The Guardian. Media Kit 2018

Transcription

1 Media Kit 2018

2 at a glance Understand our scale, reach and influence Ahead of the competition in the UK We are social Monthly cross-platform readership among quality newsbrands 24.6m 25.2m 22m 8.1m 7.9m likes 7.2m followers 1m followers The Telegraph The Independent The Times Source : PAMCo Jan Dec 2017 Our global appeal s reach across the world: Different platform, different strengths Monthly reach across different platforms 150m 43m 51m 61m 4m 7.8m 16m 3.1m Unique monthly browsers worldwide UK North America Europe Print Desktop Source : PAMCo 3 - Sept Mobile App 1.8m 21.5m 5m 8.6m Find your demographic We reach a wide audience across different groups every month 17.34m ABC 1 15m m South America Asia Source: Google Analytics - Jan to June 2018 Africa Most time spent with a quality newsbrand in UK Average minutes per visitor Australasia 6.7m 8.2m 26mins 25mins Times 11mins Telegraph 6mins Independent C 2 DE London + SE Source : comscore Dec 2017, Average minutes per visitor /month Source : Pamco 3 - Sept A progressive outlook Increasingly important to your brand, we ve a strong connection with progressives 7.6m s progressive audience Uniquely curious and informed. They take responsibility, strive for equality, and embrace the different cultures, ideas and lifestyles of the world around them Awards Digiday Publisher of the year 2018 IPA best cross media owner 2017 British Journalism Awards 2017 Comment Journalism 2017 Sports Journalism 2017 Marketing Society Brave Brand of the Year 2017 Mediaweek Awards 2017 Gold Media Owner Idea - Launch The power of newsbrands 10x Lumen research proved that online ads had up to 10 times human attention than competitors 47% Campaigns using newsbrands are 47% more likely to deliver market share growth Source : TGI Clickstream 2018 Source : IPA Databank study 2017

3 Our UK audience profile Gender Age Education Occupation Income brackets 47% male 53% female 38% Under 35 20% 35 to 44 20% 45 to 54 13% 55 to 64 8% 65 to 74 3% % University Postgraduate Degree 9% Professionally qualified 7% 72% Director/Senior ABC1 Official/Senior Manager 21% C2DE Middle Manager/Senior Executive 28% Source: PAMCo2 April - March 2018

4 Our global audience profile Gender Age Education Occupation Income brackets 63% 27% 48% 10% 36% 29% male 16 to 24 University Company Owner/CEO/CFO/ degree Chairman/President/MD Mid 50% Top 25% 37% 35% 18% 3% 52% 22% female 25 to 34 Postgraduate Director have children in degree the household 21% 14% 1in3% 35 to 44 Senior Manager 12% 5% 45 to 54 Qualified Professional (Doctor/Lawyer/ Solicitor/ 5% Accountant/ 55 to 64 Architect etc) Nearly 1 in 3 global readers are in the top 25% income bracket regularly travel abroad for business Source: Global Web Index (Global audience, excluding China, who have accessed the in the last month via any device. Universe = 67.3m)

5 A truly international audience Global audience figures 6.1m 5.4m 4.4m 2.9m 2.2m Culture Sport Life & Style Football Business 2.1m 1.7m 1.4m 849k Film Technology Travel Fashion Source: Google Analytics Jan - June 2018 monthly averages Top 10 markets 39.2m 2.2m 1.7m 2m 1.3m United Kingdom Germany France Ireland Italy 38m 6m 6.1m 1.3m 8m United States Canada India Netherlands Australia Source: Google analytics Aug 2018

6 Rate card Digital Print Taking over our homepage Billboard and MPU 46,000 Coverwrap * Billboard, MPU and skins 62,500 DPS - 34X14 32,400 Bespoke responsive formats 62,500 Full Page - 34x7 18,000 Section front takeovers Sport, Fashion, Tech, Culture, Lifestyle, Business, Travel * Half Page - 17x7 Junior Page - 25x4 Strip - 8x7 11,000 9,000 5,000 Contextual targeting MPUs and Leaderboards Quarter Page - 18x4 Other sizes 6, SCC Business, Money, Travel Lifestyle, Technology, Environment, Culture News, Sport, Media, Education, Science Run of site G2 DPS Page Half page 14,400 8,000 5,000 Contextual targeting DMPUs and Billboards Business, Money, Travel Lifestyle, Technology, Environment, Culture News, Sport, Media, Education, Science Run of site All other sizes Other news sections excluding G2 Coverwrap DPS Page 45 SCC 22,400 12,600 Bespoke audience targetting MPU, Leaderboard, DMPU, Billboard Weekend, The Guide, Observer Magazine, Observer Food Monthly, Feast Exclusive (native) Mobile Reveal Fabric (standard or video) Fabric (standard, video or parrallax) takeover Focus 90 DPS OBC IFC Page Special positions 17,000 12,000 12,000 9,000 Frame + minimum campaign spend 10K Video + From 15 Response + From 2.50

7 Our specifications We ve got a variety of ad formats to suit your purpose across print and digital. For a full rundown of what s on offer, click below: Find out more Print Digital click here for specs and delivery click here Talk to us We can get your message in front of the engaged global audience that matters to you. Get in touch, we d love to hear from you. Global UK international.advertising@theguardian.com investment.team@theguardian.com