Australia's no.1 read magazine*

Transcription

1 Australia's no.1 read magazine* EVER COLES MAGAZINE FY20 MEDIA KIT *Roy Morgan, Single Source (Australia) Dec 2018

2 Inspire 4.8+ million shoppers COLES MAGAZINE GIVES READERS: Quick weeknight meal solutions - recipes that take minimum effort to deliver maximum reward Skills to impress - tips and hacks to save you money and let you love your time in the kitchen. This sometimes means solutions for getting dinner on the table fast, or it means rolling up your sleeves and spending the afternoon baking Uncovering new products in the aisle - the key to the best buys in the supermarket from bargain products to hidden gems Coles magazine is committed to helping Australians cook delicious meals that make them smile. Challenging ourselves to create new twists on family favourites helps us grow in readership, and we can now proudly say we reach and inspire 4.8+ million* readers each month. Maia Bryant Publisher, Coles magazine *Roy Morgan, Single Source (Australia) Dec

3 Why Coles magazine? 86% of our readers like or love reading Coles magazine^ 67% of our readers are female main grocery buyers* and spend on average $183 per week at the supermarket** YOURS FREE NOVEMBER 2018 EASIEST-EVER BERRY PAVLOVA ONLY 5 MINUTES COOKING! See page 7 56% of our readers spend 11+ minutes reading Coles magazine^ FREE FOR COLES CUSTOMERS 71% of our readers say they have purchased ingredients from Coles specifically because they were required for a Coles magazine recipe^ 1.8M copies printed each month and distributed across 800+ Coles supermarkets MORE THAN 4.8M READERS PER MONTH* #1 READ MAGAZINE IN AUSTRALIA* 2M copies printed for our November, December and Easter issues^^ 16% YOY GROWTH IN READERSHIP* GET SET FOR Christmas Easy weeknights Fuss-free entertaining Wow desserts Make-ahead gifts *Roy Morgan, Single Source (Australia) Dec 2018 **Roy Morgan, Single Source (Australia) March 2016 ^Coles Magazine Survey, July 2017 ^^In 2020, April is our Easter issue 2

4 Brand ad opportunities Advertise your brand to our 4.8+ million* engaged readers to create visual impact, build brand awareness and drive sales of your product at Coles. Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our advertising team about guaranteeing right-hand positioning or securing a premium placement in our inside and outside covers. Refer to page 8 for advertising requirements and page 8-9 for material specifications. DOUBLE PAGE SPREAD FULL PAGE HALF PAGE *Roy Morgan, Single Source (Australia) Dec

5 Advertorial opportunities Integrate your brand within our magazine environment by letting our expert editorial team develop an advertorial for your product that offers readers inspiration and ideas in our trusted Coles magazine style. Both full page and double page spreads are available. Please contact our advertising team who will guide you through the booking process and provide you with the briefing form. Refer to page 7 for advertising requirements. DOUBLE PAGE SPREAD FULL PAGE Our editorial team creates the advertorial for you 4

6 Coles magazine advertising rates ADVERTISING OPPORTUNITIES MONTHLY NOVEMBER, DECEMBER & EASTER^ ISSUES Full Page $38,000 $42,000 Double Page Spread $73,500 $81,300 Advertorials incur an additional $2,500 production charge per full page Half Page Vertical $24,000 N/A Inside Front/Back Cover (single page) $43,700 $48,800 Outside Back Cover $52,000 $57,700 Inside Front Cover Spread $95,000 $105,000 Sponsored Editorial Feature $116,000 $126,000 Please note: For guaranteed right-hand page positioning, an additional 10% load charge applies Rates are applicable to all bookings to 30 June 2020 and exclude GST, agency commission and material submission costs. Please note that the submission cost is compulsory and our advertising team can advise on options ^In 2019, April is our Easter issue. 5

7 Coles magazine print material deadlines ISSUE BOOKING DEADLINE BRAND ADS AND ADVERTORIALS MATERIAL SUBMITTED TO COLES FOR APPROVAL IN STORE DATE June 2019 Wednesday, 13 March 2019 Thursday, 18 April 2019 Thursday, 6 June 2019 July 2019 Wednesday, 10 April 2019 Friday, 17 May 2019 Thursday, 4 July 2019 August 2019 Wednesday, 8 May 2019 Friday, 14 June 2019 Thursday, 1 August 2019 September 2019 Wednesday, 12 June 2019 Friday, 19 July 2019 Thursday, 5 September 2019 October 2019 Wednesday, 10 July 2019 Friday, 16 August 2019 Thursday, 3 October 2019 November 2019 Wednesday, 14 August 2019 Friday, 20 September 2019 Thursday, 7 November 2019 December 2019 Wednesday, 11 September 2019 Friday, 18 October 2019 Thursday, 5 December 2019 Please note: The cancellation deadline is four weeks prior to the booking deadline and a cancellation fee may apply Gatefolds and sponsored editorial features require more planning than standard ads so need to be booked three weeks prior to our above booking deadlines Refer to page 9-10 for our Coles magazine material specifications when submitting ads 6

8 Advertising requirements All advertising within Coles magazine is subject to the below terms and conditions. If you have any questions please contact our advertising team. AVAILABILITY A dvertising space is limited and issues often close before the booking deadline; bookings are only secured when booking confirmation is received from our Coles magazine advertising team. L imited broken space is available in every issue and position cannot be guaranteed. Only half page verticals will be accepted (no half page horizontals). COLES REQUIREMENTS A ll products in all advertising need to be nationally ranged in over 85% of Coles supermarkets C onsumer promotions or offers cannot be included in Coles magazine advertising. P roduct price points cannot be included on any advertising material. MATERIAL REQUIREMENTS Low res PDFs need to be approved by Coles before final submission. Our advertising team will facilitate this approval. Once low res PDF has been approved by Coles, a booking ID number will be provided for all ads to be uploaded digitally. See material specifications on pages There is a compulsory charge for uploading material. USE OF COLES ASSETS C oles asset requirements (e.g. the NEW at Coles or NEW only at Coles roundels) used on brand ads must be approved by Coles prior to upload of final material. Roundels (provided by Coles) must have a diameter of 38mm on full page material and 28mm on half page verticals. 7

9 Coles magazine material specifications COLES APPROVAL A lowres PDF of your advertisement is required to be submitted to jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate Coles approval. MATERIAL SUBMISSION When your material has been approved by Coles, our advertising team will provide a booking ID number that you will need for material submission. Medium Rare Content Agency only accepts advertising material via Quickcut/Adsend or SENDlite. Please note there is a submission fee using these providers. For more information please contact: SENDlite: Web: Tel: Please contact production (adproduction@news.com.au) prior to sending revised files to ensure that the correct material appears. PROOFS For accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 colour proof created from the supplied file at 100%. Medium Rare Content Agency uses guidelines for ISO (3DAPv3), a standard for proofing and printing. In order to verify that a proof is compliant with the 3DAPv3 proofing requirements, each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the advertisement. No responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not supplied. AD SIZING FULL PAGE Trim - 275mm x 210mm wide *Type/design - 255mm x 180mm wide Bleed - 285mm x 220mm wide DOUBLE PAGE SPREAD To be supplied as two single full pages Quickcut/Adsend (Adstream): Web: adsend.com.au Tel: (Australia only tech support) print@adstream.com.au NOTE: When uploading advertising material via Quickcut do not include crop marks on the PDF file, as these will be automatically generated. When supplying advertising material it is essential that you supply your complete booking number (including the 2 letters at the end) e.g AB, and please ensure that the on sale date and magazine name are entered. Left/right hand pages on double page spreads are to be noted at the end of the booking number, e.g ABL / ABR. The order of consecutive advertisements is to be noted in the material instructions. For more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au FILE FORMAT Medium Rare Content Agency uses 3DAPv3 separation profiles (3DAPv3PAPERTYPE-3_280_F45.icc), a Australian standard for proofing and printing. Files need to be created in PDF version 1.3 or 1.4. PDF files need to be supplied in CMYK format with all fonts embedded into the file. RGB or spot colour files will be rejected. PDF files need to be supplied as single page files, unless supplying gatefold PDF files. DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising related correspondence i.e. - MI s, s confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material. HALF PAGE VERTICAL Trim - 275mm x 103mm wide *Type/design - 255mm x 90mm wide Bleed - 285mm x 113mm wide CONTACT - Chrissy Fragkakis colesmagazine@mediumrarecontent.com Tel: BOUND-IN INSERT/FULL PAGE Trim - 265mm x 180mm wide *Type/design - 245mm x 160mm wide Bleed - 275mm x 190mm wide Coles is a saddle stitched publication. Magazine Production, Level 2, Loading Dock, 61 Kippax Street, Surry Hills NSW

10 Coles magazine material specifications IMAGES/COLOUR Images are to be supplied in CMYK format. RGB, LAB or spot files will be rejected. Images should be supplied at 100% scaling, 300dpi and using the correct 3DAPv3 separation profile; the 3DAPv3 profile will set the correct CMYK separation and total ink limit (see File Format). For more information regarding separation profiles, visit 3dap.com.au No embedded ICC profiles. When Exporting out of Indesign, (Output) select for Profile Inclusion Policy: Don t Include Profiles. PAGE LAYOUT All advertising material is to be supplied to the correct publication trim size and needs to include 5mm bleed (where required). Crop, bleed and registration marks plus page information are to appear on advertising material, offset by a minimum of 6mm. Ensure that all text and logos are supplied to the correct type/ design area specifications (see Ad Sizing). No text or important page content should appear within 10mm either side of the spine on double page spreads (total 20mm). The total ink limit is 280%. Registration colour in the swatches palette should never be used. Solid black panels should be made up of rich black - 100% black and 50% cyan. White elements/type need to be set to knock-out. DESIGN/TYPE All type must be a minimum of 8pt and 12pt for reversed type. Black type smaller than 24 points need to be made up of 100% black only and set to overprint. Black type larger than 24 points should be made up of rich black - 100% black and 50% cyan. Extremely thin and fine type, particularly type with serifs, should be avoided. Due to the trim and binding variance, even distances from trim to borders may vary during the print run. We recommended that borders are made up of one colour, be a minimum thickness of.08mm and sit no less than 10mm in from the trim. 9

11 I love the Coles magazine. I always find something new to make for family and friends. I find it exciting to try new things and the recipes are always easy to make." Coles Circle, November 2017 Coles magazine is published by Medium Rare Content Agency Pty Ltd For editorial or publishing enquiries please contact: Jasmine Loxton or colesmagazine@mediumrarecontent.com 10

12 Sponsored editorial features Position your brand top-of-mind in a contextual editorial environment by sponsoring a feature in our Coles magazine. Our editorial team crafts the feature based on seasonality and customer insight, then places your brand within the section through full page and strip brand ads. This directly links your brand to relevant recipes to influence our readers purchase decisions. CUSTOMER INSIGHT: readers have told us they enjoy product advertising in a relevant environment Refer to page 8 for advertising requirements and page 9-10 for material specifications. ENVIRONMENT Coles magazine will provide an editorial environment with a feature focusing on a relevant topic. In this example, the feature has recipes using coffee as well as tips for buying and storing coffee and a guide to making the perfect coffee. We know through insight and data that the editorial content in the magazine has a high trust rating with customers and drives purchase. STRIP AD To reinforce the relationship between the editorial and advertising there will be a strip advertisement placed across the two DPS executions within the feature. 2 x BRAND ADS A brand ad leads into the feature, and a different brand ad from the same supplier leads out of the feature. NOTE: products will not be branded within the recipes. 11