PROMOTING PROGRESS MEDIA KIT POLITICAL ADVERTISING SERVING UNICOI COUNTY SINCE 1928! UNICOI COUNTY S NEWSPAPER. SPORTS LOCAL NEWS

Size: px
Start display at page:

Download "PROMOTING PROGRESS MEDIA KIT POLITICAL ADVERTISING SERVING UNICOI COUNTY SINCE 1928! UNICOI COUNTY S NEWSPAPER. SPORTS LOCAL NEWS"

Transcription

1 POLITICAL ADVERTISING MEDIA KIT es m i T 10 PROMOTING PROGRESS SERVING UNICOI COUNTY SINCE 1928! LOCAL NEWS SPORTS NEIGHBORS Each week you will find several pages of completely local news. The news section also includes a Viewpoint page with local columnists, letters to the editor and an editorial. publishes local sports - everything from little league to high school. The neighbors section of the newspaper is where you ll find news items including birthdays and wedding announcements as well as information about community and church events. Also included is the popular Heritage page. UNICOI COUNTY S NEWSPAPER General Excellence Honored for Ten Years 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011 and 2014, Erwin, Tennessee Damaris Higgins, Advertising Director dhiggins@erwinrecord.net

2 ABOUT US WHAT TO EXPECT EACH WEEK Published every Wednesday, appeals to a broad base of readers with its diverse coverage and precision reporting. Each week in you will find dozens of items, including birthdays and wedding announcements, church events, obituaries, school news, club news, public-record information, as well as local news, feature articles and sports, prepared by some of Tennessee s top journalists. A Heritage page, with This Week... In Years Gone By, examines stories from by decades over the past 50 years, along with photographs from the past. A variety of columnists offer a range of topics from Feathered Friends, a must read for bird lovers, to Senior Center News and Library Happenings. THE LOCAL TOUCH is the only newspaper completely dedicated to Unicoi County and its happenings and is the primary source for news coverage from the Town of Erwin, the Town of Unicoi and other regions comprising the county. The newspaper is 90 years strong, with a circulation of nearly 4,000. It has a loyal base of local readers as well as subscribers in every state and many outside the U.S. Centrally located in the heart of Erwin s township, the newspaper prides itself on being connected with the public and a trusted source for news. has been named the Best Weekly Newspaper in Tennessee ten times. It has also been recognized with hundreds of honors for advertising, writing, design and photography, rivaling any area publication in its league. One year subscription in Unicoi County $35, One year subscription outside Unicoi County, $42. ABOUT THE NET the Northeast Tennessee Media Group (NET). The group was formed in January 2012 to provide Tri Cities businesses the option of either a broad reach or a select market advertising strategy. The group consists of five newspapers, ten websites, a direct marketing division, commercial printing, and a digital agency with a full range of web and video production capabilities. The Northeast Tennessee Media Group represents the largest single media combination and buy from Knoxville, TN. to Roanoke, VA. Together, The NET Media Group is a coalition of substantial audiences. Whether your customers are traditional newspaper readers or Internet audiences, you ll find now other marketing source of this size and quality in Northeast Tennessee. For more information please visit kingsport times news johnson city press tomahawk erwin record herald and tribune timesnews.net johnsoncitypress.com erwinrecord.net heraldandtribune.com thetomahawk.com gotricites.com tricitymom.com tricitywheels.com tricityhomes.com

3 ADVERTISING RATES Local Display Advertising (per ad) 0-30 inches...$7.50 per inch inches...$6.00 per inch Full Color 0-30 inches...$ inches...$ Front Page Sticker Notes Rate is for 2 weeks. Front Page Sticky Notes (3 x 3 )...$700 Includes printing and application of sticker 2 weeks full run required Approved art needed 2 weeks prior to publication date. Premium Positions Front Page Strip...$ per month Neighbors Section Strip...$ per month Heritage Section Strip...$ per month Viewpoint Section Strip...$ per month Sky Box...$ per month Celebration & Memorials For pricing and information call or celebrations@erwinrecord.net Obituaries For pricing and information call or obits@erwinrecord.net Information About Display Advertising Display advertising is found throughout the newspaper, and refers to the different sizes of squares and rectangles you will see containing advertising. There are two kinds of display ads. Local display advertising is found in the Main News, Neighbors and Sports sections. Classified display ads are located in the back of the newspaper on the classified page. Advertisers may submit an ad ready to use, or have an ad designed by. Ads submitted for publication must be built to newspaper specifications. Classified Advertising Classified Display...$7.50 per inch Classified Line Ad...50 per word Legal Advertising Non Resident Notices...$ insertions standard copy Administrator s & Executor s Notices...$ insertions Display Legal Notices...$12.75 per inch Pre-Printed Inserts Prices per insertion. Flat Rate. 4,000 minimum. Non-Contract Rate...$ Contract Rate...Call to negotiate rate. Online Advertising Medium Rectangle (Homepage)...$ per month Medium Rectangle (Run-of-site)...$50 per month Expandable Banner (970x250)...$100 per week File Size Limits: 40kb static and 100 kb GIF and Expandable Banners National Rate (per ad) 0-30 inches...$8.50 per inch inches...$7.50 per inch National Rate Full Color 0-30 inches...$ inches...$ Please Note: The rates contained in this Political Advertising Media Kit are the same as the regular advertising rates for The Erwin Record. (NOTE: For mechanicals and deadlines, please see Deadlines & Policies page in this media kit.)

4 DEADLINES & POLICIES Advertising Deadlines Our deadline for display advertising is Noon, Friday before publication date. The deadline for classified advertising is Thursday at 4:30 p.m. The deadline for Obituaries is 4:00 p.m. Sunday before publication date. While we ll try to assist you if you have any last minute additions, deletions or changes, we cannot guarantee changes requested after the deadline. Advertising Policies reserves the right to edit or reject any advertising. must be notified of any errors in an advertisement before the next edition deadline. If the mistake is ours, we will publish a correction equivalent to the size of the error. Advance payment made for advertising which is inadvertently left out will be refunded. The newspaper's liability is limited to the refund of unused advertising dollars. Requests for tearsheets must be made at the time the ad is placed. Advertising Terms Prepayment is required for all ads for all customers unless credit has been established beforehand. Acceptable payment methods are cash, check or credit card. While a credit rating can sometimes be provided within a few hours, please allow up to 5 days to receive your current credit rating. (For prompt service please call either Damaris Higgins at x303 or the Credit Department at The Kingsport Times-News Ad types requiring pre-payment Political Advertising Personal ads Special Notice ads Garage/Yard Sale ads Lost items ads Happy ads Memory ads Pet ads Anything out of our circulation area Final Sale / Store Closing Individual Ads (classified ads placed by individuals who have not established credit). Political Advertising Terms The following stipulations apply to all political & campaign ads: 1. ALL POLITICAL ADVERTISING MUST be paid in advance 2. ALL POLITICAL ADVERTISING MUST include disclaimer stating that the ad is paid for by xxxxxx, and authorized by (or not authorized by) xxxxxx. ( will place disclaimer on the bottom of each ad). 3. ALL POLITICAL ADVERTISING MUST be submitted to our office by 4:00 p.m. the Friday prior to requested publication date. 4. ALL POLITICAL ADVERTISING MUST be approved by the candidate in the ad by 10:00 a.m. on Tuesday prior to publication date. At the latest, a printed proof will be available the Monday prior to publication date at The Erwin Record office. (The earlier you submit your ad info the earlier your proof will be available to approve.) Each candidate MUST approve their ad by signing the proof of each ad placed. 5. reserves the right to reject or edit any ad content / copy submitted. staff will make every effort to accommodate every ad submitted for insertion in our publication. Page Mechanicals 1 column width inches 2 column width inches 3 column width inches 4 column width inches 5 column width inches 6 column width inches Full page length inches However, any political advertisement / campaign advertisement that does not meet ALL of the above qualifications will not appear in. Furthermore, any political advertisement / campaign advertisement that has not been paid for by 10:00 a.m. Tuesday prior to the publication date will not appear in The Erwin Record.

5 SPECIAL SECTIONS Sponsored by 2016 A Special Suppleme nt of BUSINESS CARD DIRECTORY Senior A monthly publication Beginner s Quilting Class Page 7 Sponsored by providing information Out and About Page 4 A Special Supplement of for Senior Citizens Calendar of Events Page 3 Functional Fitness Page 5 Apple Festival (Tabloid) Business Card Directory (Mini-Tabloid) Quarter Page...$75.00 Half Page...$ Full Page...$ Add $80.00 For Full-Page Color; $60.00 for Half-Page and $30.00 for Quarter. 1 card...$ cards...$ cards...$ Add $25.00 For 1 card Color; $50.00 for 2 cards and $ for 4 cards. Historical Review (Tabloid) Quarter Page...$75.00 Half Page...$ Full Page...$ Add $80.00 For Full-Page Color; $60.00 for Half-Page and $30.00 for Quarter. Senior Connection (Monthly Tabloid) S ENIOR C ONNECTIO N T HE E RWIN R ECORD D EC. 28, 2016 P AGE 1 Quarter Page...$50.00 Half Page...$ Full Page...$ Add $50.00 For Full-Page Color; $40.00 for Half-Page and $30.00 for Quarter. UCHS Graduation & Sports Sections (Broadsheet) $35.00 per block Add $20.00 For Full Color per block Community Calendar Block...$15.00 each Mini-Monthly Sponsorship...$ Month Sponsorship...$ Year Sponsorship...$700.00

6 SPECIAL SECTIONS List of Special Sections Month Published Business Card Directory...January Senior Connection Tabloid...Monthly Winter Puzzle Book...February UCHS Spring Sports Preview...March UC Little League Preview...April Strawberry Festival Tab...May UCHS Graduation Preview...May Celebrating America...June Historical Review...July Back to School...August UCHS Fall Sports Preview...August Fall Puzzle Book...September Apple Festival Tab...October UCHS Basketball Preview...November Holiday Tab...November Community Calendar...December

7 AD SIZE EXAMPLES (Actual Size) 2 x 2 Black & White $30 Color $ x 2 2 x 3 Black & White $45 Color $ x 3 1 x 4 B&W $30 Color $ x 4 2 x 4 Black & White $60 Color $ x 4 The various samples that follow on these pages are a few examples of actual sizes. To see a sample of a size not featured in this packet please contact Damaris Higgins, Advertising Director dhiggins@erwinrecord.net

8 AD SIZE EXAMPLES (Actual Size) 2 x 5 Black & White $75 Color $ x 5 3 x 3 Black & White $67.50 Color $ x 3

9 AD SIZE EXAMPLES (Actual Size) 3 x 5 Black & White $ Color $ x 5 Front Page Sticker Notes Get your message on the front page with a removable sticker! $700 2 weeks - full run* 3 x 3 *Includes printing and application of sticker

10 AD SIZE EXAMPLES (Actual Size) 3 x 7 Black & White $ Color $ x 7

11 AD SIZE EXAMPLES (Actual Size) 4 x 5 Black & White $ Color $ x 5

12 AD SIZE EXAMPLES (Actual Size) 3 x 10.5 Quarter Page Black & White $ Color $ x 10.5

13 ADVERTISING WORKS IN THE ERWIN RECORD...just ask our advertisers ADVERTISING IN THE ERWIN RECORD STAMPS OUT THE COMPETITION Since we started advertising in, we have seen a steady increase in our business. I highly recommend advertising in this great newspaper. Spending your advertising dollars where they will be seen by the most people is the best thing anyone can do for their business. Scott Barnes Owner/Operator CH# Serving all of Erwin and Unicoi County for over 27 years Voted No.1 Pest Control Service in 2012 Readers Choice How Advertising In We place a weekly ad with. By advertising in The Erwin Record we have not only gained new customers but have also received positive feedback about our ads. staff is available to work with you one on one and actively listen to your thoughts, ideas and needs. Damaris Higgins can develop, schedule and price an advertising solution that will meet your business needs, large or small. David Sheets was available to assist with any design questions. Through the years we have established a relationship that extends beyond the business environment. Worked For My Business. Modern Woodman was founded in 1883 in Rock Island, Illinois. Over the last 130 years we have seen steady growth, expanding across the USA. Modern Woodmen is the nations third largest fraternal benefit society. Locally we have a large membership in this area offering life insurance and financial planning tools. Marilyn Colyer-Neece, FIC 111 Village Drive, Suite 3 Greeneville, Tenn (423) / (423) Marilyn.Colyer-Neece@mwarep.org I am pleased to recommend for ALL your advertising needs. Call Damaris Higgins today at x303 to see what advertising in can do for you! Sincerely, We Get The Bugs Out! Planning for Life with Modern Woodmen of America Meet your needs and achieve your dreams through all stages of life. We can help you: Protect yourself and your loved ones against life s uncertainties. Save for emergencies or opportunities and invest in your future. Retire comfortably and securely, with income that can last a lifetime. Marilyn Colyer-Neece, FIC Modern Woodmen Preserve your estate and control how it s passed to your loved ones. Ensure the financial security of your business and family. Attract, retain, and reward quality employees. Let Representative Damaris Higgins help your business. Call her today at x303