Local Businesses at Your Fingertips. Your Complete Full Service Marketing Solution. Print Marketing Online Marketing Website Development

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1 Local Businesses at Your Fingertips Your Complete Full Service Marketing Solution

2 Small businesses have different needs. User Friendly Media has the best in class online marketing solutions. 1 The User-Friendly Phone Book: A local community directory connecting consumers with businesses. 2 GoLocal247: A local community website centered around a robust business directory. Featuring banner advertising, coupons and more. 3 User Friendly Video: Customized Second Professional Online Video Advertising 4 CityGrid: The largest content and ad network for local, reaching 150 million monthly unique users a month across hundreds mobile and websites. 5 Website Development: Professional, affordable and quality websites. Search and Phone friendly development, designed for optimal performance.

3 The User Friendly Phone Book

4 We ve Got You Covered Over 6.2 Million Directories Distributed Nationally Indiana Kentuckiana: Southern Indiana Evansville California Coachella Valley/Palm Springs Texas Amarillo Metro Rio Grande Valley: Cameron County Hidalgo County Southeast Texas: Beaumont & Port Arthur Nome/SE Texas Orange County Corpus Christi: South Coastal Bend Coastal Bend Kansas Wichita Kentucky Kentuckiana: Bardstown Bluegrass Area Bullitt County Louisville Owensboro Louisiana Southwest Louisiana: Alexandria Allen, Beauregard & Vernon Lake Charles/Sulphur North West Louisiana: Shreveport Bossier City Metro Bossier, Webster & Claiborne Oklahoma Bartlesville Tulsa Oklahoma City metro Ohio Northeastern Ohio: Akron Medina Chagrin Valley Carroll County Cleveland Columbiana & Mahoning Holmes, Coshocton & Tuscarawas Erie & Huron Counties Lake & Geauga Counties Lorain County Stark County/Canton Portage County

5 Directional Advertising Delivers Results! Drive Qualified New Business Creative Media is branded advertising focused on name recognition TV and Radio commercials Billboards Display ads in magazines Newspaper advertising Direct mail Banner ads on the internet Directional Media is targeted advertising when buyers have intent to purchase Yellow pages ads Newspaper classifieds Local service guides Search Engines

6 Directional Advertising Delivers Results! Drive Qualified New Business Contact Rate: After a print YP lookup 67% make a contact After an IYP lookup 59% make a contact Contact Method: Print YP: 78% by phone, 39% in person, 17% website, 6% Online YP: 64% by phone, 39% in person, 35% website, 11% Purchase Activity: Of those who made a contact 78% made a local purchase Source: Burke/LSA June, 2011

7 Local Media Reach Percent of U.S. consumers who used sources to find a local business within the past year and month. Local Media Source Yellow Pages (print & internet) Used in the Past Year Used in the Past Month 84% 62% Search Engines 76% 67% Print Directories (print yellow pages & white pages) 78% 55% Print Yellow Pages 74% 49% Internet Yellow Pages 57% 36% Store Circulars, Promotions, or Coupons 68% 47% Print White Pages 63% 36% Newspapers 58% 36% Internet Social Networks 32% 23% Magazines 33% 17% Source: Burke/LSA June, 2011

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10 Consumers Choose UFPB Here are the Facts: Consumers are influenced by the following factors when choosing which directory to use: Completeness Accuracy Coverage Ease of Use

11 In Directional Advertising Bigger is Best! 56% Of users choose Full Page Ads 27% Of users choose Half Page Ads 4% Of users choose Quarter Column Ads 12% Of users choose Quarter Page Ads Source: Ad size effectiveness study parallax marketing research May 1990

12 Add Value.. Add Coupons! Coupon Fast Facts: Over 80% of all Households Use Coupons Middle & Upper Income Households Are the Largest Users of Coupons Coupon Tips: Use Headlines like Free, Guarantee, Limited Offer Simple is Better Use short sentences with a call to action Make offer stand out Dollar amounts are better than percentages

13 The Value of the Right Heading Get the maximum exposure from your campaign. Top 40 Heading Rank Heading Rank Heading 1 Restaurants Fast Food Other and Non Specific 21 Theaters 2 Physicians and Surgeons: Specialist & Non Specific 22 Churches 3 Automobile Repairing and Service 23 Food Products 4 Auto Parts New and Used 24 Home Improvement 5 Pizza 25 Carpet and Rug Cleaners 6 Beauty Salons 26 Electronic Equipment & Supplies Dealers 7 Plumbing Contractors 27 School Information 8 Dentists 28 Landscaping Contractors 9 Attorneys/Lawyers 29 Employment Agencies 10 Auto Dealers New and Used 30 Appliance HH Major Service and Repair 11 Department Stores 31 Furniture Retail and Non Specific 12 Hospitals 32 Optometrists/Optometrists O.D. 13 Hardware Retail 33 Roofing Contractors 14 Veterinarians 34 Electric Contractors 15 Tire Dealers 35 Pet Grooming 16 Pharmacies or Drug Stores 36 Pest Control Services/Exterminators 17 Grocers Retail (Supermarket) 37 Lawn Maintenance 18 Insurance 38 Book Sellers Retail/Used and Rare 18 Florists Retail 39 Hotels 18 Banks 40 Internet What Headings Make Sense for Your Campaign?

14 Picking The Right Heading Get the maximum exposure from your campaign. Determine which headings your business should be listed under. Make a list of products and services that you provide Make note of each heading that appears, which ones your competitors are advertising under, the total number of display ads, and number of each ad size from largest to smallest Use this information to choose which headings are the most relevant and make sense for your business to advertise under the correct heading for your business Now that you have your headings, it is time to determine the program size that best fits your advertising strategy. There are three basic tiers of yellow page advertising that you should consider: Dominant This is to gain first position, or be the largest size ad, in each heading. Competitive This is to place ad sizes consistent with what your main competitors are placing in order to have equal representation. Representative This option merely gives you a presence in the heading, typically a smaller size ad. What Headings Make Sense for Your Campaign?

15 GoLocal247.com

16 Profile Let s discuss how our website brings customers through merchants doors. #1 to Connect Buyers and Sellers. GoLocal247 profiles are built around the features that local users are looking for. Logo Company Info Ratings Map Coupons Owners Message Hours Payment Methods

17 Banner Advertising Top Banner: Exposure on every page Sponsor Banner: Category specific sponsorship advertising Top Banner On every page Sponsor Banner On category pages

18 Tier Ranking Advertiser Placement is based on the tier package they purchase. All advertisers within a specific tier will rotate for priority placement. Diamond Highest Tier Platinum Gold Silver

19 Local Business at Your Fingertips User Friendly Video

20 User Friendly Video Online Video Ads Made Simple Use the Power of Video to Tell Your Story! Second Professional Online Video Ad. Affordable Price! Quick & Easy Turnaround. Customized, Professionally Written and Recorded Audio Script Links to your website, Facebook and Twitter Video will be placed on Splash Pages, 2-5 Page Websites & the User Friendly Media YouTube Channel.* Increase Your Online Exposure People are online 2x more often than watching TV and 10x more often than reading a newspaper. (IDC, February 2008) YouTube receives over 2 Billion videos views daily. (Data Source YouTube May 2010) * Videos placed on GoLocal247 profiles and Splash Pages when purchased in conjunction with a User Friendly Video.

21 Local Business at Your Fingertips CityGrid

22 Introducing CityGrid Connects local buyers and sellers. The largest content and ad network for local. Distributing robust merchant profiles across 200+ directories, local city guides (including GoLocal247), search engines, social sites and mobile applications. Content Network Ad Network

23 Transparency One simple tool to manage your advertising and see your results, including clicks to website and offers viewed Manage your online reputation across the web and mobile landscape in one place Add and delete offers and update content with a single click to keep your business message consistent across the network

24 Local Business at Your Fingertips 1 Page Websites

25 Splash Page 1-page mobile-optimized website Don t Get Left Behind. Go Mobile! Make Your Website Phone Friendly! 1 Phone Friendly Features Click to Call 1-Click and SMS Text Add to Contacts Coupons Easy-Access Driving Directions 2 Traditional Website Features Professional Design Search Engine Friendly Contact Us Form Coupons / Deals Google Map