IF YOU BUILD IT, THEY WILL SPONSOR IT.

Transcription

1 IF YOU BUILD IT, THEY WILL SPONSOR IT

2 WHAT IS SPONSY? One-stop online platform for doing business sponsorship deals Solves the never-ending problem of search for reliable sponsorship candidates and sponsors Helps SMEs to generate millions off their sponsorship assets that sit idle The partnership with Adidas proves the presence of the product/market fitfor Sponsy

3 DOING BUSINESS SPONSORSHIP DEALS TODAY IS A PAIN 1 Industry is opaque ü Offline ü Market participants have to take the word of middlemen when making deals ü Impossible to verify the reliability of a potential partner; learn the ROI delivered before, know the reviews ü The market lacks a unified sponsorship infrastructure with all the sponsorship opportunities listed The prevalence of fraud Utter discontent with the sponsorship process Faced fraud 25% 8.00% 15.00% 0.00% 30.00% 60.00% 90.00%

4 DOING BUSINESS SPONSORSHIP DEALS TODAY IS A PAIN 2 SMEs wish they could join the sponsorship market ü Brokers are unwilling to work with small businesses ü SMEs have to manually search for sponsors, which is inefficient 3 Considerable fees ü Intermediaries charge up to 35% of the funding amount 4 Sponsorship approaches are inflexible ü Due diligence is slow ü Working with every single sponsor one-by-one does not scale ü It takes months for sponsees to sell their sponsorship property ü Sponsors are limited in the ability to purchase structured sponsorship opportunities

5 SOLUTION Eliminating the middleman Sponsorship Asset is a unit, either physical or virtual, that sponsors are willing to pay for. Sponsorship assets are backed by the sponsee s audience / the attention of the clients SPONSORSHIP ASSETS ü Sponsees can offer their sponsorship assets to thousands of sponsors simultaneously instead of pitching manually Physical objects Virtual opportunities Branded CPG, conference rooms, badges, banners all owned by a sponsee Mentioning sponsor s brand during speech

6 SOLUTION Businesses and events possess thousands of potential sponsorship property units that do nothing. Room Keys Hotels ü Putting sponsor s logo Sponsors Coffee Cups Restaurants ü Branding cup holders, etc. Door Hangers Conferences We help businesses to generate incoming cash flows they never knew existed. Chairs We will be advising businesses on assets they possess that can be converted into sponsorship property

7 SOLUTION 1 Sponsor outlines the target audience of his sponsorship campaign: ü Luxury watches brand ü Seeks to reach the audience of business travelers preferring to stay in first class 2 A number of 4-stars hotels come up. ü Hundreds of room keys to sponsor 4 Sponsorship campaign is underway 3 Sponsorship deal starts with just one click ü The production of branded goods, stickers and labels begins 5 Sponsor reaches new audience; sponsee receives sponsorship funding

8 SPONSORSHIP ASSETS TOKENIZATION Business willing to raise sponsorship funding uses Sponsy to issue Custom Tokens, backed by SPONS tokens, and sells them to sponsors in exchange for featuring sponsor s brand on his sponsorship property.

9 GLOBAL SPONSORSHIP PLACEMENT 1 Directly connecting owners of sponsorship assets to advertisers ü Sponsy will exhibit all the local opportunities ü Ability to precisely target the audience ü Lowering transaction costs 2 International business sponsorship ü Taking the hassle out of dealing with international partners 3 Potential to reformat the non-digital advertisements market ü Global annual spend of USD 353Bn

10 SPONSY ADVANTAGES NO NEED TO LOOK FOR PARTNERS MANUALLY ü Almost any business is free to tokenize his sponsorship assets in minutes and start selling them to sponsors immediately. ü Sponsors get access to a much wider range of sponsorship opportunities presented directly by businesses. ü No need to deal with middlemen interested in selling off advertising vehicles they own and sponsorship packages of events they are affiliated with. BLOCKCHAIN TO THE RESCUE ü The information about sponsorship assets, prices and trends is stored on blockchain, thus eliminating market inefficiencies. ü Storage of legal data, including intellectual property rights, on blockchain reduces the time spent on due diligence.

11 STRUCTURED SPONSORSHIP OPPORTUNITIES Sponsorship assets can be packaged in tranches structured by location, industry or audience size, and sold to sponsors in bulk. For instance, sponsors seeking to reach luxury travelers could purchase a tranche combining hundreds of sponsorship property units from upscale hotels, yachts, cruises, without having to bother with each particular sponsee negotiations.

12 SPONSORSHIP MARKET INFO Market size is to exceed $90Bn by 2019 Most sponsors prefer to outsource their sponsorship efforts to agencies Sponsorship industry is one of the fastest growing marketing segments Global sponsorship spending, USD Bn Sponsorship outsourcing Marketing segments growth, % % Outsource In-house Advertisements Sponsorship

13 SMEs WANT TO GET IN SMEs do not have easy access to sponsors SMEs got no idea they can generate millions off their assets Sponsors need more discrete and flexible sponsorship opportunities OUR ESTIMATE OF SMEs SPONSORSHIP MARKET POTENTIAL USD 353Bn Based on the global non-digital advertising spend in 2018 Sponsy has a potential of disrupting the offline advertising industry by creating a platform directly connecting owners of ad vehicles to advertisers.

14 MARKET OPPORTUNITY Total Addressable Market USD 418Bn SMEs sponsorship potential + traditional sponsorship market size Serviceable Available Market USD 65Bn Traditional sponsorship market size Non-sports sponsorships market size Target Market USD 21Bn

15 BUSINESS MODEL We take an average 13% commission from each deal We charge sponsees $50 on average for each lead Sponsees listing more than N assets will pay a subscription fee Sponsees can feature their assets 24 months projection LEADS DELIVERED TO SPONSEES 24,000 DEALS CONDUCTED + = 14,600 COMMISSIONS & FEES CHARGED $4,800,000 with $1,660 average deal size excluding revenues from two more revenue sources

16 MARKET VALIDATION ü Adidas large international sportswear brand signed an MOU with Sponsy regarding the mutual desire to become partners. ü Sponsy partnered with Dutch media agency Vanstijl and startup accelerator 42Workspace. Blockchain projects partnerships

17 WORKING MVP Choosing a perfect partner Purchasing sponsorship assets Tracking the progress MVP: ios Mobile App :

18 COMPETITORS Transparent sponsorship processes; ability to target audience Partners discovery and connection only. Niche sub-markets Full sponsorship cycle Offline; opaque processes

19 COMPETITORS FIRST MOVER ADVANTAGE ü Our competitors are traditional sponsorship agencies, such as CAA, Wasserman Media Group and others, as they are deeply involved in offline sponsorship business. We closely monitor the development of Internetbased solutions, like SponsorMyEvent, GetSponsoredFast, OpenSponsorship, Sponsia. ü We observe no competitors in the blockchain space that are engaged in sponsorship industry COMPETITIVE ADVANTAGE ü We are building a one-stop solution for businesses to discover sponsorship properties and organize deals. Sponsors will get access to unprecedented targeting opportunities. We strive to create a Facebook Ads for sponsorship industry - type ofplatform. ü No need to deal with middlemen promoting their own affiliated sponsees and charging huge commissions

20 WHY SPONSY? 6 Potential to reformat the offline ads market amounting to USD 353Bn 1 SMEs are deprived of sponsorship market access. Sponsy helps businesses to generate cash flows they never suspected existed 5 First mover advantage: no competition in decentralization of sponsorship industry 2 Partnership with Adidas proves the presence of product-market fit 4 Combining innovative technologies of assets tokenization and artificial intelligence to redefine the sponsorship industry. 3 Experienced team (20+ years) behind the project with background of Experian, Credit Suisse, Microsoft.

21 TEAM Ivan Komar D.C. Noye Dan Vail Chris Bouchard Co-Founder, Chief Executive Officer Co-Founder, VP Software Development Chief Technology Officer Business Development Officer 5 years of software architecture experience. A few business exits 10+ years of IT experience 20+ years of software development and CIO experience 8 years of marketing and sponsorship experience. Frontend developers, Mobile developers, Machine Learning expert, Data Science expert, 2 Blockchain developers The team & advisors experience

22 TOKEN SALE HARD CAP SOFT CAP BASE PRICE SALE STAGE USD 14M USD 2M USD 0.10 PRIVATE SALE We are looking for token buyers and equity investments. - General issues - Ivan Komar (CEO)