Dappertude. Media Kit

Transcription

1 Dappertude Media Kit

2 Mission statement: Dappertude was founded with a spirit of passion and inspiration to help men step into the realm of being a gentleman. We strive to build a community that is grounded in integrity, honesty and acceptance of any background; as we bring together the men of this world to show that being a gentleman of any race is not about culture but very much about class and taste inside and out, by what he wears as well as how he acts.

3 What we do Dappertude is portmanteau of the words Dapper and Attitude. Originally founded as an accessories brand, it has begun to evolve into a men s authority on lifestyle, dress and character. We re a shop, magazine and media platform collaborating with some of Australia s newest and well known brands, venues and events to bring male astute in dressing, appearance and knowledge to the forefront while portraying that the average man can also be educated to evolve into a gentleman.

4 The Team at Dappertude Johnny Li Founder & Chief Marketing Officer Alan Hong Joe Cheng Nathan Illic Jackie Nguyen Strategic Director Head Photographer Content Editor Content Editor

5 The Timeline of Dappertude September 2015 October 2016 June 2017 The birth of Dappertude, E-Commerce store The Dappertude X Hunter & Barrel Melbourne Dinner The launch of Dappertude, E - Mag July 2016 April 2017 The Dappertude Seminar Sydney The Dappertude Seminar Melbourne

6 The Metrics - Website (Monthly) Website Sessions 2,000 *Updated Oct Page Views 2,278 Pages per sessions 2.03 Avg. Session Duration 00:02:07

7 Website - Demographics Age *Updated Oct Gender

8 Website - Geographics *Updated Oct. 2017

9 The Metrics - Social Media Followers: 42,262+ Average Monthly Impressions: 140,000 Average Monthly Reach: 113,000 Average Monthly Engagement Rate: 1.2% *Updated Oct *Impressions: The total number of times posts have been seen *Reach: The number of unique accounts that you posts

10 The Metrics - List: 1,500 + *Updated Oct. 2017

11 How Is Dappertude Different? Our Focus We focus on EDUCATING our readers We are not about HARD SELLING Products or Services We create imagery where readers can RELATE to

12 What Can We Do For You Promote Create Shooting visual imagery and videos of your product/ offering. Construct Constructing a blog post and including imagery/videos with link backs to your website. Promoting the blog post via website and with imagery through social media.

13 What Does a Collaboration Consist of? Image - 3 posts with specific hashtags & geo-location tag - Story mentions Video Blog Post - Blog post share with hashtags & geo-location tag

14 Creative Content For You To Use How Will You Benefit? SEO Benefits Brand Promotion via Article, Social Media & More

15 Brands We Have Worked With & More...

16 Testimonials Working with Johnny and the Dappertude team over the past two years has been an absolute pleasure. From content creation, partnerships and online articles to creating an online forum for the discerning male millennial to connect, Dappertude are breaking the traditional media mould with their new innovative ways to connect with the public and in particular their target demographic. Looking forward to creating a buzz with Dappertude in the future Primus Hotel Sydney Gabriella Lizzo - Marketing and Communications Manager

17 Testimonials Calvin Klein watches + jewelry had the pleasure collaborating with the Dappertude team as brand sponsor for the most recent Melbourne event. The Dappertude team were easy to work with and understood the needs and requirements of the brand. We were extremely happy with the blog post and photoshoot that was done by the team. Both the blog and photos highlighted our Calvin Klein watches and it s Swiss nature which assisted brand awareness in the Australian market. Calvin Klein watches + jewelry would positively recommend Dappertude and would partner with Johnny and his team again on future projects. Calvin Klein Watches + Jewelry Australia Van Nguyen - General Manager

18 Testimonials Kim Shu Bespoke Leather Ties Kim Shu - Founder Our recent collaboration with Dappertude was exceptional! The collaboration included a well-written blog post about our brand and how KIMSHU came about. Followed by an epic photoshoot that captured our handcraft leather ties beautifully, which also helped strengthen our brand image. Through collaborating with Dappertude, we have gained much needed exposure within the dapper community. We received such great, positive feedback too! It was such a pleasure to work with the guys behind Dappertude, they re so easy to work with and they always have your best interest at heart! Thanks so much for your support Johnny!

19 Testimonials Working with Dappertude was an extremely was business decision on our part, not only did we receive some amazing content for social media, the written article resulted in immediate sales of our products. It reached a very specific audience targeted to the dapper menswear spectrum, something which isn t always easy to reach. The Tie Collective Tie Sets Adam Daniels - Co Founder

20 Interested in working with Dappertude or have any questions? Contact Mob: