charity group Terms and conditions will be available on the cashback promo page of our website CFI AUSTRALIA/DENSO $100 CASH BACK PROMOTION Injectors packs included in this promotion 4 INJECTORS PER PACK Injectors packs included in this promotion are listed below: Part Numbers Make and Model Engine TOYOTA HILUX & PRADO 1KD-FTV TOYOTA HILUX 1KD-FTV TOYOTA HILUX & PRADO 1KD-FTV TOYOTA FORTUNER, HILUX & PRADO 1GD-FTV TOYOTA HILUX 2GD-FTV

3 Why be involved in this promotion? All participating DENSO Service Dealers will be listed and promoted on the cash back offer promotional page. All online and print advertising will direct traffic to this promo page so potential customers can find their closest dealer, thereby providing additional exposure for your business. Please make sure you register your interest to be involved in this promotion to ensure you are included on the list of participating dealers. What is included in the promotion pack? When your specially marked DENSO promotion packs arrive, you will receive the following: Promo Injector Stock - The promo packs will include 4 injectors shrink wrapped together with a cashback band wrapping the products, similar to the example below. The Promotion band will include a unique promotion code that will allow the purchaser to validate their purchase online Promotional Flyers - All participating service dealers will receive $100 Cash back Promotion flyers which can be featured in your respective reception area and handed out to customers

4 MARKETING This cash back promotion will be advertised through various print and online marketing channels. These print and online channels were chosen to target the 4WD / Recreational audience. Advertising across digital and print ensures a greater reach of the messaging. It also allows for a more targeted and measurable approach. This is another good reason to register your interest and take the opportunity to get additional exposure for your business at no cost. Print Magazines When creating a print advertising campaign, it is important to ensure that the campaign targets the primary target audience. It is also important that the message and images are in line with the brand and the consumer s interests and behaviours. Therefore, full page advertisements will be included in the following 4WD magazine publications. These publications have been selected due to the target audience and large reach of these magazines across Australia. These advertisements will commence in the July issues. 4WD Action 4WD Action is an established print magazine, specialising in Australian 4WD content. This magazine is published bi-monthly. This magazine has a 38,500 readership per issue. To advertise this promotion, we will post a full page advertisement in the July issue of 4WD Action magazine. 4x4 Australia 4x4 is an off-road magazine with a 35-year heritage. This magazine has a 142,158 monthly readership. To advertise this promotion, we will post full page advertisements in the July, August, September and October issues of 4x4 magazine. Loaded 4x4 Loaded 4x4 is a specialist off-road magazine with a loyal and engaged audience. This magazine is published monthly. This magazine has a 26,229 monthly readership. To advertise this promotion, we will post full page advertisement in the July, August, September and October issues of Loaded 4x4 magazine.

5 Online Advertising When creating an online advertising campaign, several parameters need to be put in place. Settings include targeting the right demographics of consumers, and their interests. In addition to this, it is also important to ensure the right websites are targeted in line with the target audiences interests and behaviours. The following websites target 4WD owners and users, who are predominately years old. Digital advertisements will be placed with 4x4australia.com.au and 4wdtouringaustralia.com.au throughout the months of July, August, September and October. 4x4 Australia website This online promotion pack includes: EDM banner in the online newsletter (15,377 circulation each month) Leaderboard advertisement (215,640 unique browsers per month on website) Total potential unique viewers over 4 months: 924,068 4WD Touring Australia This online promotion pack includes: 4 Facebook posts per month (45,199 potential reach) Two EDM banner advertisements per month (135,000 circulation) 1 banner advertisement on website per month (unique browsers not available) Total potential unique viewers over 4 months: 1,321,061 4WD Touring Australia This online promotion pack includes: 1 Facebook post per month (1,681,232 potential reach) 1 banner advertisement on website per month (unique browsers not available) Total potential unique viewers over 4 months: 6,708,116

6 Facebook advertisements A national Facebook advertising campaign is an effective method of reaching a large, targeted consumer audience. This proposed campaign is focussed on 4WD enthusiasts. Objectives: Local awareness promote the Cash back offer to people who fit the target audience listed below and drive traffic to the Cash Back Offer page featuring the list of all participating service dealers. Targeted Demographics: Location: Australia Age: Between years of age. Gender: All Demographics: Diesel Fuel Injector (Job Title), Mechanic (Job Title), Diesel Fuel Injector (Interest), Toyota (Interest), Auto Mechanic (Job Title), 4WD (Interest) Placement of Advertisement: The advertisement will be displayed on mobile news feed, desktop news feeds and desktop right column, and is estimated to reach 1,000-3,800 on Facebook each day. CFI Australia Sponsored $100 Cash Back Promotion! Get your cash back! We are excited to announce that we will be offering a Customer Cash Back promotion through the Authorised DENSO Service Dealer Network. Read More

7 Google Adwords campaign A national Google Adwords campaign will help the promotion reaching a large, targeted consumer audience. The campaign will be focused on DENSO Diesel fuel injectors. Objectives: Generate leads and enquiry for DENSO fuel injectors and drive traffic to the cash back offer page that lists participating dealers Increase conversions (actions on page) Increase website traffic to CFI Australia s website and drive traffic to their local service dealer Targeted Demographics: Sample Text Ads: Location: Australia Based on Keywords: Denso Fuel Injector 4WD Fuel Injector Four wheel drive injectors 4 wheel drive service X-change diesel injector Diesel injector Denso injector Denso auto parts

8 Tips to make this promotion a success for your business As a Denso service dealer, you can also help to make this promotion more successful for your business. There are a number of avenues that you can use, both online and in-store. These include but are not limited to the following: Share the cashback offer on your business Facebook or Twitter page Send out a promotional EDM to your database to inform them Hand out flyers to your customers at point of sale Encourage your customers to purchase the promo pack and sign up for their cashback Print and post posters in the dealership Attend various local car shows and hand out or leave flyers to attendees Encourage local retailers to promote the offer in their store with a display Share the promotion to relevant community Facebook groups, such as 4WD clubs, vintage car clubs, etc. $100 Cashback Promotional Packaging All Injectors included in this promotion will be wrapped in a promotional gold belly band, which clearly promotes the $100 cash back and will direct the purchaser to the website for redemption details and terms and conditions. Inside the packaging will be a promotional card (see below) with the unique code that the customer will need to redeem the promotion. It is important that all participating dealers notify customers about the card and to keep it in a safe place, as they will not be able to redeem the promotion without it.

9 Cash back landing page and Redemption form An online form has been created to allow purchasers to easily upload their contact details and receipt of purchase and submit their claim. The online form will be available at See below an example of the page they will be directed to and the fields that they will need to complete CFI Australia SERVICE DEALERS CUSTOMER PORTAL SERVICE HOME ABOUT US PRODUCTS BRANDS NEWS CONTACT US $100 CASH BACK OFFER Help the farmers and donate your $100 towards Buy a Bale foundation Diesel Fuel Injectors Register for your Cashback or donate to the Aussie farmers

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