The Leader in LGBT Digital Media

Transcription

1 EDGE Media Net- The Leader in LGBT Digital Media The definitive digital destination for the Gay, Lesbian, Bisexual & Transgender community, EDGE is an industry-leading news hub that engages millions of hip, affluent, trendsetting consumers in targeted metropolitan areas via comprehensive platforms. WEB MOBILE MAGAZINE edge EVENTS SOCIAL VIDEO

2 EDGE Advantages A Digital Network Set Apart The Digital Reader Today s hip consumer lives a digitally pluggedin life that spans multiple platforms and technologies; eschewing print for the web, consuming a tremendous amount of data via mobile devices, and communicating via social media. EDGE is the only gay media company that delivers high-quality editorial and technological products everywhere that consumer digitally lives. Our suite of products includes: Local and National Web Portals Mobile News Apps A Next-Generation Digital Magazine Newsletters & Blasts Online Video Social Media Channels Live Events These products are unmatched in an industry sector where websites often collate traffic based on personals, travel listings, deprecating blogs or adult content and a digital magazine translates as a viewable PDF from a legacy print product. Integrated Marketing Solutions EDGE delivers customized, cross-platform solutions that reach the LGBT consumer where they hang out, both virtually and in the real world. By leveraging our unique set of products, marketers can tap into an affluent, educated community of readers who follows EDGE because we offer them meaningful content that enriches their lives. National Excellence In media, quality content is king. EDGE s editorial team delivers journalistic excellence across multiple channels including news, arts, health, style, travel, business and technology. Targeted Local Communities EDGE s geographic targets include large metropolitan areas as well as selected LGBT vacation destinations, and each target enjoys a unique web portal plus distinct newsletters and mobile offerings. EDGE partners with local LGBT newspapers to enhance our presence in selected markets. Atlanta, Georgia Boston, Massachusetts Chicago, Illinois Dallas, Texas Denver, Colorado Fire Island, New York Ft. Lauderdale, Florida Key West, Florida (2014) Las Vegas, Nevada Los Angeles, California Miami, Florida Montréal, Quebec (2014) New Orleans, Louisiana New York, New York Orlando, Florida Palm Springs, California Philadelphia, Pennsylvania Providence, Rhode Island Provincetown, Massachusetts San Diego, California San Francisco, California Seattle, Washington

3 EDGE Audience Gender Audience Profile segment this site vs. total internet multiple composition Male 53% 49% internet average 1.08x Male Female 53% 47% Female 47% 0.92x 51% internet average internet average Gender Male Age segment this site vs. total internet index composition < < Age Young Adults 7% 16% 20% 24% 20% 10% 4% internet average Household Income segment this site vs. total internet index composition $0-50k $50-100k $ k $150k $0-50k $50-100k $ k $150k+ 51% 28% 12% 9% internet average Household Income Affluent Education Level segment this site vs. total internet index composition No College College Grad School No College College Grad School 29% 49% 21% Source: Quantcast internet average Education Level Graduate And Post Graduates

4 EDGE on the Web Web Portals Ad Opportunities Leaderboard: 728x90, expandable Rectangle: 300x250, expandable Skyscraper: 160x600, expandable Half Page: 300x600 Interstitials Roadblocks & Fixed Positions IAB Rising Star Placements Enhanced Advertising Rich Media Capabilities Streaming Video User Interaction Site Skins Custom Design & Programming Creative/Editorial Programs Sponsored Editorial Channel Sponsorship Microsite

5 Mobile Applications Industry-Leading Mobile Apps The best iphone/ipod Touch app out there for the LGBT community - App of My Eye The World s Most Popular LGBT Apps The EDGE Gay News Reader boasts the highest readership of any non-adult LGBT app on both the ios and Android platforms. With a dedicated, large readership, this app has become a must-have mobile platform for LGBT people on the go. EDGE has also launching a variety of apps for community partners, expanding our mobile domination to four categories: Gay Pride, LGBT Film Festivals, LGBT Conferences, and large-scale parties. Advertising Opportunities Mobile Banners Interstitials Sponsored Content Custom Design & Programming Category-wide Advertising in 3rd Party Apps

6 Digitial Magazine The EDGE Digital Magazine The Next Generation of LGBT Media In September 2011, EDGE launched the first-ever LGBT magazine designed exclusively for digital tablets. Arriving automatically on the launchpads of our subscribers the first of every calendar month, the EDGE digital magazine offers unique, indepth stories about our community, replete with interactive functions, exclusive videos and world-class design all in a state-of-the-art, custom-programmed user interface that represents the future of LGBT media. In its first eight months, the EDGE Digital Magazine amassed a readership in excess of 100,000. The magazine will be available on Apple s Newsstand as a standalone app and on Android tablets later in Features Each issue features a proven blend of in-depth arts, travel, style, health, technology and nightlife stories that complements the shorter-form coverage of our existing digital network. From celebrity interviews to top-tier photographed fashion features to travelogues from all corners of the globe, the magazine is the result of long-term LGBT market research and a vibrant vision of the future of media. Advertising Opportunities Full Page Advertisements Streaming Video Sponsored Content Custom Design & Programming

7 Communica- Newsletters & Blasts Sponsored E-blasts EDGE sends out marketing s on behalf of companies on a periodic basis; each is sent to an opt-in list and is co-branded with EDGE s logo. Dedicated blasts may be targeted geographically, and as a result can be sent to almost any size readership, depending on how tightly the blast is targeted. Both HTML and text-based versions of your will be sent to each address in our list. Daily/Weekly Newsletters Our newsletters arrive on a regular basis to national and local opt-in subscribers. Advertising opportunities include: Leaderboard: 728x90 Rectangle: 300x250

8 Community Events Reaching Out at Local Events Event-Based Marketing EDGE s Ground Marketing team is highly active in each of our target communities, sponsoring/ running hundreds of events for the LGBT community each year. From Gay Pride to business networking mixers to nightclub parties all over the country, EDGE is always front-and-center when our community gathers. Our event series offers marketers a unique integrated opportunity to introduce their brand to our readership in-person at some of the gay community s most noted happenings.

9 Social Networks New Heights for Social Networking Twitter EDGE s robust Twitter following represents a large group of individuals interested in hearing about LGBT news and nightlife. Via two separate accounts, EDGE keeps readers up-to-date on our latest stories. Advertising opportunities include: Co-branded Tweets Sponsored Tweets Facebook In 2014, EDGE will augment its existing Facebook program with multiple content channels exclusive to this popular network. Dedicated EDGE staff will create unique editorial for our Facebook channels, our marketing team will launch giveaways and other programs designed to grow our Facebook followers geometrically, and our technology team will launch Facebook apps that integrate with individual homepages across the Facebook platform. Advertising opportunities include: Launch sponsor for Facebook expansion Co-Branded Cover Images Sponsored Editorial Post Brand Inclusion