ASIA PACIFIC ADVERTISING TRENDS

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1 ASIA PACIFIC ADVERTISING TRENDS March 2018

2 Executive Summary 1-50 Regional Summary 5-6 Sources And Methodology 7 Regional Overview 8-15 Net Advertising In Asia Pacific 8 Advertising Y/Y Growth By Segment 9 Advertising Market Share By Segment 10 Advertising Growth Versus GDP Growth (APAC) 11 Advertising Growth By Market 11 Advertising Volume By Market (2017) 12 Advertising Volume By Market (2022) 12 Total TV Advertising Growth By Market 13 Internet Advertising Growth By Market 13 Online Video Advertising Growth By Market 14 Advertising Market Share: TV Versus Internet (2017) 14 Advertising Market Share: TV Versus Internet (2022) 14 Online Video Advertising: Local Versus Global Platforms (2017) 15 Online Video Advertising: Local Versus Global Platforms (2022) 15 Summary Of Market Trends Australia 16 China 17 Hong Kong 18 India 19 Indonesia 20 Japan 21 Korea 22 Malaysia 23 New Zealand 24 The Philippines 25 Singapore 26 Taiwan 27 Thailand 28 Vietnam 29 Market Projections Real GDP Growth 30 Net Advertising Revenue 30 Asia Pacific Advertising Trends 2018 II

3 Annual Advertising Growth 31 Total TV Advertising 31 Free-To-Air TV Advertising 32 Pay-TV Advertising 32 Internet Advertising 33 Online Video Advertising 33 Online Video Advertising (Excluding Global Platforms) 34 Total Print Advertising 34 Newspaper Advertising 35 Magazine Advertising 35 Out-Of-Home (OOH) Advertising 36 Radio Advertising 36 Cinema Advertising 37 Total TV Share Of Advertising 37 Free-To-Air TV Share Of Advertising 38 Pay-TV Share Of Advertising 38 Internet Share Of Advertising 39 Online Video Share Of Advertising 39 Online Video Share Of Advertising (Excluding Global Platforms) 40 Total Print Share Of Advertising 40 Newspaper Share Of Advertising 41 Magazine Share Of Advertising 41 Out-Of-Home (OOH) Share Of Advertising 42 Radio Share Of Advertising 42 Cinema Share Of Advertising 43 Market Rankings Net Advertising Revenue 44 Total TV Advertising 44 Free-To-Air TV Advertising 45 Pay-TV Advertising 45 Internet Advertising 46 Online Video Advertising 46 Online Video Advertising (Excluding Global Platforms) 47 Total Print Advertising 47 Newspaper Advertising 48 Magazine Advertising 48 Asia Pacific Advertising Trends 2018 III

4 Out-Of-Home (OOH) Advertising 49 Radio Advertising 49 Cinema Advertising 50 Australia Market Summary 52 Market Highlights 53 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 54 Advertising Annual Growth 55 Advertising Market Share 56 China Market Summary 58 Market Highlights 59 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 60 Advertising Annual Growth 61 Advertising Market Share 62 Hong Kong Market Summary 64 Market Highlights 65 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 66 Advertising Annual Growth 67 Advertising Market Share 68 Asia Pacific Advertising Trends 2018 IV

5 India Market Summary 70 Market Highlights 71 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 72 Advertising Annual Growth 73 Advertising Market Share 74 Indonesia Market Summary 76 Market Highlights 77 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 78 Advertising Annual Growth 79 Advertising Market Share 80 Japan Market Summary 82 Market Highlights 83 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 84 Advertising Annual Growth 85 Advertising Market Share 86 Asia Pacific Advertising Trends 2018 V

6 Korea Market Summary 88 Market Highlights 89 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 90 Advertising Annual Growth 91 Advertising Market Share 92 Malaysia Market Summary 94 Market Highlights 95 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 96 Advertising Annual Growth 97 Advertising Market Share 98 New Zealand Market Summary 100 Market Highlights 101 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 102 Advertising Annual Growth 103 Advertising Market Share 104 Asia Pacific Advertising Trends 2018 VI

7 Philippines Market Summary 106 Market Highlights 107 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 108 Advertising Annual Growth 109 Advertising Market Share 110 Singapore Market Summary 112 Market Highlights 113 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 114 Advertising Annual Growth 115 Advertising Market Share 116 Taiwan Market Summary 118 Market Highlights 119 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 120 Advertising Annual Growth 121 Advertising Market Share 122 Asia Pacific Advertising Trends 2018 VII

8 Thailand Market Summary 124 Market Highlights 125 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 126 Advertising Annual Growth 127 Advertising Market Share 128 Vietnam Market Summary 130 Market Highlights 131 Advertising Trends, 2017 & Market Share By Media, 2017 & Advertising Annual Growth, Macroeconomics & Advertising Model Advertising -- By Media 132 Advertising Annual Growth 133 Advertising Market Share 134 Asia Pacific Advertising Trends 2018 VIII